喜来登中国27年 从攻城略地到深耕细耘.doc

喜来登中国27年 从攻城略地到深耕细耘1985, happy event amount to house to be in the Beijing of first hotel —— of chinese mainland to be fond of will enter start business of Great Wall restaurant. If be with this germinant, this year is to be fond of the 27th year that will ascend a brand to enter China. Grab domain to arrive from original take cities and seize territory deep ploughing is fine today weed, happy event will ascend more and more know China while, a few potential crises also begin to rise to surface: Landed bubble or will affect net end of the year gain, besides, solve talent breach problem even. China is a good place will ascend to be fond of people for, china is a good place really. Because development business has mothered them to “ ” . Financial center is Beijing and Shanghai only no longer the patent of city of this kind of a gleam of, city of very much line also should cover on this aureola: The city such as Shijiazhuang, Hefei, Changsha should build Kunming of; of regional banking center, Xian and Urumqi to want to build extensive respectively inferior financial center, western important banking center, medium city of some of …… of center of subregion region banking says to want public house of 8 stars class even. Concept of this kind of grade, also be in China to just can appear only. Happy event will ascend the desire that saw these cities. In be fond of the domain that amounts to house to go up, “ happy event comes to this ascend ” for Chinese place brand of hep a gleam of already put down social status, constellation of it and the elegant happy a small room with subordinate group, source begins to razzia together 23 lines market of China. This year, happy event will ascend already offerred 7 new public houses in Asia-Pacific area, the end of the year still will have 5 new public houses to appear, among them 4 are located in China, it is the Geng Xilai in Fuzhou ascends happy event of hotel, Macao to ascend happy event of city of hotel of center of Jin Sha city, lake to ascend hot spring to go vacationing respectively Tan Yitian is fond of only month of hotel and Changchun will enter a public house. What be worth to be carried especially is Macao happy event will enter public house of center of Jin Sha city, this flaunts what the happy event of ” will enter a public house “ whole world is the greatest kick off, to be fond of the brushstroke that will ascended 75 anniversary celebration to put on thick Mo Chongcai. In happy event the hotel that amount to house and go vacationing village international group is chief in the eye of apparitor FritzvanPaasschen, this is a nation that building everywhere. And of hotel industry anabiosis, be a best opportunity, can do everything almost. Be fond of He Guoxiang of president of division of Asia-Pacific of group of the hotel that amount to house to express, happy event amount to house to be in China the brand with hotel maximum amount is to be fond of will ascend, predict to come 2016, happy event will ascend the hotel in big China area to will be added reach 90. Undoubted, happy event will ascend the ongoing pace that leading a happy event to amount to house to be in China. Be in China this main market, happy event will ascend mixing 35 to prepare preparatory new public house to all be located in this in the half the number in the hotel of operation. Happy event will ascend very Chinese He Guoxiang expresses when accepting reporter special report, happy event amount to house to will continue its mainland changes a course, hope compatriots happy event will ascend treat as wait for in light of native land brand. Before “ , in China hotel in order to recieve Euramerican wait for abroad guest to give priority to, and at present Chinese guest has occupied half above, our hotel needs to accelerate mainland to change a course further. ” looks in He Guoxiang, its mainland is changed basically include two fields, a mainland that is administrator of hotel high level changes; another is to China the guest offers “ more the service that China changes ” . This year in July, shanghai person money takes president of division of preferment big China, this is to be fond of mainland of “ of area of big China of the group that amount to house to change one of great achievements that process ” ties goes. Show according to the data, the Chinese holds the position of the number that is fond of general manager of the hotel that amount to house to growing quickly: Was 4 people only 2009, and it is 29 people now. A lot of advanced Chinese administrator also from abroad return China to hold the position of senior position. Since 2009, the Chinese colleague number of company management layer increased one times, reached 2577 people, maintained synchronism with the growth that is fond of the hotel that amount to house to be in China. Traditional Chinese rice congee, Chinese serves manual, kettle, it is floor concealed goes even the Chinese abstains from 4, 14 …… this year on July 11, happy event amount to house to begin in the whole world 19 hotels of famous travel city face Chinese passenger to roll out the brigade ” with close “ to plan. Qian Jin feels, this resembles 1985, like be fond of the first hotel that amounts to house to be in China to must prepare coffee. Most be heated holds in both hands to enter the international hotel brand that is stationed in China as first, happy event will ascend use its powerful and advantageous and active brand fixed position, become area of the China on Internet most the luxurious hotel brand that be heated holds in both hands. According to the report that publishs recently by DigitalLuxuryGroup(DLG) of research organization of Genevan luxury market, happy event will ascend a brand to be searched in luxurious hotel category the proportion of 13.58% was held in rate. Such be heated is held in both hands, besides the brand, the competition ability with important what to still have? “ person! ” is fond of hit the mark with a single comment of Angela of manager of public relations of area of the China that amount to house. In be fond of the China that amount to house, many employee had worked here 20 old, they accomplished senior controller from average employee, the footstep spreads all over the whole world. Face-lifting also is the one big main factor with successful brand. In last few years, happy event the exterior that amounts to house to enter a public house to a few happy event, decorate or it is establishment undertakes face-lifting, in order to attract new old guest and owner and development business. Besides, the establishment that is full of infinite originality and more personalized service also produced main effect in brand construction. As we have learned, every Chinese happy event will ascend a hotel to all set gregarious space, let guest gather together, share communication, the happy event that includes to be planned by COREPERFORMANCE will ascend gymnastical center, happy event to ascend administrative wine corridor and “ to move happy event to ascend repeatedly along with the heart, the experience is in Microsoft ” , plan the surf on footloose earth mat from professional fitness, wonderful confused is shown. Risk and shadow happy event will ascend enjoying Chinese hotel industry this paragraph of best days. Risk, look in FritzvanPaasschen, “ lost Chinese market, just be the biggest risk. ” is in “ China nevertheless ” inside this Market, not be the story that has happiness only. This also has “ shadow ” among them: The estate bubble of Fritz is anxious China can affect happy event the net end of the year gain that amounts to house, solve the problem of talent breach even. On August 1, happy event amount to house to say, the employee measure that plans to will be in China 2015 by current twenty-nine thousand eight hundred add to 90 thousand person. This 90 thousand person the employee that the majority is square management of its representing owner. Cao reads aloud a country to say, be fond of the employee that amounts to house to be set in Chinese headquarters, adding up is the dimensions of 89 people only. Not only it is to be fond of amount to house, other the hotel company that quickening dilate, also digging a person everywhere. In the impression of Zhe of king of chief inspector of Hua Dong division of company of some hunt head, the administrative position invite applications for a job that he once was a hotel 8 months, should be chosen from more than 10 people medium one person. Because have not enough time to groom, hotel group people the person that can seek those to be able to establish equestrian begin into duty only. The company should be invite applications for a job of these hotel of high-end foreign capital one year probably now in senior administrator hundreds of, this number had a few only 2007. “ happy event amounts to house group interior allocates the hotel general man