国贸经济管理类毕业论文-中国彩电行业在东盟市场的发展契机分析

?CR4WFJ0JA1 ?zkz,GJk1(yk1gk%5GJ1og(aGJ/oP(zC(aGJk+g(1goRygoRgy,Gy+FfoM(aik;mCg(azyoP4g%(ayIoeEUg(a+RoKKdBL g (a1 Ff “ Pz?CR4WFJ0JA2AbstractUnder the economic globalization and quick development of districteconomy , China will establish free trade area with ASEAN, which will bringopportunities to the Chinese corporations. The purpose of this article is to analyzethe opportunities of Chinese color television industry in ASEAN market. Firstlythis article gives a brief introduction to the coordination between China andASEAN, and current development of Chinese color television industry. Secondlyit carries on thorough analysis on ASEAN opportunity of this field. It alsoAnalyzes the internal factors and external conditions, and internal factors aremainly including out-going strategy and regional anti-dumping to Chinese?CR4WFJ0JA3color television in developed nations like Europe and America, etc. The externalconditions explain the geography advantages of ASEAN market, the beneficialresources policy and opportunities by which Chinese color television industryenters ASEAN market. It still analyzes the risk and barriers of large scale ofChinese color television to get into ASEAN market.At last, based on basic analysis, it gives the advise on how to increase theChinese color televisions share in ASEAN market.K Key WordsL Color TV Industry; ASEAN opportunity; Anti-dumping;Out-going strategy; Brand promotion?CR4WFJ0JA4- 1 -+e|JXL-,)( . 51.1-L-4Ch81 . 51.2 -+eJXL-,)( . 52 -+e|JXL-,jFw6 . 62.1F . 62.2&j . 92.3 -+e|JW? 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