商务英语论文.doc

The strategic plan of Matts solo trip across AsiaIn my opinion ,we must do a lot of things for the film,so i think the most improtant four aspects are mainly product price place promotion. The specific are as follows. Firstly, I want to introduce a little culture of American film ,such asHollywood Films,and it will give us a lot of suggestion. Hollywood film has been an important part of our life by and by, and almost everyone have watched many Hollywood films. Why are they so popular? What attact us to watch them? Like the Hollywood coverage of the American culture, the culture over the Hollywood culture exhibiton highlighted the gap between scholarly trends and popular understandings of history. But rather than make this a cause for lamentation or the occasion for propagating a correct view,we should decide to study American culture in Hollywood film further more.For a century, Hollywood, a district of Los Angeles, California. the principal centre of the Ameican film industry, plays an important role in the circulation of American culture. It serves as the nations preeminent instrument of cultural expression. Its well known for its represention of modern American culture, and attract thousands of movie fans and visitors every year.Americans emphasize on achievements and respect heroes. They have great sense in their hearts to praise success and heroes. Personal achievements are one of those with the highest value in Americans mind. Some high achievers in their career such as entrepreneurs, scientists, artists and all kinds of super starts became modern heroes. Hollywood producted lots of movies singing a high song of heroes.The fictitious ones are Spiderman, batman,and The Hulk, and the real ones are Citizen Kane, Saving Private Ryan, Patton etc. by creating these typical hero characters, Americans consider themselves as heroes. When there comes the war,starvation,terrorism,disease and calamity,there must be one or more heroes who save the people from untold miseries.because they believe that theres nothing they cant do. trading partners, religion, or even fashion. On the contrary, examine the influence Europe has had on America. People should adapt their music, clothing, vocabulary, and traditions into their countries because America as a whole has constant communication with the European countries. Due to the culture roots, America culture in Hollywood film began as a muti-culturally influenced place. Considering of the success of Hollywood film,we can get much information about to how to achive success on the film.Fistly, To make a good movie, we should fully define film s holistic concept, and in particular to strengthen the film after product development. The U.S. film industry show that, and 20% of the total income from screen marketing, 80% from the screen marketing, such as Hollywood film marketing is marketing and the screen screen marketing neck and neck and mutual support of franchising marketing method, the specific performance screen marketing, television marketing, home theater, network marketing and related product development the five one marketing frame. The movie marketing should not just confined to the film itself, a film of the commercial operation can be through a chain of marketing.Secondly, In the price formulation process, we should be stratified step, such as can be right to premiere on auction, the auction exclusive FangYingQuan is a kind of way, spread to open completely and giving a magnifying glass used in everywhere find tooth is also a kind of way. To such as price, according to channel strategy determine the different price strategy, can be synchronous, which can develop the market step by step, can take time price strategy, can be unified pricing. As the government allowed private capital investment film market, courtyard line construction, home theater will be popping up appear. This time, should be widely spread channel to the point and face, attract more target consumers into the cinema.Thirdly, The world is not always change, change is eternal hit the top of the law of the same. Peoples hearts are different fantasy, the movie is so as to satisfy his fantasy tools. Obviously, explore the illusion of the audience is not the key to the success of the film industry, if the sensitive varied audience tastes to fantasy nerve, so, we will find that, in fact, the nature of the film industry is to know how to accurately by this fantasy nerve. If the movie marketing can make use of it, through strengthening propaganda film caught industry essence, can have twice the result with half the effort.Fourthly,with the arrival of the era of network, the film publicity has to get rid of the original single, simple mode of transmission. Through the requirements, such as network drive optical network mutual website, a lot of net friend in the audience of the film before, understand roughly content and opinion, reference, adopt the advice to choice to not go to the cinema to watch.Except for the four aspects ,there is another method Integrated marketing.Integrated marketing model that in information gathering, demonstration, implementation and feedback loop network under the control of the various related industrial link link together to form a dense efficient industrial chain operation mode. Specific to the film industry, also is to the system, hair, put and related industries, together with film as the center, set up many support profit model and capital recovery channel.