新境界职业英语综合教程精华版unit 6ppt课件.ppt

Workinpairs Talkaboutthepicturesbelowandtellwhatyouknowabouttheseexhibitioncenters ApproachingWorkplace Back HKCEC McCormickPlace HannoverMesse CantonFairComplex ApproachingWorkplace Back TheHongKongConventionandExhibitionCentre HKCEC 香港会议展览中心 isoneofthetwomajorconventionandexhibitionvenuesinHongKong alongwithAsiaWorld Expo ItislocatedinWanChaiNorth HongKongIsland ApproachingWorkplace Back McCormickPlace 迈考密展览中心 isthelargestconventioncenterinNorthAmerica Ithostsnumeroustradeshowsandmeetings ThelargestregulareventsaretheChicagoAutoShoweachFebruary the InternationalHomeandHousewaresShoweachMarchandtheNationalRestaurantAssociationAnnualShoweachMay ApproachingWorkplace Back HannoverMesse 德国汉诺威会展中心 isthelargestexhibitioncenterforindustrialtechnology Itcoversanareaof451 260m ApproachingWorkplace Back CantonFairComplex 广交会会展中心 isthelargestmodernizedexhibitioncenterinAsia coveringatotalconstructionareaof1 100 000m withtheindoorexhibitionareaof338 000m andtheoutdoorexhibitionareaof43 600m 1 Whatdoyouknowaboutatradefair Atradefairisalargeeventatwhichcompaniesshowtheirproductsorservicesinordertosellthem Back Nowdiscussthequestionsbelowandthenreporttoyourclass 2 Doyouknowanylargeexhibitioncentersintheworld Canyounamesomeofthem Yes Therearemanylargeexhibitioncentersintheworld HannoverMesse 德国汉诺威会展中心 forexample isthelargestexhibitioncenterforindustrialtechnology Itcoversanareaof451 260m CantonFairComplex 广交会会展中心 isthesecondlargest withthetotalconstructionareaof395 000m MesseFrankfurt 德国法兰克福会展中心 isoneoftheworld slargesttradefairorganizerswithitsownexhibitiongrounds Everyyear itrunsmorethan120exhibitionsandtradefairs attractingmore65 000exhibitorsand3 000 000visitors Back 3 Whydomanypeoplevisittradefairsorexhibitions 4 Whydocompaniesparticipateintradefairs Peoplevisitthemfordifferentpurposes Somepeoplewanttolookforproductsfortheirbusiness some fortheirownuse moreotherpeoplegothereoutofcuriosity Theywanttopromotetheirproductsorservicesandattracttheirbuyers Back 5 Whatpreparationshouldacompanymakeifitispresentatatradefair Theyneedtoprepareposters handoutsandinformationbrochuresfortheshow andinvitetheirclientstothefair Besides attheexhibitionvenuetheyneedtodesignanddecoratethetradeshowboothanddisplaytheirproducts Back WorkplaceCommunication Back Youwillhearfivestatements Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture b c d e a Back Listentothestatementsagainanddecidewhetherthesesentencesare Right or Wrong Ifthereisnotenoughinformationtochoose Right or Wrong choose Notmentioned 1 Hondapresentsanewcarmodelattheexhibitionandwinsalotoforders a Right b Wrong c Notmentioned 2 Thewinecompanydisplaysitsnewproductsatthewineshow a Right b Wrong c Notmentioned Back 3 Thefurniturecompanyhasdesignedtheirnewlogoforthetradefair a Right b Wrong c Notmentioned 4 PhilipsCompanyrentsacheapboothatthelightingexhibition a Right b Wrong c Notmentioned 5 StellademonstratesanewtabletcomputerofhercompanyatHongKongElectronicsFair a Right b Wrong c Notmentioned Scripts Back UsetheRightWord Herearethreegroupsofwordsrelatedtotradefairs Ineachgroup deleteonewordwhichdoesnotgowiththeoneinthecircle Back UsetheRightWord Herearethreegroupsofwordsrelatedtotradefairs Ineachgroup deleteonewordwhichdoesnotgowiththeoneinthecircle Back UsetheRightWord Herearethreegroupsofwordsrelatedtotradefairs Ineachgroup deleteonewordwhichdoesnotgowiththeoneinthecircle Back 1 Hondapresentsanewcarmodelattheexhibitionandwinsalotoforders 2 Thewinecompanydisplaysitsnewproductsatthewineshow 3 