BEC-P-Module-4.ppt

新编剑桥商务英语学生用书 初级 第三版 SUCCESSWITHBECPRELIMINARY电子课件主编陈小慰副主编苏翊翔编著苏翊翔郑颖峰 Module4 BECP Contents SectionASectionBSectionC 4 1BusinessTopic Internationalbusiness 4 1READING Internationalbusiness 4 1LISTENING Viewsonimportcontrols 4 1SPEAKING Importedgoods 4 1GRAMMAR can couldandshould 4 1READING Business2Business BusinessTopic 1 import2 exportmissioner 进口出口竞争对手批发商仓库音响产品禁止服装行业危机委员 委托人 UsefulWordsandExpressions 10 spokeswoman11 hugelosses12 resign13 garment14 clothingblockade15 infavourof16 disastrous17 importcontrol18 importquotas 女发言人巨大损失辞职服装服装封锁支持 赞成损失惨重的 灾难性的进口控制进口配额 UsefulWordsandExpressions promise20 stockexchange21 appealtosb 22 available23 Rotterdam 妥协 折衷证券交易所 证券交易对 有吸引力有空的 能得到的鹿特丹 UsefulWordsandExpressions READING Internationalbusiness 1 Canyounametenclassroomobjects Whatarethey Classroomobjects 2Wherewaseachthingmade Howmanywereimported Discussion projector投影仪laptop笔记本电脑screen屏幕loudspeaker扩音器microphone麦克风DVDplayerDVD影碟机electronicboard电子板recorder录音机platform讲台whiteboard白板recordplayer录音机 BackgroundInformation EU是EuropeanUnion的缩写 由欧洲共同体 Europeancommunities 发展而来 是一个集政治实体和经济实体于一身 在世界上具有重要影响的区域一体化组织 1991年12月 欧洲共同体马斯特里赫特首脑会议通过 欧洲联盟条约 通称 马斯特里赫特条约 简称 马约 1993年11月1日 马约 正式生效 欧共体更名为欧盟 欧盟正式诞生 总部设在比利时首都布鲁塞尔 共27个成员国 欧洲联盟 EU BackgroundInformation 欧盟的主要组织机构有 欧洲理事会 EuropeanCouncil 欧盟理事会 欧盟各国部长理事会 CouncilofEuropeanUnion 欧盟委员会 CommissionofEuropeanUnion 欧洲议会 EuropeanParliament 欧洲联盟 EU HollandisanameincommonusagegiventoaregioninthewesternpartoftheNetherlands ThetermHollandisfrequentlyusedtorefertothewholeoftheNetherlands ThecapitalisAmsterdam And Rotterdam isthehomeofEurope slargestport Holland MapofHolland NorthSea Rotterdam Belgium Germany Rotterdam RotterdamacityandmunicipalityintheDutchprovinceofSouthHolland situatedinthewestoftheNetherlands Itisthesecondlargestcityinthecountry withapopulationof603 425asofMarch2010 ItisoneoftheEurope slargestports http www cpa producer生产商customer顾客warehouse仓库competitor竞争对手port港口 3Tickthewordsyouknow wholesaler批发商retailer零售商consumer消费者customs海关clothing服装 clothing clothes cloth 不可数 意思是 衣服的总称 常译为 服装 但比clothes更正式 如 TheywearmuchclothinghereinMelbourne Foodandclothingareofgreatimportancetoourlife clothing服装 clothing clothes cloth clothing 常用的表达有 一件衣服anarticle apieceofclothing冬装winterclothing夏装summerclothing防护服protectiveclothing专用工作服specialclothing 如 Ihavetowashmanyclotheseveryday Ifyouwanttoattendtheparty you dbetterchangeintoformalclothes 复数名词 无单数形式 谓语动词用复数 意义与clothing相近 但意义比较具体 其前不可加不定冠词 也不可加数词 但可用some these those many few等词修饰 如 Motherboughtsomeclothtomakeusnewdressesforourbirthday a 表示 布 衣料 是不可数名词 b 表示用作某种特殊用途的布 桌布 台布等 如 Ineedapieceofclothtocleanthetable H M 全球时装零售连锁巨头 来自瑞典的连锁服饰店Hennes Mauritz的缩写 公司成立于1947年 总部设在斯德哥尔摩 创办人是现任董事长史蒂芬 皮尔森 StefanPersson 的父亲 H M是欧洲最大的服饰零售商 其官方网站为 FashionindustrycrisisafterEUimportban page36 相关服装品牌 Zara 成立于1975年 通过快速地推出时尚又价格亲和的服装 目前已经成为全球排名第三 西班牙排名第一的服装零售商 在全球56个国家 Zara拥有超过两千家以上的服装连锁店 然而 拥有如此庞大的零售系统 却能够保证从商品设计 试做 