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Advertising单元检测.单项填空1(2014江苏潼阳中学检测)A good speaker is supposed to manage to _ the listeners what he means.Amake sense toBappeal toCattach to Dget across to2(2014合肥八中模拟)The basic strategy to change bad behavior is to guide right _ of teenagers by using some right public opinions, good models and perfect personalities.Aremarks BcommentsCvalues Dcosts3(2014阜阳三中模拟)China has increased supply of lowrent apartments recently, _ to help lowincome families have places to live in.Ato aim BaimingChaving aimed Daims4(2014芜湖模拟)_every day, the information on the Internet is always new and uptodate.AUpdated BUpdatingCTo update DHaving updated5(2014湖北荆州高三质检)Through the years, VOA Special English has become a very popular tool for teaching English, even though it was not _ as a teaching program.Aattached BdesignedCperformed Dappealed6(2014盐城高三模拟)Admakers choose words and brand names very carefully in order to make a creative image of the product they are _.Aprocessing BproducingCproviding Dpromoting7(2014南京第五十五中学检测)I have tried everything I can _ him to stay, but he didnt listen to me.Apersuade BpersuadingCto be persuaded Dto persuade8(2014安庆一中模拟)I strongly recommend that the information _ in my report _ to Professor Keller without delay.Ato be referred to; to be emailedBreferring to; emailCreferred to; be emailedDbeing referred to; being emailed9(2014江苏新沂二中质量检测)You should have told her about the meaning of the gesture.I meant _, but I had some unexpected guests.Ato do Bto haveCdoing Ddoing so10(2014苏南五校联考)Have you heard that George quit his job?Yeah, but I cant _ why he did so.Aput out Bfigure outCcarry out Dsend out11(2014淮南市模拟)Mike, you know, _ that sounds like a good idea, you shouldnt overdo it at the beginning.Aeven though Bnow thatCeven so Donly if12(2014黄山模拟)How do you feel about the story weve just read?_, its not to my taste.AGenerally BReallyCSecretly DPersonally13(2014南通模拟)He is used to _ the matters that I dont know _.Adealing with; what to do with themBdo with; how to deal with themCdo with; what to do withDdealing with; what to do with14(2014淮安高三检测)The _ young man left the company, _ never to come back.Adetermined; determinedBdetermining; determiningCdetermined; being determinedDdetermining; having determined15(2014永州一模)I strongly feel that whatever our friends _ matter to us.Ado do Bdoes doCdoes does Ddo does.阅读理解A(2014福建省高三六校第二次联考)Many people think of the brain as a mystery. They dont know much about intelligence and how it works. When they do think about what intelligence is, many people believe that a person is born smart, average, or dumb and stays that way in the whole life. But new research shows that the brain is more like a muscle it changes and gets stronger when you use it. And scientists have been able to show just how the brain grows and gets stronger when you learn.Everyone knows that when you lift weights, your muscles get bigger and you get stronger. A person who cant lift 20 pounds when he/she starts exercising can get strong enough to lift 100 pounds after working out for a long time. Thats because the muscles become larger and stronger with exercise. And when you stop exercising, the muscles shrink and you get weaker. Thats why people say “Use it or lose it!”But most people dont know that when they practice and learn new things, parts of their brain change and get larger a lot like muscles do when they exercise. Inside the cortex (皮层) of the brain are billions of tiny nerve cells, called neurons. The nerve cells have branches connecting them to other cells in a complicated network. Communication between these brain cells is what allows us to think and solve problems. When you learn new things, these tiny connections in the brain actually multiply and get stronger. The more you challenge your mind to learn, the more your brain cells grow. Then, things that you once found very hard or even impossible to do like speaking a foreign language or doing algebra (代数) seem to become easy after learning them for a period of time. The result is a stronger, smarter brain.Scientists started thinking that the human brain could develop and change when they studied animals brains. They found out that animals that lived in a challenging environment were more “perspicacious” they were better at solving problems and learning new things.1According to the first paragraph,_.Athe function of our brain is like that of the muscleBuntil now its impossible to explain the brains mysteryCmany people believe ones intelligence is naturally determinedDones brain grows stronger as the age increases2Training muscles is compared to _.Ausing the brainBconnecting things in your brainClifting weightsDdoing research about the brain3What is Paragraph 3 mainly about?AThe complex structure of the brain.BHow changes in the muscles affect the brain.CThe importance of the brain.DHow the brain becomes stronger by learning new things.4What does the underlined word “perspicacious” in the last paragraph probably mean?AStrong.BSmart.CPopular. DActive.B(2014常州质检)Poetry Writing Classes OnlineConsider it the caviar (鱼子酱) of literature: tiny eggs with wonderful taste. Poetry has inspired the human soul for thousands of years and there are those who still treasure its magnificence. If you hear mermaids singing or feel the wind or see the sun rising in ribbons, then you are one of these happy few. Excellence in poetry is mysterious, but a quest (探索) worth pursuing. In our courses, you will learn to control sound, structure, line, word, theme, etc. into wellcrafted poems