Thefurniturecompanyhasdesignedtheirnewpostersforthetradefair 4 PhilipsCompanyrentsanexpensiveboothatthelightingexhibition 5 StellademonstratesanewtabletcomputerofhercompanyatHongKongElectronicsFair Scripts Back ListeningIn Situation JamesandSusanarestaffinamobilephonecompany TheyaretalkingaboutattendingtheCantonFair Listentothemodeldialogueandfillintheblankswithwhatyouhear Back ModelDialogue Susan James whatisourobjective theCantonFair James Well ourmainobjectiveis ournewproductsand Susan Right Then whatbenefitscanitbringtousintermsofmarketing James Goodquestion Ithinkthisfairisagoodopportunityto andimproveourbrandawareness Andwecanalsoseeourcompetitors products Susan Yes Iagreewithyou Whatmaterialsshouldwegetpreparedforthefair James Ithinkweshould colorfulbannersandproductcatalogues Susan Good ofattending toshowcase getmoreorders exposetothemedia makesomeposters Back Listentothemodeldialogueagainandcheckyouranswers Thenpracticethedialogueandtrytorole playitwithyourpartner Whenyourole playit youareexpectedtousetheMindMapbelow butdoNOTlookatthemodeldialogue SpeakingOut Scripts Back Back Susan James whatisourobjectiveofattendingtheCantonFair James Well ourmainobjectiveistoshowcaseournewproductsandgetmoreorders Susan Right Then whatbenefitscanitbringtousintermsofmarketing James Goodquestion Ithinkthisfairisagoodopportunitytoexposetothemediaandimproveourbrandawareness Andwecanalsoseeourcompetitors products Susan Yes Iagreewithyou Whatmaterialsshouldwegetpreparedforthefair James Ithinkweshouldmakesomeposters colorfulbannersandproductcatalogues Susan Good Scripts Back ListentothedialogueandfillinthemissinginformationonthefollowingMindMap Situation AmyandSamarestaffintheMarketingDepartmentofacompany Theyaretalkingaboutthepreparationworkforthecomingtradeshow ListeningIn Back five displaysandbanners productcatalogues two Back freegifts Listentothedialogueagainandcheckyouranswers Thenrole playitwithyourpartnerbyusingtheaboveMindMap Back Scripts Amy Sam howcanwedecorateourboothforthetradeshownextweek Sam Weneedtoputsomepostersonthewallandattheentrance Besides wecanusesomebright colorfuldisplaysandbannerstoattractvisitors Amy Yes that sright Sowhatsalestoolsshouldweuse Sam Well weneedtohaveourproductcataloguesandbusinesscardsprepared Itisalsonecessarytopreparesomefreegiftsforthecustomers Amy Good Howmanyofuswillattendthistradeshow Sam Letmesee WeneedthreepeoplefromourdepartmentandfivefromtheSalesDepartment Wealsoneedtoemploytwopart timeinterpreters Amy Fantastic I mlookingforwardtoit Scripts Back ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven a asmellthatisstrongbutpleasantb theplacewhereanactivityoreventhappensc whateverhappensd tomakesomeonenoticesomethinge wantingtoeatordrinkmorefoodthanyouneedf apresentthatacompanygivesyoutotrytopersuadeyoutobuythingsfromthem aroma venue inanyevent draw greedy giveaway MiniText Back Popcorn NotaGoodTradeShowIdea Back Iwenttoalocalhomeshowtheotherweek andfoundoneoftheexhibitorshadanoldfashionedpopcornmachineintheirboothspace handingoutfreebagsofdelicious hotbutteredpopcorn Thearomawasamazing andcouldbesmelledalmosteverywhere Iwasactuallysurprisedthattheexhibitorwaspermittedtomakeandserveit sincealotoftradeshowvenues includinghomeshows don tletexhibitorshandoutfoodordrinksattheirtradeshowbooths WordTips Back Inanyevent thepopcornboothhadahugecrowd withlotsofpeoplewantingfreepopcorn Unfortunately Ididn tseeanyoneinterestedinwhattheboothwasexhibiting andthetruthis Idon trememberwhatitwasexhibiting Ithinkitwassomekindoffinancialproductorservicecompany