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毕业论文英文资料翻译学 院: 商学院 专 业: 金融学 班 级: 金融0904 姓 名: 姜俊伟 学 号: 0912142157 指导教师: 孙德华 2013年 6 月Developing private banking business in China are faced with the problem and countermeasuresLina WangIntroductionIn real life, we may not have realized that everything with which we live is the product of human creativityIntellectual Property Rights (IPRs). with the emerging and carrying out of various IPRs related legislation, undeniably, it has become widely acknowledged and implemented in the knowledge-based society.For a long time, the lack of conformity to any single standard in IPRs throughout the world and the existence of disparities and discrepancies encouraged by the main IPRs conventions have been a constant source of irritation and dispute among the foremost countries such as the USA, UK, Switzerland and France . The significance of IPRs protection has not been stressed enough in other countries, especially in developing countries.This paper provides a definition of IPRs and discusses the importance of IPRs protection in the global economy, then discusses the current situation of IPRs protection in China. After Chinas entrance into the WTO and the undisputable developing trend in China nowadays, it is practical to look into the topic of IPRs protection in China. Therefore, the focus of this paper is on the case study of the current IPRs protection in China and the investigation of the problems and possible measures in IPRs protection in China.As a developing country, China is striving to catch up with the developed countries in many fields. IPRs protection may contribute a lot to the development of the economy and has been highlighted in recent years. There have been many instances of a growing interest on the part of governments of developing countries in making IPRs an effective tool in the economic and technology development process . The fact is that Chinas enforcement of its IPRs laws has been inadequate, although the framework of IPRs protection has been well established.With the development of China, growing internal demands for more social, economic and technological information have arisen. Consequently, the demands for protection of creative works in China have been sharply increased. This is not only for the propelling of Chinas domestic technological growth, but also to gain access to the rich treasure of technological advances in the developed countries. The Chinese have portrayed their desire to attract foreign capital and technology into China as the major justification for their introduction to IPRs laws in rapid succession .The Chinese government has established and implemented quite a few IPRs laws to encourage more active inventions of creative works and to ensure a better environment for both domestic and foreign investors. The whole nation has realized the position of IPRs in economic growth in order to catch up with the developed countries. Chinas accession to the WTO in December 2001 is definitely an accelerator of the improvement of the existent laws of IPRs .Overview of intellectual property rightsThe definition of IPRs given by the World Intellectual Property Organization (WIPO) refers to creations of human minds: inventions, literary and artistic works, and symbols, names, images and designs used in commerce . Basically, it is different from any other forms of property that can be assigned and licensed. IPRs is a kind of intangible asset owned by the creators, but it is a property in a legal sense that can be owned and dealt with.What terms are used in describing Intellectual Property Rights (IPRs)? Some will sound familiar, for example, copyright, trademark and patent, while others will be less familiar, for example, the industrial property, geographic indication and trade secrets/undisclosed information. Basically, IPRs is divided into two categories: intellectual property rights, which includes inventions (patents), trademarks, industrial designs, and geographic indications of source; and copyright, which includes literary and artistic works, musical works, and artistic works. Rights related to copyright include those of performing artists in their performances, producers of phonograms in their recordings, and those of broadcasters in their radio and television programs . The protection of IPRs all over the world is now at a dynamic stage of transformation. With the international cooperation in science and technology and the development of economy and trade, the legal protection of IPRs is playing a more and more important role in the society and is receiving even greater attention worldwide. All nations around the world are attempting to formulate the development strategy facing the new century, and content protection is critical to seize the commanding height in science and technology, industry and economy. The development of the knowledge economy requires consistency with the legal system, so as to protect the advanced productive forces involved in new knowledge and the new economy.Moreover, just as civil and commercial legal systems have natural ties with the commodity economy and the market economy, the legal system of IPRs also has natural ties with the market economy and the knowledge economy. The establishment and development of the IPRs system is an inevitable result of human civilization, social progress and development of the commodity economy.The key to development of the knowledge economy resides in innovation of knowledge, while the IPRs system, in terms of property, gives the owner of an innovation exclusive rights for a certain period, so that they might recover the high amount of input and gains of innovation, to drive economic development. The establishment of a legal system of IPRs offers the “knowledge” turning to the “right” with the legal basis. It gives full play into the value of IPRs and maximizes the interests of the owner, thereby mobilizing