Vancl介绍英文版.doc

Vancl, the introduction of e-commerce platformE-commerce platform is a platform for enterprises or individuals to provide online trading business. Enterprise electronic commerce platform is based on Internet business activities of the virtual network space and guarantee the smooth operation of the management environment; Is the coordination and integration of information flow, material flow, cash flow orderly, correlation and efficient flow of important place. Enterprises, businesses can make full use of e-commerce platform to provide network infrastructure, payment platform, security platform, management platform for Shared resources efficiently, low cost to conduct their business activities.Company profileVancl formally founded by Chen, founder of the joyo on October 18, 2007, the company has obtained lianchuang policy source, IDGVC, softbank saif, qiming, tiger fund, temasek, etc. Several rounds of investment. VANCL was founded four years rapid development business products by 2008 mens shirt, POLO shirt two kinds big dozens of development to the current mens, womens, childrens clothes, shoes, household, accessories, cosmetics and so on seven big class. With the enrichment of product variety and the attention to user experience VANCL brand influence in the field of Chinese clothing electronic commerce has become the first choice of Chinese netizens to buy clothes. World famous accounting firm deloitte audit after that vancl for the past three years is the fastest growing brand in Asia and the Pacific. Iresearchs 2009-2010 Chinese clothing online shopping research report shows that VANCL in independent sales ranked the first in apparel B2C website. Company logo and brief information on VAN French meaning pioneer C and L are aged and lei jun surname . Old translate this word into vancl means every customer to provide them with sincerity to build products.Born on October 18, 2007, aged, vancl, lei jun started source and IDG investment of $2 million. 2007, e-commerce is the most popular keyword PPG shirt. PPG shirt direct selling spree encouraged electronic commerce circle, vancl to advertising is divided into mode, will figure in all kinds of small and medium-sized websites, popularity rapidly.Business philosophyGood faithVANCL brand core value concept.Stick to sincere hospitality, as its mission to provide cost-effective products.Any time, VANCL is not conceal his problems, honest face, brave.pragmaticVANCL is the code of conduct.Dont do any flashy bluffers, although ideals still feet on the ground.Dont care about personal gain and loss, in order to group interests, create a simple and efficient work atmosphere.innovationVANCL fast-growing solid guarantee.Dont see eye to eye, and with an open attitude to encourage innovation, continue innovation to improve performance.Every day in crisis, only to embrace change and innovation, is the success of dealing with an uncertain futureProfit modelVancl is a series of clothing as the core products, through to the modern electronic commerce pattern and an innovative blend traditional retail industry, with modernized network platform and call center as services core, with advanced direct response marketing idea, with excellent way of supply chain management and efficient distribution system, provide consumers with high quality clothing products and service, through to the upstream manufacturers cost control, self industry chain management, in an efficient logistics system to sell products, make a profit.Business modelVancl only selling the mens shirts at early stage, there is no other product. After open the market, to womens, childrens clothing, shoes, accessories, furniture direction such as powerful penetration. Based on VANCL operation mode analysis of the advantages and problems to explore the VANCL to series of mens shirts are now a core product model of core product diversification coexist.Vancl always advocate simple and decent way of life, in line with the reasonable price of Internet consumption, vancl has always insisted on customer experience first, always put the customer experience in strategic height, think of improving customer experience is not the cost, but the brand. Its products are superior in quality, comply with the publics classic mens style, let most of men like also can afford, so popular it is not surprising that quickly. Vancl sells is not only a product, also is a kind of like to promote comfortable comfortable life, a love life of the life philosophy. VANCL network marketing mode of B2C model is different from the traditional entity shop, is to choose such a business model is, because it can save customers and enterprise of time and space, can greatly improve the trade efficiency. From VANCLs actual case can clearly see, light company mode of core competitive power is not the brand advantage, but in the rapid integration of resources and the market reaction speed.VANCL is not only to find Internet sensation to do endorsement thus increasing click-through rates, such as patriot, large and medium-sized electrical appliances, ctrip domestic famous brand and VANCL is cooperation. Also provide thirty days unconditional return policy and door-to-door, field try services. VANCL all advertising strategy, marketing strategy, product strategy is the core of a 68 yuan. Quality and the grade achieved fairly level shirt at home is almost unique, on the same quality grade is more affordable than PPG shirt completely broke the psychological price, potential customer base also fit the subconscious consumers online shopping is much cheaper than offline shopping mentality, gave a reason to let your order immediately.The VANCL technology research and development at the front desk page display, shopping process optimization, order processing, warehouse logistics management, call center management, and many other sectors. Each plate through technology improvement, can effectively achieve the product, marketing, warehousing, logistics, financial companies such as core unified collaboration between departments, improve operational efficiency. Although VANCL was founded less than two years, but the current technology system, has exceeded the ordinary enterprises need three or four years to complete technical layout. Addition, VANCL President Chen also has repeatedly mentioned, VANCL is not just an Internet company, clothing brand company, is also a technology company. VANCL appears to be seeking through technology to build Chinas amazon. For VANCL, the technical advantages of reserves, there is no doubt that for the future and competitor gap provides enough capital.Vancl development in the futureVancl has been at a low price strategy like the one we are common 199 yuan four shirts experience the vancl early is vital to occupy the market rapidly expanding market share of vancl overall strategy is first to occupy the market quickly with higher quality and lower prices for consumers to buy by mail or other means experience vancl add other products to you is that vancl early strategy. To strengthen brand building famous brand, starting from the details. Brand is people tend to attach importance to the advertising, marketing, sales promotion, public relations, event marketing communication etc. Activities are used to big plans, big, big investment to create sensational effect. Today in vast amounts of information, however, VANCL brand more details need to pay attention to detail because can cultivate target consumers brand loyalty, trust and reputation in the details on the mistakes are more likely to make customers lose confidence in the brand to brand to produce more damage. Branding is to do the details. Detail decides success or failure. The birth of a brand is a system engineering of VANCL needs from the market demand research, proposed product concept, product positioning, product design, naming, packaging, promotion strategy, advertising and so