商业综合体吸引人之处.docx

The attraction of the commercial complexes- Study on the Interior OpeningSpace of the Commercial Complex in the CityAbstractUrban commercial complex is inevitable product of social and economic development, but also for commercial development, open space interior space as the core of commercial complexes, consumer behavior is dominated space, but also features the most complicated type system the most flexible space. Its research can not only provide the space to create a good shopping environment theoretical support, human care, more importantly, is able to design and urban design of public space systems linked, reflecting the optimal allocation of urban resources, creating intensive rationalization of urban space and landscape.城市商业综合体是社会与经济发展的产物，也是商业发展的必然趋势，内部开放空间作为商业综合体的核心空间，是消费者的行为主导空间，也是功能最为复杂、型制最为灵活的空间。对它的研究不仅可以为创造良好的购物空间环境提供理论支持，体现人文关怀，更重要的是能将其设计与城市公共空间的设计系统地联系起来，体现城市资源的优化配置，创造集约化、合理化和景观化的城市空间。Key words： Commercial Complex in the City ，Interior Opening space, DesignUsually , Commercial complex is the combination of shopping space, diet space, entertainment space and office space, residential space, exhibition space, performance space.which makes the construction of commercial complex interior space design is more complex than the other public or commercial buildings.商业综合体较其它类型的公共建筑在功能上更加复杂,往往是购物空间、饮食空间、娱乐空间与办公空间、居住空间、展示空间、观演空间等组合而成的综合体建筑，这使商业综合体建筑的内部空间设计比其它公共或商业建筑更加复杂。Besides work and housekeeping, in addition to meet the daily shopping needs, people urgently need some beautiful place for a wide range of social contacts .Where they also can be to see other people, to see the world, so as to get the material and spiritual satisfaction. In addition, the contemporary commercial complexes are becoming huge and complex .And they provide public space for citizens social activities. All of these make the citizens have higher requirements on the interior space environment design of commercial complexes.人们在工作理家之余,在满足了日常购物需求之外,迫切需要一些具有优美环境的场所来进行广泛的社会交往,同时能够在这些场所中“看别人、看世界”,从而获得物质和精神上的满足。此外,当代商业综合体走向巨型化、复合化,并在城市人民生活中承担了提供社会公共生活的场所的作用。所有这些都使得人们对商业综合体的内部空间环境设计有了更高的要求。Internal open space commercial complex including indoor pedestrian street, atrium, while Chambers and the Square, as well as horizontal and vertical transport channels, etc., although not directly sell the behavior occurs, but it is an important criterion to measure whether a large commercial building success. Quality open space environment, the performance of the most attractive shopping centers and specialty side, which largely determines whether the mall attractive to visit and stay, and inspire them to participate in a variety of business activities, and guide their conduct to stimulate consumer experience, thus express the inspiration of commercial space, energy and passion.商业综合体内部开放空间包括室内步行街，中庭、边庭和内广场，以及水平垂直交通通道等，虽然不直接发生销售行为，但它却是衡量一个大型商业建筑是否成功的重要标准。开放空间环境的质量，表现了商场最具魅力和特色的一面，它很大程度上决定着该商场是否吸引人光临和逗留，并激发他们参与丰富多彩的商业活动，引导刺激其进行消费体验，从而表达出商业空间的灵感、活力与激情。Take the Namba Park ,which is intraditionalJapaneseOsakabustling commercial district, as an example. Namba Park is not the traditional sense of the park. In fact ,it is a complex of commercial buildings and office buildings. From afar, Namba park is a park slope, rising from the street level to 8 stories high, step by step, with green lawn, as if the natural oasis free over the city, in stark contrast to the cold style of the surrounding linear architectures. Through the channel in the Valley ,which is in a 8 form, an upward sloping, people can get to the retail and entertainment areas. The central area is the luxury shopping plaza on the third floor .It is decorated with vegetation and water features, giving people a sense that they are not shopping at the mall, but in the forest to hunt the treasure.