剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

第二辑第二辑 Test 1 Topic A WHAT IS IMPORTANT WHEN Entertaining clients Types of activities Cost 思路点拨思路点拨 词汇 短语 促销赠品促销赠品 Complimentary presents 迎宾室迎宾室 Hospitality room 招待费招待费 Entertainment allowance 定制定制 Customize 针对个人针对个人 Personalize 有目的的有目的的 Purposeful 商业目的商业目的 Business objectives 客户需求客户需求 Customer demand 包间包间 Compartment 舒适的舒适的 Cozy 句型点击 间歇 停顿间歇 停顿 How shall I put it 怎么说呢 怎么说呢 Well what I trying to say is 我想说的是我想说的是 I d like to begin by 个人想法个人想法 In my opinion I d say that The point is that Well we should 参考范例 Entertaining clients is not an easy job and should be handling appropriately and enjoyably It contains more than just a wonderful meal a sightseeing tour or a shopping trip Good hospitality events can impress clients in a unique manner in and outside of the office When entertaining clients we should decide the types of activities according to their interest and favorites Moreover these activities should help us achieve our business objectives for example we can 主题 陈述要点 原因 结果结果 Entertainin g clients 已 给 要 点 补 充 要 点 Types of activities 活动类型活动类型 Cost 花费 Business objectives 商业目标 Clients feelings 客户的感受 Background of clients 客户背景 Customized activities 为客户制定 活动 Clients demand 客户需求Personalized services 个性化服务 have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed In addition we have to mix business with pleasure effectively so our clients won t feel that we are too purposeful Cost is anther important factor when designing activities for clients Higher expenses don t necessarily to greater satisfaction and in some cases the clients will be overwhelmed with our kindness Therefore when entertaining clients sincerity appears to be more important upon which a long and a steady business relationship is based Topic B WHAT IS IMPORTANT WHEN Choosing retail premises to rent Location Length of contract 词汇词汇 your job will be safer Furthermore opportunities for further promotion also play important roles here Promotion means more salary and therefore better living conditions Therefore we are strongly attempted to choose it and for some people this is even the ultimate goal of their job But it is only half the story You have to consider about the best development of your potential In other words you have to be very clear about your personal interest is and try to enjoy your work and find joy in it I believe due to different value systems people may make different choices upon the same thing As long as I am concerned I will choose a career that I can fulfill my dream I mean if it is not highly paid I don t care I will choose a career I like over opportunity of promotion Topic C WHAT IS IMPORTANT WHEN Planning an advertising campaign Market research Select appropriate media 词汇词汇 sales promotion advertising billboard advertising outdoor advertising audio visual advertising or whatever it is You know you have plenty of choices On the other hand they have a professional team to design an innovative advertisement for you If an advertisement is full of creativity it will earn brand preference and loyalty of the consumers and maintain a sustainable market Last but not the least no matter how flexible your promotion methods are the credibility of the product is the most important 第二辑第二辑 Test 3 Topic A WHAT IS IMPORTANT WHEN Choosing transport for a business trip Convenience Cost effectiveness 词汇词汇 for they can create desire to pursue what looks like a great opportunity among the target audience Lastly be sure to include a clear instruction for the response and application with the contact details such as address email fax or phone on the bottom of your ads Topic B WHAT IS IMPORTANT WHEN Delegating work to others Clear instructions Choice of person for the task 词汇词汇 the speaker must learn presentation skills and practice them Topic B WHAT IS IMPORTANT WHEN Selecting an interpreter for a meeting with foreign clients Experience Reliability 词汇词汇 to begin with we must consider the related work experience of the interpreter Interpretation is a skilled job which calls for a great deal of practice A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides A good business outcome depends on his accurate and fluent interpretation Meanwhile his personal integrity of occupation shouldn t be overlooked because he grasps some business secrets and has the chance to touch the core technology In addition the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients Good personality will smooth the communication and encourage the interaction of the both sides To some extent a good interpreter will affect the result of business consultation Topic C WHAT IS IMPORTANT WHEN Introducing a new product range onto the market Timing Advance publicity 词汇词汇 we are sitting around the negotiation table because we need something from each other It is our common desire to conclude the business On the other hand the success of the negotiation depends on the available budget Without financial support all the rounds of discussing and bargaining won t make any sense That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that Besides the above mentioned points long term cooperation is also an essential element Although the well being of our own party is the main concern of us we should insure that the prices we offered are very favorable or we may even make some readjustment in our offer if the customer insists The drive behind these behaviors is that sustainable profit and win win outcome will make sure the