Advertising.ppt

Createdialogueswithasmanylistedwordsaspossible Review ImportantWordsandExpressions flamered haveacrushon havefeelingstowardssomebody hititoffYouandmehavethisamazingconnection Bewareofads UnitFour 大宝 天天见 神州行 我看行 恒源祥 羊羊羊 黄金搭档 过节送礼 大运摩托 风驰电掣 美要亮 靓 妆 人要衣装 一颗永流传 钻石恒久远 利朗商务男装 简约不简单 收礼还收脑白金 今年过节不收礼 A CompetetoseehowmuchweknowaboutChineseadslogans Youwouldfindhowdeeplyweareinfluencedbyads 2minutes Step1Lead in MatchingGame Workingroups Matchtheslogans 广告语 标识语 口号 withtheproductorcompany Step1Lead in GroupWork Nomoretears Allthenewsthatfittoprint Don tleavehomewithoutit Oncepossessed nothingmoreisexpected Haveityourway 1 It stherealthing 2 Thepausethatrefreshes Somethingspecialintheair NewYorkTimes AmericanExpressCreditCard BurgerKing Johnson sBabyShampoo Rolex AmericanAirlines Coca Cola GroupWork Greathaircannothaveflakes Youdeserveabreaktoday I mlovin it Wedochickenright Becauseyou reworthit Wheredoyouwanttogotoday Letyourfingersdothewalking YellowPages黄页电话簿 McDonald s Head shoulders KentuckyFriedChicken Microsoft L Or al GroupWork AdvertisingIsEverywhere Advertisingappearsinthemostobviousandthemostunlikelyplaces Makealistofplacesorthingsoreventswhereadsappear excludingnewspapers magazines televisionandradio Thegroupthatcomesupwiththemostplaceswins GroupWork Reference Wecanfindadvertisements onbillboards 户外广告牌 onthewallsofstores onandinbuses trainsorships onposters ontheInternet GroupWork onballoonsinthesky onentrancetickets onshoppingbags onumbrellas T shirts pencils toys onmousepads GroupWork infreesamples flyer andevenonthewallsofwashrooms Doyouknowthedifferencebetween commercial and advertisement ANSWER Commercial justreferstoanadvertisementontelevisionorradio while advertisement issomethingdesignedtopersuadepeopletobuysomething suchas alargepublicnotice billboards posters ashortfilmontelevision apicturewithwordsinanewspaper Itisoftenabbreviatedas ad ImportantWordsandExpressions KnowledgeTip TypicalTVCommercialStyles 中文的九折译为英文是 10 off或10 discount 切忌将九折说成90 discount allow10 discount onthepriceofgoods 按照货价打九折 2 sellatadiscountof15 八五折出售 3 Wegiveadiscountforcash 现金交易可打折扣 Markitdown Step2WatchandTalk Watch3adsandtalkabout Whichonedoyoulikebest Step2WatchandTalk Ad1 Whatdidtheboyreallywant pepsi colaorcoca cola Ad2 Wheredidthefootballstargettheinspirationtoshootthatgoal Ad3 Whatistheadfor Whatimpressesyoumostinthead Step3 CommunicativeSkills Whatexactlydoyoumean Couldyougivemeaconcreteexample Couldyoubemorespecific Whatdoyoumeanbysth sayingsth Couldyouexplainsth Whatareyoutryingtosay I msorry Ididn tcatch get followyou I mnotwithyou couldyourepeatthat sayitagain Whatwasthatagain Onemoretime please Sorry myEnglishisn tsogood Couldyouslowdown please Couldyouspeakupabit please AskingforClarification Rephrasing Areyousaying that S V Itsoundslike S VIfIunderstandyoucorrectly S VDoyoumeanthat Youdidsaynextweek didn tyou Isittruethat Step3 CommunicativeSkills ClarifyingYourStatements Letmeclarify WhatI mtryingtosayis S VToputitsimply S VItmeans WhatImeanis WhatI mtryingtosayis WhatIwantedtosayis Step3 CommunicativeSkills Topic AdvantagesandDisadvantagesofAds Preparationforthediscussion ListentoModel1 2 3 Pickouttheclassicalsentencesforrecitationandgatherrelatedopinions Step4 GuidedTalk AboutAdvertising Advertisingcanbedonebymeansofanumberofmedialiketelevision newspapers wallpaintings billboards magazines Internet bytheword of mouthandinmanyotherways Themainobjectivesofadvertisingare Increasingtheusageofacertainproductandhenceacquiringmoreorders Creatingnewcustomersandincreasingbrandrecognition Toobtainfeedbackfromcustomersregardingacertainproduct Toindicateintroductionofnewproductsorreplacementofoldones AboutAdvertising Thecompetitorsarejustcancelingouteachother sefforts I mafraidtheextracostsofadvertisingwillbepassedontotheconsumers Theadvertisingproducesagoodimageofproducts Itseemscontradictory Inotherwords moresalesmeanlowerproductioncosts butmoreadvertisingmeanshighercoststotheconsumer Classicalsentencesforrecitation Model1Whopays Model2Bewareofads 1 ThoseTVcommercialsarekillingme 2 IfIwereyou Iwouldnottrustthosecommercials 3 You rethetargetaudience 4 Watchout orcommercialswilltakeoveryourlife Goodsentencepatterns Model3Arethefreemagazinesfree qualityproducts productsofgoodquality Thecostofadsisbuiltintotheproducts Advertisingservesausefulpurpose GoodSentences eye catching ear catching imaginative persuasive appealing fascinating withmuchcreativethoughts acatchy witty funny weird impressiveslogan