管理 toyota案例分析 英文版.ppt

maincontent partone parttwo partthree introduction 组织架构 answers partfour the recall event management 一 introductionofthetoyotacompany name toyotamotorcorporation foundingdate august 28 1937no ofemployee 320 808paid upcapita 3 970hundredmillionjpyaddress toyotacity aichi japan 1 1 factoryandofficeinjapan 1headofficefactory headquartersoftoyota 1 1 statusofthecompanyintheworld oneoftheworld slargestmanufacturersofautomotive redreferstotheinternalsalesbluereferstotheoverseassales 52manufacturecompaniesoversea scaleofthecompany theoriginofthename toyota thetoyotacompanywasfoundbytoyoda kiichirinshowa12years buttheromanalphabetusedtoyota nothisoriginalnameoftoyoda thisisbecausetheta spronunciationsoundsbetterfeelingthandullnessda andwiththejapanesekanawritingtoyotaword thegesturebecomesthe8paintings japanesesinceancienttimesthat eight thecharactershavemoretogodownthemorebroadmeaning thisdoesnotjustwanttoyotatoflourish itishopedthatflourishinjapan toyotaunderlyingmeaning thissignwaspublishedinoctober1988 whenthetoyotawasinit s50anniversary designedtofocusonthecompositionofthesymmetricalovalcomposition ellipseisacurvewithtwocenters saidtheautomakeraffiliatedwiththecustomer and iftheyhadtwoovaltogether saidtoyotathefirstlettert toyotaspacebehindthatofadvancedtechnologyinthedevelopmentworldwideextensionofthefutureandcontinuetoflytheuniverse leaders toyota toyotaproducts imperialcrow intellectualinterpretationofthelifebreatheleisuremovevirtualharborfestivalstarteverymomentofthefutureconcise confident forgivebamboomayalsowindtenderbutlaughsuchasbamboowindwasheadbetweenheavenandearth andsoyouareharmoniousinterpretationoftheintellectuallifefortheroad reizfacechallenge success sharpmind cannotchallenge loftyideal inordertolocksuccessful youalsorunthebeliefs nowwiththecar reizfrwithreiz endtheirchallengetour thefuturesuccess prius technologypioneersstartedcomingtoyotahybridcars priusintheenergycrisisandenvironmentalproblemshighlightedbefore toyotaproactivelytodevelophybridintolong termplanning inpouredtoyota40yearsofeffortafter priusleadtofuturecraftsmanshiptoexecutetheconceptofavant gardedesigntoperfection evenaheadofitstimetocarryaseriesofintelligenttechnologies topriustheworld sfirstmass producedhybrididentity carryimpressive50millionunitssoldworldwidesuccess thewholecarsceneandthefashionindustryatthesametimeattention morewell deservedasatechnologypioneer todaylaunchedthenext corolla thenewtenthgenerationcorollawonderfulworkcamealiveagain towritetheworld sbest sellingchapter adheringtotheconceptofsellingfourdecades andnowflowersinfullbloom 5m excitedtoseetheheartfrom 5moutside dynamicmodernappearancewasattractedtothemovingcontact 5meters feelthetextureofhigh qualityspace bythetouch 5minside enjoyspaciousandcomfortableinteriorenvironment drivingtheshake 5mafter smoothpowerwasconqueredbythesurging corollaex theleadoffamilyfamilyfullofwarmth start whenthehouselightened youholdthesteeringwheel nowyouarethelordofthefamily feelthewarmthinwhilewaitingtobealsorealizedthat asthehomeoftheleaderofasenseofaccomplishment vios simpleiscoolleavewhatisunnecessary mynaturalcolor inherentlythemostunique themostpureexpressionofthemostabundantelement typeofstylewiththemostself presentationiscool vios makethesimplicitytobethesymbolofindividualcharacter landcruiser200 50containedmorethanthehonortowitnessthebirthofalegenditistimetosaygoodbyetooldluxurystandardenoughtochangetheindustrystructureasanewbirthofthings theoriginalstandardwillnaturallybecomethehistoricalrecord landcruiser200 loadedwithindustry recognized four wheeldriveking reputationandalotofgloryshockingdebut theuniverseledthedesign andequippedwithluxuriousinterioraresmoothenoughtomakeyouenjoythesuperiorexperiencewithunprecedentedsupremerespect prado drivingthenewtrendtosuperiorperformanceunmatchedhighposture smoothmobility drivinginthestreetinthefreeandeasy inadditiontoyoursuits