contract can be held good for a long term That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity 第四辑第四辑 Test 1 Selling old stock The manufacturing company you work for needs to make space in its warehouse to stock its new products The company would like to sell off end of range products at discounted prices You have been asked to make recommendations Discuss the situation together and decide How much discount should be offered Whether to offer the same discount on all products How customers could be informed of the discounts 库存积压品处理库存积压品处理 你所在的制造公司要清理仓库以便储存新产品 公司想把已停产的尾货打折处你所在的制造公司要清理仓库以便储存新产品 公司想把已停产的尾货打折处 理掉 公司要求你们对此提出建议 理掉 公司要求你们对此提出建议 你们一起讨论当前的状况 并决定 你们一起讨论当前的状况 并决定 应该提供多大幅度的折扣应该提供多大幅度的折扣 是否对所有的产品采取同样的折扣是否对所有的产品采取同样的折扣 如何通知客户这次的打折活动如何通知客户这次的打折活动 词汇词汇 because the new products are suppose to arrive in early next month B So we have two weeks left and we must hurry up C Most our stocks are clothes and accessories and they have gone out of fashion B Yes fashions changes quickly So to appeal our customers we must offer great discount for our stock How much discount would be appropriate A What do you think to a 50 discount It s Christmas season a big sale time discount is everywhere so we must offer bigger discount than usual B Yes I agree with you The most important thing at this time is to sell off the stock and make space for our new products C You two have a point here Anyway our products are end of range and need to be cleared out soon But I am wondering whether we will offer the same discount on all products A I prefer the same discount because people nowadays don t like to bother themselves with calculating and differentiating They are attracted by a 50 discount And if they find our products are actually offered with different discounts they would feel being cheated B Yes I feel the same way 50 discount is easy to catch attention and easy to handle We don t want to get our sales staff confused do we A All right then 50 discount for all our stock Now let s move onto our last term How can we inform our customers the clearance sale C There are many ways to inform our customers For example we can advertise our sale on TV radio and newspapers B I don t think we have time for that you know there are just two weeks left and it takes at least a week to contact the concerned department s to have our advertisement finally put on media Then just a week left I m really not sure how much effect it will have on customers A Absolutely And the advertising rates are high I don t think we can afford that Our stock is already sold at a loss C Yeah what you said is true A There s an alternative we can print leaflets and distribute them on the street and in the communities In this way we can attract a lot of people s attention at a low cost C Good idea and we may also send emails to our customers or publish the news of our sale on line and it s particular free B Wonderful It seems everything has been work out for selling our old stock Test 2 Promoting a new model The car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old You have been asked to make suggestions for promoting the car Discuss the situation together and decide Which features of a car might be important to the target group How an advertising campaign could present the car Where you could advertise the car 推出新款车推出新款车 你所在的汽车生产厂计划推出一款新车 你所在的汽车生产厂计划推出一款新车 并将目标人群定为并将目标人群定为 18 岁到岁到 25 岁的顾客群 请一起讨论 岁的顾客群 请一起讨论 为这款车的促销提出意见 内容包括 为这款车的促销提出意见 内容包括 这款车的那些特性对目标人群来说很重要这款车的那些特性对目标人群来说很重要 在广告宣传中应该以怎样的形式推出这款车在广告宣传中应该以怎样的形式推出这款车 广告应该发布在哪里广告应该发布在哪里 词汇词汇 短语短语 主要使用者主要使用者 prime user 手机短信手机短信 text message 小体积小体积 compact size 配置 装置配置 装置 outfit 第一印象第一印象 at first sight 战略 策略战略 策略 strategy 参考范例参考范例 A That is the most recently developed model of the company The target consumers are aged between 18 to 25 years old Now let s have a discussion about how to promote it Please fell free to share with us whatever it is in your mind B At first sight I m really positive that the prime user of this model will be youngster rather than the middle aged Look It is of compact size yet with modernized outfits really appealing to young and fashionable people I think this is the real pluses of it C You are right We are probably looking at the best seller of this season But don t forget that our competitors also have launched new models recently The point is how to do advertising campaign against them A I think the features of the model just speak for themselves The only thing we need to do is try to get our potential buyers to take a look at the car B We can invite pop stars to present the model and then the new model will appeal to the youngsters C Good idea So we have to design everything on a target based strategy I believe the so called star effect will work According to a recent survey the consumers do care about who is presenting the product We should take advantage of it A The launching of the new model needs perfect timing I believe autumn is a good reason Because it is a time when students left college and go forth into the word Some of them will find themselves in great need of a vehicle to communicate to their working cities B Ok I think we covered this point perfectly Shall we move on to the next subject C Yeah The launching of the new model is also a vital factor In your perspective where should we advertise the car A The feedback from our retailers and the market research indicated that internet and text messages instead of trade affairs are ideal media for advertising the new the model