M4U1project基础知识.doc

白蒲高级中学M4Unit1 Project 基础知识与能力提升一单词拼写1.I cant f_ out why he said so. Perhaps I should give him an explanation. 2. In order to determine your audience, you will need to do a little research and a_ in advance. 3. The government is a_ to everyone to save water.4. The public r_ strongly against the unfair law made by the government.5. It was such a great s_ when they announced the winner was Cart.6. At yesterdays meeting, he _(竭力主张) that all children should be equal to get proper education.7. _(就本人而言), I prefer paintings, but I also like photography(摄影).8. Tom is a heavy smoker and he will smoke two _(包) of cigarettes every day.9_(决心) never to come back before he could make a big fortune, Mike left home without saying a word.10. In an ad campaign you may need to employ different kinds of _(媒介).二选短语填空(12选10) as far as Im concerned, give up, put together, have in mindbe concerned with, get across, in order to, figure out, be determined to, die from, appeal to, react to1. Have you _how much the trip will cost?2. I _ find out who is responsible for this. 3. How did you like Nicks performance last night?To be honest, his singing didnt _ me much.4. Local residents have _angrily _ the news. 5. What aspects of this problem would they care about or _？6. _, you can do what you like.7. He sometimes had trouble _ his meaning_ in English.8. Youd better _a clear goal _ before taking college entrance examination.9. His grandfather _cancer at the age of 86.10._ find the book, he searched the whole house.三句型转换（每空一词）1. The coach urged us to stay in shape over summer vacation.The coach urged that_ _ _ in shape over summer vacation. 2. He wont come to the party unless invited.He wont come to the party unless _ _invited.3.When planning a public welfare campaign, you may want to ask yourself some questions.When _ _planning a public welfare campaign, you may want to ask yourself some questions.4. There are three major questions you must consider.There are three major questions you must take into _.5. We depend on various people for different reasons. We depend on a _ of people for different reasons. 四句子翻译及填空（每空一词）1. 重要的是，无论什么时候都要努力迎合目标受众以便让他们有所反应。It is important to always try to _ _ the audience in order to get them to _ in a certain way. 2. 警察说他们很担心那男孩的安全。The police said they _ _ _ _ the boys safety. 3. 当你组合一个系列广告时，有许多不同的方法可以传达你的信息。There are lots of different ways to _ your message_ when you are _ _ an ad campaign.4. 如果我们能说服年轻人不要开始吸烟，那么他们可能会力劝他们的父母和其他人也戒烟。If we can _ young people not to start, they might then _ their parents and other people to _ _ smoking, too.5.我们想使人们震惊, 从而认识到许多吸烟者都很快就死于与吸烟有关的各种疾病。We want to _ people into _ that many smokers die all too soon from illnesses and diseases _ _ smoking.五任务型阅读 No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts（施加） some influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified（分类） all our little weaknesses. Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic work FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They design hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to draw the attention of millions of people in this way. During a radio program, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was active. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly large biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. The factory had to pay more money than they had expected, for they bought the biscuit from the student for $24,000.AdvertisingCustomers and advertisersThough (81) _ of our good taste, customers are (82)_ by advertisements when buying things.In fact, advertisers have studied human nature in order to (83) _ customers to buy this or that product. According to their (84) _ all customers love to get things for (85) _.The usually effective meansAdvertisers offer free things, which often does (86) _.Hundreds of competitions are (87) _ for customers to win huge sums of money.Radio and television are used to (88) _ peoples attention.An exceptionBy radio, a company of biscuit manufacturers once advertised that they would offer $10 a pound for the biggest biscuit baked by a listener, which (89) _ active response.However, they never (90) _ to pay $24,000 for a truly large biscuit made by a college student and carried by a lorry.M4Unit1 Project 基础知识与能力提升参考答案一单词拼写1.figure 2. analysis 3. appealing 4. reacted 5. shock 6. urged 7. Persona