高中英语 Unit5《Enjoying novels》Reading课件（2） 新人教版选修10.ppt

module9unit5insideadvertisingreading howadvertisingworks scanthetextandpredictthecontent scanning detailreading weareexposedtoadsinourdailylife 1 whatkindofadscanwefind 2 wheredoadsappear 3 whyweneedtounderstandhowadvertisingworks introduction whatisanad 1 definition amessageorannouncementthatintendstoinformorinfluencepeople 2 means words pictures music film 3 advertisers business individuals organizations associations howdoadvertisersmakeeffectiveads 1 identifythetarget findoutnecessaryinformationaboutthisgroup 2 appealtothetarget hopes dreams emotions desires 3 useasuitablemedium cost media howeffectiveareads whenthereisaneedfortheproduct 2 ifthetargetaudienceisexposedtoadsconstantly languagepoints eacross偶然遇见 偶然发现 我无意中在一本书的封面上看到他的名字 icameacrosshisnameonthecoverofabook 我刚才偶然碰到你的一个老同学 i vejustcomeacrossoneofyourformerclassmates 表示 见到 碰到 的词组 runintobumpintonoticediscoverencounter 2 casual非正式的 不经意的 不在乎的casualclothes便装acasualmanner漫不经心的样子theyhaveacasualattitudetowardssafety 他们对安全问题采取无所谓的态度 3 withsomanymessagesfromadvertisersfillingourdailylives 独立主格结构 作状语 一些状语从句的主语如果与主句的主语不是同一人或事时 可以保留主句的主语 将连接词删去 并将动词改成 ing形式或过去分词 这样就形成了独立主格结构 whenthesunhadset wearrivedatasmallvillage thesunhavingset whenthevacationwasover thestudentsallreturnedtoschool thevacationbeingover astheproblemwassolved theywentbacktowork theproblemsolved 独立主格结构的前面经常出现介词with 其后不仅可以接名词或代词 ing形式或过去分词的复合结构 还可以接名词或代词 介词短语或其他成分 如 hewasasleepwithhisheadonhisarms withnothingtodoattheweekend isleptforawholeday 4 inform通知informsb of aboutsth pleaseinformusofanychangesofaddress 地址若有变动请随时通知我们 inform thatclause ihavebeeninformedthatthecouplewillmarrynextyear 我得到消息说他们俩明年结婚 5 fit in into放进去 安排时间 相处融洽 适应环境 acorkfitsintotheneckofabottle 木塞塞进了瓶口 hefittedthephotointotheframe 他把照片放入了镜框 ihopethehairdressercanfitmeintoday 我希望理发师今天能腾出时间给我理发 howdoyoufitininthenewcompany 你在新公司与人相处得好么 6 appealto投合 心意 引起 兴趣 creativework suchasadvertisementdesign appealstome 创造性的工作 比如广告设计很吸引我 thisexerciseappealsstronglytotheimagination 这个练习可以有力地激发想象力 teachingasacareer tomanypeoplebecauseofthelongholidays a attractsb callsc appealsd pulls c 7 conscience良心hisconsciencetroubledhimafterhetookthemoney 他拿走了钱以后 他的良心使他不安 letyourconsciencebeyourguide 让你的良心指引你 8 worthy thier thiest 值得 的aworthychampion winner当之无愧的冠军 获胜者heisworthyofourpraise 他值得我们表扬 beworthsth doingsth 值得beworthyofbeingdone tobedone值得被做beworthyofsb sth 值得 配beworthwhiledoing todosth 值得做 1 isthatbookworth yes itisworthy twice a reading beingreadb toread tobereadc ofbeingread readingd reading ofbeingread d 2 herachievementsare ofhighpraise 3 itisnot quarrelingwithhim worthy worthwhile 9 itisnousedoing 做某事没有用处it snouseaskingme iknownomorethanyoudo 问我没用 我知道的不比你多 idon tthinkit sanyusegoinganyfurther 我认为继续下去没有用处 10 relyon依靠 指望theyrelyonthemselvesnow whichismuchbetter 他们现在依靠自己了 这比以前要好得多 youcan trelyonhimforassistance 你不能指望他的帮助 11 atcost按成本 或成本价格 itissaidthatsomegoodsinthesupermarketaresoldatcostprice 据说那个超市里的部分货品是按成本价出售 12 havenouseforsb 讨厌 人ihavenouseforpeoplewhodon tmakeaneffort 我讨厌那些不努力的人 havenouseforsth 不需要 用不着 13 overtime随着时间的推移thepainofthisfailurewilldisappearovertime 随着时间的推移 失败的伤痛也会逐渐消失 atfirsthisparentsdidn tlikehisgirlfriend buttheiropinionhasbeenchangedovertime 起初他的父母不喜欢他的女朋友 但随着时间的流逝他们的看法渐渐发生了变化 overtime 副词 规定时间之外地 超时地he sbeenworkingovertimerecently 他最近老是加班 14 broadcasttomakewidelyknownthebbcwillbroadcastthenewsat10 00 thecctv 9broadcastsontveveryday 1 completethesummaryofthereadingpassageusingwordsfromthetext educate appeal target budget media expense answers p45 learningaboutlanguage 2 completethesentencesusingwordsfromtheboxintheirproperforms 1 casual2 basis3 attach4 worthy5 association6 corporation7 refresh8 conscience9 garment10 inform 3 completethesentenceswiththecorrectpreposition 1 weareexposed hundredsofdifferentadvertisementseveryday 2 sheisaremarkablewomanwhoisworthy youradmiration to of 3 ifyoukeepcopyingeverythingshedoes you llturn heroneday 4 thepoliceappealed thepublicforanyinformationaboutthemurder into to 5 youcannotrely himtoarriveontimebecauseheisalwayslateform