and you will improve your precision by experimenting with various timehonored forms. You will also learn how and where to market your work.Level Poetry Writing 10Week WorkshopUsing a balance of lecture, exercise, and comment on work from the instructor and classmates, this course gives students a firm grounding in all the basics of poetry writing.Write twosix poemsLectures on basics of poetry craftWriting exercisesPresent work for critique (评论) (two times)Poetry is for beginners or anyone who wants to brush up on the fundamentals.Online ClassesRegistration Fee:$25.Tuition:$395, Returning Students $365.Each class strictly limited to 16 students, aged 18 and up.StartsNew LectureLocationTimeJuly 6TuesdaysOnline24 hrs. a dayAug 17TuesdaysOnline24 hrs. a dayOct 5TuesdaysOnline24 hrs. a dayYou can still enroll in this class!AdvancedPoetry Writing 10Week WorkshopFocusing on developing projects and receiving comment from the instructor and classmates, this course helps students sharpen their skills and work toward completion of publishable work. Begin or refine twosix poems.Lectures that expand on basics of poetry craftWriting exercisesPresent work for indepth critique (two times)Online ClassesRegistration Fee: $25.Tuition: $395, Returning Students $365.Each class strictly limited to 14 students, aged 18 and up.StartsNew LectureLocationTimeJuly 14WednesdaysOnline24 hrs. a dayOct 6WednesdaysOnline24 hrs. a dayYou can still enroll in this class!5You learn the following on Poetry Writing Classes Online EXCEPT _.Awhere you can sell your poemsBwhy its worth seeking excellence in poetryChow to write a wellcrafted poemDhow to sharpen your skills in poetry6If you rejoin the online poetry writing classes, you should pay _.A$390 B$410C$395 D$3657If you are a beginner, you can start the courses from _.AJuly 14 BAug 14CJuly 6 DOct 68In Advanced Poetry Writing Class, you are asked to _.Alay steady foundations for the basis of poetry writingBhand in your poems getting ready for publicationCmake comments on the work of your classmatesDgive some lectures on basics of poetry craft9The passage is most probably from a _.Anewspaper advertisementBbook reviewCscientific magazineDnews reportAdvertising单元检测(B卷自主选做).完形填空(2014南京市学情调研)Almost everyone around us uses a phone. Phones provide a simple and efficient means to conduct work or _1_ social arrangements from day to day.Several times in course of a workday, you may be _2_ by phone with colleagues, students, lab assistants, secretaries or others on _3_ matters. If you want an appointment with your department head, you would _4_ call him and arrange a time with him. If you were unable to _5_ your appointment, or if you found you had to be late for it, you would phone and change the _6_. In this way, no one _7_ time waiting for someone who is not coming. If you want to buy something, you would “let your _8_ do the walking”. That is, you call _9_ to make sure the store has what you need. If it is an expensive item, you might call several stores to _10_ prices. If you want to take a train or plane, after finding out _11_ and prices, you can call to make a _12_; if you want to shop for clothes after work, you might call to ask how late the store is open _13_ you travel all way there.Phones are easily _14_. In streets, you can see public phones in which you _15_ coins to make a call. Phones have _16_ answering services; if you are not at home or in the office, or dont wish to be _17_, you switch on a machine, which will answer the call for you. A prerecorded _18_ will say to the caller, “Im _19_, Im not in at the moment. Please leave your name and number and I will call you back as _20_ as possible.” Its more efficient to leave ones name and number than to waste their time calling again and again.1A.handleBattendCoffer Dmatch2A.conveyed BconsultedCinterrupted Dadvised3A.private BselfrelatedCpublic Dworkrelated4A.carefully BcommonlyCnormally Dsecretly5A.make BkeepCbreak Dremember6A.mind BsubjectCplan Didea7A.arranges BtakesCkills Dwastes8A.finger BfeetChead Dlegs9A.off BinCout Dahead10A.bargain BcompareCpay Dcut11A.destination BrouteCschedule Dcourse12A.reservation BchoiceCdecision Dstudy13A.until BunlessCafter Dbefore14A.accessible BacceptableCportable Dsuitable15A.deliver BfeedCchange Duse16A.proper BartificialCautomatic Dfree17A.worried BupsetCdisturbed Dwoken18A.speech BmessageCnotice Ddialogue19A.glad BafraidCregretful Dsorry20A.soon BquicklyCmuch Dlong.阅读理解(2013南京、盐城三模)Christmas is long gone, and Valentines Day is a distant memory. That means its a slow time for jewelers, and a good time for you to make a purchase. Whether youre out shopping for gold, or silver, here are a few things you need to know:What determines price?The purity of the metal is one of the elements that determines the price. Gold purity is indicated with a stamp of 10K, 14K, 18K, or 24K. And different countries have their own standards. For example, for a piece to be considered gold in the US, it must be at least 10K. In Britain and Canada: 9K. In Italy and France: 18K. Anything over 18K is really too soft for everyday wear. Thats why jewelry stores in the US sell mostly 14K.How much can you expect to pay?That depends on the weight of the metal and the gemstone (宝石). So keep that in mind, especially when buying online. To keep yourself from getting_ripped_off,_ask yourself the following: How long has the company been around?What is its return policy?Is the jewelry featured on the website visible from all directions?Is the company transparent with the gram weights and the size of the gemstones?Yellow