move update课件

1 MoveUpdate February2009 2 MoveUpdateNov 23 2008 MoveUpdaterequiredformailpiecesclaimingPresortedorAutomationpricesforFirst Class MailMoveUpdaterequiredforallmailpiecesclaimingStandardMail prices Letters Flats ParcelsandNotFlat Machinables TomeettheMoveUpdatestandard mailersmustbeusingaddressesonmailpiecesthathavebeenupdatedusinganapprovedmethodwithin95dayspriortothemailingdateFirst ClassMailorStandardMailmailpiecesthatuseanalternativeaddressformatarenotrequiredtomeettheMoveUpdatestandard 3 MoveUpdateVerification SignatureonthePostageStatementbyeithertheMailOwnerorAgentcertifiescompliancePostageStatementsrevisedtoindicateMoveUpdatemethodMailersmustrecordMoveUpdatemethodUSPScanrequestsubstantiationofMoveUpdatecomplianceMoveUpdatereportswillbefurnishedinsiteswithMERLINandPerformanceBasedVerification PBV activated 4 PostageStatementMoveUpdateMethodCheckbox 5 PBVisanewIntelligentVerificationmodelIntegratedwithPostalOne PromptsClerkstoPerformVerificationbasedupon PastVerificationHistoryofMailerVerificationlaborcostsEstimatedCostAvoidanceorAdditionalPostageCollectedPBVdeployedtoallPostalOne acceptancesitesbyMarch2009WithMERLINEnablesMoveUpdateVerificationandReports PerformanceBasedVerification 6 ElectronicdatafileContainsname addressandbarcode ifavailable SampleextractedfromthemailingisprocessedonMERLIN MailpieceIDcanbeusedtoidentifyanypiecefoundasanError MoveUpdateVerificationProcess BMEclerkselectssamplemailpiecesforMERLINverification TheNCSCperformsaMoveUpdatevalidation MoveUpdateVerificationresultsaredisplayedinPostalOne ResultsforwardedtoPostalOne MailpiecesarerunonMERLIN datafilesenttoNCSC PBVTriggersVerification 7 Reports GuidetoAccessingMoveUpdateReports onRIBBSTwoReportFormats MoveUpdateWorksheets NearrealtimereportsduringacceptancebymailingMoveUpdateMicrostrategyReports Analyticalreportsupdatednightlyandaggregatedacrossmailings workinprogress 8 MoveUpdateReports MailingInformationDetailedMERLINInformationSummaryMoveUpdateInformationDetailedPieceInformation 9 MoveUpdateVerification VerificationsbeingperformedatsiteswithMERLINThresholdeffectiveMay11 2009Mustbemorethan5errorsbeforemailingisassessedPassingscorerequiresover70 oftheCOAsmustbeupdated allCOAsonfileperrangetype Thresholdevaluatedevery4monthsAssessmentsbaseduponthresholdsafterMay11 2009First ClassMailassessedatSinglePieceRatesStandardMailassessedat7centsforeachpieceCurrentAppealProcessApplies 10 MoveUpdateVerification MailPreparersthatdonothavecontrolovertheaddressingofthemailpiecemaybeallowedtoisolateindividualmailownerpiecesHavebeenpre identifiedontheclientlistProvideadequatedocumentationofclient smailingArenotsubjecttoseparateassessmentvaluesTheUSPSisevaluatinglegalconstraintsindevelopingamethodofdeferredpaymentformailingidentifiedtobenoncompliantwithhemoveupdaterequirementPaymentscanbemadeagainstanotherPERMIT 11 MoveUpdateTraining Awareness BMETrainedonSharingReportsCustomerAwarenesssessionsonIntelligentMailandMoveUpdateInternalTrainingFeb 20 Mar 6CustomerSessions Mar 9 Apr 10UpdatingVerificationproceduresforMay11 2009assessment 12 SoutheastAreaFeedback SoutheastAreafirsttodeployVerificationMailersareprovidedcopiesofmailpieceimagesMailpieceDesignAnalystsworkingwithOwnersandPreparerswhenresultsarebelow95 FeedbackfromclientsindicateinvestinginMoveUpdatesavesmoneyinlongrunAClientexpressedappreciationforNCOALink recommendation 13 MoveUpdateResources BusinessMailAcceptanceforyourMoveUpdateReportsribbs usps gov LatestNewsMoveUpdateMethodsMoveUpdateAdvisementPolicyGuidetoAccessingMoveUpdateReportsMoveUpdateUSPSSiteActivationReportPub363FAQsIntelligentMailandMoveUpdateDVDCustomerAwarenessSessionsDVDDiscussionGuide MoveUpdateValue SteveLopezVicePresidentofPostalProductsandAffairsExperianMarketingServices TheresponseperformancewehaveseenthatoccursonrecordswhereMoveUpdatewasnotapplied Theresponseperformancewehaveseenonotherrecordsthathavepotentialdeliverabilityissues NCOALink performance NCOALink forthreeothermailings Mailer1mailedinexcessof200millionpiecesperyearMailer2mailedinexcessof100millionbutlessthan200millionpiecesperyearMailer3mailedbetween40 60millionpiecesperyear NCOALink forthreeothermailings cont d RecordsMailedtoNCOALink OldAddressMailer113Mailer219Mailer332Average21Thismeansthattheresponseoftherecordsmailedtoanoldaddresswas onaverage 1 5ththeresponserateofrecordsthatweremailedtopeopleattheircurrentaddress RecentCaseStudyresultsfrommailingrecordswithotherpotentialdeliverabilityissues Mailingwas17millionpiecesonaprimarilyconsumerfilemailedasaStandardMail FLATTheperformancescoreisasfollows Thescoreshownisthepercentageofresponseforrecordsmailedwiththatdeliverabilityissueincomparisontotheotherrecordsinthemailingwhichperformedatanindexof100 Example Missingsecondarynumberscoreofa15meanstheserecordsperformedat15 theresponserateofallrecordsinthemailing CaseStudy Averagesaleperbookwas 2 5081 ofmailingwasCRRTqualifiedandperformedatanindexof10416 6 ofthemailingwas5Digitqualifiedandperformedatanindexof852 3 was3Digitqualifiedandperformedatanindexof71 1 weretheremainderrecordsandtheyperformedatanindexof52 CaseStudy RecordsmailedwithpotentialdeliverabilityissuesDPV NrecordsandnonZIP 4 codedrecordsperformedatanindexof 25Seasonalmarkedrecordsperformedatanindexof50orsoVacantmarkedrecordsperformedatanindexof 40MissingorInvalidPOBoxperformedatanindexof 10 CaseStudy Missingsecondarynumbersperformedatanindexof 30Invalidsecondarynumbersperformedatanindexofabout80Throwbacks businessaddressesthatdonotreceivemailatthephysicallocationbuthaveaPOBox performedatanindexof 50IGNOREDNCOALink movesperformedatanindexof 20 23 Substantiation AncillaryServiceEndorsementCopiesofmailpiece