商业计划书(中英文).doc

business planchina western american townsichuan circle focus investment co. ltd2006.08 contentsbackground informationmarket demand and governmental supportsgeographic position and location advantagesdevelopment planinvestment and profit i.background information1139(187.94)2535the objective of cwat is to build a direct marketing platform without middlemenwhich will help a large number of american products enter intochinese marketincrease american export volumeincrease employment opportunity for american citizens and narrow sino-us trade deficit .the apeec set up in china is to protect the rights and interests of chinese consumersallow chinese consumers to purchase quality american products at a reasonable price. besides, chinese consumers can enjoy american high-quality after-sales services.?state offices and state exhibition halls of the u.s will be set up in cwatwhich will significantly promote bilateral exchange of business and trade, investment, sightseeing, education, culture and public relations. cwat will bring in american finance service; introduce american science and technology patents of invention to seek cooperation, investment and future r&d, production in china; bring in american law and accounting institutions; and bring in performance and exhibitions of american culture and arts, etc.apeec is to provide a direct exhibition and sale platform for american products in china market, which will cut down middle agents of american products in china, and reduce the circulation cost. by making full use of tariff exemption policy in the free trade zone, it provides short, medium, and long-term fixed site displays and connects business and trade agents in over hundred chinese big cities. ii. market demand and governmental supports20051600.51(17221.49)7.71%507.7921.88%30%cwat project is one of the most significant milestone projects for local economic development and has been attached great importance by local government who has provided a series of preferential policies for the project.1139(187.94)897(148.01)20%40%100(16.5)797(131.51)mallcwat covers an area of 1139mu (187.94 acre) with 897mu (148.01 acre) for construction use. the nature of the land is for business and trade purpose. among which the residential part is 20% (the residential proportion shall be adjusted up to 40% according to the demand). apeec covers an area of approximately 100mu (16.5 acre). the left area of 797mu (131.51 acre) will beused for construction of residential supporting facilities, large-scale shopping mall, hotel, apartment, school and hospital, etc.?preferential policies provided for the project includes: reduction and exemption of fees (the application fee for project construction is exempt except the bidding fee and the quality testing fee which will be charged by 50%); infrastructure construction matching expenses will be charged favorably; water and gas will be charged according to the standard of land for industrial use in a certain period of time; local government will undertake part of infrastructures transformation engineering, etc.shuangliu county endeavors to create the first-class investmentenvironment, and enhance the working efficiency. the shuangliu county governmental affair service center provides high quality one-stop service for investors and businessmen. modern business trade centralization iii. geographic location and location advantagecwat is located at shuangliu developing modern trade center, dong sheng town, shuangliu, chengdu.200595.51(2.13)140(459.31 )52006101102.7(1.68)140(459.31)830(98.42)4500-5000/52-58weve gained full support from shuangliu county government, who believes that this project will connect shuangliu more closely with chengdu and will further promote shuanglius economic development to bring shuangliu to the world. shuangliu government, therefore, not only grants adequate land, but also offers a most favorable land price.28/(21.21)170/128.752006427170/(128.75)1 2 the land is appreciated by a surprising speed. land in this area was valued at about rmb 280,000 yuan/mu (usd 212,100/acre) before construction of shuang nan ave. the price rose to rmb 1.7miilon yuan /mu (usd 1.29 mil/acre) since the construction of shuang nan ave. according to the land auction on april 27, 2006, the purchase price of land neighboring to cwat is 1.7 million yuan/mu (usd 1.29 mil/acre). please refer to table 1 survey on the neighborhood property projects and table 2 survey on street value of neighborhood land for details.)111 table 1 survey on the neighborhood property projects122 13 iv. development plan1,016,604O(10,938,659.04 sq.ft.)90,000O(968,400 sq.ft.)299,001O(3,217,250.76 sq.ft.)mall 268,801O(2,892,298.76 sq.ft.)358,802O(3,860,709.52 sq.ft.)3 O(3,217,250.76 sq.ft.)of residential143 table 3 american town development plan15v. evaluation on cash flow, investment and profitsplease refer to the following tables for details:4 table 4 cash flow evaluation5 table 5 total investment evaluation6 - a table 6 total investment evaluation C apeec7 - b table 7 total investment evaluation C residential8 - c table 8 total