in full the peoples enthusiasm to innovate.Protecting IPRs is essential to fair competition, research and innovation. While the focus of competition shifts increasingly toward invention and innovation, the costs of many creative activities rise even as it becomes much easier to copy them . This mainly involves pharmaceutical products, biotechnological inventions, operating software and theatrical films, which are expensive to produce and exposed to significant uncertainty in costs and demand but often easy to duplicate in mass. Clearly, stronger rights will provide competitive advantages for innovative firms, allowing them to appropriate larger returns from creative activity and generating incentives for additional invention . Therefore, successful IPRs protection is about producing effective, commercially driven results. Like any other facet of business, IPRs protection needs to demonstrate a return on investment. The best indications of a return on investment are increased market share and sales attributable to IPRs protection. Improved media and public perception are other indications. Ultimately, companies can maintain a competitive advantage only through actively protecting the results of investment, knowledge, creativity and hard work.Intellectual Property Rights protection in ChinaIn recent years, growing internal demands have arisen for more social, economic and technological information. Consequently, the demands for protection of creative works in China have sharply increased. This is not only for the propelling of Chinas domestic technological growth, but also to gain access to the rich treasure of technological advances in the developed countries. The Chinese government has established and implemented quite a few IPRs laws to encourage more active inventions of creative works and to ensure a better investment environment for both domestic and foreign investors. The whole nation has realized the importance of IPRs in economic growth in order to catch up with the developed countries.Counterfeiting and piracy are very much live issues in China. There have been numerous cases in China of violation of IPRs such as counterfeit food, drink, and healthcare products in recent years. Nowadays the high-tech industry brings out much more counterfeiting. Although the Chinese government has been trying to stop counterfeiting as much as possible by various methods and cooperation among different authorities, it is still popular and hard to control the counterfeiting situation in China. In the Seventh Annual BSA Global Software Piracy Study report that lists the 25 countries with the highest software piracy rates, China stands in second place among the offenders, with a software piracy rate of 92% in 2001 ( BSA, 2002). In response to the announcement from the Clinton Administration in 1996, China agreed to set out the steps to insure effective IPRs protection . For example, China has closed down a number of factories and illegal production facilities and unauthorized laser CDs, CDs, video CDs and other publications. The amount of fines collected by Chinese authorities for violation of IPRs laws has increased significantly.If we take a close look into Chinas current progress in IPRs protection, there has been a distinct improvement in the past few years. The investment climate for technologically advanced industries in China has improved greatly in the past few years owing to the promulgation of a series of IPRs laws . Since China started to establish its IPRs system, it has entered into the international framework on the protection of IPRs. Looking into the brief chronology of IPRs protection in China, China became a member of the World Intellectual Property Organization in 1980. The Trademark Law was published in August 1982 and the Patent Law was publicized in March 1984. China entered the Paris Convention for the Protection of Industrial Property in 1985, and the Berne Convention for the Protection of Literary and Artistic Works in 1989. Its Copyright Law was promulgated in June 1991 and entered the Universal Copyright Convention in 1992. China became a member of the Berne Convention for the Protection of Literary and Artistic Works in 1992, and it entered the Patent Cooperation Treaty in 1994. Chinas participation in the international arena has clearly indicated that it has already entered into the international system for the protection of IPRs. In order to better fulfill the obligations under these international treaties and conventions, the Chinese government has introduced and implemented several regulations and laws related to IPRs protection .Problems and possible measures of Intellectual Property Rights protection in ChinaIn the environment of international and domestic IPRs protection and under the pressure of economic sanctions from some developed countries, China has devoted much manpower, materials and financial resources to IPRs protection and mobilized various institutions to carry out acts of cracking down on counterfeiting and burglary copyright. It has achieved some undeniable results, however, rights infringement has become steadily worse in many regions and fields. One of the important reasons is the inability to create a multi-dimensional, all-around deep understanding of IPRs protection. The prevailing problem of IPRs infringements in China is deeply rooted in some immature industries. There are numerous small and medium-sized software firms in China that produce and sell pirated software regardless of the various comprehensive IPRs protection laws and legislations. The driving force of such piracy activities is the simple technology, low risks and high returns involved. As a result, the price of pirated products is most probably much cheaper than the original ones. With the latest technology, pirated products are generally of similar quality to the originals, though after-sale services are not guaranteed. Together with