国贸经济管理类毕业论文-虚拟企业的网络品牌建设

?CR4WFJ0JA1 ?5y*GJYC Internet2kZckZykZco4hZck+ZcU%8oS+)ZcGJkUZco4ZckBo(kCz)kPZcm#kCGJzN5UZck#Cy(zeU|C|o KdB Zc | ?CR4WFJ0JA2AbstractWith the development of the computer network, the communicationtechnology and the prevalence of Internet, virtual enterprises have become moreand more popular due to its characters like virtualization and digitalization. Thebuilding of network brand is a new challenge for the virtual enterprises to survivein the competition.The paper advances the concept about the establishment of virtualenterprises Internet brand. First, the article gives a brief introduction to theresearch situation about the the establishment of virtual enterprises Internet brandhome and abroad, the research roadmap, and the innovations. Then, it illustratesthe basic definition, classification and development of the virtual enterprise. Afterthat it puts forward the idea of the establishment of Internet brand in the virtualenterprises, the significance of the implementation of Intern brand and the ways ofthe establishment of Internet brand. Finally, the article provides the problems andsolutions regarding to the brand building of the Internet brand. Key words Virtual Enterprise; Internet Brand; Problems of Network;Brand Management?CR4WFJ0JA3- 1 E0 . 41.1.D0,6?y . 41.2 -F.D0)( . 41.3 ,.D0D . 51.4 ,K=C . 52 P5(|,j . 83.3|JDj4*X?1J+|E0jAj_ 21F40+O,1J44 Q?Pg3G8$55(|.D0TZLF 1J09l,Ct0W, 15-:UK0W8LoDgG 2M)|1*61 Pg3G 2003:55(|*(x/n2 LoDgG_5-0:UK0W83 w (Secchi, Pietro Angelo) ?WYY?CR4WFJ0JA51.2.2 -.D0)(,055+p_4jLc1JX65:.As,Y.As,93+4CC9,+|L&h65:9!Aj55(|_J/55:UK0#kpV,5,8555(|*0E0;|F 6|B4AF *B4x1.4 ,K=CJ)#C,|JC:?CR4WFJ0JA6,1JX|Ct$G52.1J8!4461JL$,3+_04j4V,8: L8, 75 MlD80-Nj 21F4fFP1J.D00ZJk,?&,.D0z*: L8,_&1Jk5F?CR4WFJ0JA710Lf!4A0F1J663X=0ZLf!1JY+X650.d1y+|LX550L$)|JDj,U1;8+OKXJ#Ci65,3+10 (|3+_(|*6A.D0,0Lf!L-pA-2jF$F3+:UK0k,&1J)(|3+,G?6-(N,_.D0F0!,P51J,+O55P5(|,j1.55(|(|(_ABBM#-(4,vFZv,)a(|,X(5N(|)!55(|a+X,?F9,42_5:1JF65_1J0A,)0,5:(,55(|aE)( eBay CDNow1y(5B+O8#, 30GX(5:_(|01%&=F:P5vJ2jjX+ev)G*01J,1H5:(=Cimj.K0j9,(|B$X(5:99=1a9?(5:(|1,%&2.55(|=(|=_K0(|,10!XP5N =nC,1J-$O+X9,(|9(|+a4/=-$+X,B63-;_+ev,(|F+|:0W#q0,PF:=#q?5:(,JDW)X(5,=vCCAAK00Z(|_9Y,K6)0L$:$LD(|BP!$j9kN,AANl_55(|,0/)95?CR4WFJ0JA91,7AAE1v_5NAA9)(NlAL65Bq6$!kC(|,xFXAA:55(|V9j&,&()&2/,855(|7,Nl14?