Thelessonhereisthatyouneedtopromoteyourtradeshowboothanddrawacrowd butyouwanttodrawacrowdofqualifiedprospects nothungryorgreedypeoplejustlookingforafreehandout Youneedtocomeupwithcleverboothideas suchashandingoutcoolgiveaways butyoumustmakesurethatyourcleverboothideasandcoolgiveawaysaredrawingtherightvisitorstoyourshowbooth visitorsthatyoucanturnintocustomers Back aroman 芳香venuen 发生地点inanyevent无论如何drawv 吸引greedyadj 贪婪的 贪吃的giveawayn 赠品 免费样品 WordTips TranslationofMiniText 前几周 我参加了一场当地的家居展 看到一家参展商在其展位空地前架着一台旧式爆米花机 给过往的访客免费派送美味的热奶油爆米花 爆米花香味四溢 实在太诱人了 令我惊讶的是 这家展商竟然被允许在这里做吃的 且还派送给大家 因为大部分的展会 包括家居展 是不允许在他们的展位派送食物或饮料的 Back 送爆米花 并非吸引展会人气的好主意 TranslationofMiniText 不管怎样 这个爆米花展位吸引了不少人 大家都期待尝到免费爆米花 不幸的是 我发现没有人对这个展位展示的是什么感兴趣 事实上 我自己也忘记了展位在展示什么 好像是某种金融产品或服务之类的公司 我们从中学得的经验教训是 想办法让展位吸引众人是很有必要的 但是吸引来的人应当是潜在的客户群 而不是饥肠辘辘或是排队等着拿赠品的贪婪之徒 花心思想想如何巧妙地让展位能吸引人群 例如 赠送很棒的免费样品 但是 你必须确保你所送出的免费样品吸引恰当的访客到你的展位 那些能成为你的顾客的访客 Back WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText PairWork Back 1 Whatdidtheauthorfindwhengoingtothelocalhomeshow 2 Whywastheauthorsurprised Theauthorfoundoneoftheexhibitorswithanoldfashionedpopcornmachineintheirboothspace handingoutfreebagsofpopcorn Theauthorwassurprisedthattheexhibitorwaspermittedtomakeandservethepopcornsincealotoftradeshowvenuesdon tletexhibitorsdothisattheirtradeshowbooths PairWork Back 3 Accordingtotheauthor whatdidthe popcornbooth exhibit 4 Whatlessoncanwelearnfromthe popcornbooth story 5 Accordingtotheauthor whoaretherightvisitorsforacompanyatatradeshow Theauthordidn trememberwhatthe popcornbooth wasexhibiting Thelessonisthatitisnecessarytopromotethetradeshowboothanddrawacrowd butdrawacrowdofqualifiedprospects insteadofthosewhoarelookingforgiveaways Therightvisitorsarethosethatacompanycanturnintocustomers ReadingText ReadytoGo Task2 Task2 Task2 Text Back NewWords PhrasesandExpressions HowCompaniesBenefitfromTradeShows IntroductionTradeshowsareorganizedinorderto Gainsforexhibitorswhopresentproductsorservicesattradeshows1 Advertisingandbrandpromotion2 SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation attractcuriouscrowds ReadingText Back Directsales Whataretradeshowsfor Inwhatwaycanexhibitorsgainattradeshows BenefitsWaystoboostbusinessatatradeshow1 BePreparedfortheShowPreparewhattooffer Designposters Emailandinvitealltheclients 2 AttractVisitors AttentionTrytograbattendees attentionbydecoratingboothswith andbanners 3 BeAvailabletoAllVisitorsAlltheTime handouts informationbrochures bright colorfuldisplays Back reachcustomersinarelativelyshortertime showcasethelatestproductsorservices createthefirstmostimportantimpression Tradeshowsofferopportunitiesto Thestaffhastobeavailabletovisitorsallthetime noeating no onmobilephones chattingandtalking Whatshouldthecompanydotopreparefortheexhibition Howcananexhibitorgrabattendees attentionwhentheypassthroughhisbooth Whatshouldthecompanystaffavoiddoingatatradeshow HowCompaniesBenefitfromTradeShows Back 1 Tradeshowshavealwaysattractedcuriouscrowds that swhatthey refor Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthrough themedia inyourlocalnewspaper onTVorthroughtheInternet Exhibitorsusuallytrytopresentalargeproportionoftheirrangeofproductsorservicesatthesetradeshows gainingintwoways Thefirstgainisthroughadvertisingandbrandpromotion Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched Thesecondgainisthroughthedirectsalesthathappenatthesetradeshows Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts Thisisbecausetheygetagooddiscountduringthecourseofsuchbusinessevents Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime