让订单超级受欢迎的外贸英语VIP

让订单超级受欢迎的外贸英语让订单超级受欢迎的外贸英语 导语 外贸人如何才能把订单做到让客人一见到就想下单呢 以下是 为大家搜集的让订单受欢迎的外贸英语 欢迎阅读 企业在给目标顾客的邮件包裹中 所有的材料都应该很明确地指向 订购单 让消费者很容易发现订购单的存在 你可以将订购单和其 他资料并列放在一起 但如果订购单跟其他资料外观太相象的话 消费者很容易把它弄丢 聪明的做法是 将订购单的颜色 大小设 计得跟其他资料不同 采用引人注目的图形和字体 加上边框 并 用醒目的字体注明这是一张订购单 Enterprise in mail packages to the target customers all materials should be clearly points to the purchase order let the consumer is easy to find the existence of the purchase order Your purchase order and other information can be tied together but if the purchase order with the other data look too similar the consumer is easy to lose it It is wise will be the color of the purchase order size design is different from other sources the striking graphics and fonts plus the borders with bold font indicate that this is a purchase order 企业应该从消费者的角度来考虑 在订购单上重申一遍订单的条件 以确认消费者完全地和正确地理解了企业的条件 以下是一个典 型的客户接受声明 是的 我希望以每年96元的折扣价格订购全年 成功营销 杂志 我希望从xx年第7期开始订阅 Enterprise should consider from the perspective of consumers in the purchase order again on the conditions of the order to ensure that consumers fully and correctly understand the conditions of the enterprise The following is a typical customer aept the statement yes I want to have discount prices to place an order for 96 yuan a year for a suessful marketing magazine I hope the subscription since xx 7 企业应该在订购单上突出告诉顾客企业能提供给他们的完整的产品 和服务 这包括总价格 消费税 运费和邮寄费用 最小订购量 国际附加费 保质期 最后截止期限等 这些信息和 客户接受声 明 一样 帮助消费者正确认识订购单的条件 虽然这些信息不一 定要写在 客户接受声明 中 但是它们必须在订购单上有所体现 Enterprises should highlight tell customers in the purchase order to give their plete products and services including the total price consumption tax freight and mail cost minimum quantity the surcharge shelf life deadline etc These information and aepts declaration the customer to help consumers understand the conditions of the purchase order While the information doesn t have to write in the customer aept the statement but they have to be reflected on the purchase order 为了让顾客更加方便快捷地完成订购 企业的营销人员应该在订购 单上提供给顾客完整的订购信息 如订购电话 企业全称和Logo 邮寄地址 付费方法等一切订购细节 你也应该让顾客留下他们的 联系方式和电话号码 以防止邮寄过程中产品的遗失 In order to make customers more convenient and quick to plete the order for the enterprise marketing personnel should be in order to provide customers a plete order information such as free telephone orders full name and Logo mailing address payment method and all order details You should also let customers leave their contact information and phone number in order to prevent the products in the process of mail lost 为了鼓励顾客在最后一分钟做出订购决定 企业营销人员应该在订 购单上使用带有明确指示性的语句 例如 马上打电话 现在 就订购 等 订购单是直复邮件销售中最后的一个环节 因此明确 地告诉消费者企业的意图是一个聪明的做法 In order to encourage customers to purchase decision at the last minute enterprise marketing personnel should be used on the purchase order with clearly indicative of statements such as a call right away order it right now And so on Purchase order is straight after the final link in email marketing so explicitly told consumers enterprise s intention is a smart way 企业应该在订购单上明确的告诉消费者产品和服务的截止日期 如 果你说出具体日期的话 可以告诉消费者一个回应期限 如 请在1 4天内回复 等字样 Enterprises should tell consumers clearly on the purchase order date of expiry of the products and services if you tell a specific date can tell consumers a response deadline such as please reply within 14 days 企业给订购单换一个新名字 不但可以减轻消费者的责任感和约束 感 还能让他们感觉到获得了更多的附加值 我们可以把订购单改 名为 试订阅证书 注册申请表 优惠申请表 等 Enterprises to purchase order in a new name can not only reduce consumer s sense of responsibility and constraint feeling also can let them feel have more added value We can put the order changed its name to try to subscribe to certificate the registration form preferential application form etc 虽然很多消费者已经习惯用电子邮件等方式回复订购信息 但是仍 然有相当大一部分消费者觉得用电话和企业沟通更加舒服 因此好 的直邮企业必须提供给消费者这种选择方式 最近一项调查显示 企业在订购单上提供订购电话 