新职业英语第二版基础篇Unit6.ppt

Unit6 职业综合英语2 ENGLISHFORCAREERS Unit6Quality 新职业英语 Contents Warm up Task1 Task2 Warm 1 Task1Workinpairs Discusswithyourpartnerandmatchthequalitysymbolswiththeirmeanings 1 ItisacompulsoryconformitymarkonmanyproductsplacedonthesinglemarketintheEuropeanEconomicArea ItcertifiesthataproducthasmetEuropeanconsumersafety healthorenvironmentalrequirements 2 Itisastandardforqualitymanagementsystems ItismaintainedbytheInternationalOrganizationforStandardization 3 ItistheabbreviationforChinaCompulsoryCertification Itcovers135productsdividedinto20categories includinghouseholdappliances motorvehicles motorcycles safetyglasses medicaldevices lightingapparatus cablesandwires etc B A C Notes Notes 1 ISO9000国际标准化组织9000 ISO9000系列是众多由ISO 国际标准化组织 设立的国际标准中最著名的标准 此标准并不是评估产品的质量 而是评估产品在生产过程中的品质控制 是一个组织管理的标准 Notes 2 CE欧洲合格认证 大部分来自欧洲经济区 EEA 的产品 都需要印上欧洲合格认证CE标志 代表产品制造商或服务提供者已确保产品符合相应的欧盟要求 而相应的评估程序也已完成 相关欧盟要求包括玩具安全 机械工具等 Notes 3 CCC中国强制性产品认证 又名中国强制认证 简称CCC或3C 它是中华人民共和国强制规定各类产品进出口 出厂 销售和使用必须取得的认证 只有通过认证的产品才能被认为在安全 电磁兼容性 EMC 环保等方面符合强制要求 CCC标志的图案由基本图案 认证种类标注组成 Warm 2 Task2Workinpairs Discusswithyourpartnerandmatchthefollowingqualitysymbolswiththeircorrespondingproducts AFH BDG CE Notes Notes 1 中国质量认证中心 CQC 是经中央机构编制委员会批准 由国家质量监督检验检疫总局设立 委托国家认证认可监督管理委员会管理的国家级认证机构 该中心颁发的认证包括产品认证 CCC产品认证 农食产品认证 CQC自愿性产品认证等 体系认证 ISO9001认证 ISO4001认证等 和国际认证 CB认证 CE认证等 Notes 2 中国质量认证中心农食产品认证中国质量认证中心 CQC 认证的一种 ReadingA ReadingA Text Task1 Task2 BusinessKnow how Task3 TextA 1 ASmashingWaytoStartaGlobalBusinessAtonetime therewashammerinaglasscaseintheboardroomatHaier Thehammerhasbeenremovedtothenewcorporatemuseum Althoughthestoryhasbeenfrequentlytold itisstillagoodwaytoexplaintheremarkablecompanythatZhangRuiminhascreatedovertheyears ReadingA TextA 2 2TheQingdaoRefrigeratorPlantwasclosetofailurewhenMr Zhangwassentinattheendof1984 Productionatthetimewasatalowebb andtherewasnomoneytopaythestaff Mr Zhangborrowedsomecash andsetaboutseeingwhatcouldbedonetosavethecompany Prettysoon Mr Zhangwasconfrontedwithcomplaintsfromrefrigeratorbuyers Inresponse hegatheredtheworkersinayardoutsidetheplant andsmashed76substandardfridgestopiecesinfrontofthemwiththehammer Aqualityquesttorevivetheplantstartedfromthatsymbolichammerattack Anditworked ReadingA TextA 3 3AnotherstrikingHaierinnovationis catfishmanagement Itisexplainedasfollows Inthesea alonecatfishcreatesadisturbancewhenitswimsnearaschoolofotherkindsoffish Livesalmonaretransportedtomarketwithacatfishinthetankinordertokeepthemactiveandlively Haiergiveseachofitsmanydivisionbossesa catfish shadowmanager whoisreadytotakeoverifthemanorwomaninchargefalters Ifthreemonthsofmissedtargetsshouldoccur thecatfishdisposestheleaderheorshehasbeenshadowing ReadingA TextA 4 4WhenZhangRuiminwasbusycreatingwavesatHaierinthe1980sand1990s thegreatChineseindustrialrevolutionwaschangingthewholegloballandscape Thecountrywasbecomingtheindustrialproductionhousefortheworld butmostnewChinesecompaniesweremakingthingsthatweredesignedandorderedbyWesterncompanies