thecontributionofthestars takeadvantageoffavorableimages pleasantmusic impressivepicture presentyouapowerfulproduct produceafeelingofreliabilityafeelingofwantingtohaveitrightnow Model2Bewareofads Nowit syourturntomakeadialogueandtalkaboutads Usetheexpressionslearnt AdvantagesEducationInformation providingEconomicpromotionProductdevelopment Step4 GuidedTalk Disadvantagesconsumption youngpeople reliabilitymanufacturers environmentpsychologicalinfluence Guide Talkabouttheadvantagesanddisadvantagesfromthefollowingperspectives AdvantagesProductdevelopmentPromotethesales buildagoodimageofaproduct bebeneficialtothebuildupofthebrandname brandnameawarenessEducating instructing Informationprovidingeducativepublicserviceads 公益广告 disseminate 传播 informationoncommodities informationofhi techcontributiontoproduct Economicpromotionstimulatetheconsumption 刺激消费 promotetheupgradeofproduct urgethemanufacturertoinnovateandintroducenewtech DisadvantagesConsumerEnvironmentDodamagetocityimage References Dailylifeneedsadvertisementsbecausethemainfunctionofadvertisingistodisseminateinformationoncommodities services culture employment studentenrollmentandevenmarriage Debate Pros Advertisingitselfisabusinessthathasprovidedagreatnumberofjobs Withadvertisements peoplesavealotoftimeinshoppingforgrocery lookingforjobs etc Debate Advertisingisaprocessofartisticcreationandaesthetics Withoutadvertisements newspapers commercialradiosandtelevisioncompaniescouldnotsurvive Fakeadvertisingcheatsconsumersand insomeseriouscases threatenspeople slives Debate Cons Advertisementsarenotbasedonthequalityofthegoods butsomethingelse AdvertisementsonTVareanuisance 讨厌的人或东西 公害 theyinterruptTVprogramsatashockingfrequency 1 Slogans Guesswork Workingroupsandguesswhatproductsarebeingadvertised Justguessthekindofproduct Youdon tneedtonametheexactbrandoftheproduct Guesswork 1 FromtheMakersoftheOriginalSwissArmyKnife New AllStainlessSteelWaterResistantto100meters 2 Thebestshaveamancanget 3 Cometowheretheflavoris 4 ThingsgobetterwithCoke 5 Qualitynevergoesoutofstyle 6 Cleanyourbreathwhileitcleansyourteeth 7 Welead Otherscopy Guesswork Answers BrigadeWatchGillette3 Marlboro光临风韵之境 万宝路世界4 Coca Cola5 Levi s李维斯裤子6 ColgateToothpaste7 Ricoh理光复印机 Clickthepicturestoplay Guesswhatisbeingadvertisedinthefollowingshortfilms Guesswork Clickthepicturestoplay Watchtheendofeachvideoclipandseewhetheryouranswersarecorrectornot Whatmakesaneffectiveslogan SloganWriting Advertisingslogansoftenplayalargepartintheinterplaybetweenrivalcompanies Aneffectivesloganusually statesthemainbenefitsoftheproductorbrandforthepotentialuserorbuyer impliesadistinctionbetweenitandotherfirms products ofcourse withintheusuallegalconstraints SloganWriting makesasimple direct concise crisp andaptstatement isoftenwitty ifitisrequiredasnotalladvertisingslogansaremeanttobewitty SloganWriting adoptsadistinct personality ofitsown givesacredibleimpressionofabrandorproduct makestheconsumerfeel good makestheconsumerfeeladesireorneed SloganWriting ishardtoforget itadherestoone smemory whetheronelikesitornot especiallyifitisaccompaniedbymnemonicdevices suchasjingles ditties picturesorfilmsequencesontelevisedcommercials B ReadthefollowingEnglishadsslogans workwithyourpartnerandtrytotranslatethemintoChinese Goodtothelastdrop 滴滴香浓 意犹未尽 麦斯威尔咖啡 Obeyyourthirst 服从你的渴望 雪碧 Thenewdigitalera 数码新时代 索尼影碟机 使不可能变为可能 佳能打印机 Impossiblemadepossible 尽情享受吧 雀巢冰激凌 Taketimetoindulge 动态的诗 向我舞近 丰田汽车 Poetryinmotion dancingclosetome 只管去做 耐克运动鞋 Justdoit 感受新境界 三星电子 Feelthenewspace 智慧演绎 无处不在 摩托罗拉手机 Intelligenceeverywhere Brainstorming Workinpairs trytowriteanadvertisingsloganforthefollowingproducts SloganWriting mobilephone laptop car cosmetics sneaker perfumes college References Howareyou Connectingpeople SloganWriting Mobilephone Laptop Thinkdifferent Wheredoyouwanttogotoday Car Everythingwedoisdrivenbyyou Practicetheexpression Don teventhinkaboutit Createadialogueusingit Example Hey canIhaveanotherpepsi cola Don teventhinkaboutit Couldyoulendmesomemoney Don teventhinkaboutit LesterismeetingwithHelentodiscussthereleaseofthenewlaptop Lester Asyouknow Helen theLenovo2009isdueforreleasenextmonth Ithinkwe vefinallyworkedthekinks琐碎问题out Helen That sessential sincequalityisthefocusoftheadcampaign Thelaptopmustworkreallywellifthey regoingtobethecashcowswe rehopingfor Lester Let sgooverourpromotionplansagain Helen OK Wehavesixmajorretailersrunningdemonstrationsatmostbranches Andourexhibitionteamisalreadyontheroadsettingupforcomputersh