国贸经济管理类毕业论文-江铃轻型商用车寻找国际目标市场的营销模型分析

?CR4WFJ0JA1 ?VW74!GJwH4K|? .42 JE6-9L()( .52.1JE1 . 52.2 JEv+XE:UK0)( . 63 JEv+XE#F-$Ct, SWOT6 .73.1H . 73.2 . 73.3jJ . 83.416 . 84 JEv+XE+-Lu-72j,:UK0 Q6 .94.14#7B6-Lu2j . 94.2*6746-Lu2j . 104.3Fj746-Lu2j . 124.4 )-72j- C,6 . 1363) .178* BX .18?CR4WFJ0JA4JEv+XE+-Lu-72j,:UK0 Q61 |?i I S O 3 8 3 3 A , Z,-Lu76E6jTW2 : +XEv+XE)v+XE 1,yj :XAA-,:k?+XFECW(,E , (E2EFJh+a92E4Ev+XEEkG03.5XGv+XEEkG 3.5XEJE6-9L(-k,9Nv+XE JMCE,1J7-EW2 500JZ/_-v+XE|J,ND65F*3Ev+XE1+QEkG,K)F9,K)6j 7.3% 4.1% 5.3 2 #b,-FEJG-1-pFOK 04-Ev+XEGE 2137E5-, 7307EF+|=1 3-EGXF+|#bEG9CCG?,5Ev+XE_HEF+|Ev+XEkG, 13#b, 47?.X-E*Ev+XE*QFOKk?_+aEv+XE_G=_QA-,_-FED-()E?D9lHXJEJ*.p;a,-9Ej,2j1_*,kX*%D-pCCG?,8 05X-11a! 2000BCv+XE-E2$-EJA 2005:3Data from: DOICA Correspondents Survey?CR4WFJ0JA5%-k#qEE1JG-yEA#F2j/+$JKLN1yG-9=)-2j-(Ev+XE*_g84*nMh&(6 05Ev+XE* 8.737EGE*G, 51%z-E2j,-Luw,Q(_-EJEv+XE|JA-(-;5,:pF Ev+XE+j-E*,kG6F)J#FJ9-pG?,7,W?y-2j1%&2jG=W6|#F2j,W 03 05JEv+XE*x)QFOKK)6E 94.2% 147%F=vB$A-Ev+XE*vjW6|#F2j,#F2j,V)J1JZ,1J1,w9-pnCEG,;)JEv+XE#F-$Ct+-72j-F|:UK0 Q62 JE6-9L()(2.1JE1JEL(_?-15-/(E(5H+Id3+-/(E(16 30%J/(80+ON3+Gv+XEE!W5#k+O4+OA7jW,07-+O7-E 107Ek?9Nv+XE JMC E,1J7-EW2 500 JZ/E*0K00ABCRfFPCXG?CR4WFJ0JA6GC1*6WF|r!QqF.Le?Qx),)1J1*6 Q?9 ISO9000 -LuCXG7*0CXGA3+ 1996 108!?FJE ISO9000 3+AA.JEQCX,0C_P5MC_5-9WE( QADv3+5E& 36Z Q#1J+OF:U,4Z#q0;X5:FP5O+X-(58,)E_JE*8BF2WECWT-(,N3+GAj-E|J10!Q-O!?y:,-F680,E_+aJE(/(680BEXv+X2j.FDF2jiE2jG-9j,1,h(&_W7-Q JMC E3+G-_JE(,k,2001(K0G, 60JE(_-0.DfqJE,E,W1JB3+GE,00*(&_8D0B3W7-XK055:jj*63+,+OJx_6*6v4K0,7-$j905$=,7- 2000 C_= 2000”K0w4#k$+,7-Pj0FJE65+ev,+X1y0ZH/,K0*6vCJJ(Ct=j,-:U?)X,WEL/=0J!.,4:UH+F9XWj,H+-7,7E;J!0B;B8E*G0,E0,_0,FOB;r$W,2.2 JEv+XE:UK0)(JL 199300JF*9LCS+(0#F2j,0 1995E0*Lj 2000*E 300E0X#FA0)*6vF|55*A 2003JK0(A0#F:UK0G0#G#F= 2004*EE 2208E-1 2005*0.d 6000E-19 2006:z()k:UJf 34?CR4WFJ0JA7sn15,:UK0=55FJE6K0v,78AH-Lu.