Haierwantedtoexportitsowngoods quiteadifferentphilosophy ReadingA TextA 5 5Haier sexportstrategywasalsounusualwhenthecompanystartedtosellinwell developed toughWesternmarkets likeGermany ReadingA TextA 6 ReadingA 6Mr Zhangsaid Wetriedanexperiment WeputGermanproductstogethertoletpeopleseewhichwereHaierproducts Afteragoodwhile theycouldn tfindanydifference MostChinesecompanieswouldchoosetheotherway theeasymarketsfirstandthenthemoredifficultoneslater andpeoplethoughtwewerecrazy TextA 6 ReadingA 7Zhangwantedtosetthestandardshigh andthusforceHaiertosolvealltheproblemsandtomeetthosehighstandards HisstoryremindsusoftheoldChinesesaying Ifyouwanttoplaychess youneedtoplayitwiththemaster becausethat stheonlywayyoulearn A Trans 1 ReadingA 铁锤砸出国际化道路1在海尔公司董事会会议室的玻璃展示柜中曾经放着一把铁锤 这把铁锤后来陈列在海尔公司新建的公司博物馆中 尽管对这个铁锤的故事人们已经耳熟能详 但是对于由张瑞敏创立的这家非同凡响的公司来说 它依然是一个良好的注脚 A Trans 2 21984年 当张瑞敏被委派接手青岛冰箱厂时 这家工厂已经濒临倒闭 生产处于低谷 工厂根本没钱支付员工工资 张瑞敏筹借了一些资金 并开始着手想办法拯救工厂 上任伊始 张瑞敏就收到了很多冰箱用户的投诉 作为回应 张瑞敏将工人们召集到工厂外的一块空地上 并当着他们的面把76台不合格的冰箱砸碎 这具有象征意义的一砸开启了海尔公司通过质量提升来重振工厂的战略 事实证明 这个战略是有效的 ReadingA A Trans 3 3海尔公司另外一个引人注目的创新是 鲶鱼管理 对于这种管理模式 人们是这样解释的 在大海中 当鲶鱼游近一群其他鱼类时 往往会制造一阵骚乱 当人们用大桶运输马哈鱼到市场销售时 里面往往会放一条鲶鱼 这样做的目的是迫使马哈鱼不停游动来保持鲜活 海尔公司给每个部门主管配备了一个鲶鱼式的影子经理 其作用就是 当部门主管不能胜任时随时会被替换 如果部门主管连续三个月无法完成任务目标 影子经理将接任 ReadingA A Trans 4 4上世纪80 90年代 当张瑞敏在海尔公司进行热火朝天的改革时 中国工业革命的大潮也正在改变着全球经济格局 中国正日益成为世界工厂 但大多数新兴的中国公司仅仅局限于生产由西方公司设计和订购的产品 海尔希望出口它自己的产品 这是一种截然不同的思路 ReadingA A Trans 5 5海尔公司的出口战略与众不同 这表现在它首先选择进入类似德国这样成熟而竞争激烈的西方市场 ReadingA A Trans 6 6张瑞敏曾讲过 我们曾经做过一个实验 将德国产品放在一起让消费者辨别哪个是海尔产品 结果看了半天 他们依然没有发现两种产品有什么不同 大部分中国公司在开发国际市场时会从容易开发的市场开始 然后慢慢开始开发一些难度大的市场 所以当我们选择了一种相反的道路时 大家都认为我们疯了 ReadingA A Trans 6 7张瑞敏希望通过制定高标准来推动海尔解决所有这些问题 从而最终达到这些高标准 他的故事让我们联想起一句古老的中国名言 弈棋还须找高手 因为这是学习进步的唯一方法 ReadingA ad often ReadingA frequently e g Heisfrequentlyindebt Shefrequentlyvisitsthehousebytheriverside c f a frequent e g HistripstoFrancearelessfrequentnow a worthyofnotice noticeable Thisproductisofremarkablequality e g Yourworkhasbeenremarkablethisweek ReadingA remarkable Tran 这个产品质量优异 fallingbackfromthefloodstage aperiodofdecline e g Thetidewasatitsebbandtherockswerenolongerunderwater Tran 他的政治权力降到了最低点 Hispoliticalpowerhasplungedtoitslowestebb ReadingA ebb v tobreak something intopiecessuddenly noisily andviolently e g Althoughthebedwassmashedtopieces themanwasunhurt Tran 这辆车在一次交通事故中被严重摧毁 Thecarwasbadlysmashedinanaccident ReadingA smash n theactofintroducingsomethingnew e g Themovementfortechnicalinnovationisvigorouslyforgingaheadinthefactory Tran 我们引进了四项能提高生产率的创新成果 Wehaveintroducedfourinnovationsthathaveincreasedproductivity ReadingA innovation n theactofbreakingupsomething theactoftroublingmentallyorphysically e g Therehasbeenadisturbanceinthestreet somepeoplehavebeenhurt Tran 绝对不允许有任何扰乱我们业务程序的行为 Theremustbenodisturbanceofourbusinessroutine ReadingA disturbance oforrelatingtoabusinesssector commercialproductionorsalesofgoods e g ManyEuropeancountriesaredevelopedindustrialnations