B It makes senses After all our target consumers are young customers and these guys just can not live without computers and cell phones Since they prefer stay at home surfing the internet and sending text messages it is not difficult to find our best channels to launch the new car C You can hardly imagine how fast words can travel in the internet world in these days If some buyers think highly of our car and say something in favor of it in the internet community lots of internet users will know it overnight It is a good choice Test 3 Giving presentations The Managing Director of the company you work for is concerned about the quality of presentations given by staff at internal and external meetings You have been asked to help organize some training for staff in giving presentations Discuss the situation together and decide Which types of staff would benefit most from this training Who would give this training How to decide whether training has been successful 做演示做演示 你所在的公司的董事总经理很关心在内部和外部会议上工作人员所做演示你所在的公司的董事总经理很关心在内部和外部会议上工作人员所做演示 的质量 的质量 你已被要求协助组织给予一些工作人员做演示的培训 你已被要求协助组织给予一些工作人员做演示的培训 你们一起讨论当前的状况 并决定 你们一起讨论当前的状况 并决定 哪些类型的员工在培训中受益最大哪些类型的员工在培训中受益最大 由谁来承担培训工作由谁来承担培训工作 如何确定培训是否取得了成功如何确定培训是否取得了成功 词汇词汇 短语短语 畅销品畅销品 best seller 了不起的了不起的 stunning 反馈反馈 feedback 追求 坚持追求 坚持 pursue 有效计划有效计划 tentative 见解见解 insight 修改 变动修改 变动 alternation 声誉声誉 reputation 确认确认 confirm 说服说服 convince 句型点击句型点击 表示让步表示让步 Though although 尽管尽管 Even if even though In spite of Admittedly 参考范例参考范例 A The product of our company becomes the best seller in Europe And the board is considering establishing trade relations with China and expanding into the Japanese market Under this circumstance we will need more marketing staff to give presentations That is why we are going to have a discussion about how to plan for training for successful business presentations B We have to draw up a tentative plan for business presentation C Yeah it is a wise choice to consider every possibility and prepare for it Later on although minor alternations can be made we can avoid lots of trouble A I recommend that we can inquire about possibilities of hiring some professional organization for the training We can rely on interest reference to figure out how they proceed with the training and decide which one can be authorized to work for us B anything do you want to bring up for discussion B I agree with this method As to whom we should invite to give the training I think college professors are our best choice They have both working experience and academic background C But I have some different views here If I were you I would not pursue that Although the distinguished professors have stunning academic background and carry glorious titles and their insights may receive great reputation you have to admit that most of them lack of real time practice A Personally I think they can help us in the long run but since it is an urgent call I am apt to choose a professional business presentation training group B Ok You convinced me But I d like to say that the evaluation is also an essential part of the plan I mean how could we know the staff really benefit from the training or not C Since the staff from the marketing department do business presentations quite often I think we can refer to their comment on the training If they speak highly of the trainer and give us a positive feedback then it means a lot Test 4 Trade Delegation The company you work for is considering whether to send a trade delegation to a country which is a potential new market You have been asked to help plan the trip Discuss the situation together and decide What the advantage and disadvantage of sending staff on the trip might be What kinds of information about doing business in the country the staff need to know before the trip What the company should achieve during the trip 商务代表团商务代表团 你所在的公司计划派一个商务代表团去一个国家去开发那里潜在的新市你所在的公司计划派一个商务代表团去一个国家去开发那里潜在的新市 场 公司要求你协助策划和组织这次计划 场 公司要求你协助策划和组织这次计划 你们一起讨论当前的状况 并决定 你们一起讨论当前的状况 并决定 此行的好处和坏处此行的好处和坏处 员工在出发前需要了解哪些关于国家的信息员工在出发前需要了解哪些关于国家的信息 此行应该达到的目的是什么此行应该达到的目的是什么 词汇词汇 短语短语 方案方案 proposal 优点 加分点优点 加分点 plus 把事情办成把事情办成 pull it off 保留保留 retain 悬而未解的悬而未解的 pending 期待期待 look forward to 快速的快速的 at a quick tempo 设想设想 assume 让步让步 make concession 重新调整重新调整 readjust 句型点击句型点击 You are saying It does appear that way I m really positive that I would not waste my time pursuing that 如果是我 我不会将时间浪费在如果是我 我不会将时间浪费在 这里这里 Could you please clarify your statement Could you go over it again 参考范例参考范例 A Our company is planning to send a trade delegation to Japan to develop the potential market there What s your proposal of the trip B No wonder Jeffery and Thompson were brushing up their Japanese recently They said they overheard something about this plan but it was still a pending issue Is it too early to plan for sending delegation there As far as I am concerned there is not yet enough market survey backing up the plan C It might appear that way But in spite of this disadvantage we still ought to do something whereas our major competitors are invading into the ready market Anyway to give it a shot is better than stay watching And after all it is a perfect opportunity to expand our horizon A I believe the advantage outweighs the disadvantage Now we d better think about what information about doing business in the country the staff need to know before the trip and make sure we send a strong team there C Ok Let s make a list of what should be planned in advance Firstly I think the delegation member must have a good