智能炒菜机产品推广营销策划案

out city created and care masses life focus work in depth investigation more out boutique masterpiece makes we of research results more to into led of decision vision more to in national some has effect of newspaper Shang published for advance work and publicity changde play due of role Third information submitted to be pragmatic Quick and timely The ancients said for the time system statement back for the time being nothing Therefore the submission of information to do four that is find the problem faster editorial writing send and read faster approval and feedback to implement quickly To be true and accurate True mainly reflect the full picture of events one is one two this is the life of the information Accuracy is primarily qualitative and quantitative questions quantitative objective of publicQualitative logic To be reliable and useful We submit information to have access to decision making to guide and promote the work and solve practical problems Mixed cum On the negative information and emergency information rapid escalation in strict accordance with the procedures firm newspaper newspapers never late fail to report false claim and skimming Investee 2 supervision and insist on around and protecting their interests to touch the truth seek practical results Adhere to people oriented the most important thing is to realize safeguard and develop the fundamental interests of the overwhelming majority of the people We carry out inspection so must go deep among the masses go deep into the realities always pay attention to the people s livelihood to grasp the public sentiment and earnestly safeguard the benefit addressing the masses are most concerned about and reflecting the strongest issues efforts to solve the problem of decisions implemented and not implemented One is to stick to principles Right of inspection is one of the most important powers of the Office should not only dare to use but also with caution So called dared to use is to hold a number of important issues bold supervision over supervision track inspection problems are not solved do not pass the blame does not hold did not miss dissatisfaction of the masses did not miss the real right of supervision authority with the benefits Call with caution is supervising departments should strengthen the consciousness of authorized strictly according to procedure preventing the supervision and excessive to prevent adding burden to grass roots To this end the supervision Department of the Party Committee of supervision must be under city and County party Committee Secretary General Office Second we should focus on Is the Governor those related to the globalEvent Governor the protracted difficult strong Governor during emergency urgent Not having special departments in charge of the General Governor under the normal procedure can do good things not Governor not authorized by County leaders not the Governor Third is to solve the problem The purpose of supervision to resolve the problem To adhere to and further improve the feelings survey by looking up public sentiments to find problems Problems will increase its special supervision set up accounts hold on to it We should conscientiously implement the leading contracting matters secured had an answer to everything then settles rate of 100 Have an impact on some of the outstanding issues supervision departments and information components together play the supervisory role of the news media to promote problem solving Investee 3 insist on a daily run around the practice of truth catching efficiency focus specification To give full play to the party Office around connecting coordinating internal and external features contact rally at all levels to motivate every aspect adhere to the truth strengthening standardized management to achieve coherent efficient and effective functioning of the daily work of the Party Committee Is processing messages should strive to streamline standardize and quality Streamlining is to control the number of messages compress messages reducing procedures improve message handling efficiency Specifications is to strictly enforce the ban issued by the Communist party authorities in document handling regulations and provincial and municipal regulations conscientiously strengthen and improve communications management to ensure that party documents orderly High quality is to improve the quality of message processing it is necessary to accurately implementing the intention of the Party Committee clearance good communications policy program closed ensuring that there is no error Second meeting scheduled to ensure thorough safe and efficient Any arrangements for the meetings and events carefully arranged item by item interface implemented sure To vigorously streamline meetings activities number of pressure reduction scale to ensure that leadership emerged from the General Conference and entertainment services focus on big things matters Third reception services should lay stress on humane personal cultural and human Reception and work directly with people reception services directly affecting the Office of party Committee The image of the region At the same time strengthening the construction of library improve the reception conditions more human oriented personal cultural work into the reception a little more human needs a little more human care more humane atmosphere and constantly improve the service improve the quality of service Meanwhile to further pay special attention to the daily work of the other Office System Confidential work responsibility system for leading cadres to implement security as a leader to improve the confidentiality of classified personnel especially leading cadres strengthening party and Government focus on vital sectors of security management to advance privacy management standardization modernization of security techniques as a means of administration according to law and security enforcement ensure the safety of the party and State