企业行动入口网站与客户关系管理方案(英文版)(ppt 44页).ppt

mySAPMobileWorkplace CRMSAP企業行動入口網站與客戶關係管理方案 SAPTaiwan Agenda議程 SAPToday 今日的SAP速寫ValuePropositionSAPMobileBusinessPortal CustomerRelationshipManagementCustomerReference Agenda議程 SAPToday 今日的SAP速寫ValuePropositionSAPMobileBusinessPortal CustomerRelationshipManagementCustomerReference SAPToday SAPAG2000年的收入 62 6億歐元世界第三大獨立軟體供應商企業應用軟體市場的領導者在120多個國家有13 500多家用戶安装了36 000约1 000 000個用户不論公司大小都以用戶爲中心增加客戶滿意度並增強客戶的信心對SAP全球業務的大量投資24 100多名員工 2000年12月 SAPBEATsWALLSTREETEXPECTATION ThenWINNERofNEW NEWECONOMY GartnerRanksSAPEIPasNo 1 SAPToLeadtheEnterprisePortalMarket CREATE ACQUIRE PARTNER TopTier REACHOUTTOALLPEOPLE SHAREDVISION TECHNOLOGY PEOPLE CENTRICSOLUTIONS SAPCreatesNewCompanySAPPortals FocusingonEnterprisePortalsandBusinessIntelligence 1000customers 6millionusers 700employeesFirsttomarketwithcompletesolutionVisionMissionBetheleadingglobalcompanydeliveringindividualpeople centricsolutionsreachingallpeopleCreatesuperiorvalueandacompetitiveadvantagefororganizationsandtheiremployees partners andcustomers FullyownedsubsidiaryofSAPAGHeadquarters PaloAltoCEO ShaiAgassi SAPAcquiresTopTier TopTierThought leadingenterpriseportalcompanyHeadquarteredintheUSPatentedDrag RelateandunificationplatformSAPandTopTieraperfectfitComplementaryofferingLong standingpartnershipwithSAPKeytechnologiesalreadyintegralpartofSAPofferingSAPPortalsComprehensiveenterpriseportalplatformIntegratingallmajorapplicationsOpenpartneringstrategy TopTierexhibitsthemostvision Gartner SAPPartnerswithYahoo Yahoo 185millionpeopleeachmonthworldwide900millionhitsperday65 businessusersStrongestInternetbrandSAPandYahoo ShareVisionandMissionFocusonpeople centricsolutionsPeoplecollaboratemoreeasy effectivelyReachouttoallbusinessusersSAPandYahoo OfferOneJointSolutionEnterpriseportalsolutionbyYahoo andSAPPlatformandcontentSAPPortalsdrivesjointdeliveryAvailableQ2 2001 Agenda議程 SAPToday 今日的SAP速寫ValuePropositionSAPMobileBusinessPortal CustomerRelationshipManagementCustomerReference DifferencemySAPWorkplace PublicExchanges Marketplace EnterprisePortal Marketplace EnterprisePortal Marketplace EnterprisePortal Vendors Customers mySAPWorkplace E BusinessPlatformforBilateralCollaboration Suppliers Stakeholders Partners Customers m nrelationshipIntermediary 1 nrelationshipCompanyowned Company WheredoEnterprisePortalsGo EnterprisePortalswillReplacetheDesktopofToday ValueCreationthroughCollaboration CollaborationwithextendedcommunityIncreaseProductivityEmpowertheemployeesEfficientlymanagethesupplychainFasterdecisionsReducetime to marketServecustomersbetterByunderstandingandactingontherightissuesWebcontentmanagementBusinessintelligenceUsingacollaborationhubEnterprisePortal Enterprise Partner Employee Customers Supplier RevenueGeneration CostReduction EnterprisePortal DoublingtheProductivity 218 100 Employee SalesRepresentative GeneralManager AverageTimeDifferencesin DuringtheLastRun Timespentwithoutenterpriseportal Timesavingduetoenterpriseportal Timespentusingenterpriseportal 175 100 238 100 118 75 138 Reference UniversityofMannheim Prof Dr FranzSteffens Pleasenotethatthecostsarebasedon22312usersworldwideoverathreeyearperiod ofSAPPortalsenterpriseportalsolutionatSAPpermonthanduser Netsavings Costs Savings 38 355 317 EnterprisePortalPaysOffWithinit sFirstMonth ExpectedsavingsatSAPexceed95million peryear Agenda議程 SAPToday 今日的SAP速寫ValuePropositionSAPMobileBusinessPortal