gold? White? Rose?Yes, its confusing, and while this is largely a personal decision, there are a few things to keep in mind. For starters, white or rose gold costs about 10% more than yellow gold. If you want the “look for less”, consider goldplated jewelry. “Gold plated” and “gold overlay” mean the same thing and guarantee a thicker layer of finish than “vermeil” which is a flash finish that is thinner and less consistent, but more affordable. Buy vermeil finished pieces you want for a season or two just to follow the fashion. For pieces you want to wear for a lifetime, solid gold is best.What about sterling silver (标准纯银)?Sterling silver has been an alternative for white gold during the difficult economy, and while it used to be more popular with just the younger these days it has much more mass appeal. So much so that retailers are now offering fine gemstones with silver something you used to see only with gold.Keep in mind that in the US, the sterling silver standard is 92.5% real silver. Dont buy it if there isnt a “925” stamp on it. And keep in mind that the lower price youre paying for silver means more maintenance. To keep silver jewelry from becoming less shiny, consider keeping a piece of chalk in your jewelry box.1According to the passage, the underlined phrase “getting ripped off” in Paragraph 3 probably means “_”Abeing charged Bbeing cheatedCbeing affected Dbeing attracted2Which of the following is relatively good for only wearing a short time?AA 14K necklace. BA goldplated ring.CA vermeil ear ring. DA gemstone necklace.3We can infer from the last paragraph that silver jewelry should be kept _.Ain a dry place Bin a cold placeCin a wet place Din a hot place4The author writes the passage mainly to _.Aencourage young people to buy fashionable jewelryBtell people the best time to purchase gold and silverCintroduce the real value and popularity of gold and silverDinform people of the factors to consider in buying jewelry.任务型阅读(2014苏北三市调研)SelfRegulated LearningToday, people change jobs an average of seven times before they retire. Many of these career changes require new learning that must be selfinitiated and selfdirected. Thus, one goal of teaching is to free students from the need for teachers, so they can continue to learn independently throughout their lives. That is, to make them selfregulated learners. Selfregulated learners have a combination of academic learning skills and selfcontrol that makes learning easier.What influences selfregulated learning?Knowledge, motivation and willpower combine to influence selfregulated learning.First of all, selfregulated learners have knowledge about themselves. For example, they know their preferred learning styles: what their interests and talents are: and how to take advantage of their strengths. These experts also know quite a bit about the subject being studied and the more they know, the easier it is to learn more. They understand different learning tasks require different approaches. Further, they have mastered adequate learning strategies and tactics. For example, they know how and when to skim and how and when to read for deep understanding.Selfregulated learners are motivated by learning itself. They find many tasks in school interesting because they value learning, not just performing well in the eyes of others. However, knowledge and motivation are not always enough. Selfregulated learners need willpower. They wont give up easily. They know how to protect themselves from distractions for example, what to do when attracted to stop working and have a cup of coffee.A model of selfregulated learning. Phi Winne and Allyson Hadwin put forward a 4stage model.1. Analyzing the learning task. Learners examine whatever information they think is relevant in order to construct a sense of what the task is about, what resources are available, and how they feel about the work to be done.2. Setting goals and devising plans. What goals for studying might you set for a quiz covering only one chapter that counts just 3% toward your grade? Would your goals change if the test covered the last six chapters and counted 30% toward your course grade? Your goal in turn affects the shape of your plans for how to study. Is cramming (突击学习) the best approach? Is it a better plan to study a halfhour each day?3. Enacting tactics and strategies to accomplish the task. Learners put their tactics and strategies into practice and monitor how well the plan is working. Are you reaching your goals? Is your progress rate fast enough to be prepared for the test?4. Regulating learning. Learners have to decide whether changes are needed in any of the three preceding stages. For example, if learning is slow: Do you need to review some prior material that provides foundations for the content you are now studying? Teaching toward selfregulated learning. To develop students selfregulated learning ability, teachers should let students take an active part in finishing complex meaningful tasks; provide them control over their learning processes and products; involve students in setting criteria for evaluating their learning processes and products, then give them opportunities to make judgments about their progress using those standards. Title: SelfRegulated LearningPassage outlineSupporting detailsIntroduction to the topicOne goal of teaching is to educate students to (1)_ on themselves for lifelong learning. Selfregulated learners (2)_ academic learning skills with selfcontrol.Factors that (3)_ selfregulated

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