Tradeshowsgiveanopportunitytoshowcaseacompany slatestproductsorservicesandcreatethefirstmostimportantimpression whichalsoreflectsthecompany sbrandimage Back 2 3 Accordingtoamarketresearchstudy 91 ofrespondentsrankedtradeshowas extremelyuseful sourceforacquiringproductinformation Also almost50 oftherespondentshadboughtproductsorservicesfromtradeshows Therearemanywaystoboostbusinessatatradeshow BePreparedfortheShowThecompanyshouldplanbeforehandastowhattoofferattheexhibition Designposters handoutsandinformationbrochuresaccordingly Allclientsshouldbeemailedinadvance invitedtovisittheexhibition Back 4 6 5 AttractVisitors AttentionAttendeesmayonlypassoncethroughyourbooth sotrytomaximizetheattentionyouintendtoattractthem Decoratetradeshowboothswithbright colorfuldisplaysandbanners tograbtheirattention Thetradeshowdisplayshouldalsomakealastingimpressionontheattendeesandinspirethemtospeakwithyourstaffandrequestfurtherinformation Ifyourdisplaydoesn tmakethisimpressionfast youwillbewastingmoneyandavaluableopportunity BeAvailabletoAllVisitorsAlltheTimeThereshouldbenoeatingatthetradeshowbooth Dividestaffintoshiftswithmealbreaks Chattingandtalkingonmobilephonesareotherthingstoavoid Visitorswillsimplywalkawayifthereisnobodytotalkto Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries Back 8 7 10 11 12 Thestaffshouldwelcomethevisitors givethemthechancetospeakandunderstandwhattheyarelookingfor Theiremailaddressesandcontactinformationshouldbetakendownforfollowinguplater Youdon talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike buttradeshowsopenthedoorsforcommunications adoorthatsometimesisverydifficulttogetyourfootinto Soformostofthecompaniestradeshowsareworththeeffort 9 13 Para 1 Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia inyourlocalnewspaper onTVorthroughtheInternet Paraphrase Peopleorganizealargenumberoftradeshowsallovertheyearandyoucanoftenhearaboutthemthroughthemedia forexample inthelocalnewspaper onTV orthroughtheInternet Back Tobecontinued media pluralformofmedium themainwaysthatlargenumbersofpeoplereceiveinformationandentertainment thatis television radio newspapersandtheInternet新闻媒体e g Thescandalwaswidelyreportedinthenationalmedia 这件丑闻在全国媒体上被广泛曝光 StructureAnalysis Itisacompoundsentence and isacoordinatingconjunction Translation 一年四季都有大量的商品交易会举行 通过当地报纸 电视 网络等新闻媒体你都能了解到它们 Theend Back 2 Para 2 Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched Paraphrase Alargepartofthetargetcustomerslearnsaboutnewproductsthatwillstarttosell launch tostartsellinganewproductorservicetothepublic发行 将 新产品或服务 投放市场e g ThecompanyhopestolaunchitsnewproductbynextOctober 公司希望于明年十月前推出新产品 Back Tobecontinued StructureAnalysis tobelaunched heremodifies newproducts functioningaspost modifier Translation 大部分目标受众会因此了解到将要推出的新产品信息 Theend Back 3 Para 2 Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts Paraphrase Alargenumberofinterestedcustomersbuynewproductsdirectlyfromthetradeshows enthusiastic feelingorshowingalotofinterestandexcitementaboutsomething热情的 热心的e g Thesingergotanenthusiasticreception 这位歌手受到了热情欢迎 Tobecontinued Back Synonyms PURCHASE BUYpurchaseandbuyimplyobtainingoracquiringpropertyorgoodsforaprice Buyisthecommonandinformalword applyingtoanysuchtransaction e g tobuyahouse vegetablesatthemarket 买房子 在市场上买菜 Purchaseismoreformalandmayconnotebuyingonalargerscale e g topurchaseayear ssupplies 采购一年的供需品 Translation 许多热情高涨的消费者会在交易会上直接购买新产品 Theend Back 4 Para 3 Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime Paraphrase