新视野商务英语unit productsppt课件.ppt

Itisnottheemployerwhopayswages heonlyhandlesthemoney Itistheproductthatpayswages HenryFord 1869 1947 Americanindustrialist 1903model 1910model 1920model 1930model 1940model 1950model 2008model Aproductisaphysicalgoodthatismarketedusuallyforaprofit Aproduct spersonalityisitsusability performance appearance andbenefits ObjectivesStartingupKeyvocabularyLanguagefocus orderofadjectivesandcomparativeandsuperlativeadjectives makingcomparisonsReading DysonproductlaunchListening 7 2 7 6 7 7Speaking howtopresentaproduct Whenfinishlearningthisunit youshouldbeabletocollectinformationonProductsprovideinformationonProductspresentorintroduceaproduct A Canyoutellmesomeofyourfavouriteproducts andchoosingoneofthem pleasetalkaboutyourreasons B Choosingoneofyourfavoriteproducts makeabriefintroductionfortheproduct Fornearlyeverytypeofproducttherearemanysimilargoodsonthemarket Theuniquesellingpoints USPs ofaproductarethethingsthatmakeitspecialanddifferentfromothersimilarproducts Agoodadvertisement whichbringstheproducttothepublic sattention shoulddescribetheseUSPs Themarketingdepartmentshouldhaveacustomerprofileinmind thatisthesortofpersonwhowillbuytheproduct Whentryingtosellaproduct it simportanttogiveinformationabouttheproduct sfeaturesorcharacteristics andtoemphasizethebenefitsoradvantagesoftheproducttothecustomer A Checkthatyouknowthemeaningoftheadjectivesbelow Thinkofproductsthatmatchthewords attractive economical expensive fashionable reliable comfortable practical popular B WriteadjectiveswiththeoppositemeaningstothoseinExerciseA un uneconomicalunfashionableunreliableuncomfortableunpopular in Inexpensive im Impractical C Completethesesentenceswiththewordsfromthebox IBMmanufactures techcomputerproducts Timberlandmakesarangeof wearingfootwear Ferrariproduces qualitysportscars Coca ColaandPepsicobothdevelop sellingsoftdrinks Duracellsells lastingalkalinebatteries Levijeansarea madeclothingproducts well high best long hard high D UsetheadjectivesinExerciseCtodescribingothercompaniesandproducts Forexample Nestlemakesmanyoftheworld sbest sellingfoodproducts 1 Siemensmakeshigh techhealthcareequipmentamongmanyotherproducts 2 Gore Texproduceshard wearingmaterialsforoutdoorclothes 3 Habitatsellshigh qualityfurniture 4 Dellassemblestheworld sbest sellingPCs 5 Cumminsmakeslong lastingdieselengines 6 Guccishoesarefashionableandwell made E Matchtheverbsonthelefttotheirmeanings Thenputthewordsintoalogicalordertoshowthelife cyclesofanewproduct launcha tostopmakingtestb tobuildormakepromotec tointroducetothemarketmanufactured tochangeinordertoimprove5 modifye totrysomethinginordertoseehowitworks6 discontinuef tomakeaplanordrawing7 designg toincreasesalesbyadvertisingetc 8 distributeh tosupplytoshops companies customers 1 2 3 4 5 6 7 8 OrderofadjectivesWeoftenuseonlyoneadjectivebeforeanounanditisveryunusualtousemorethanthreeofthem Whenweusemorethanoneadjectivebeforethenoun weusuallyfollowthisorder 1 2 3 4 5 6 opinionsizeshapecolouroriginmaterialnoun观点大小形状颜色产地材料名词smartbigwideblackFrenchleatherbag ComparativesandsuperlativesUSEWeusethecomparativetocomparetwoitems Weusethesuperlativetocompareoneitemwithtwoormoreotheritems FORMWeaddertoformthecomparativeandthe esttoformthesuperlative Weusethanafteracomparative Youaresmarterthanhim as asToshowthattwothingsareequel ornot weuse not as adjective as Heisassmartasyou Heisnotassmartasyou Irregularadjectivesbadworsetheworstgoodbetterthebest Pronunciation Noticehow erand estarepronounced softsoftersoftestsmartsmartersmartestNoticehowthanandasarepronounced 1 Thissuitismoreexpensivethanthatsuit 2 Thisbriefcaseislessexpensivethanthatbriefcase 3 Thesesuitsareasexpensiveasthosesuits 4 TheAllegrocollectionisn tasexpensiveastheILClassicocollection 1 Abouttheroleofadsinsellingproducts2 Productpresentation Page81 82 Page75 76Part1Part2Part4Part5Part6Part7 JamesDyson hisvacuumcleaners A Listentoasalesmanagerpresentingaproducttosomebuyers Whichoftheadjectivesbelowdoessheuse attractivefashionablestylishrobustelegantuser friendlyhigh qualitywell designedreliableflexiblepopularpractical B Listenagain fillinthemissingwordsandphrases Asyoucansee it s and Thetower ofwood Letme itsdimensions It inthreecolors Its isjustunder 25 It s forstoringCDsandCD Rooms Ithasseveral whichshouldappealtoourcustomers isthatit seasytoselecttheCDyouw