=(|JXC#Ci65,M-j*X-Lu2j,1J-p*AG&#F2j,=3+5j#F55,*A(|1*615*EQLtl,EX)9GML51yj94K0$PF*.p:*01V8-Lu0#q7,=5$1X#FF!A0J(|B3 JEv+XE#F-$Ct, SWOT63.1H4Eq,A-;J9,H+*6%|,H+?B9x,H+WG5E,-p1J0c!1J48!,Hk?)XFJE/(1y(680_7-=Q6|CXGH89Ej1FJEF+|WE(,8)*0WH/,_:UK01*678!,h14EJ2j,NMLpM,#G/l-2j074PK0fExFj-Lu2jE:UK0*.pv0c,8H+6-JF+| 500 j1J,8Ct8FG-6W,_1J)#F2j,3.2?CR4WFJ0JA8!nX,k?_-p-lJ,GK0JZE-LuA? Q? Qx,=jK055=E(_F!P5j-Lu:UK04P5jCO,-LuF4:U*65Lf(p4jJ-4#=Ej#q00;:6Lk.J#F2j,3.3jJ)JB$!4X0Z)WCG?+X,&OFG)jJEv+XE#F2jVLD,0L$jJX;-E*FOKEE*2jK$4jA-E*,k*3PJ-Lu.=E1J,8V_d,=Q-EXF+|:%DCCG?8-Ev+XEXF+|93$90,.=5LLM#b1y4#9E,j-X-pGEW,2jF-v+XEM0rK6|J,+O7-;a9EW,-Ev+XElMhF2F2j,M0r3.416-FX-pEW,0L$v)JB$FG)X,16=?k?)XL-pEFGN,#0,L%X,1)JT_-FWEL,$j65jO,L/1)EE+XE+O1JJ0G6EE2jl1FG-,8$)-2j,jCC,F!$J,1JG-68!,?GA#F2j?CR4WFJ0JA9:F 6.JX)X,;X-2j,-F2j,;F-Lu2j,!*A0ZQF|#F-$CtQH+QM63H+rM-;Jk?G SOH+u6Y+XjJ)9,HE ST WOH+#F2j,!4 JEv+XE+-Lu-72j,:UK0 Q64.14#7B6-Lu2j+aC4#0;-$-(p94#7B6-Lu2j_h+X,#;+Xw-A+Oklj76F+|4-6jQf-1yf-f-?SOH+ STH+WTH+WOH+JEv+XE#F2j, SWOT6=CtW+O? QFPJ(|B2H+FJEj1*6F0!LCi+X4Q*H+Q#F2j-Nj-FEWLjv8Ct8FEE2jj_.D7-WNE,2j9)F0!K055QK0f:UF7-G+X2j$GF?H+F446-72jXEE2j,WEF)1)GDLH+1*6jG4z*G6CYE462j?CR4WFJ0JA10 3 4#7B6-Lu2jQf- 1yf- f-QZ1*5-9!-#-8iT*9?WYY(aDLo6G?*(%WY/WY&O$_N-n+XWj04#Ci65k?_?1Jjkp2jk?_EJ*.p;a,-:FJE4#7B6,-Lu2jJEvFf-2j_0F9:G4Y1yL-C# -55+h1yL-a_M1y0-j4.2*6746-Lu2ji*656EF+|2jB6jG55!W#bGMM?LZk?jFJE)!Zj,61F9+JE,F2jiJ)(!W#bG5)n7ECXG?rQ=63-FpM0,l_GA-,-(F-j6jk?-72j:pF )GQlQ,2jF9H+WFF22jGEW1%&B2j0F22jM0r,9AB?CR4WFJ0JA119!P,FB2j)lQG,2j6jG&F,2jF22j#Ci7-jEJ;aFJElH67-XB2jE,-N)lG,2jnlHEE90Ho1F6EQ 44E66-72j46 6p/j 6 2j46.2j2 jF- +| *H+=F,2j%#bG5#b5#b$?LoiW#;N-$# -EJEjn7?rQH+F2j:G5:X$*|CP?1y#-E KD JM0?W_1M0?0M0?F|-$CtH+ ”G&F2jLoDYY#$-Y:0EEJ=Ej=2j-N|-$CtH+ ”F,2jF9F2j?M1y#b0?-2jG9L1%&F99Y2jFFJE4#d*6546-Lu2jJEv6F,2j9:GLoDYYY:$*CP?1yLL-XF9FF2j,&IF?63 7 f-F2E 5f- 4 $* Y P? Y # - 55+h C V l?- VL M M M L M M M L H M H L M M H H H M HK) M H L M M H H H L HA) L L M M L L L L M MJ) M VH M VH M VH VH VH M VHG-2F L VL L VL L VL L VL L LJA M L M L L VL VL VL L VL HP N N N N N N N HG HG/ HC HM HC HM HC HM HM HM HC HMB0 H N H N H N N N H N# VHMhQ HC,/ HGYkF/jG-2F0;QJA0G/jAJgFB00G/jB0,/j