商务英语 Unit15 [武汉理工]

Unit15 BusinessEnglish 2 TextA WordsandExpressionscyclicala 循环 周期性embracev 拥抱 包括forgev 伪造 打制incrementallyadv 逐渐地legendaryadj 传奇般的optimistn 乐观主义者pragmatismn 实用主义者profoundadj 深远的revenuesn 收入 收益vendorsn 买主 小贩disseminationoftechnology技术传播technicalachievement技术成果technicaladvance技术进步 ITGrowsUp 3 technicalbarrier技术壁垒technicalcontent技术含量technicaldevelopment技术开发technicalnorms技术规范technicalownership技术成果的归属technicalservice技术服务technicalscheme技术方案 TextA ITGrowsUp WordsandExpressions 4 TextB WordsandExpressionsInflationn 通货膨胀indexn 指数treblen 三倍purchasingpower购买力spendableincome工资减去所得税保险费等以后的净收入 TheNumberOneProblem 5 BusinessWriting ImportantNotes为吸引对方注意 开头段即对收信人的某个方面做出积极评价 提供具体数字和必要的信息 如日期 地点 在场的人员 单据等 但同时应注意不要述说太多与主题无关的细节 使自己处于有利位置 能反驳对方有可能提出的拒绝理由 清楚解释原因后 明确你期望的行动 从公平交易 客户情谊 良好信誉等方面下工夫使对方答应提出的特别要求 激发对方的法律道德责任感 SpecialPersuasiveClaims 6 Sample1DearSir Your customersatisfactionafterthesale advertisingwasoneofthemainreasonsformystoppinginyourshowroomrecently OnFebruaryl justonemonthago Ipurchasedanew Peak carfromyou anditfunctionedwellfortwoweeks Ifollowedthenew carbreaking ininstructionstotheletterandhadlittledifficulty Buttwoweeksagothefrontwheelsdevelopedafrighteningvibrationthatforcedmetobringthecartoyourshopforinspection Theservicemanagerinspectedthewheels saidthebushingshadbeendamaged Andimmediatelyhadtheoldbushingsreplaced Laterthatday wetestedthecartogether anditworkedsatisfactorily Theservicemanagerthenaskedmetosigntheserviceslipindicatingmywillingnesstopaytherepairandpartschargesof 115 75 Inthediscussionthatfollowed hestatedthatthebushingscouldnothavebeendamagedbynormaloperationbutonlyby BusinessWriting SpecialPersuasiveClaims 7 carelessdrivingoverroughterrain Irefusedtopay Herefusedtomakethebill nocharge Therethematterstooduntiltoday whenIreceivedabillfromyoufor 115 75 BecauseIhadnotdriventhecaroverroughterrainandhadtakencareofitduringthebreaking inperiod Icanonlyconcludethatthebushingsweredamagedinthe60milesthecarwasdrivenbeforeIpurchasedit Perhapsthedamagetothebushingsoccurredduringdemonstrationtripbysalespeople Pleasewrite nocharge ontheattachedbill provingthatyouradvertisingisbackedbytheintegrityyouclaim Sincerelyyours BusinessWriting SpecialPersuasiveClaims 8 BusinessDialogue Dialogue1A Iwanttoseethemanresponsibleforsellingcomputers B MynameisHuang I mthesalesmanagerofthiscompany WhatcanIdoforyou A Well Mr Huang Sixnewcomputersweredeliveredtomycompanyyesterdayandonlyfourofthemworkproperly B I msorrytohearthat A Nevermindbeingsorry whatareyougoingtodoaboutit B Well I llsendamechanictorepairthemimmediately A OKandIhopeyou llmakesurethatitdoesn thappenagain B I llcertainlylookintothat A Thankyou Mr Huang Goodbye B Goodbye ComplaintsandClaims 9 BusinessDialogue Dialogue2A Thehomeofficeaskedmetodropinonyou B Yes Icontractedthemsometimeago A Theysaidyouhaveacomplaint B That sright A What sthematteroftheproblem B I msorrytotellyouthatthemachinetoolswepurchasedfromyoudonotworkwell A Really Iamsorrytohearthat B Well itseemsthemanufacturershave