Chapter 7 Questions.doc

Introduction to Electronic Commerce, 3e (Turban) Chapter 7 The Web 2.0 Environment and Social Networks7.1 True/False2) A major objective of Web 2.0 is to enhance creativity, information sharing, and collaboration.Answer: TRUEDiff: 2Page Ref: 2553) One of the most significant differences between Web 2.0 and the traditional Web is the greater collaboration among Internet users and other users, content providers, and enterprises.Answer: TRUEDiff: 2Page Ref: 2554) Lightweight programming techniques and tools letting nearly anyone act as a Web site developer is a representative characteristic of Web 2.0.Answer: TRUEDiff: 2Page Ref: 2565) A criticism of Web 2.0 is the inability to create new business models.Answer: FALSEDiff: 2Page Ref: 2566) One of the major phenomena of Web 2.0 is the emergence and rise of e-auctions.Answer: FALSEDiff: 2Page Ref: 2577) A key feature of social media is that users control and use the media, often at little or no cost.Answer: TRUEDiff: 1Page Ref: 2578) Social media is limited to text and images.Answer: FALSEDiff: 2Page Ref: 2579) Companies that introduce a significant change in their industries, thus causing disruption in business operations, are referred to as disruptors.Answer: TRUEDiff: 2Page Ref: 25811) Disruption did not occur in the real estate brokerage industry.Answer: FALSEDiff: 1Page Ref: 25812) Most social networks, such as LinkedIn and Weibo, are private communities.Answer: FALSEDiff: 2Page Ref: 26015) Social network analysis provides both a visual and a mathematical analysis of relationships where the nodes in the network are the people or groups, and the links show relationships between nodes.Answer: TRUEDiff: 3Page Ref: 26216) Interactions within mobile social networks are currently limited to exchanging simple text messages on a one-to-one basis.Answer: FALSEDiff: 2Page Ref: 26418) Business-oriented social networks are owned and operated within one enterprise, and their members are usually employees of the enterprise.Answer: FALSEDiff: 2Page Ref: 26919) Walmarts corporate social network is a major success.Answer: FALSEDiff: 2Page Ref: 27220) According to an InformationWeek survey of business technology experts, wikis are the most useful Web 2.0 tools in Enterprise 2.0.Answer: FALSEDiff: 2Page Ref: 27222) Web 2.0 applications enable segmented advertising.Answer: TRUEDiff: 1Page Ref: 27323) Viral blogging is viral marketing done by bloggers.Answer: TRUEDiff: 1Page Ref: 27424) Apple and Google undertook a formal merger to offer iPhone capabilities, such as delivering Google services through Apple hardware.Answer: FALSEDiff: 2Page Ref: 28525) Choppy connectivity is one of four trends that may slow EC and Web 3.0 and even cripple the Internet.Answer: TRUEDiff: 2Page Ref: 2877.2 Multiple Choice7) Which of the following is not an interaction element in a virtual community?A) bulletin boardsB) private mailboxesC) expert adviceD) e-bookAnswer: DDiff: 2Page Ref: 25910) Which of the following types of virtual communities just facilitates the exchange of information on a topic of mutual interest and does not support trading?A) virtual worldsB) relations or practicesC) transaction and other business activitiesD) purpose or interestAnswer: DDiff: 3Page Ref: 26111) Which of the following refers to the mapping and measuring of relationships and flows between people, groups, organizations, animals, computers or other information- or knowledge-processing entities?A) social network analysisB) virtual analysisC) social network theoryD) Internet community theoryAnswer: ADiff: 3Page Ref: 26212) Which of the following connects a circle of Weblogs with a common focus or theme?A) friend blockB) blogringC) cyberloopD) cybersphereAnswer: BDiff: 2Page Ref: 26314) A type of mobile social networking where the company does not have a relationship with a wireless carrier isA) off-deck.B) public space.C) non-binding.D) enterprise driven.Answer: ADiff: 2Page Ref: 26417) A(n) _ is defined as a group of people that have some kind of commercial or business relationship such as the relationships between sellers and buyers, buyers among themselves, buyers and suppliers, and colleagues and other colleagues.A) affinity portalB) Web portalC) business networkD) entrepreneurial networkAnswer: CDiff: 2Page Ref: 26918) A(n) _ is a social network whose primary objective is to facilitate business connections and activities.A) social marketplaceB) enterprise networkC) business ringD) business social networkAnswer: DDiff: 1Page Ref: 26921) Guidelines regarding enterprise social networking activities includeA) allowing employees to collaborate and communicate in an employee-driven system.B) promoting the use of enterprise wikis via demonstrations.C) setting up enterprise social bookmarking systems so users can see what sort