生产到店面销售 平均只花费三周时间的 极速供应链 这称得上是时尚产业的 奇迹 其官方网站为 FashionindustrycrisisafterEUimportban page36 相关服装品牌 C A 著名连锁平价时装零售品牌C A公司于1841年在荷兰成立 至2007年底 C A的零售业务横跨整个欧洲 拉丁美洲和中国 遍及全球20个国家 拥有超过1400家专卖店 并将持续扩张 其官方网站为http www c and FashionindustrycrisisafterEUimportban page36 相关服装品牌 KeyPoints 在该文中意思是 被困住 stuck是stick的过去分词 如 IwasstuckinthetrafficinLondon Thelittlegirlhasbeenstuckintheelevatorfor3hours be get stuck 常见的搭配有ataloss亏损 如 soldthemerchandiseataloss赔本卖出货物standtheloss承受损失sufferlosses遭受损失等 hugelosses巨大损失 KeyPoints 结合上下文 原本由中国出口的服装被扣在欧盟各仓库中 因此该词组可译为 放行这些货物 release还有 上映 为了演出 出售 出版或分发而发行 的意思 如 releaseafilm record book发行一部电影 唱片 书籍 releasethesegoods KeyPoints 如 Weareinfavourofhismarketingplan KeyPoints beinfavourof赞同 支持 beinfavourof还有其他两种含义 有利于 以及 以 为受款人 如 Thejudgementisinfavouroftheirrival Theyreceivedananonymouscheckinfavouroftheirfather restriction意为 限制 约束 限定 后常加介词on 表示 对 的限制 如 Thegovernmentplacedrestrictionsonthefreedomofnews 政府限制新闻的自由 importrestrictions进口限制 KeyPoints flood用作动词 含有比喻意义 表示 充斥 以丰富或过多的东西充满 如 Cheapforeigngoodsarefloodingthemarket floodthemarket像洪水般充斥市场 KeyPoints LISTENING Viewsonimportcontrols 8 ListentotheradionewsitemanddecidewhethereachOfthetwospeakersisfororagainsttheimportcontrols Page37 该新闻报道中有三人发言 其中一人为主持人 另二人分别为若奥和达格玛 1 答题信息在若奥的发言中的第二句 TheEuropeanUnionshouldprotectEuropeanindustry 以及他的最后总结 StoptheChineseimports supportEuropeanproducers 因此该发言者若奥对进口控制持支持态度 KeyandAnalysis 2 答题信息在达格玛的发言中的第一句 weshouldimportgarmentsfromChina atagoodprice 和第三句 Wearenotatallhappywiththissituation 以及第六句 TheEuropeanTradeCommissionershouldact topermittheclothestoleavethewarehouse 因此 该发言者达格玛对控制进口持反对态度 KeyandAnalysis EuropeanTradecommissionerMr Mandelsonwouldtaketwooppositeviewsaboutpresentsituationintohisaccount InordertosafeguardtheprofitsoflocalclothingproducersincountrieslikeItaly SpainandPortugal EUTradeCommissionwouldgoonwiththeimportrestriction Ontheotherhand EUwouldpossiblysubsidizetheclothingretailerssoastomaintainthebalancebetweenproducingandretailing 10 Doyouknowwhathappenednext Thinkoftwopossibleendings SuggestedAnswer1 EuropeanTradecommissionerMr MandelsonwouldputanendtoimportrestrictionsonconditionthatChinatakesinitiativetocutdownitsimportquotastoEuropeanUnion Thusclothingretailerscouldgetsuppliesoftheimportedgarments whereas withlessimportedclothingfloodingintoEuropeanmarket localclothingproducerscouldalsogaintheirmarketshare 10 Doyouknowwhathappenednext Thinkoftwopossibleendings SuggestedAnswer2 11 Listentotherestofthenewsitemtofindoutifyouareright Today sheadlineisthatChinaandtheEuropeanUnionhavejustannouncedthatanendtotheclothingblockadehasbeenagreed KeyPoints 今天的标题新闻是 中国和欧盟已经宣布中止服装封锁 类似的词组还有如 reachadecision做出决定reachaconclusion得出结论 KeyPoints reachanagreement 达成协议 取得一致意见 5 stockexchange证券交易所也可叫做stockmarket KeyPoints 3 importquotas进口配额 promise妥协 折衷如 makeacompromise做出让步 SPEAKING Importedgoods 12 Inpairs discusswhyaEuropeancompanydecidestoimportgoods Lessenergywillbeconsumed