北师大版必修三Unit 7 the sea Lesson 2 Protecting the Sea学案.docx

unit 7 the sea lesson 2 protecting the sea学案学习目标：1. to talk about causes, problems and solutions about sea pollution. 2. to listen for general and specific information. 3. to raise awareness in protecting the sea.学习内容：话题：protecting the sea词汇：pollute pollution handle solution ban plastics industrial waste chemicals agricultural waste protect the sea overfishing reduce pollution deal with be responsible for break the law cause pollutionlistening1. what is zhi hongs project about?it is about from and .2. listen to the conversation again and complete the table.problem 1: problem 2: causes1) all sorts of chemicals, , , oil.2) most of them come from and waste. 1) too many fishing in the same place.2) better .solutions1) government looks for ways to .2) some departments keep a record of .3) others departments are responsible for and punishing people .1) the government tries to that people can catch.2) in the worst areas, they completely.3) they also try to help people to .speakinggive a speech on protecting the sea. you merely need to focus on one problem, either pollution or over-fishing. work in your group and choose one representative to give the speech. for your referenceframeworkbeginningintroductiondear friends/ladies and gentlemen, its my honor to be here to make a speech on the topic of protecting the sea. our ocean is facing various problems. today, ill focus on pollution/over-fishing. main bodycausespollution/over-fishing is quite a big problem. what causes this problem? solutionsfortunately, some measures have been taken to protect the sea and some government departments are trying to deal with this situation. endingappealthe sea is important to human beings. it is the cradle of life. for the sake of our children and childrens children, please work together to protect the sea and make the world a better place for living.homeworkwriting write a composition on protecting the sea. list the problems, causes and solutions. remember to use the following words and expressions. problems: protect, pollute, pollution, over-fishing causes: agricultural and industrial waste, fishermen, technology solutions: deal with, be responsible for, break the law, punish, keep a record of , control, communicate.巩固练习任务型阅读 marketers have more options in todays increasingly multilingual society a variety of electronic and print media can address groups of consumers in different languages. various factors influence the choice of media and language. in some cases, its simply practical to advertise in the consumers native language, particularly if many of the consumers in this group are primarily monolingual. in other cases, by advertising on, say, a spanish television channel in the us, an advertiser may cam the respect of the consumer by addressing him in his native language, as well as develop positive associations with the medium and its unique content. now, marketers have another factor to consider when deciding where to advertise and in what language. a paper. do bilinguals have two personalities?, a special case of cultural frame switching published by researchers at the university of texas, shows that bilingual individuals exhibit different personality characteristics when speaking different languages.lead researcher nairan ramirez-esparza, tested individuals who were bilingual in english and spanish for various personality traits, and found that the subjects answered the questions differently when asked in english and spanish. the new work built on past research showed the values of subjects changed when they were surrounded by stimuli from different cultures.how can marketers take advantage of “cultural frame switching”? it may sound challenging without specific research, but at least for spanish, english bilinguals in the us, there is now some hard data on the language-related personality shift. extrapolating to other language combinations may be possible, too. since the spanish/ english bilingual results seem to be in agreement with testing of monolingual spanish and english speakers, language-specific testing of bilingual subjects may not be essential to get an idea of what kind of cultural frame switching might occur in other bilingual combinations. rather, comparing known personality differences for each language/ culture would give an indication of the differences bilingual individuals would exhibit.i think it would be a mistake to over-emphasize this phenomenon over other criteria affecting the selection of appropriate media and language to reach a target market. clearly, the major considerations of demographics (人口统计资料), perception of the medium, language fluency, etc. should remain major factors. besides, the language-driven cultural frame switching may not make much difference to many products or services. if the product does attract one cultural personality more, though, it may make sense to exploit that difference of the other decision criteria are more or less equivalent.the researchers point out that the differences arent great. even if slight, though, the differences are noticeable.cultural frame switching: different language, different personalityconcept of cultural frame switchingcultural frame switching refers to the phenomenon of shifting from one cultural mindset to another when people are (1) to their new cultural environment.applications of cultural frame switchingcultural frame switching is a factor marketers now take into (2) to reach target customers.personality shift proves to be (3) for spanish/ english bilinguals, which makes it not (4) to do language-specific testing of bilingual subjects.looking for the known personality differences between each language/ culture would give marketers a better (5) of how bilingual individuals would (6) in two different cultures.facts about cultural frame switchingits wrong to put too much (7) on the functions of cultural frame switching.compared with other criteria, the language-driven cultural frame switching simply plays a (n) (8) role in marketing success.providing that a product (9) to a certain cultural personality more, the difference is worth employing.conclusionthe effect different languages have on personality is (10) but noticeable.书面表达 请阅读下面短文及图画，并按照要求用英语写一篇150词左右的文章。on a sunny day a shepherd (牧羊人) walked with his two hungry sheep along a winding country path. he managed to have them two tied to each other just in case they should go separated. it was quite a long time before they arrived at a place where there was merely a small amount of fresh grass on each side of the path. both of the sheep were so hungry that they hurried to the grass but in the separate direction as the picture showed. unfortunately the rope fastening them was not long enough. no matter how hard they struggled, neither was able to reach the grass in front of them.the shepherd was about to help them when he was surprised to find that one of them should voluntarily abandon the struggle, and went along with the other. consequently, together the two sheep enjoyed the fresh grass on one side happily, and then the grass on the other.【写作内容】1.用约30个单词概述上面这则寓言的主要内容。2.用约120个单词就此则寓言谈谈你的想法，内容包括：(1)从这则寓言中，你获得了哪些启示？(2)结合该寓言给你的启示，谈谈你在生活中是如何做的。【写作要求】1.写作过程中不能直接引用原文语句；2.作文中不能出现真实姓名和学校名称；3.不必写标题。参考答案任务型阅读1. exposed 2. account/ consideration 3. existent 4. necessary/ essential 5. understanding/ idea 6. behave 7. stress/ emphasis 8. minor/ unimportant 9. appeals 10. slight possible version:the fable shares with readers a stor