+j&PFBx)=Q3.2.1 g7-6+O,v*FJE+OK06|J1JCtF:UF-r,_Y#6YY0WFCtp0WFF0Lf!1J#(v,:UK0EA#Ct$PFA,lY#1yCR771JH+1*6,vH+EjCtH+M4Lf! 4Lf! Q4Lf!. 1. 2j4#,9ZLf!2j4#Q4Lf!&1J(|jh1JH+Ej(|H+(|90/W,Gh4NCt_G8D1JCtW9=,/nJCtCTs,+X1Jk?M(|jE9Y#!&,1J445$qj)1JF_1JrF(|FCXGFw*wj1JG0Qr!Q0Q,FF,_v,(|F0Ct6=.4p0(0LL$Fj&F(|a7-X.&L$LCFa_(|FQu,4n0Z(, Email:UK0#k0=CJ7-J)(|+OCOMT).=1J$B+XCJ,!0Email:UK0j 2/3:,B365).=1J081J9$Q,OK9 Quris_0-Lu:=B3(|F CXGF1JB1JB CXGF(|F?CR4WFJ0JA11FJE+eF&A+XgPFB_PFB55(|,0/!FJE+eF&*055(|&v#k&B+X1J+eF1FgQ(,+eF&?3PD)*1J(|1J)F65+eF&l?50AA0Z9(|7,+eF& QF)!?1JT_90(|.=,1JB$X*0(|BMG?2.FJE55z*055(|X55(|+a55zXM9J)W&#kWpi:UK01+M0?AAn-(,55zi0(|K.O,AB=)?,z3.FJE+e:(*055(|+e:(_A Email:UK0GG,)?F/*#+Xg+eF1PFB,!)N3+55(|G-9n:,xAL5+e:(,+Xg=M0?!Y#?511J,9)1J(|BFN3+G-9G?lAL5,+XgF9G6L5B+F651#?0;vJ?1J97-+XF0#9G6+ev(W1J7-6GG,lu6F*4.FJE+W:UK0#*055(|+W:UK0)55(|55(|,k?5Xk?L3RE,51L3REHFKAz1yh?,L3RE:UK0?X55(|G+XE,?E-,Xk?L3RE9,=Q+Xg)3R5,&+)_55(|*0,?0?CR4WFJ0JA126.FJE55/nj*055(|*01J8!,55/njA6zY1y)W1JT_9EQ(|.=+a9WG,+XgM0?X1J519.AD)*v)1J51ALGa?/njDG=AL65$A&55/nj,l)=*M0?L:F /*0P55(|,#FF931JL+*0-!X#q|,1yJ/)55(|P9x,#55(|=_0D6)X 1.Aj55(|*Aa_51*A51_1JX550L$PFB(|F(|l,G?$PFv=_0Z55(|FP,G0ZMh,(|51M0?FJE/55!$J,#Ci65A.(|550L$,(|M0?1J$!6+Xgm%C-7gHCX=65:,(|FPM0?&L$2,15M0?&k)(|F|A.(|,2.Aj55(|*Aa_J ”0(|JJ6#?8JJA=7-VA065:,(|!/?9A=7-VA$5aF#L)1yLg51X*0M_+XW1D,CtH.h*,v_MpF ,55(|FP=y_W? QCtHz%YOa,WDFJ5P#Ci65,FJ,M0?j63)55_,+XF,(|5K,BD(|l0WF,BG4.2 55(|AAM#?LN65:(|,*0=?fp955_,76&!F=$1&,N*0&!F,63+6P5(|,AAX55):9,0.dF_*0(|6,0/?vF=?-p(|(,*3PX5NAA:M0?iFJhB$Ai,_(|(,PE?F_+a55_,(|AAP5,$90O51,AAmG1,8Z!P1C5,8F+XJ_$Y+X0A7W$j,OjfvAxg,_AA+XG-BL+Xg7-OFO09-(,55#G5#Ci650,5:P55_0Z/j(|,j9,A,55AA5=-p1J,(|7A$G?,_KFPhE,FJ?6NL$7,#q4.355(|,1*665_0Z*3,k? . F+|,93$, ,XG!W,F+|: , 55(|,1*68#G?1.G?KC*8!,DD)_*30W,M&v98!,GF1Y+XO3+5 ,-*34,6*08!,CW:A,CW-$v63+ ,9x)846|1J-O!7-O65,0$!r!Q,+XF=F,M0?63|WF1*6G?55(|1*6G?)(|WFG?Z,PM0rX)|J(82jF|5L6+,(|0JpNF|9x,?,#qjN)8!(|,A|6.D0F|0,DDZ:UK0B3J)N,*A?iF4.#GY+X55!jF(|1*6Y+X55!)(|55|j,&-#552j)-7965(!G-?GA,vJ Q?(|FPH+.0,(|X2j1,H1JXD%CJ55:UK0=j6f1V88!(&M0?,(|A Q)(|1+|&*AB35 5A)F|A(|,F6)F|A(|,F61H+jJ*(x/n6y 2006(|1-AW*(x/n7# A 2003:*(|3+,(|*6A.D0 QK1J1*6*(x/n8 )L 20021J+ev1*6 Q1y6*(x/n9d# , = , 8 200255&F -CRo4#*(x/n13 Davidow , William H , Michuel S. Melone ,1993 The virtual corporation :Structuring and Revitalizing the Cor