国贸经济管理类毕业论文-老北京火锅特许连锁经营企业的现状

?CR4WFJ0JA1 ?(A4:U_F+|:0j#q|,1JPZKJFD00FX-(A4:U1*6 Q?,1JX=OOJ_(A4:U,P5k6?46LOOJFZ-09%Y+X(A4:UFO,|J5861G&K5FZ,OOFK11J,Lu*F28OO(A4:U|J61G&K5,(A4:UQ?fA6ZG6101G6461G&K5,*)9,(A4:U Q?$!6-(A4:U Q?X,LN19G6F (A4:U*6A#58!x*OO1J(A4:U,1+1G6_,G&58(8D:UK0)2j)(*iF,(A4:U Q?KA(A4:U 4:U Q? OOJ (A?CR4WFJ0JA2AbstractFranchising is one of the worlds most popular ways to establish a businessand expand business. Not only the trend has become more obvious in developedcountries such as the United States but also franchising management models inChina are constantly increasing.The catering industry is the traditional main force of the franchising. Thisdissertation tries to focus on the domestic catering industries that have the mostpotential to take advantage of franchising industry to accelerate development. Andthat will be a strong guiding role to the franchising development of LaoBeijingRestaurant Limited.This dissertation is made of four parts. The first part and the second partintroduce basic information of LaoBeijing Restaurant Limited, the existingfranchising models and analyze deeply the problems of the present franchisingmodels. The third part recalls the history of the franchising development, outlinesthe theory and the essence of the franchising, and proposes developing strategiesof the catering enterprises in combination with positive and negative cases. Thefourth part is the focus of this dissertation, which put forward improvedfranchising model combined with the situation of the company, marketingenvironment and market conditions. Key Words Franchise; Operation Model; Catering Industry; Franchiser?CR4WFJ0JA3- 0 . 461G&K5(AFK14:U1J,)(LN . 42.11J)(1 . 42.2X,LN . 4F(A4:U1J4x6 . 661G&K5(A4:U Q?,)16 . 104.1j(|1*6w61G&K5=(|l . 104.2*07F, Q?(A-3+1*6f . 114.3F98l,A . 124.41,(A4:U81*6f . 1569)d . 178* BX . 18?CR4WFJ0JA40(AFK14:Uj0/:UK0!? 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