of content their colleagues are tagging.D) all of the above.Answer: DDiff: 1Page Ref: 27022) Companies can interface with social networking in each of the following ways exceptA) sending flyers to customer mailboxes.B) by using existing public social networks.C) conducting business activities in a business-oriented social network.D) using Web 2.0 tools, mostly blogs, wikis, workspaces, microblogging, and team rooms.Answer: ADiff: 2Page Ref: 27223) Technologies and business practices that free the workforce from the constraints of legacy communication and productivity tools such as e-mail describesA) Enterprise 1.0.B) Enterprise 2.0.C) Social Networking 101.D) Web 4.0.Answer: BDiff: 2Page Ref: 27224) An online community that harnesses the power of ones social networks for the introduction, buying, and selling of products, services, and resources, including ones own creations describesA) cyber store.B) business marketplace.C) social marketplace.D) Web 2.0.Answer: CDiff: 2Page Ref: 27325) Each of the following is a way social networks generate revenues exceptA) offering a premium service for a monthly or per service fee.B) charging organizations a monthly service fee.C) hosting auctions for individuals or enterprises.D) creating affiliations with physical venues where members can meet.Answer: CDiff: 3Page Ref: 2797.3 Fill in the Blank2) A _ is a collaborative online encyclopedia jointly written by volunteers.Answer: wikiDiff: 1Page Ref: 2553) _ is the popular term for advanced Internet technology and applications including blogs, wikis, RSS, and social bookmarking.Answer: Web 2.0Diff: 1Page Ref: 2554) The online platforms and tools that people use to share opinions and experiences, including photos, videos, music, insights, and perceptions with each other are known as _.Answer: social mediaDiff: 2Page Ref: 2576) Companies that introduce innovations that significantly change markets or entire industries due to their activities are referred to as _.Answer: disruptorsDiff: 2Page Ref: 2589) A _ is a group of people with a common interest who interact on the Internet.Answer: virtual (Internet) community Diff: 2Page Ref: 25811) _ communities open their membership to anyone.Answer: PublicDiff: 1Page Ref: 25912) _ communities belong to a company, an association, or a group of companies.Answer: PrivateDiff: 2Page Ref: 26016) _ refers to the mapping and measuring of relationships and information flows among people, groups, organizations, computers, and other information- or knowledge-processing entities.Answer: Social network analysisDiff: 1Page Ref: 26218) _ refers to social networking where members converse and connect with one another using cell phones or other mobile devices.Answer: Mobile social networkingDiff: 2Page Ref: 26419) A _ is a group of people who have some kind of commercial or business relationship. Answer: business network Diff: 1Page Ref: 26920) _ refers to technologies and business practices that free the workforce from the constraints of legacy communication and productivity tools such as email.Answer: Enterprise 2.0Diff: 2Page Ref: 27221) The term _ is an online community that uses the power of social networks for the introduction, buying, and selling of products and services, including peoples own creations.Answer: social marketplace Diff: 2Page Ref: 27322) _ is viral marketing done by bloggers.Answer: Viral blogging Diff: 2Page Ref: 27423) Companies are finding that _ outlets, such as blogs and wikis, not only generate faster and cheaper results than traditional focus groups, but also foster closer relationships with customers.Answer: conversational marketingDiff: 3Page Ref: 276End7.4 Essay1) Define Web 2.0. Identify five characteristics.Answer: Web 2.0 is a popular term for advanced Internet technology and applications, including blogs, wikis, RSS, and social bookmarking. Its characteristics include the ability to tap into the collective intelligence of users; making data available in new or never-intended ways; relying on user-generated and user-controlled content and data; lightweight programming techniques and tools, and letting nearly anyone act as a Web site developer.Diff: 2Page Ref: 255-2562) What is a virtual community? Identify six common classifications.Answer: A virtual community is a group of people with similar interests who interact with one another using the Internet. Six common classifications are transaction, purpose or interest, relations or practices, fantasy, social networks, and virtual worlds.Diff: 2Page Ref: 258, 2603) Identify five guidelines for enterprise social networking activities.Answer: Five guidelines include allowing employees to collaborate and communicate in an employee-driven system; promoting the use of enterprise wikis via demonstrations; setting up internal blogs and incorporating them into