能够吸引更多的使用信用卡支付的 客户 此外 如果你对订购过程比较负责 那么订购电话就更加必 须了 Although there are many methods such as consumers have used E mail reply order information but there is still a considerable part of consumers feel more fortable and corporate munication on the phone so a good direct mail business must provide consumers the option A recent survey the enterprise in order to provide free telephone ordering can attract more use credit CARDS for customers In addition if you order for process is responsible for so telephone orders are more must be free of charge 统计数字表明 超过一半以上的商务客户习惯用传真来回复订购单 为什么 因为很多购买决策者们都是填写完订购单后顺手交给了秘 书 对于秘书来说 直接发个传真比重打一遍订购单要简单方便多 了 所以 企业的营销人员还应该注意订购单的尺寸和纸张是否和 传真机配套 Statistics show that more than half of the business customers to use fax to reply purchase order Why is that Because a lot of purchase decision makers are after fill out the purchase order conveniently to the secretary for a secretary the proportion of direct send a fax to play again purchase order more easy and convenient So the enterprise marketing personnel should also pay attention to whether the size of the purchase order and paper and fax machines 如果企业为消费者提供了在线订购的方式 请不要在订购单上印出 公司的主页 这样消费者必须在主页搜索在线订购的页面 合格的 直复营销人应该在订购单上直接印出在线订购的页面 这样能为消 费者节约不少的时间和精力 If the pany provides consumers with online ordering please do not print out the pany s home page on the purchase order so that consumers must search online ordering in the home page The qualified dm should be printed in the purchase order directly online ordering page so that can help consumers save a lot of time and energy 很多消费者都喜欢把好的信息推荐给朋友和同事 因此企业可以考 虑在寄给消费者的邮件包中多放一两张 附加订购单 这样的附 加订购单说不定能为企业带来不少额外的客户 Many consumers like to remend a good information to friends and colleagues so panies can consider to send consumers in mail package in one or two more additional orders such additional purchase order maybe bring enterprises a lot of additional customers 企业营销人员在设计好订购单 准备印刷之前应该先亲自填写几张 这个简单的步骤往往会让营销人员发现很多细节问题 例如纸张 质量不合适圆珠笔填写 纸张不好折叠邮寄等 这些细节上的小漏 洞往往都阻碍了消费者实施订购行动 Enterprise marketing personnel in the design of purchase order ready to print before should first fill out a few in person This simple step tends to make marketing researchers found that a lot of details such as paper quality is not suitable for ballpoint pen to fill out bad paper folding mail etc These details on the small holes are often hindered the consumer action implementation of orders 企业往往会在直邮包裹中加上一封言辞恳切的 致客户信 拉近 与顾客之间的距离 让直邮邮件更加的个性化和人性化 企业可以 试着将订购单和 致客户信 印在一起 这样既能节省一定的费用 也能让订购单从 硬销售 变得亲切一些 In straight parcel panies tend to add a words letter to a customer earnestly to closer the distance between with customers and make direct mail mail more personalization and humanization Companies can try to purchase order and letter to a customer together this can save a fee also can make a purchase order from the hard sell kind 一张图片胜过一千句话 由于大部分顾客在订购以前都没有真实地 见过企业的产品 在订购单上印上产品可以大大提升顾客回应率 值得企业注意的是 印在订购单上的产品一定要和真正提供给顾客 的产品一致 A picture is worth one thousand words Since most of the customers before order didn t truly seen the enterprise products in the purchase order on products can greatly improve customer response rate Is that the enterprises should be aware of on the order of the product must be available to customers with real products 订购单上一般都为消费者提供了一些方便他们完成订购手续的附件 例如写上了回邮地址并贴上了邮票的信封 可以撕下来的存根等 这些小附件肯定能在一定程度上提高顾客回应率 但是成本却不 低 企业应该认真计算这些小附件的花费 在成本和收益之间找到 平衡 On the purchase order is generally provides convenience for consumers they plete ordering procedure of aessories such as a return address written and stick the stamp envelope can tore down to a stub etc These small aessories can certainly improve customer response rate to a certain extent but not low cost Companies should be carefully calcula