Naturalenvironmentwillbebetterpreserved Largenumbersoflocalworkersaresetfreetopursuejobswithskills SuggestedIdeas GRAMMAR can could should 情态动词 情态动词没有人称 数的变化 情态动词的否定式为 情态动词 not n t 构成 在问句中情态动词应位于主语之前 can表示现在的能力和可能性IcanspeakEnglishandSpanish ability 我能讲英语和西班牙语 能力 Hecan tfinishtheworkbeforehegoeshome possibility 他回家前不可能完成作业 可能性 can could should could表示将来的可能性和过去的能力Ourshopscouldbeemptynextweek future 我们的商店下周可能要无货可卖了 将来的可能性 Icouldn tspeaktohimyesterday past 我昨天没能和他通话 过去的能力 情态动词can could should 情态动词 can could should Can CouldI we引导的一般疑问句表示请求许可 主动提议 Can Couldyou引导的一般疑问句表示要求 CanIleaveearlythisevening permission 我今晚可以早点走吗 请求许可 HowcanIhelpyou offer 我该怎么帮你 主动提议 Couldyousignthisformforme request 你能否在表格上签字 要求 情态动词 can could should should表示提出建议 征求意见和给予劝告TheEuropeanUnionshouldprotectEuropeanindustry recommendation 欧盟应该保护欧洲的工业 建议 Youshouldn tberudetocustomers advice 你不应该对顾客态度粗鲁 劝告 情态动词 can could should 如 Thealarmwillgooffat7o clock 除此之外 gooff还有很多其他意义 常用的有 离开 出发 爆炸 进行 等 如 Hewentoffwithoutsayinggoodbye Itwassaidthatabombwentoffonthetrain Theconcertwentoffwell KeyPoints gooff 发出巨响 如 IsMr Smithavailable available还可表示 可用的 如 First aidkitsshouldbekeptavailableanytime KeyPoints available 可得到的 如 Pleasereadthisdossieronmarketresearchingifyouhavetime KeyPoints dossier 卷宗 档案 如 Ibringthechargerwithmeincasethebatteryisflat KeyPoints flat 没电的 除此之外 flat的常用意义很多 如 单调的 跑气了的 漏气的 尤指轮胎 等 如 Thisisaflatfilmwhichattractsfewaudience Iwaslateforworktodaybecauseoftheflattyre Hethrewabottleofflatbeeraway Keypoints flat 1 Youshouldgivehimacallassoonaspossible givereasonableexplanationsandpromiseitwon thappenagain SuggestedAnswers Workinpairs TaketurnsasstudentAandStudentBineachofthesesituations page38 2 Youshouldtalktoyourcolleaguefacetofacesincerelyandanalyzetheinfluencehisbehaviorwillbringtothecompany 3 You dbetterhelpyourbosskeephisrecordsfirst Butthenyou llhavetoteachhimhowtokeephisownrecordsbyexplainingtheimportancetohim SuggestedAnswers 4 Ifyouwanttobepromoted youhavetolearnanotherlanguagewhichwillbeofgreathelptoyourjob ontheotherhand youmayalsoimproveyourperformanceinworkbyattendingadvancedtrainingcoursesorbymeetingyourtargets 5 Youshouldrefusetomakeexcusesforyourcolleaguebymakinghimawareoftheseriousoutcomeofhisbehaviorandthebadeffectonyou SuggestedAnswers 6 Youhavetopayspecialattentiontoyourclients namebywritingthemdownonyournotebook oryoumaychecktheirnameseachtimetoavoidembarrassmentbeforeyoumeetthem READING Business2business teleconference 电话会议 远程电信会议 即 ameetinginwhichthepeopletakingpartareindifferentplaces buttheyarelinkedbyatelephoneline 是不同地方人员参加同一会议的很好方式 既省时又省力 方便快捷 在商务中应用广泛 BackgroundInformation business2business也可缩写为B2B 数字2夹在两个business中间形式独特 其文体效果是吸引读者的眼球 激发读者的好奇心 实际上数字2是英文单词to的谐音 而且与两个business中无任何空格 既节约了标题空间又具有独特意义 表示 先进的通讯方式拉近了国际商务之间的距离 也点出了文章的主题 全球通讯 KeyPoints Question Howtomakeyourteleconferenceeffective Canyouanswerthefollowingquestions 1 Whatarethegoodwaystoconnectpeopleindifferentpartsoftheworld 2 Whichisbetter