高中英语 Unit1 Advertising Welcome and reading课件 牛津译林版必修4.ppt

unit1advertising children lookattheseadvertisements whoaretheyaimedat readthearticlequicklyandanswer 1 whatdoadstrytopersuadepeopletodo tobuyaproductorservice ortobelieveinanidea advertisements 2 whatdoespsastandfor publicserviceadvertisements3 whatdopsasaimtodo theyaimtoteachusandhelpusleadbetterlives 返回目录 whatisexpositorywritingmeanttodo itismeanttointroduceyoutobasicinformationonatopic whatisitsbasicformat introductionofthesubject examplesandfactsthatdeveloporsupportthedetails conclusion readingstrategy carefulreading title1 adsarean2 partofourlives information persuasive commercial fallfor lead important besmartabout advertisements service doesanadtellthecompletetruth introductionofsubject para1 supportingdetails para2 4 conclusion para5 readingstrategy readingexpositorywriting 1advertisementsarefoundinmanyplaces 3psasareonlyfoundinnewspapersandontv 2alladvertisementstellthecompletetruth 4psasandcommercialadsusesomeofthesamemethods 5commercialadsoftengiveusvaluableinformationabouthowtoliveourlives 6anadwarningpeopleagainstsmokingisanexampleofapsa decidewhethertheyaretrueorfalse notonly notall psas t f f t f t whereareadvertisementsusuallyfound theyareusuallyfoundinnewspapersandmagazine ontheinternet radioandtelevision readthearticleonemoreandfindanswerstothefollowingquestions 2 whatisthemajordistinctionbetweencommercialadvertisementandpsas theformerispaidfortopromoteaproductorservicewhilethelatterisplacedforfreeandintendedtoeducatepeople 3 whyaresomeoftheadvertisementscleveraccordingtothearticle becauseevenifanaddoesnotlie itdoesnotmeanitisaltogetherinnocent 4 whendidchinabeginanationwidepublicserviceadvertisingcampaign chinabeganthecampaignin1996 5 whyshouldwefollowtheadviceinpsas becausepsasaremeanttobenefitthepublic andbyfollowingtheadviceinpsas wecanoftenlearnalot matchthenewwordswiththeirmeaninginpartd answers 1 2 3 4 5 6 7 8 h c b d f g e a readthee mailinparteandcompleteit answers 1 2 3 4 5 6 7 8 dealingwith comments promote fool evenif cheated campaigns benefit workinpairsorgroups fillintheblanksaccordingtothetext p2 3 newspapers magazines theinternet radio television cleverlanguageattractivepictures topromoteaproductorservice theyarenotaltogetherinnocent toeducatepeopleabouthealth safetyoranyotherproblemthataffectspublicwelfare theyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive bright teethfightsbadbreath youareproudofyourcooking soshouldn tyoubuytheveryfreshestfood yestolife notodrugs knowledgechangeslife projecthope educatingeverychild whenyousmokecigarettes youareslowlykillingyourself discussion 1 doyouthinkyoungpeopleareeasilypersuadedbyads whyorwhynot 2 whatist