CustomersRelationshipManagementCustomerReference mySAP com电子商务平台 mySAP技術 mySAP服務 SAPMarkets mySAP工作台 Stakeholders Customers SAPMarkets CommerceOnejointlydeliverMarketSet Suppliers Employees Company Partners 產業解决方案 mySAP财務 mySAP人力资源 mySAP電子採購 mySAP商業智能 mySAP供應鏈管理 mySAP生產周期管理 mySAP客户關係管理 TheSequeltotheInternetRevolution MobilebusinessisthesequeltotheInternetrevolution Everyonewillbeconnected 0 1 1 10 100 1 000 1970 1960 1980 1990 2000 2010 2020 Earlyadopters E mail TCP IP WWW HTML E commerce XML WAP Everyone MilitaryUniversities Specialists Internetusersinmillions Users Companyboundaries mySAP comWorkplace Web Browser Access Workplaceindustryspecificrolerelatedpersonalized Drag Relate INTERNET BUSINESSFRAMEWORK SingleSign on 3 1H R 34 6 FI LO HR CRM KM B2B SEM APO BW CFM mySAP com Komponenten openInternetstandards R 2 Not mySAP com Partner SAP internal external mySAP com Internet Services OtherInternet Services Cock pits Non SAPNamedUsers SAPNamedUsersinsidemySAP com Potentiallynon SAPNamedUsers OtherSystems Legacy System ThePervasiveComputingWaves handheld smart 2001200220032004 invisible Fromthehandheldsofthepresenttotheinvisiblesofthefuture SAPisalwaysprepared RedefiningEnterprisePortalSolutions EnterprisePortalPlatformBusinessIntelligencePlatformOpenarchitectureOpendatawarehousingplatformJavaand NetsupportXML basedmetadataexchangePortalbuilderOLAPiViewtechnologyMulti dimensionalinformationmodelsContentmanagementWebandad hocReportingRetrievalandclassificationAnalyticalApplicationsplatformUnificationRolemanagement Platform Content Yahoo content GenericiViews BusinessApplica tions Roles Worksets Cockpits IndustrySolutionsSets Unifiers ReportsKPIs BusinesscontentDatamodels Supplier Employee Partner Customer People mySAPWorkplaceEnterprisePortal KeyCapabilitiesofaCompleteCRMSolution Who Sales Service Marketing Executives What Service Transact Fulfill Engage CustomerInteractionCycle Whichway Internet Mobile Telephony How Operational Collaborative Analytical Workplace Marketing Sales Service mySAP客戶關係管理解決方案內建主要功能領域 MobileSales MobileService Telesales Teleservice Internetcustomerself service Internetsales Internetmarketing Campaign Internet Telephony Mobile Telemarketing MobileWorkplace RolesandApplications HandheldServiceMobileProcurementHandheldSalesTravelExpensesTravelReservationsLeaveRequestsCustomerAlertsSalesReports Karen John Susan ServiceTechnician SalesManager ProcurementManager MiniApps MobileApplications UserRoles Scenario Top10SalesPipeline Top10PipelineProjects StatusA B C D ByperiodorannualtotalSubsidiarycolumncanbeadded Top10MessagesbyInstallation Top10CustomerMessagesbyInstallationincurrentweekIncludesSystemswithStatusD T PSwitchbetweenOnlyStatusPandAllStatus Agenda議程 SAPToday 今日的SAP速寫ValuePropositionSAPMobileBusinessPortal CustomerRelationshipManagementCustomerReference OfficialSAPfigures mySAPWorkplaceinstallations 2317Atcustomers1349Atpartners968mySAPWorkplacelicensedusers 5701528StandalonemySAPWorkplace871120 AspartofmySAP com4830405 Withoutexternalcommunities SAPMarkets NumberofWorkplaceinstallations SoldWorkplaceuserscomponentpricelist SoldmySAP comusersbyregion TopTendeals Soldusers NewinJune mySAPWorkplace AligningVisions AligningInternetStrategies Hewlett PackardCo USA HP providingcomputingandimagingsolutionsandservicesforbusinessandhome isfocusedoncapitalizingontheopportunitiesoftheInternetandtheproliferationofelectronicservices