Reading(1)：Advertisements.docx

一短文填空 What makes a good a 1 ? There have been major changes in a_2_ in the past sixty years. People read advertisements partly for i 3 and partly because they are interesting. Todays advertisements often start with a question, or a puzzle, with the purpose of a 4 the readers a 5 . Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a s 6 , or the story may be c 7 over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will p 8 the advertisement but not the name of the r 9 .There are other d 10 . If you are selling your product in a foreign market, you must check that the t 11 is correct. A company that sold hair cream wanted to say “X puts life into dry hair.” They took some p 12 of a handsome actor, and the advertisements a 13 on large boards by the side of the road. Nobody bought the product, however, because when translated it meant “X puts living things into dry hair.”In the 1960s a British car company which made very expensive cars was about to sell its latest car in Germany. However, the c 14 had to change the name of the car at the last moment. A German speaker at the factory pointed out to the s 15 manager that the British name of the car meant “animal waste” in German.答案：1. advertisement 2. advertising3. information4. attracting5. attention6. story7. continued8. product 9. remember 10. dangers11. translation12. photographs13. appeared 14. company二完形填空 At the time when Bill and Rose got married, neither of them had much money. So they were 1 to buy a house or flat. For the first years of their 2 life, they, therefore, 3 in rented (租赁的) flats. Then Bills father died and 4 him some money, so they bought a house. When they moved into it for the first time, one of Bills 5 sent him a bottle of wine as a present to celebrate his entry (住进) into the first house he had owned. Bill and Rose had a lot of work to do, getting their things 6 , arranging the furniture, getting curtains and all the rest, so they 7about the bottle of wine. In fact, they 8 it away in a cupboard without even unpacking (拿出) it. Bill and Rose already had two 9 when they moved into their new house, and a few months later, the third was born. When Rose came home from the 10 with the baby. Bill 11 some friends round to12 its arrival, and they had a wonderful 13 , with plenty to eat and to drink. After the party had been on for some time, however, Bill found that the wine was 14 . 15 , he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a 16 somewhere in the house. He found it with some difficulty and 17 it into the living-room where his 18 were sitting. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it 19 to others. 20 said “Bill, take good care of this oneit is the first one that is really yours.”1. A. unable B. trying C. advised D. expected 2. A. happy B. married C. sad D. bitter3. A. moved B. succeeded C. lived D. gave4. A. carried B. brought C. sent D. left 5. A. nieces B. workers C. friends D. classmates 6. A. unpacked B. prepared C. tied D. sold 7. A. forgot B. thought C. looked D. cared 8. A. sent B. put C. took D. kept 9. A. fathers B. daughters C. children D. dogs 10. A. prison B. police station C. shop D. hospital 11. A. demanded B. expected C. invited D. wished 12. A. join in B. celebrate C. attend D. drank 13. A. party B. time C. day D. rest 14. A. served B. finished C. prepared D. bought 15. A. And B. Therefore C. Luckily D. Although 16. A. cupboard B. box C. table D. living-room 17. A. sent B. brought C. fetched D. led 18. A. family B. wife C. guests D. workers 19. A. silent B. loud C. aloud D. calm 20. A. He B. Which C. They D. It 完形填空答案（附解析）1. 文章说“他们刚结婚时谁也没钱”，因此买房子是不可能的，根据意思选择unable。答案：A2. 文章没有提起他们的生活如何，所以，描绘生活好坏的词语应加以排除。答案：B3. 答案：C4. “leave him some money”, “给他留了一笔钱”。 答案：D5. 答案：C6. 由下文“In fact, they put it away in a cupboard without even unpacking it.” 可知。答案：A7. 答案：A8. put away“收拾好”，take away“拿走”。 答案：B9. 答案：C 10. 根据意思推测，刚生完孩子，