Tran 中国是个工业化国家 因为有很多工厂 Chinaisanindustrialcountrybecauseithasmanyfactories ReadingA industrial n thesystemofvaluesbywhichonelivesorworks e g Thecompany sphilosophyis puttingqualityfirst ReadingA philosophy n ascientificmethodofdeterminingwhatisrightorwrong e g Thescientistperformsmanyexperimentsinhislaboratory Tran 我们通过实验可知油和水是不相溶的 Wecanlearnbyexperimentthatoilandwaterdonotmix ReadingA experiment Productionwasatalowebb Therewasnomoneytopaythestaff Complaintsfromrefrigeratorbuyers Borrowedsomecash Setaboutseeingwhatcouldbedonetosavethecompany Gatheredtheworkersinayardoutsidetheplant andsmashed76substandardfridgestopiecesinfrontofthemwiththehammer A Task 1 Task1Completethefollowingtableaccordingtothepassage ReadingA ReadingA changingthewholegloballandscape Home Back Next becomingtheindustrialproduction housefortheworld makingthingsthatweredesigned andorderedbywesterncompanies startingtosellinwell developed tough Westernmarkets likeGermany Task2Decidewhetherthefollowingstatementsaretrue T orfalse F accordingtothepassage A Task 2 1 ReadingA F T T T F ReadingA Task3Workingroupsof4 5personsanddiscusshowtoimprovetheserviceofyourcollegecanteen First youlistthemajoraspectsthatyouarenotsatisfiedwith then youanalyzethereasonswhytheservicesarenotsatisfactory finally youworkoutsomepracticalsolutions BusinessKnow how PromotingExcellenceinQualityControl Developaqualitycontrolsystemthatworksforthecompany Documentthequalitycontrolpoliciesproperlyandkeepdocumentationassimpleaspossible Checktheprocessfromtimetotimetoensurethatthepoliciesarebeingproperlyimplemented Trainthestaff Involvethemanagementandstaffmembersinqualitycontrolproceduresandperiodicreviews Usestandardstospecifyminimumqualitycriteriaforsuppliersandencouragethemthroughsomeformofrecognition ReadingB ReadingB Text Task1 Task2 TextB 1 ReadingB QualityControlProcessQualityisnotonlyanattitude butalsoanestablishedsystem Throughstrictprocedures ourengineerskeepcontrolofqualitythroughouteverystepofproduction Wedividethequalitycontrolprocessintothreeseparateprocesses whichensuresthatspecializedprofessionalknowledgeisappliedtoeachstageofouroperation TextB 2 ReadingB IncomingQualityControlTheIQCprocessconductsinspectionsanddealswithqualityproblemsbeforetheproductionprocessstarts SpecifictasksofIQCinclude Performsamplingofincomingmaterials Performvisualandfunctionalinspectionofmaterialsamples Keeptrackofqualitycontrolchartofinspectedmaterials Informengineeringstaffofmajordeviations TextB 3 ReadingB In ProcessQualityControlTheIPQCprocesscontrolsthequalitysystemsduringtheassemblyprocessinordertodetectanddealwithproblemsthatmaycomeupasaresultofassembly SpecifictasksofIPQCinclude Performinspectionsonassembledandin processmaterials TextB 4 ReadingB Usestatisticalcontroltechniquesandwatchformajordeviations Performin processcheckstoensureprocessesareuptostandard OutgoingQualityAssuranceOQAisthelastprocessbeforeproductsaredeliveredtocustomers andthereforeisveryimportanttoensureourshipmentisdefect