高中英语 Unit 5《Inside advertising》课件Reading 2 新人教版选修9.ppt

keepingadvertisershonest unit5insideadvertising discuss therearemanyadvertisementsaroundus somearehonest whilesomearedishonest appreciatethefollowingadvertisements tellwhichoneyoubelieveandwhichyoudon t renewyourskininsevendays thelaw advertisingorganizations complaintsorganization theconsumer readthepassagequicklyandfindoutthewaystokeepadvertisershonest a canmakethecompanystopusingtheoffendingadvertisementifacomplaintaboutanadiscorrect b isalsoresponsibleforcheckingtheproductbeforebuying c canpreventadvertisersdoingthewrongthing d makerulesthatarecalledacodeofethicsforeveryoneintheorganizationtofollow matchthetwocolumns 1 thelaw 2 advertisingorganizations 3 complaintsorganizations 4 theconsumer wouldyoucomplainaboutanyoftheadvertisementsinthispassage thetwoadsonpage49havesomemisleadinginformation theyexaggeratetheusefulnessoftheproducts theteaadtriestopersuadepeopletobuyit becauseitclaimstoreduceweight theshoeadimpliesthatifpeopledon tweartheirproduct theywillbealoser languagepoints 1 andso连接并列句thanksgivingisanonlyamericanholidayandsoneitherbritishpeoplenoraustralianpeoplecelebratesit 感恩节只是美国人的节日 因此英国人或者澳大利亚人都不过这个节日 sheistiredofherbusycitylifeandsosheplanstospendherwinterholidaysinasmallvillagewithherhusband 对繁忙的城市生活感到厌倦 她决定和丈夫一起到一个小乡村过寒假 2 onewaytocontroladvertisingistomakelawsthatpreventadvertisersdoingthewrongthing 控制广告的方法之一就是制订法律以约束广告商们的不法行为 onewayto isto 做某事的 方法之一就是 onewaytohelpthemistohelpthemlearntohelpthemselves 帮助他们的方式之一就是帮他们学会自助 3 insomecountriesadvertisingalcoholicdrinksortobaccoisbannedaltogether 在一些国家 为酒精饮品和香烟做广告是完全禁止的 banv 尤指法律上 禁止n 禁令 禁止 thereisabanonsmokinginthistheatre 这戏院内不准吸烟 4 decent指人是 诚实的 正派的 值得尊敬的 举止端庄的 口语还表示 和蔼可亲的 乐于助人的 theyarealldecent hard workingcitizens 他们都是诚实勤劳的市民 heisalwaysdressedindecentclothes 他总是穿着体面的衣服 decent指行为是 合宜的 得体的 合乎道德规范的 itisadecentfilm withoutcrimeorviolence 那是一部合乎规范的电影 没有犯罪和暴力镜头 5 makesure 确保 确定 证实 后面一般接从句 helookedbacktomakesurenoonewasfollowing 他回头看了看 以证实没有人跟踪 ididittomakesureyounoticed 我这么做是为了确保你注意到了 askforreceiptandmakesureyougetit 要一张收据 而且一定要确保你拿到收据 6 eventhoughtherearelawsandadvertisers codeofconduct somebadadsdogetmade do经常用于肯定句和祈使句中 表示强调 please dobequietamoment 请务必安静一下 hedidtellmethatbutheisdenyingitnow 他的确跟我这样说的 但现在又否认了 ataconferenceyesterdaya forthehealthdepartment mrdennishall theaudiencethatthegovernmentwouldsoonbepassinglawstomakeall advertisingillegal hesaidthatsomecigaretteadvertisementswerenotaimedat exercise1onp85 spokesman informed tobacco audiencesbutinstead atchildren hesaidthepubliccouldnolonger onthe ofpeopleinadvertisingcompaniestodotherightthing theonlywaytostopchildrentakingupsmokingisto cigaretteadvertisingaltogetherandto ouryoungpeopleaboutthedangers mature targeted rely conscience ban educate ofcigarettesmoke mrhallsaid thegovernmentwillalso acommitteetodecideonsuitablepunishmentsforanytobacco thatbreakstheban wehavealreadysetupa topaythecommitteefortheirworkandwillnowsearchfor peopletoserveonthecommittee appoint corporation budget worthy 我没法将我所有想带的衣服都装进手提箱 fitinto icouldn tfitalltheclothesiwantedtotakeintomysuitcase translation exercise2onp85 2 自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后 她就再也没给我发过邀请信 hostess invitation afteribrokeanexpensiveplateatherdinnerparty thehostessneversentanotherinvitation 3 找接线员请拨9 dial tocontacttheoperator pleasedialnine 4 我的衣橱里有很多上班穿的衣服 但是很少休闲装 casual garment ihavemanygarmentsinmywardrobethaticanweartowork butfewcasualclothes 5 我非常爱我的狗 所以我并不在乎它摔断腿带来的医疗开支 expense iamveryattachedtomydogsoididn tmindthemedicalexpensesinvolvedwhenhe she itbrokehis her itsleg 6 当我们听说他被指控犯有故意杀人罪时 我们都不敢相信自己的耳朵 murder whenweheardthathewasaccusedofmurder wecouldn tbelieveourears 7 警察在市里所有的电台广播说明了那个走失的孩子的模样 broadcast thepolicebroadcastadescriptionofthemissingchildonallthecity sradiostations 8 那家航空肥公司收了我额外的超重行李费 overweight theairlinechargedmeextrafortheoverweightsuitcase 9 需要我把你的电视调到新的频道吗 tune wouldyoulikemetotuneyourtelevisiontothenewchannel exercise3onp85 actress appointed chairperson advocating ban 2 althoughmrblackreceivedan totheparty hewasunabletogobecausehehadan thatdayinanothercity however hetoldthehostessthathehopedtobe tohernextparty invitation appointment invited 3 the hasmadeseveral errorsincopyingthedo