高中英语 reading课件 牛津版必修4.ppt

unit1advertising step1 lead in type1 type2 commercialads topersuadetobuy psas toteach protectwaterprotectourselves step2 1 whatdoadstrytopersuadepeopletodo 2 whatdopsasaimtodo tobuyaproductorserviceortobelieveinanidea theyaimtoteachusandhelpusleadbetterlives fast reading expositorywriting 说明文 paragh1 paragh2 paragh3 paragh4 paragh5 paragh1 paragh2 paragh3 paragh4 paragh5 a b step3 discussthestructureofthetext para 1 briefintroductionofads whatisanad untrueclaimsaboutproducts publicserviceads theadviceonads para2 para3 para4 para5 step4 mainideaofeachparagraph 1 mostpeoplearenotawareofhowmanyadsarearoundthem 2 psasareonlyfoundinnewspapersandontv 3 anadwarningpeopleagainstsmokingisanexampleofapsa 4 commercialadscangiveusvaluableinformationabouthowtoliveourlives 5 psasandcommercialadsusesomeofthesamemethods psas step5 t f f t t notonly torfquestions choosethecorrectansweraccordingtothetext 1 whichofthefollowingistrueaccordingtothisreadingpassage a allpeopleenjoyseeingandhearingallkindsofadvertisements b manypeoplethinkadvertisementsarethemostimportantintheireverydaylife c manypeoplearequiteusedtoseeingandhearingvariousadvertisements d alladvertisementsgivepeopleveryimportantinformation c 2 thewriterofthisreadingpassagewantsto a tellhisreaderswhatareadvertisementb sharesomeimportantinformationaboutadvertisementswithreadersc tellhisreadershowimportantadvertisementsared tellhisreaderwhypeopleareusedtoseeingandhearingallkindsofadvertisements b 3 whichofthefollowingcannotberegardedasanadvertisement a yestolife notodrugs b projecthope schooleverychild c goodtothelastdrop d thecaraccidentkillsfourpassengers d 4 themaindifferencebetweencommercialadvertisementsandpublicserviceadvertisementsisthat a publicserviceadvertisementscostonlyalittlemoneywhilecommercialonescostalotb publicserviceadvertisementsdealwithpublicissuesbutcommercialonesdon tc commercialadvertisementssometimesdealwithserioussocialproblemsd publicserviceadvertisementstellthecompletetruthbutcommercialonesdon t b 5 someoftheadvertisementsarecleverbecause a theydon ttellthecompletetruthtocustomersthoughtheydon tlieb theyusethemostbeautifullanguageandimagesc theyaremadesobeautifulandcanbefoundalmosteverywhered theydon ttellliesdirectlytothecustomers a 6 whichofthefollowingtopicswillbetalkedaboutinapublicserviceadvertisement a anewcarfactorythatwillbebuiltinchinanextyear b agoodharvestoforangesisexpectedthisyear c teawilltaketheplaceofcoffee d apaperbagwillmakeyourhomecleaner d findoutthesimilaritiesandthedifferencesbetweencommercialadsandpsas step6 similaritiesdifferences methods purpose cost reliance 可靠性 places groupwork similarities commercialads psas purpose cost free places methods believable tricks teach newspapersmagazinestheinternetradiotv attractivepicturescleverlanguage purpose cost reliance reliance notfree persuadetobuy differences differences whatisanad doesanadtellpeoplethecompletetruth commercial important intelligence fall lead introduction para1 conclusion para5 supportingdetails para2 4 attractive expositorywriting 说明文 hopeproject taiwan china psas practice debate group1 advantagesofadsgroup2 disadvantagesofadsrulesaftergroup1saysoneadvantageofads within1minute group2shouldsayonedisadvantageofads orgroup2willlose conclusion everycoinhasitstwosides thereisnoexceptionforads ithasbothadvantagesanddisadvantages itishardtodecidetheadisgoodorbad butweshouldbesmartaboutadsandbesmartaboutwhatwebelieve thinkaboutwhyyoushoulddothethingstheadsuggests whathavewelearnedtoday welearnedsom