workinginofficeorworkingfromhome 3 Shouldtimedifferencesbetakenintoaccountwhenteleconferencesareprepared Canyouanswerthefollowingquestions 4 Whatadvicewillyougivetomanageateleconference 5 Whenwillyousendouttheagendatotheparticipants 6 Howmuchtimewillyouneedtoprepareaquestion 7 WhencanIpressthe mute button 4 2BusinessSkills Businesscommunications 4 2SPEAKING Onthephone 4 2WRITING Dealingwithcomplaints 4 2GRAMMAR willforoffersandpromises 4 2LISTENING Telephonemessages BusinessSkills 1 printercartridges2 descriptionplaint5 cancel6 extensionnumber7 pharmaceuticals8 budget9 plasmascreenTV 打印机墨盒种类 性质 描述把留言转给 投诉取消分机号码医药用品预算等离子电视 UsefulWordsandExpressions BusinessSkills 10 freightforwarder11 distributor12 container13 productionmanager14 Madrid 货运商发行人 销售商集装箱生产经理 厂长马德里 西班牙首都 UsefulWordsandExpressions BusinessSkills Madrid http en wikipedia org wiki Madrid MadridisthecapitalandlargestcityofSpain Itisthethird mostpopulousmunicipalityintheEuropeanUnionafterGreaterLondonandBerlin anditsmetropolitanareaisthethirdmostpopulousintheEuropeanUnionafterParisandLondon MapofSpain SPEAKING Onthephone 1 Whatwillyousaywhenmakingacall Onthephone 2Whatwillyourespondwhenansweringthephone Discussion CanIhelpyou CanIleavehimamessage I dliketospeakto please I llgiveittoyouI llcallbacklaterThisis of Suggestedanswers CanIsaythatbacktoyou Doesshehaveyournumber I llask tocallyouwhenshegetsback I llpassyourmessageonto I msorry thelineisbusy Whoiscalling please Wouldyouliketoleaveamessage Iamafraid isnotinherofficeatthemoment A receptionistofSmith Sons Onthephone B Callerwhowantstotalktothemanager Speaking Practisesayingtheshortexchangeswithyourpartner Officesupplies Onthephone Speaking copypaperprintercartridgeinkenvelopediarysealingtapemarkerstonerribbonfileholderglue 打印纸墨盒墨水信封笔记本胶带记号笔调色剂彩带文件夹胶水 WRITING Dealingwithcomplaints Letterofcomplaints Structureoftheletter 1 投诉事由2 详述事件 投诉理由3 提出要求以及解决方案 Letterofcomplaints Tipsyoushouldkeepinmind Firstly becourteous professionalbutfirm Secondly bereasonable Thirdly bespecificaboutwhatiswrong Fourthly tellhowwehavebeenhurt Fifthly keepitshort tothepoint Sixthly stateconsequences Keyrules accurate brief clear Dealingwithcomplaints Structureofthereply 1 Apologisingfortheproblems Keyrules accurate brief clear 2 Givinganexplanation 3 Solution Dealingwithcomplaints Usefullanguage Iapologisefor Pleaseacceptmyapologiesfor Iwouldliketoapologisefor Unfortunately Theproblemwasdueto WehadaproblemwithIwouldliketooffer Icanoffer Pleaseaccept GRAMMAR will foroffersandpromises will 表示提议和许诺 Workinpairs Suggestedanswertoprompt1 Wholesaler Pleaseacceptmyapology Iwillcheckwhythereissuchaproblem AndIwillhaveyourorderdeliveredassoonaspossible What smore Iwilloffer5 discountontheorder Suggestedanswertoprompt2 FreightForwarder Yes I dliketo Iwillsendtheinformationtoyouassoonaspossible Wouldyoulikemetosenditbyfaxorviaemail Suggestedanswertoprompt3 Manufacturer Yes Iwillfinditoutassoonasposs