secrets Confidential work to meet the demands of new technology development 智能炒菜机产品推广营销策划案智能炒菜机产品推广营销策划案 一 行业背景 产品优劣势分析 及业内对比一 行业背景 产品优劣势分析 及业内对比 1 因社会发展和科技进步 人们对生活品质的重视程度不断加强 特 别是社会主流消费人群的规律性变化 使得 8090 人群逐渐成为消费主体 这位 本产品提供了足够充分的理论市场空间 2 本产品在功能性方面较之传统厨具具有明显优势 特别是省时 节约能 源 易清洗以及低油量微油烟方面更是完美的契合了当下的生活理念 3 美观的外形设计 较小的的空间占用和科技化的便捷式操作 使得生活 可以变得更加方便和简单快捷 4 随着城市外来人口和中低收入人群的不断增加 租客以及公寓客数量与 日俱增 加之这一人群请客交际观念的变化 在家请客更能表示对人的尊重和 重视 为本产品提供了巨大的市场潜力 5 本产品作为新生产品 市场的认知度还较低 行业实质市场空间仍然非 常有限 6 本产品仅外观具有专利资质 技术性参数仅为液体加热器和搅拌器的简 单组合 加之 1480 的市场价格 使得本产品在性价比和成熟客户市场认知方面 与传统厨具相比无明显优势 7 本产品目标市场范围内的家庭自用市场推广难度较大 天燃气管道 便 捷的液化气配送 加之厨房小电器的广泛使用 是客户基于已投入成本的考虑 对本产品的消费热情不高 二 产品定位二 产品定位 综合上述分析 个人建议本产品的定位为商务礼品和微型企业自主创业生 产设备 产品概念为 时尚 mini 整体厨房 三 目标人群及目标市场分析三 目标人群及目标市场分析 1 具有冲动型消费特质的 20 35 岁的年轻人群 特别是未婚和新婚的自 居租房公寓客 写字间办公的白领银领阶层以及微型小型企业 2 业务拓展性公司和公职单位等商务礼品需求较大的企业和个人 3 小本创业的个体餐饮 服务业从业人员 4 农产品 年货 小家电类展销会类会展活动的购买人群和借此机会找寻 商机的投资性商户 out city created and care masses life focus work in depth investigation more out boutique masterpiece makes we of research results more to into led of decision vision more to in national some has effect of newspaper Shang published for advance work and publicity changde play due of role Third information submitted to be pragmatic Quick and timely The ancients said for the time system statement back for the time being nothing Therefore the submission of information to do four that is find the problem faster editorial writing send and read faster approval and feedback to implement quickly To be true and accurate True mainly reflect the full picture of events one is one two this is the life of the information Accuracy is primarily qualitative and quantitative questions quantitative objective of publicQualitative logic To be reliable and useful We submit information to have access to decision making to guide and promote the work and solve practical problems Mixed cum On the negative information and emergency information rapid escalation in strict accordance with the procedures firm newspaper newspapers never late fail to report false claim and skimming Investee 2 supervision and insist on around and protecting their interests to touch the truth seek practical results Adhere to people oriented the most important thing is to realize safeguard and develop the fundamental interests of the overwhelming majority of the people We carry out inspection so must go deep among the masses go deep into the realities always pay attention to the people s livelihood to grasp the public sentiment and earnestly safeguard the benefit addressing the masses are most concerned about and reflecting the strongest issues efforts to solve the problem of decisions implemented and not implemented One is to stick to principles Right of inspection is one of the most important powers of the Office should not only dare to use but also with caution So called dared to use is to hold a number of important issues bold supervision over supervision track inspection problems are not solved do not pass the blame does not hold did not miss dissatisfaction of the masses did not miss the real right of supervision authority with the benefits Call with caution is supervising departments should strengthen the consciousness of authorized strictly according to procedure preventing the supervision and excessive to prevent adding burden to grass roots To this end the supervision Department of the Party Committee of supervision must be under city and County party Committee Secretary General Office Second we should focus on Is the Governor those related to the globalEvent Governor the protracted difficult strong Governor during emergency urgent Not having special departments in charge of the General Governor under the normal procedure can do good things not Governor not authorized by County leaders not the Governor Third is to solve the problem The purpose of supervision to resolve the problem To adhere to and further improve the feelings survey by looking up public sentiments to find problems Problems will increase its special supervision set up accounts hold on to it We should conscientiously implement the leading contracting matters secured had an answer to everything then settles rate of 100 Have an impact on some of the outstanding issues supervision departments and information components together play the supervisory role of the news media to promote problem solving Investee 3 insist on a daily run around the practice of truth catching efficiency focus specification To give full play to the party Office around connecting coordinating internal and external features contact rally at all levels to motivate every aspect adhere to the truth strengthening standardized management to achieve coherent efficient and effective functioning of the daily work of the Party Committee Is processing messages should strive to streamline standardize and quality Streamlining is to control the number of messages compress messages reducing procedures improve message handling efficiency Specifications is to strictly enforce the ban issued by the Communist party authorities in document handling regulations and provincial and municipal regulations conscientiously strengthen and improve communications management to ensure that party documents orderly High quality is to improve the quality of message processing it is necessary to accurately implementing the intention of the Party Committee clearance good communications policy program closed ensuring that there is no error Second meeting scheduled to ensure thorough safe and efficient Any arrangements for the meetings and events carefully arranged item by item interface implemented sure To vigorously streamline meetings activities number of pressure reduction scale to ensure that leadership emerged from the General Conference and entertainment services focus on big things matters Third reception services should lay stress on humane personal cultural and human Reception and work directly with people reception services directly affecting the Office