free NumerousredundancieswithIQCandIPQCareperformedheretoensurethevalidityofpreviousprocesses TextB 5 ReadingB SpecifictasksofOQAinclude Performvisualandfunctionalinspection Applysamplingbasedonindustrystandards Conductreliabilitytesting Submitfailureanalysisreportsandinformengineeringstaff B Trans 1 ReadingB 质量控制流程质量不仅是一种态度 而且是一套规范化的体系 通过严格的程序 工程师可以对生产过程的每一个步骤进行质量监控 我们的质量控制流程分为三个独立的过程 确保将专业知识应用到生产的每一个环节 这个体系也提供了必要的复检 避免遗漏任何质量问题 B Trans 2 ReadingB 进料质量检验 IQC IQC负责生产过程开始之前的检验及质量问题的处理 IQC的具体任务包括 对进料进行取样 对材料样品进行外观和功能检测 跟踪受检材料的质量监控图 将大的偏差通知工程技术人员 B Trans 3 ReadingB 过程质量检验 IPQC IPQC程序控制装配过程中的质量体系 以便检查并处理装配过程中可能出现的问题 IPQC的具体任务包括 对已组装好的和正在组装的材料进行检测 B Trans 4 ReadingB 使用统计控制技术监控大的偏差 实施过程检查以确保所有过程都达标 成品质量检验 OQA OQA是产品送交客户前的最后一个过程 因此确保发出的货物没有瑕疵至关重要 在这里要进行进料质量检验 IQC 和过程质量检验 IPQC 的多次复检 以确保前两个过程的有效性 B Trans 5 ReadingB OQA的具体任务包括 进行外观和功能检测 按工业标准进行抽样 进行可靠性测试 提交错误分析报告并通知工程技术人员 D B Task 1 Task1Arrangethefollowingqualitycontroltasksintimeorderaccordingtothepassage ReadingB E B C A B Task 2 ReadingB Task2Thefollowingaresomequalitycontroltasks Decideinwhichofthethreequalitycontrolprocesses IQC IPQC OQA theyarecarriedout ConductthereliabilitytestingExaminingthesurfaceofthematerialtolookforanydefect Takeout1 ofthefinishedproductsrandomlytocheckwhethertheyarepackedproperly Reportmajordeviationsinthequalityofthematerialstotheengineers Prepareafailureanalysisreport Findoutwhichstepintheassemblyprocessresultsinthemostdefects Increasethenumberofmaterialsamplesforinspectionaccordingtotheupdatedqualitystandard OQA IQC OQA IQC IPQC OQA IQC Listening Listening Speaking Task1 Task2 Task3 Task4 Task6 Task5 L Task1 Task1Listentotheconversationandfillintheblankswithwhatyouhear W Weareunhappywiththemachinewereceivedlastmonth M I mverysorrytohearthat Weseldomgetanycomplaintsaboutourproductsorservices W Yourtrouble freemachineLampe300hasactuallybeenmakingtroubleinourworkshopeverydayeversinceitwassetupbyyourengineertwoweeksago Youshouldeitherreplacethemachineorofferusacredit M Well it snotourpolicytoprovidereplacementsoracreditbeforeanyinvestigationismade W Ithinkyouhaveguaranteedthemachineforthreeyears M That sright AnywayI llsendourengineerovertoyourfactorytodotheinspectionsfirst W Ihopeyoucantreatthematterasurgentlyaspossiblesincewehavemanyorderstofulfillnowadays Listening Speaking 声音 being L Task2 Task2Sarahismakingaphonecallaboutadefectiveproduct Listentotheconversationandchoosethebestanswertoeachquestionyouhear Listening Speaking Script 声音 L 2 Script Task2Script Listening Speaking 声音 L Task3 1 Task3Listentoajournalistinterviewingatoymanufacturerontheproductrecall Decidewhetherthefollowingstatementsaretrueorfalse Thenwritekeywordstosupportyouranswers Listening Speaking Script Theproductisrecalledbecauseexcessiveleadhasbeendetected True False 2 Stricterqualitycontrolmeasureshavebeenadoptedaftertherecall True False designproblems donothaveexcessivelead 声音 L Task3 2 Listening Speaking Script 3 Mattoperatesthroughitsownplants