Showingyourproductorserviceatatradeexhibitionprovidesyouwithoneofthebestwaystomeetmanycustomersandpotentialcustomersinacomparativelyshortertime offersomeonesomething givesomeonesomething给某人提供某物e g We llbehappytoofferyoualltheassistancewecan 我们将十分乐意竭尽所能为您提供帮助 Tobecontinued Back infrontof facingsomeoneorsomething面对着某人 某物e g ThedooropenedandHarrietgotinfrontofhim 门开了 哈丽雅特站在他面前 relatively toafairlylargedegree especiallyincomparisontosomethingelse相对地e g E commerceisarelativelyrecentphenomenon 电子商务是相对较新的现象 StructureAnalysis offer isaintransitiveverb ithasbothadirectobjectandanindirectobjectasinthefollowingconstruction Translation 参加商品交易会给参展商提供了在相对较短的时间内接触到大量顾客的一种最好的途径 Theend Back 5 Para 3 Tradeshowsgiveanopportunitytoshowcaseacompany slatestproductsorservicesandcreatethefirstmostimportantimpression whichalsoreflectsthecompany sbrandimage Paraphrase Tradeshowsgiveacompanyachancetodisplayitsnewestproductsorservicesandcreatethefirstmostimportantimpressionandthesecanreflectpeople sopinionsabouttheproduct Tobecontinued Back showcase toshowsomeoneorsomethinginawaythatattractsattentionandemphasizestheirgoodqualities展示 才能或优良品质 e g acomedysketchthatshowcasestheiruniquestyleofhumor展示他们独特幽默风格的喜剧小品StructureAnalysis whichalsoreflectsthecompany sbrandimage isanon restrictiverelativeclause Translation 商品交易会为公司提供了一个展示最新产品或服务的机会 为其创造了最为重要的第一印象 这也反映出公司的品牌形象 Theend Back 6 Para 4 Accordingtoamarketresearchstudy 91 ofrespondentsrankedtradeshowas extremelyuseful sourceforacquiringproductinformation Paraphrase Amarketresearchstudyshowsthat91 ofrespondentsconsideredtradeshowas veryuseful sourceforgettingproductioninformation rank todecidethepositionofsomeoneorsomethingonalistbasedonqualityorimportance排列 归类于e g Werankamongthesafestcountriesintheworld 我们是世界上最安全的国家之一 Translation 一项市场调查显示 百分之九十一的受调查者把商品交易会列为获取产品信息 极有用 的途径 Theend Back 7 Para 5 Therearemanywaystoboostbusinessatatradeshow Paraphrase Wecanfindmanywaystoincreasesalesatatradeshow boost tohelpsomethingtoincrease improve orbecomemoresuccessful增加 提高 促进e g Thenewresortareahasboostedtourism 新的旅游胜地促进了旅游业的发展 Translation 通过商品交易会促进产品销售的方法有很多 Theend Back 8 Para 6 Allclientsshouldbeemailedinadvance invitedtovisittheexhibition Paraphrase Weshouldsendemailstoallcustomersandinvitethemtovisittheexhibition inadvance aheadoftime beforehand事先 预先e g Detailsofthemeetinghadbeencirculatedwellinadvance 会议的详细内容事先已被传阅 Tobecontinued Back StructureAnalysis Subjectandpartofthepredicateareomittedin invitedtovisittheexhibition anditsfullpartshouldbe andtheyshouldbe invitedtovisittheexhibition Translation 应该给所有的客户提前发邮件 邀请他们来参观展览 Theend Back 9 Para 7 Attendeesmayonlypassoncethroughyourbooth sotrytomaximizetheattentionyouintendtoattractthem Paraphrase Peopleparticipatinginthetradeshowsmaypassthroughyourboothonlyonce soyou dbettertrytoattractasmuchtheirattentionaspossible Homonym ATTENDEE ATTENDANTattendee someonewhoispresentataneventoractivity出席者 在场者e g Onlyone halfoftheattendeescouldfitintothelargehallatanyonetime 这个大厅一次只能容下一半的出席者 Tobecontinued Back attendant someonewhosejobistohelpcustomersorpeoplewhovisitapublicplace服务员e g acarparkattendant泊车服务员maximize toincreasesomethingasmuchaspossible使达到最大值e g Thecompany smainfunctionistomaximizeprofit 公司的主要功能是要把利润最大化 StructureAnalysis which or that isomittedintheattributiveclause youintendtoattractthem Translation 参会者可能在你的摊位前只路过一次 因此要尽最大可能吸引他们的注意力 Theend Back 10 Para 7 Decoratetradeshowboothswithbright colorfuldisplaysandbanners tograbtheirattention Paraphrase Inordertoattracttheirattention youshouldusebright colorfuldisplaysandbannerstomaketradeshowboothslookmoreattractive banner alongstripofclothorpaperus