以日本大阪传统热闹商业区的难波公园为例，其并非传统意义的公园，其实是一个商业与办公楼的综合体。从远处看去，难波公园是一个斜坡公园，从街道地平面上升至 8 层楼的高度，层层推进、绿树茵茵，仿佛是游离于城市之上的自然绿洲，与周围线形建筑的冷酷风格形成强烈对比。通过“峡谷”内一条“8 字形”倾斜上升的通道，便到了零售与娱乐区域。其中心区域是三层的“豪华购物广场”，并饰有草木植被和水景，让你仿佛并不是在商场购物，而是在森林中寻宝一般。This article will create some aspects of space research on design of commercial complexes to arrive at some suggestions for space design:本文就空间的营造方面对商业综合体的设计进行一些研究，从而得出一些对空间设计的建议：(1)to create more spaceThe designers should not pursue the commercial area blindly. They can take a variety of ways to create more space and create a more comfortable shopping environment. Back or bottom of the building is an effective way .Overhead through the bottom of the gallery or set back overhead can increas the area of the space and reduce the flow density. Besides it can also provide more open space for the city and can improve the quality of urban space.For example: The design of the leisure shopping plaza in the Chinese Southern Sea cityies takes methods of Guangdong Traditional arcade Commercial Street design, located at the bottom of the back gallery, and outdoor space as a single entity, increasing the area of the entire commercial building space, reducing the flow density , to provide customers with a comfortable environment, and achieves good results.(1)创造更多的活动空间不应盲目追求商业面积,可以采取多种方式创造更多的活动空间,营造更舒适的购物环境。底层建筑的后退或者架空是一种有效的方法,通过底层的后退架空或者设置长廊,增加活动空间的面积,减小人流密度。这样处理的同时也为城市提供了更多的开放空间,增加了城市空间的质量。例如：在南海城市休闲购物广场的设计中采用了广东传统骑楼商业街的方法,在底层后退设廊,与室外空间连为一体,增加了整个商业建筑的活动空间面积,减小了人流的密度,为顾客提供了一个舒适环境,取得了良好的效果。 (2)Balanced arrangement of space activitiesCommercial shopping center space, it should be divided into a number of different spaces to disperse crowds, reduce the local crowd density .As a result ,it can encourage balanced use. In the South China Sea city leisure shopping plaza design, the use of the courtyard to form two different space, and connected by overhead corridor and outside the square, so that the external pedestrian plaza to extend the use of the average density, to the customer to create a pleasant environment. Meanwhile, in the interior of the room through the annular tissue commercial pedestrian street, partitioned according to different types of commercial, can be dispersed flow, reduce the local density. Escalator, walk the streets combined with escalators, landscaping, seating, both transportation hub, but also a people stop and rest, browsing, a recreation place.(2)活动空间的均衡布置商业购物中心的活动空间,应该被划分成若干不同空间以分散人流,降低局部人流密度,鼓励均衡使用。在南海城市休闲购物广场的设计中,利用两个的内庭院形成不同的活动空间,并通过架空连廊与外部的广场连接,使外部的步行广场得以延伸,平均了使用密度,给顾客创造了宜人的使用环境。同时,在室内通过环状的室内步行街组织商业,根据不同类型商业进行分区,可以分散人流,降低局部密度。自动扶梯、步行街道结合自动扶梯、绿化、座椅,既是交通枢纽,也成为人们驻足休憩、浏览、交谊的场所。(3)Create sub-spaceNo plants and large commercial facilities, it is difficult to arouse customer interest in space, people tend to just rush through, but will not stay. The creation of sub-space should be clear and subtle, otherwise the customer will feel discomfort deliberately placed a particular space. Diverse forms of sub-division of space. You can make use of paving, landscaping, rest facilities, such as the creation of terrain elevation pleasant Asian space. Sub-division of space, that is, from the large and wide flat space carved out an independent territory, constitutes a cohesive field, explained by Chinas feng shui theory, is the junction point. Such enclosure reflects the Cheong to gather, can be used as watch, the rest of the cluster activities to balance open space utilization, reduce the local crowd density.3)亚空间的创造对于商业空间,应该被划分成若干亚空间以分散人流,降低局部人流密度,鼓励均衡使用。没有植物和设施的大型的商业空间是难以引起顾客兴趣的,人们往往只会匆匆经过,而不会停留。亚空间的创造应该清楚而微妙,否则顾客会感到特意被置于某种特殊空间而感到不适。亚空间的划分形式多样。可以利用铺装、绿化、休息设施、地形的高差等创造宜人的亚空间。亚空间的划分,也就是从大而广的平坦空间划分出具有独立的领地, 构成内