Unit 5 Inside advertising 导学案2.doc

Unit 5 Inside advertising导学案一、重点词汇:I、新知识：1. inform vt.通知；告诉 常见搭配：inform sb. of /about sth. 通知/告诉某人某事类似结构：_ _ _ _ _ _ _ _ _ sb. of rm sb.+that从句 通知/告诉某人某事拓展：informed adj.有学问的；有见识的 an informed critic 有见地的批评家keep me well informed of any developments.随时通知我进展的情况。information 不可数名词 信息；消息；情报 a piece of information 一则消息联系：message _名词 信息；消息；音讯 留言 leave a message 传话 take a messageword 信息；消息 _名词 Word came that 有消息说2. target n. 目标；对象；靶子a target area/audience/group 目标地区、观众、群体vt.把作为攻击目标，把作为批评的对象；把对准(某群体)a new magazine that targets/is intended for single men以单身汉为读者群的新杂志3. expense 费用；代价spare no expense不惜费用/代价 cover ones expenses 足够支付你的费用at sb.s expense 由某人付钱；由某人负担费用在某人受损的情况下；以某人为代价at the expense of sb./sth在牺牲或损害的情况下e.g. He built up the business at the expense of his health.他以自己的健康为代价逐步建立起自己的事业。II、旧知识：(需复习巩固)1. expose vt. 暴露；揭露；使曝光使面临，使遭受(危险或不快) 结构：expose sb./oneself to sth.或be exposed to 使接触，使体验 结构：expose sb. to sth.完成下列句子：But he became inspired when he thought about helping ordinary people_ _(遭受)cholera.2. worthy (通常用于名词前)有价值的；可敬的 worthy citizens可敬的公民 a worthy cause崇高的事业值得/应得的be worthy of sth. be worthy of attention/consideration值得注意/考虑熟记下列句型：主语+be worthy to be done/be worthy of being done 值得做主语+be+worth sth./doing It is worthwhile to do sth./It is worthwhile doing sth.3. flood 淹没 大量涌入；蜂拥而出 Telephone calls came flooding in from all over the country.全国各地的电话像潮水般打来。大量送至；挤满；拥满 The office was flooded with applications for the job.办公室堆满了应征该职的求职信。4. “get +过去分词” 结构 get made被制作 get dressed穿衣服 get changed换衣服 get paid by the hour计时取酬 get blamed受责备二、重点短语：1. refresh sb./oneself with 用使某人/自己恢复精神 2. ones likes and dislikes 人们的好恶 3. fit into 适合 联系：fit in (with sb./sth.)相适应；相融和4. go to a lot of trouble to do sth = take the trouble to do sth.花费功夫做某事5.传达信息 communicate the message 6.有意义；讲得通 make sense 7.be attached to 附在-上；与-有关联 8.适合 be appropriate for/to sth.9.迎合人们省钱的愿望 appeal to ones desire to save money 10.抓住的注意力 grab the attention of 11.与有关 relate to 12.在另一方面 on the other hand 13.对说假话 tell lies14.道德规范 a code of ethics 15.行为规范 codes of conduct16.对负责 be responsible for 三、重点句型：1.Its no use/good doing sth.做某事没有用处/好处。2.让步状语从句句式：However/No matter how(不管多么，无论到什么程度)+形容词/副词+主语+谓语，主句。(课本原句)However good an advertisement is， people are unlikely to be persuaded if the product is unsuitable to them.3.cannot enough或 cannot too 无论总不嫌过分；越越e.g. cannot thank you enough 无法表达感激之情你越细心越好。You cant be too careful. / You cant be careful enough.4.There be +人/物+定语从句/现在分词短语/过去分词短语.特别注意：动词应用现在分词或过去分词形式，不能用动词原形或动词过去式(课本原句)There are also laws in most places that prevent advertisers making false statements about their products or from promoting immoral or harmful behaviour.5.When it comes to (doing) sth， 主句。谈到/涉及(做)某事(课本原句)When it comes to advertising， consumers need to be educated about techniq