JgF/0G/j/JgFB00G/jB0JgF?L-j,W_9WG,-K)Q/W8$-(|WG,-Ct6,*.p:6F-Lu2j,-7K1XC1yLj-JEF9CjjALj*,0.d&!XFG6-pG)CF0-72jF|65H# 2006-Lu2j:UK01(xQ1y6*(x/n?CR4WFJ0JA134.4 )-72j- C,64.4.12jW?L-p4# , C,E2j!XW+aCFJ*.pA*A%E9G,KCEFJ7-C!XGF!LE(|EM0r:wL-pC*.p*AFOACQ4#?E!40FC?C,EEWEECWE(/EM0rKEv-A-CWG6E1JG-XFEM&G&,4 2001C-4+O42E 1.87Ei 20024E(,ABC-6+O42E7ECoUC-FCt65)EJF|$!CtjKFP9Y&F0!QCt,xCXGCt65,Y,C,EJCoCEJH+, 175iF0CEJ6XhfY+XF+|xF_,*.p:F!0w4-)9_A7 2010%C-E2jM0r, 80%FE 60%N# 2010CE2jM0rGE8# 107E-C-9 11E8Ct(E7E722jC0W,EK02jNA 2010CwfE 8008# 10005sE6FCEJJF0!4.4.22jK)C-E2j70%CJGJo1H+.D0LzN# 2005CE2jM0rG6E 14.57E 2010j 25.67E /9C,?B 2005 2010 L$C-EkGwFOj16% 2011 2020L$wFOj 8%!A1 2010C-E9G6E 120 7E 20206E 2627E!JCFAj 2006CC!,EK0GX 107E:CChCG# 2005 Z8CFEM& 5.985s|+OE , GMFv 20F4 90MC ,Fv08#9 11C-F8,E+O1J9:!(8G+O MEKONG9E , +(8+O TOYOTAM5E , N-W(8+O DAEW00?E , )L8+O HYUNDAIEECWEL5-/(E(XC2F8A+O FUDE E+a:NT-(|,-XCE2j:9EW-N , T_?EE , G,D:4?vK0lFEQ ,5N-,Ev-()k?,3+ ISUZU1yJ9lH-()N3+EEJ,CXG$M$6+X-()-Lu.=(|J9,7-9LwLuGEAA7-, 18%D4/E&M&G-FF!C2jFQ,8 TOYOTA COROLLAGj1109E2jM&l 255005sLl0(#Ci0,lj 215005s6Cij 148005si-2jrC-;4/2,EEFCC?ECWEXC2j:,C 20068CFE,F0)6 100L8# 9050| 90%,EF050|(#Ci0FE(#Ci0;B3 30%j 80%-E(#Ci0 10%j 40%;,0)j 50% 6| 15%,0)(l#,_CCRoG6EF*0GL-8+aChCj0HABD4oHAB)L- 10-30,E 2007C| 20%,0?CR4WFJ0JA15F$ 2008C| 0-5%,H0 10;,E 2008C0j 20% 2009 Cj 5%F , CJGXCEJ2010?B 2020FxAjC! 2006 WTO -F4PF0!&L$EF06L8# 25%M&j10% 2006C)F0K 2010EF06j 25%M&j 10% 4.4.54#o0cW8 1986C0|M0nB3Fo1|2j4#jA,4#iM)F0nF!jC*FJEiMOfiM-91JEFFCtW*1y03+G,4Eq,MC4#1EK 1990-2003-+OklwK 7.3%FJCW76)4fXEd4#kG=W95CAB3)F0nd=Q*-94#jk,J/4#6AvCXG-(AAFEEChC1y 20JNE8&A#5A 2000EChCNE 24.665s:K 87.1%2001CEChCNj 28.155sK 14.2%A* 18.055sK 17.4%F 10.15sK 8%?CR4WFJ0JA16 9 -hE1H77-hE s l 1 5 l2jW? 0.30 4.00 1.202jK) 0.30 5.00 1.501 0.20 4.00 0.80o1f 0.20 3.00 0.54#o0cW N_,1.00 4.001H s l 1 5 l2j9) 0.20 4.00 0.80:UK07-Ct$ 0.20 5.00 1.00F28 0.15 3.00 0.45ELuY# 0.15 4.00 0.60_dB 0.15 4.00 0.602j_1W 0.15 3.00 0.451.00 3.905,8pF FC4#,FO-LuL$,ChC=$!FJCW76)8,f:o,0cFG-jC,Z4#E2jV8,iCE2j,L