True False 4 TherecallhasgreatlyinfluencedMatt sorders True False cooperatewithothercompanies ordersontherise L 3 Script Task3Script Listening Speaking 声音 Next L 3 Script Listening Speaking L Task4 1 Task4Johnisaskinghisbusinessconsultantaboutqualitycontrol Listentotheconversationandtickoffthepointsthewomanmentions Listening Speaking Script 声音 L Task4 2 Listening Speaking Script 声音 L 4 Script Task4Script Listening Speaking 声音 Next L 4 Script Listening Speaking L Task5 1 Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear Listening Speaking Inthelate1960s alargedepartmentstoreinAmericahadaspecialsaleonelectricknives Althoughtheywerepricedverylow surprisingly fewknivessold Thestorethenraisedthepricealittle andtheknivesquicklysoldout Itisclearlydifferentfromwhat says Whatcouldexplainthisstrangephenomenon Themostlikelyexplanationforthiseventisthatpeopleoftenmakejudgmentsabout basedontheirprices thedemandandsupplytheory thequalityofitems 声音 L Task5 2 Listening Speaking Usually high qualityitemsareexpensiveandlow qualityitemsarecheap Thus whenpeopleseeanitemthatappearsunusuallycheap theysuspectthattheitemhaslowquality Intheknivesexample peoplemusthavethoughtthatsomethingwaswrongwiththeknivesbecausethepricewassolow Whenthestoreraisedthepriceabit peoplenolongerthoughtthatthedealwas toogoodtobetrue L Task5 3 Listening Speaking Itistruethatsometimesqualitydependsonprice Forexample considerhowparentswouldactiftheyhadwon andhadtohiresomeonetowatchtheirbaby Wouldtheyseekoutthecheapestbabysitteravailable Iftheylovetheirbaby theywon tactthisway Thosewhoarewillingtoworkforverylittleindicatethattheyareunabletogethigherwages Theywillprobablyprovidelow qualitychildcare Peopleknowwhatisfair andoften afreevacation worklessifpaidlessandworkharderifpaidmore 2 A Whatmeasuresdoyouadopttoensurethequality B Weusequiteafewqualitycontrolmeasures suchasIQC IPQCandsoon Task6Workinpairsandswitchrolestopracticeorallythefollowingminidialogsrelatedtoqualitycontrol A Thisisourfirstorderwithyoubutwearenotsatisfiedwithyourslowafter salesservice B Iapologizefortheinconvenienceand promisetoimproveitimmediately 3 A Thecomplaintrateforournewproductlineisveryhigh almostsevenpercent B withthequalitycontrolsystem Theremustbesomethingwrong Listening Speaking Listening Speaking 4 A DoesyourcompanyfollowISO9000 B Sure ourcompanygotISO9000certification 10yearsago A Hello themachineIboughtfromyourcompanydoesn twork WhomshouldIcall B I msorrytohearthat Wouldyoutry ourcustomerservicedepartment0755 288888888 Writing Writing Task1 Task2 Task1Revisethefollowinginappropriatesentencesinquestionnairesandexplainwhy Howdoyoufeelaboutourproductsanddoyouhaveanysuggestionsforourimprovements Don tyouthinkthedistributionoffashionmagazinesisadequate 3 Doyouthinkthedeliveryserviceispromptandliable Doublequestions Thesentenceshouldbedividedintotwoseparatequestions Howdoyoufeelaboutourproducts Doyouhaveanysuggestionsforourimprovements Negativequestion