高中英语 Unit 5《Inside advertising》同步练习3 新人教版选修9

用心 爱心 专心1 UnitUnit 5 5 InsideInside advertisingadvertising Comprehending 1 The purpose of the passage is to A inform us of the fact that there are many advertisements in our daily life B help us understand how advertisements work and avoid being controlled by them C tell us how effective advertisements are D show us how effective advertisements can be made 2 All of the following facts about an ad in paragraph 2 are mentioned except its A Definition B Means C Advertisers D Target audience 3 In order to make effective ads advertisers should A Indentify the target B Appeal to the target C Choose a suitable medium D All of above 4 The example of the adolescent boys in the third paragraph shows us A which group is the target of the computer games B it is important for advertisers to indentify the target audience C that young people are more likely to buy computer games D it makes sense to make computer game ads that appeal to adolescent boys 5 When deciding on a useful medium advertisers should consider A expense B medium C features of the ad D all of above 6 If an advertiser wants to make an ad for a car stereo system the most suitable media way is A on television B in magazines C on the radio D in newspapers 7 Which of the following descriptions about the ad Refreshing water is Wrong A The first two lines are written bigger in order to grab people s attention B The letters Absolutely free and words in the last line can appeal to people s desire ton save money C Order 2 or more and get the same quality free means when you buy two they will give you two more at no extra cost D If the company sells the products in this way they will lose money 8 Which is Not True about the following ads A The message of the ad SUPER SHOOZE is If you wear our shoes you ll have an exciting life and be popular and have fun B The ad SUPER SHOOZE is made for young people who like sports the latest fashions and like to be part of a group C The ads about environment appeals to our conscience or our desire to be worthy citizens D The ads of Speeding and How fast am I going call on drivers to drive fast 9 How ads can be effective 用心 爱心 专心2 A When there is a need for the product B If the target audience is exposed to ads constantly C The ad itself must be made of high quality D Both A and B 10 Government all over the world pay a great deal of money for ads so as to A benefit from ads B promote produce sales C persuade people to buy goods D make people aware of social problems or policies and change their opinions 答案 1 5 BDDBD 6 10 CDDDD Language Focus 1 Do you know how many advertisements you are exposed to in your daily life Potatoes turn green when light He smiled suddenly a set of amazingly white teeth You could be exposing yourself unnecessary risks when driving alone 2 Even some of the we wear brand names them which us walking advertisements 甚至在我们穿的有些休闲服上 也印着品牌的名字 这就把我们变成了移动广告 1 Marsha was quite casual about appearing on TV Jean felt more comfortable in casual clothes It was just a casual remark I wasn t really serious She had a casual attitude to life They chatted casually on the phone He was sure that the casualness of the gesture was deliberate 2 Ten years of prison had turned him into an old man Hollywood discovered her and her a star In a flash the prince turned into a frog A few weeks later winter had spring 1 turn away turn down turn in turn off turn on turn out to be turn over to turn to turn up 2 Then it turned cold and started to rain My son s just turned 18 3 It is one s turn to do take turns doing to do in turn by turns Thousands of applicants are each year They offered her the job but she it When do the library books have to be Any prospective buyer will be turned off by the sight of rotting wood People had been turned off by both candidates in the election To my surprise it that I was wrong As it turned out he passed the exam quite easily 用心 爱心 专心3 That guy turned out to be Maria s second cousin Customs officials turned the man over to the police He turned the business over to his daughter Don t worry about the letter I m sure it ll We arranged to meet at 7 30 but she never Interest rates were cut and share prices rose Each of us had to describe how alcohol had affected our lives 3 An advertisement is a message or announcement that informs or influences people inform sb of that who why keep sb informed of that informed adj 了解情况的 见多识广的 be well informed 消息灵通的 解析 Please inform us of any change of address as soon as possible 我们很遗憾地通知你 你的申请未被接受 事态如有发展 请向我提供详情 keep sb informed of Please me fully any developments 4 Adverts are not only made and paid for by business but also by individuals organizations and associations that wish to inform or educate the public 解析 associate with be associated with associate with in association with I always the smell of baking my childhood I don t like you those people 5 Their money would be wasted if they didn t reach its target audience I have set myself a target of saving 20 a month The company says that growth of 10 is on target 有可能实现的目标 She s become the target of much criticism since the affair became public 6 For example adolescent boys are more likely to buy computer games than any other group so it makes sense to make computer games ads that appeal to this group 能省钱时就省钱 这是明智的 while you can Would it make sense for the city authorities to further restrict parking Why did she do a thing like that It doesn t seem to make sense Can you make any sense of this article 7 fit in into How is the extra work going to fit into the schedule 额外的工作怎样才能不与时间 表冲突 She fitted into the team very well Laura fits in perfectly with others at this tennis club A new building must fit in with its surroundings 8 Some adverts appeal to our conscience or our desire to be worthy citizens 用心 爱心 专心4 be worth doing sth be worthy of being done to be done It is worthwhile doing to do 做某事是值得的 注 worth worthy worthwhile 的用法区别 worth 是一个只能作表语的形容词 后接名词 接动名词的主动形式 worthy 可作表语 也可作定语 作定语时意思为 有价值的 值得尊敬的 应受到赏识的 作后置定语 时 必须用 worthy of 名词 结构 worthwhile 与 worthy 一样 既可作表语 又可作 定语 表示某事因重要 有趣或受益大而值得花时间 金钱或努力去做 一般做 值得的 值得做的 有意义的 解 The film is well worth seeing A number of the report s findings are worthy of note Leeds United were worthy champions one who deserved to win of the competition 作 He is a teacher worthy of respect 作 This problem is worthy to be considered We decided to give the money to a worthwhile cause It wasn t worthwhile continuing to continue with the project A couple of other books are worthy of mention A couple of other books are worth A couple of other books are worthy of A couple of other books are worthy to It is worthwhile a couple of other books It is worthwhile a couple of other books 9 As well as worrying about the expense advertisers must also consider which media are more appropriate for their product He borrowed 150 000 and used the money for legal expenses Julie s parents had spared no expense for her wedding at one s expense 作弄某人 at the expense cost of all expenses paid We were taken out for a meal at the company s expense Louis kept making jokes at his wife s expense He built up the business at the expense of his health The prize is an all expenses paid trip to Pairs 10 However it would be no use advertising products on radio if the ad relies on visual effects 11 Would really good advertising persuade you to buy products and services you are interested in or have no use for 解析 1 It is no use doing It s no use crying over spilt milk he s spent all the money and there s nothing you can do about it It s no use arguing with her she won t listen make good use of be of no use come into use out of use have no use for We might as well make use of the hotel s facilities Computers first in the early 1950s 用心 爱心 专心5 Take this it s of no use to me any more I ve no use for people who don t make an effort Some 4 000 railway stations have gone out of use since the 1960s 2 rely depend on upon sb sth to do doing rely on sb sth for sth Many working women rely on relatives to help take care of their children I think we can rely on Tom not to tell anyone You can t just rely on your parents lending you the money Tim always relies on his wife for advice on clothes They have to rely on the river for water 12 response Carl made no response and carried on with his meal The product was developed in response to customer demand The law was passed in response to public pressure I am writing in response to your letter of June 12 13 Committee members recently appointed me their chairman and have asked me to tell you how much we all appreciate your donation They appointed him as captain of the English team A commission has just been appointed to investigate fraud claims The committee appointed a day in June for celebrations We met him at the appointed time outside the courtroom 拓展 appointment n 约定 预约 任命 委任 She has an appointment with a client at 10 30 I have an appointment to se