of party Committee The image of the region At the same time strengthening the construction of library improve the reception conditions more human oriented personal cultural work into the reception a little more human needs a little more human care more humane atmosphere and constantly improve the service improve the quality of service Meanwhile to further pay special attention to the daily work of the other Office System Confidential work responsibility system for leading cadres to implement security as a leader to improve the confidentiality of classified personnel especially leading cadres strengthening party and Government focus on vital sectors of security management to advance privacy management standardization modernization of security techniques as a means of administration according to law and security enforcement ensure the safety of the party and State secrets Confidential work to meet the demands of new technology development 5 具有小家电行业从业多年经验的现有经营商户 作为招商工作的重点开 拓对象 四 产品渠道设计四 产品渠道设计 综合上述分析 关于本产品的渠道设计以零售和量售相结合 自身业绩拓 展 业务人员 商超卖场 和招商布网共同推进为原则 具体操作中 以量售 和招商为主 做优先考虑 领受和自身拓展为辅 做依托考虑 五 产品营销策略五 产品营销策略 1 成立专门的市场营销部门 根据推广方案分别设置业务组 拓业 招商 卖场导购 和财务组 收款 核算 组 以系统和规范的开展阶段性工 作 2 2012 年前两个季度为市场培育阶段 重点开展各项宣传方式和活动 此 阶段应向市场不断灌输本产品 时尚 mini 整体厨房 的产品概念 产品宣传 品可参考老板厨电的平面广告的设计理念 以概念化的时尚生活背景提高本产 品的文化预期 以契合产品 1480 的市场售价 此阶段的另一项课题是完善人员 建制和市场制度的完善和规范执行 3 2012 年后两个季度为产品的成长期 此阶段在不断加大市场宣传和拓展 力度的同时 应加强客户回访和售后维护 以老带新 增销量 冲业绩 拓网 络 六 营销方案细则六 营销方案细则 此项依据产品销售四模块 产品 价格 渠道 营销 编制 主要针对市场培 育期为扩大知名度和消费者对产品的认知度二开展 1 产品培训 培训资料手册以进入收尾阶段 产品手册内容包括 品牌 名称 功率 容 量 适用电压 重量 装箱清单 功能介绍 产品结构及其工作原理 功能及 优势 常见问题解答等项 其中常见问题解答为卖场导购的培训重点 产品培 训资料手册与商务礼仪 电话营销话术 陌生拜访技巧与流程 员工手册 资 料已备 一起为新进业务人员和售后人员入职培训的全部课程 旨在保证内部 员工在最短的时间内对产品有全面的了解 为业务拓展做好准备 2 价格 需尽早落实零售价格 量售价格 招商价格 展销价格 在编制招商书和招 商合同以及代理合同细则应明确保证金金额 首期铺货价格 以及销售汇款方 式和周期等 并形成书面文字 此项内容报请董事会讨论 形成决议后方可确 定 out city created and care masses life focus work in depth investigation more out boutique masterpiece makes we of research results more to into led of decision vision more to in national some has effect of newspaper Shang published for advance work and publicity changde play due of role Third information submitted to be pragmatic Quick and timely The ancients said for the time system statement back for the time being nothing Therefore the submission of information to do four that is find the problem faster editorial writing send and read faster approval and feedback to implement quickly To be true and accurate True mainly reflect the full picture of events one is one two this is the life of the information Accuracy is primarily qualitative and quantitative questions quantitative objective of publicQualitative logic To be reliable and useful We submit information to have access to decision making to guide and promote the work and solve practical problems Mixed cum On the negative information and emergency information rapid escalation in strict accordance with the procedures firm newspaper newspapers never late fail to report false claim and skimming Investee 2 supervision and insist on around and protecting their interests to touch the truth seek practical results Adhere to people oriented the most important thing is to realize safeguard and develop the fundamental interests of the overwhelming majority of the people We carry out inspection so must go deep among the masses go deep into the realities always pay attention to the people s livelihood to grasp the public sentiment and earnestly safeguard the benefit addressing the masses are most concerned about and reflecting the strongest issues efforts to solve the problem of decisions implemented and not implemented One is to stick to principles Right of inspection is one of the most important powers of the Office should not only dare to use but also with caution So called dared to use is to hold a number of important issues bold supervision over supervision track inspection problems are not solved do not pass the blame does not hold did not miss dissatisfaction of the masses did not miss the real right of supervision authority with the benefits Call with caution is supervising departments should strengthen the consciousness of authorized strictly according to procedure preventing the supervision and excessive to prevent adding burden to grass roots To this end the supervision Department of the Party Committee of supervision must be under city and County party Committee Secretary General Office Second we should focus on Is the Governor those related to the globalEvent Governor the protracted difficult strong Governor during emergency urgent Not having special departments in charge of the General Governor under the normal procedure can do good things not Governor not authorized by County leaders not the Governor Third is to solve the problem The purpose of supervision to resolve the problem To adhere to and further improve the feelings survey by looking up public sentiments to find problems Problems will increase its special supervision set up accounts hold on to it We should conscientiously implement the leading contracting matters secured had an answer to everything then settles rate of 100 Have an impact on some of the outstanding issues supervision departments and information components together play the supervisory role of the news media to promote problem solving Investee 3 insist on a daily run around the practice of truth catching efficiency focus specification To give full play to the party Office around connecting coordinating internal and external features contact rally at all levels to motivate every aspect adhere to the truth strengthening standardized management to achieve coherent efficient and effective functioning of the daily work of the Party Committee Is processing messages should strive to streamline standardize and quality Streamlining is to control the number of messages compress messages reducing procedures improve message handling efficiency Specifications is to strictly enforce the ban issued by the Communist party authorities in d