UsingLanguageⅠ

UsingLanguage Unit5 Words dialoperatelitrematurefashionmisleadingethnical vt 拨 号 n 操作员 接线员n 升adj 成熟的 到期的n 样式 流行adj 易误解的 另人误解的adj 合乎道德的 道德的 dishonestalcoholictobaccobanpromoteimmoraldecent adj 不诚实的adj 酒精的 含酒精的n 酗酒者 酒鬼n 烟草 烟草制品n 禁令vt 禁止 取缔vt 促进 提升adj 不道德的 邪恶的adj 正派的 得体的 适当的 ethicsoffendingbewareconsumertrustworthy n 伦理学 道德规范adj 令人不愉快的 伤害人感情的vi 小心 谨慎n 消费者 顾客adj 可信赖的 可靠的 superstarclothingstoresrunoutsingingwideandnarrowsavemoneyuncomfortabledialtheoperatorlatestfashionlitresofwater Listentothethreeradioadvertise ments Tickthewordsandexpressionsyouhear Listening Advertisement1 Advertisement2 Advertisement3 Superstarshoesandboots Theimportanceofsavingwater StarFMradiostation 2 Whatwaseachadvertisementpromoting 1Whatisthepurposeoftheadvertisement Toinformpeopleaboutsomethingnew B Tosellsomething C Topersuadepeopletodosomething D Totellpeoplewheretogetmoreinformation Ad3 Ad1 Ad1 3 Ad2 3 3 Listenagainandwriteitsnumberbesidethecorrectanswer 2 Whichpeoplearethemaintarget A Youngwomen B Maturemenandwomen C Families Ad1 Ad2 3 Ad2 3 Whatistheadvertisementappealingto A Adesiretodotherightthing B Adesiretobecomfortable C Aninterestinclassicalmusic D Awishtobeinfashion Ad2 Ad1 Ad3 Ad1 Listenandwritedownanyfacts Savewater turningoffthetapwhilebrushingteethsaveswater havingshortshowerssaveswater ourdamsaregettinglow thereisawebsitewithmoreinformationaboutsavingwater StarFM anewradiostation canbefoundat104 5waveband SuperstarShoesandboots allsizes availableatshoestores A Coolshoes B Thanks They reSuperstar A Expensive B Notatall Superstarshavegreatstylesatreasonableprices A ButIhavebigfeet Ad1 Listeningtext B Noproblem Superstarscomeinallsizes Longandshort wideandnarrow A Wheredoyougetthem B Allgoodshoestores A Great B Wanttodance A Again Aren tyourfeetsore B Noway notwhenI mwearingSuperstars C Superstarshoesandboots latestfashions allsizes comfortable Availableatallgoodshoestores A Dad turnthetapoffwhileyou rebrushing B Whatfor A Itsaveswater B Thatwon tsavemuchwater Ad2 A Butifeveryoneinthewholecityturnsoffthetapwhilethey rebrushingtheirteeth thinkhowmuchwaterthatwouldsave Andifyoustopsingingintheshower youwon tbeintheresolongandwe llsavelitresofwater C Sam srightyouknow Thewaterinourdamsisgettinglow Wecouldrunout youknow Besides yoursinging sterrible B OK OK you reright Wedoneedtosavewater Whatothercleverwayscanyoutellmeabout Sam A I llshowyou There safantasticwebsite D Forinformationandtipsonhowtosavewater Woman StarFM Thenewstationeveryone slisteningto Man FinditonyourdialatFM104 5 Ad3 1 Chooseoneofthethingsadvertisedinthelisteningbutwriteadifferentadforadifferenttarget Somepossibletargetsarelistedbelow Writing 2 Performyouradtotheclass Askthemtoguesswhoyourtargetis elderlypeopleteachersteenagers11 yearoldscarownerssportsmenandwomenparentsyoungbusinessmenandwomen KeepingAdvertisersHonest Reading Thelaw Advertisingorganizations Complaintsorganization Theconsumer Inaddition consumersthemselvesshouldberesponsibleforcheckingtheprotectbeforebuyingit 1Inwhatfourwayscanconsumersbeprotectedfromfalse misleadingorunethicaladvertising Thetwoadsonpage49havesomemisleadinginformation Theyexaggeratetheusefulnessoftheproducts Theteaadtriestopersuadepeopletobuyit becauseitclaimstoreduceweight Theshoeadimpliesthatifpeopledon tweartheirproduct theywillbealoser 2Wouldyoucomplainaboutanyoftheadvertisementsinthispassage Someschoolsteachtheirstudentsaboutadvertisingbytrainingtheirstudentstohavebetterunderstandingofadvertisements Youngpeoplearethemaintargetofmanyads Suchstudentswillhaveabetterjudgmentsofvariousadslaterinlife 3Whydosomeschoolsteachtheirstudentsaboutadvertising Whatisyouropinionofthisidea IfweseeanadvertisementonTVorradiowebelieveiswronginChina wecancomplaintoProvincialAdministrationsforRadio ortothestateAdministrationofRadioFilmandTelevision 4DoyouknowifChina