Doyouthinkthedistributionoffashionmagazinesisadequate Difficultterms Doyouthinkthedeliveryserviceisquickenough W Task1 1 Writing W Task1 2 Writing Inatypicalmonth howoftendoyoushoponline 5 Howdoyouusuallygotowork Bybus Bysubway Byprivatecar Thequestiondoesn tincludeallthepossiblealternatives Bybus Bysubway Byprivatecar Byship Bytrain Bybike Onfoot Notspecific InOctober howoftendoyoushoponline W Task2 Task2Supposeyouarehiredbythemarketingdepartmentofamobilephonecompany andaskedtoprepareaquestionnairetodeterminecollegestudents preferenceformessengerproducts 聊天软件 Pleasefinishthequestionpartofthefollowingquestionnaireforcollectingrelatedinformationfromyourclassmates Writing Whatisyourgender Whatyearstudentareyou Whichmessengerbranddoyouchoose Whatisthemostimportantthingtoconsiderwhenyouchooseamessengerproduct A Cost B Reliability C Popularity D EaseofUse Howoftendoyouuseyourmessenger A MaleB Female A Thefirstyear B Thesecondyear C Thethirdyear A TencentQQ B MSNMessenger C YahooMessenger D Skype E WeChat F Others A Frequently B Sometimes C Seldom D Never Mini Mini project Workingroups Yourcompanyspecializesinchildren stoysandhaslatelydevelopedanewproduct SearchthewebsiteofChinaQualityCertificationCentre CQC andtrytofindouttheinformationonthequalitycertificationyournewproductissubjectto Thenreportthedetailsinclass BelowisthehomepageofCQCforyourreference Yourreportshouldincludethefollowinginformation 1 Whichproductcertificationcanbeawardedtoyournewproduct e g CCC CQC CBorISO 2 Briefintroductionofthecertification e g CCC sfullname productssubjecttoCCC etc 3 Whatdoesasampleofcertificationlooklike Sample Mini project LanguageLab LanguageLab Task1 Task2 Task3 Task4 Task5 1 frequently 2 remarkable 3 ebb 4 innovation 5 disturbance 6 revive 7 substandard 8 symbolic 9 striking 10 strategy LL Task1 LanguageLab F D A B J C I H G E Task1Matchthewordsontheleftwiththeirmeaningsontheright LL Task2 1 LanguageLab Task2CompletethefollowingstatementswiththewordsfromTask1 Changetheformifnecessary 1 Goingpublicisa eventinthehistoryofourcompany 2 She visitsthehousebytheriverside 3 The ofairtravelduringthiscenturyhasmadetheworldseemsmaller 4 He soversixty sohisstrengthisslowly away 5 Ihaveheardsomebadnewswhichhas meverymuch remarkable frequently innovation ebbing disturbed LL Task2 2 LanguageLab HewasmadeCEOinthehopethathisexperiencecould thecompany Thedoveisa ofpeace Allthesecarsaremadetoa design Theislandisof importancetoFrance 10 Shetooktwoquickstepsforwardand himacrossthemouth revive symbol standard strategic struck Task3Completethesentenceswiththefollowingphrases Changetheformifnecessary comesup reminds inresponseto setabout confrontedwith LL Task3 LanguageLab of LL Task4 1 LanguageLab Task4Rewritethefollowingsentencesafterthemodels Model1 Itisagoodwaytoexplaintheremarkablecompany ZhangRuiminhascreatedthecompanyovertheyears ItisagoodwaytoexplaintheremarkablecompanycreatedbyZhangRuiminovertheyears 1 Theyarelivinginthatbighouse Theirparentsbuilttheh