the indisputable low purchasing power of Chinese consumers, a maturing piracy market has been cultivated along with the development and opening of China. As a result, more and more Chinese consumers accept the culture of consuming pirated products and participate actively in such activities.As a system, IPRs protection includes the legislative protection, administrative protection, juridical protection, protection of collective managerial organization of IPRs, technical protection, and the self-relief of the IPRs owner. The protection in these six aspects is interpenetrated and interworked, forming a stereoscopic line of defense of socially comprehensive harnessing. Only in this way can the effective protection of IPRs be carried out, rights infringing acts be stopped and punished in a timely way, and the strategic task of ensuring scientific and technological innovation be realized. Due to the cultural influence and complicated operating procedure, the primary weakness of enforcement lies in the enforcement agencies. Some of the agencies are relatively slow in making decisions, under financed and understaffed, at times affected by the influence of local protectionism, low salaries and lack of adequate training. Apart from these factors, the major obstacles to the effective, intensive and extensive implementation of IPRs protection are the large population of China and uneven distribution of the development of the country.The current Chinese IPRs law is complex and confusing. The laws are also constantly changing, leaving many foreign investors frustrated over the lack of clear, up-to-date and practical IPRs information. WIPO is providing active assistance for developing countries that helps them revise existing laws that are inadequate for the countrys economic needs and priorities . With such external support, Chinas existing IPRs related laws are expected to be revised accordingly to keep abreast of the development of Chinas economy and technology. Another type of external support might be foreign pressure serving as an effective tool to persuade and propel China to upgrade its IPRs related laws. The most famous case involved the use of its own domestic law (Section 301) by the United States to force China to improve the IPRs regime and act against piracy perpetrators in the country . China was eventually forced to shut down seven factories producing counterfeit movies and CDs, destroy more than two million tapes and CDs and confiscate 30,000 computer discs.Moreover, China needs many thousands more capable judges and professionals for educating and dispensing wisdom to the current and future generations on the relatively new and unfamiliar issue of IPRs. With Chinas accession to the WTO, the demand for legal workers is expected to increase sharply. It is estimated that by 2010, China should have 200,000 high-quality practicing lawyers in the country . Among these qualified lawyers, there is definitely a certain portion of them who will be specializing in IPRs protection to meet the growing demands of professionals in this field. The minimum educational requirements for the judges and professionals should at least include a degree in law. It is advisable for them to receive their remuneration from the judiciary and not only from the local government. The Ministry of Justice in China has required practicing lawyers and notaries who do not have a bachelors degree to obtain such a degree within five years from 2002 . All of these measures should help to strengthen the administrative and judicial authorities that enforce the IPRs laws in China.There is a development cooperation program organized by the WIPO with the main objective of assisting developing countries in the establishment or modernization of IPRs systems suited to their development goals through developing human resources. Its main aim is to make a special contribution to the development process within the developing countries in the field of IPRs. Under its training activities which occupy a preeminent place within this program, there are various regular general and specialized courses organized each year to train the officials and other personnel from developing countries in the knowledge and practice of the various aspects of IPRs so that they may effectively organize and administer the IPRs system of their own countries. This really helps developing countries development in the IPRs field.There are also more frequent and extensive judges meeting held to promote exchanges of IPRs protection between Chinese judicial departments and their foreign counterparts in the long run. This will provide China with the most up-to-date, successful and practical experience for the implementation of IPRs protection.ConclusionChina has made enormous progress in legislation of trademark, patent and copyright. Those existing IPRs laws that are still under revision can be evaluated as sufficient, but the best law is useless without effective, intensive and extensive enforcement. Although a sound understanding of the relevant legal infrastructure is essential to the formulation of any strategy for the protection of IPRs protection in China, that in itself will be insufficient to guarantee effective enforcement. It is just like a Chinese saying: “Flashy but without substance”. What China lacks now is specifically the crucial, practical part.With 20% of the worlds population in one country, the major difficulty is one of scaleeven with maximum use of all the available resources and maximum support from overseas IPRs owners, it would take several years of concerted effort to reduce counterfeiting . That is an undeniable fact in China nowadays. China has set up a better legal system of protection of IPRs than before and is trying to improve the level of the protection. Especially after Chinas accession to the WTO, there will be more chances along
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