如何应对外资乳企的竞争

1,1,中国乳业如何应对外资乳企的竞争How Chinas Dairy Industry Responds to Foreign Challenge,2,2018/1/2,2,2,孔祥智简介 Bio,现任中国人民大学农业与农村发展学院教授、博士生导师，党委书记兼副院长。Vice-Dean of School of Agricultural Economics and Rural Development, RUCProfessor of School of Agricultural Economics and Rural Development, RUC,3,2018/1/2,3,3,孔祥智简介 Bio,近年来公开发表学术论文180余篇，著作（含合著）20余部。代表作：聚焦三农、中国三农前景展望、制度创新与中国农村城镇化、中国农家经济审视地区差异、政府干预与农户行为、谁来养活我们、中国粮食流通体制改革透视等。In recent years, more than 180 academic papers and over 20 books (including co-authored ones) have been published. Representative works: “Focusing on Agriculture, Rural Areas and Farmers”, “Outlook for Chinese Agriculture”, “Institutional Innovation and Urbanization in Chinas Rural Areas”, “Examination of Chinese Rural Household EconomiesRegional Differences, Government Interventions and Rural Household Behaviors”, “Who to Feed Us”, “Perspectives on Institutional Reform of Chinese Food Circulation”.,4,2018/1/2,4,4,孔祥智简介 Bio,入选教育部2004年度“新世纪人才支持计划”，曾获第二届中国农村发展奖、北京市哲学社会科学优秀成果二等奖等。中华人民共和国农民专业合作社法起草小组成员。Included in 2004 Program for New Century Excellent Talents in University of MOE; The Second Session of Chinas Rural Development Award; The Second-class Beijing Philosophy and Social Sciences Outstanding Achievements Award研究领域：奶业经济、合作经济、农业政策分析。Areas of Interest: Agricultural Policy, Agricultural Technological Innovation, Rural Urbanization,5,报告的主要内容 Contents,2008年中国乳业面临的形势分析Situation Analysis of 2008 Chinese Dairy Industry国内乳品行业存在的主要问题Major Issues in Chinese Dairy Industry练好“内功”，迎接挑战 Building “Inner Strength” to Meet Challenges,6,形势严峻：外资乳企将大举进入Tough Challenge: Foreign Dairy Enterprises Flood into Chinese Market,至2001年，世界排名前20位的乳业品牌通过不同渠道已全部进入中国By 2001, all worlds top 20 dairy brands have entered the Chinese market through various channels外资乳业公司在中国市场的竞争绩效并不明显 Foreign dairy enterprises dont have much competitive edge in Chinese market,7,形势严峻：外资乳企将大举进入Tough Challenge: Foreign Dairy Enterprises Flood into Chinese Market,2008年的形势发生了变化Changes in 2008经过近两年的调整，中国奶业正在从数量型向质量型转变，正在迎来健康、稳定的黄金阶段After a 2 years adjustment featured by a shift from quantity oriented to quality oriented, Chinese dairy industry is expecting a golden era with sound and steady development 利润空间小，小企业很难继续生存Narrow profit margin makes it difficult for small businesses to survive新的政策提高了从业门槛 New policies raise industry entry threshold,8,2008年外资企业的举动Moves of Foreign Dairy Enterprises in 2008,韩国东远集团打算在山东威海建设奶牛养殖和乳品加工企业Dongwon Group of South Korea plans to set up a dairy cattle raising base and dairy processing corporations in Weihai, Shandong日本朝日啤酒株式会社和伊藤忠商事株式会社宣布两家公司共同设立“山东朝日绿源乳业有限公司” Asahi Breweries and Itochu Corporation of Japan announced the establishment of Shandong Asahi Lvyuan Dairy Co., Ltd,9,2008年外资企业的举动Moves of Foreign Dairy Enterprises in 2008,韩国每日乳业公司开始进入中国市场Maeil Dairy of South Korea starts entering Chinese market达能（中国）：Danone China:收购妙士乳业 Purchased Miaoshi Dairy控股新希望乳业Holds majority shares of Newhope Dairy,10,形势展望Outlook,未来若干年内，外资乳企在中国市场的比重将大大提高Foreign dairy enterprises will take a bigger share in Chinese market in the new few years在高端乳品市场，外资乳企的话语权会越来越大 Foreign dairy enterprises will have a bigger say in high-end dairy market,11,软肋：我国乳业存在的主要问题1Weakness: Major Issues in Chinese Dairy Industry-1,乳品加工企业过度密集，无序竞争，导致奶源不足问题日益突出，奶源不足又反过来导致了企业产能的相对过剩 Overfull industry and unhealthy competition result in milk source shortage, which in turn leads to production capacity surplus,12,软肋：我国乳业存在的主要问题2Weakness: Major Issues in Chinese Dairy Industry-2,乳企和农户之间的关系需要规范和重新定位Relations between dairy enterprises and farmers need to be further regulated and re-shaped企业、奶站 、奶户enterprises, milk gathering stations and farmers,13,软肋：我国乳业存在的主要问题3Weakness: Major Issues in Chinese Dairy Industry-3,原料奶供给的质量和价格使得乳品加工企业很难做大做强 Limited quality and quantity of raw milk makes it difficult for processing enterprises to grow奶牛养殖的规模小，养殖成本高Small raising size plus high raising cost每个农户向奶站交售鲜奶的数量有限Limited amount of fresh milk gathered from farmers 对奶牛养殖环节的技术服务没有完全到位 Insufficient technical services,14,练好“内功”，迎接挑战1Building “Inner Strength” to Meet Challenges-1,重塑乳品加工企业和奶农之间的利益连接机制Reshape the interest sharing mechanism between processing enterprises and farmers农业产业化的成功经验Successful experience of agricultural industrialization加强合作经济组织建设Strengthen the building of cooperative organizations,15,练好“内功”，迎接挑战2Building “Inner Strength” to Meet Challenges-2,提高乳业的竞争力要以整个奶业为着眼点，加强对奶农的饲养技术推广和服务，通过技术创新提高奶农的利润水平Enhance competitiveness by upgrading the whole industry through strengthening technique extension and services for farmers and improving their profitability with technical innovations加强规模化养殖小区建设 Promoting large-scale husbandry communities推广“奶联社”养殖模式 Promoting the “milk cooperative” model企业投资奶牛养殖场建设Enterprises increases investment on raising bases加强对奶农的技术培训和服务Strengthen technical training and services for farmers,16,练好“内功”，迎接挑战3Building “Inner Strength” to Meet Challenges-3,企业要自律，重点在搞好奶源基地建设The key to enterprise self-discipline lies in the building of m