Thecompany smorethan36 000productsareusedbypeopleforpersonaluseandinindustry business engineering science medicineandeducation Inaddition thecompanymakesnetworkingproducts medicalelectronicequipment instrumentsandsystemsforchemicalanalysis handheldcalculatorsandsemiconductorproducts HPhas83 200employeesworldwideandhadtotalrevenuefromcontinuingoperationsof 42 4billioninits1999fiscalyear SUCCESSSLIDE mySAP comalignswithHP svisionforthenextchapteroftheInternet andournewmySAP comdevelopmentinitiativesallowustocontinuetoofferourmutualcustomersthebestsolutionsfortheirbusinessneeds particularlyintheareaofhighlyscalable highlyavailableInternetsolutions mySAP comissettohelpusbecomemoreefficientandeffectiveinouroperations ultimatelybenefitingnotonlyHP butalsoourcustomersandpartners NickEarleVicePresidentandChiefMarketingOfficer mySAPWorkplace ESS mySAPWorkplace ESS MakingColgateaBetterPlacetoWork Colgate Palmolive US Withmorethan39 000employeesandworldwiderevenuesof 9 billion Colgate PalmoliveisaworldleaderinOralCare PersonalCare HouseholdSurfaceCare FabricCareandPetNutrition TheheadquarterofColgate PalmoliveisinNewYork Colgate Palmolivesellsitsproductsinover200countriesandterritoriesaroundtheworldundersuchinternationallyrecognizedbrandnamesasColgate Palmolive Mennen Softsoap Protex Kolynos Ajax Axion Soupline SuavitelandFab aswellasHill sScienceDietandHill sPrescriptionDietpetfoods BesidesusingmySAPWorkplaceenterpriseportalinconjunctionwithEmployeeSelf Service Colgate PalmoliverunsmySAPHRandseveralothere businesssolutionsfromSAP SUCCESSSLIDE WhilecostsavingsisnotaninsignificantaspectofourdecisiontousemySAPWorkplaceinconjunctionwith SAP EmployeeSelf Service theprimarygoalsweretomakeusafaster smarterorganizationandfosterthe Colgate BecomingtheBestPlacetoWork spirit Onewaytoaccomplishthisistoprovideemployeeswitheasyaccesstocurrent accurateinformation Also self serviceisawayforemployeestoprovideaccurateinformationtothecompanyaboutthemselves DaveStevensAssociateDirector GlobalInformationTechnology Workplace CRM SCM BI GoodFood GoodLife Nestl Switzerland Withatotalworkforceof231 000peopleinmorethan500factoriesworldwide andaconsolidatedturnoverofCHF75billion Nestl isSwitzerland slargestindustrialcompanyandtheworld sleadingfoodcompany Nestl productsareavailablearoundtheworld Themainproductareasare BabyFoods Cereals Milk Dairy BreakfastCereals Desserts Snacks IceCream Chocolate Confectionery What sCooking Hot ColdBeverages MineralWatersandPetCare SUCCESSSLIDE WithmySAP com wewillrapidlybuildastrong tightlyintegratedgroupITinfrastructurethatwillallowfocusedcustomizationtouserneedswithoutsurrenderingthebenefitsofgroupwidestandardization MarioA CortiChiefFinancialOfficer mySAPWorkplace mySAPWorkplaceisaSignificantIncreaseinUsability SamsungElectronics Korea Foundedin1938 SamsungisoneofKorea sleadingcompaniesfocusingonsectorsasdiverseaselectronicsandbanking InadditionSamsungplaysalsoamajorroleinavarietyofservicerelatedindustries CommittedtotheuseofInternetandthechancesresultingfrome businessSamsungstrivestobecomeoneoftheworld smostwidelyrecognizedbrandsinalloftheindustriesserved Samsungisaworldwideoperatingcompanywithmorethan161 000employees Samsunghashadtotalrevenuesexceeding93 5billionUSdollarsinits1999fiscalyear SUCCESSSLIDE BeforethemySAPWorkplace usershadtologonseveraltimesenteringtheirIDsandpasswor