allthingsareintoaglance rideintotherealmoftheself freetoexperienceuninhibiteddrivingexperienceunmatchedtop referstothedirectioninthehandsofunrestrainedcontrol developtheirunrulyurbansuvdrivingforcedrivingthetrendofthetimestheroadtotheelite coaster historicalevidence viewedfame quietspace broadperspective comfortableseats easeofmanipulation themomentyouslowlygetoncoaster awonderfuljourneystart afterseveralgenerationsofdevelopmentandrefinement thecoaster borninthe60th it scompletecommercialvehicleperformancefeaturesandadvancedtechnology hasbecomesynonymouswithluxurymulti purpose 二 toyotamanagementpattern toyotaway 二 toyotamanagementpattern toyotaway toyotaproductionsystem tps jit billboardmanagement whatisbillboard billboard meanscard authorizedtousethiscardinthecontrolsystemmovesthematerial materialflowcontrolsystemthatusecard billboardcardswithdevelopedlogisticscontrolandimprovedproductionmethods billboard forthetimelyproductionofacorrespondingtool billboardtypes billboard systemmanagement tps thecoreoftps fieldoperationsmanagement improve tps questionsandanswers question whytoyotahasbeensuccessful whatarethestrategiesforgainingentranceintoforeigncountries whatshouldtoyotadotobesuccessfulinasiancountriesthatrestrictimports toyotaswotanalysisoftheinternationalmarket answer advancedmanagementconceptsextensiveproductportfoliostrongresearchanddevelopmentcapabilitiesadvancedmodeofproduction goodprofitabilityefficaciousmanagementprocesssuccessfulbrandstrategycontinuousimprovementprocess contents emphasisonintelligenceadvocacyexperienceemphasisonagentsanddistributorsinvolvedinthedesigntomeetthediverseneeds cooperationwithgeneralmotorsintheunitedstatessetupaproductionbase setupfactoriesinmanycountries todevelopwaysandgraduallydiversifytheexportmodelapproach fordifferentconsumergroups there sdifferentideasanddesigns theestablishmentoffactoriesintheworld throughtheirlearningandexperience streamliningtheorganizationalleveltoavoidnewsuggestionsandproposalstobeshelvedlearneuropeanandamericanautomobiledesign innovation formtheirownpersonalityandbenefitsdesignersfromallcountries coordination jointresearch cancomplementeachother thinkingbytoyota 思考 辅因 单击添加 卷首语召回事件人茫茫不思量 自难忘千万车主无处话凄凉纵使上诉不得偿尘满面 愁断肠后来章男终道歉浅鞠躬 话赔偿中国车主 唯有泪千行料得今年销量减危机管理心中藏 toyota pedaldoor eventplayback august 8 2009 november 25 january 21 2010 january 26 january 28 january 29 february 9 recallfromtheunitedstatesandothermarketissuesrelatedcostsofcar180billionyen toyotacrisis toyotacrisiseffect creditcrisis quality brand pointofthecustomers blue support thisisakindofresponsibility red u s governmentanditspassivebehaviorunderpressureofpublicopinion green fromtheaccidenttotheannouncementoftherecall slow purple theu s governmentfuss jealousytoyotasurpassgm ford crisiscanbeavoided beginningin2004 thenationalhighwaytrafficsafetyadministration nhtsa hasbegantoreceiveconsumercomplaints saidthenewtechnologyofelectronicthrottlecamryandlexusdidnotsteponthegaswillsometimesself acceleration frommarch2004 nhtsabeganapreliminaryinvestigation butthentookovertheinvestigationofthenhtsaandtoyotaofficialsresponsibleforhandlingthematterisresponsibleforoldcolleagues theresultistotrivialize toyota successfully tothepublictohidethecrisis andonjuly22 2004 nhtsaterminatedtheinvestigationbecauseofsafetyproblemsnotfound aresult nhtsaagaininjanuary2006toterminatetheinvestigation inaddititiontothegroundsofinsufficientevidence butalsowitha needtobelimitedresourcestootherinvestigations inaletterfromtheheadoftoyota sreplylettertonhtsa toyotadivision saidtheyhadinvestigatedcomplaintsinvolving100vehicles 59vehicles but didnotfindanyevidencethatthevehicleorpartscompromised infact vehiclerunningwell inlinewithdesign toyotaaccidentsincreasing theownerofcomplaintsincreased nhtsahavetostartthesecondsurvey 2007issue toyotawhyisnotresolved policypactor obamaplot obama ssupportfortheregimefellsuffer sovaluedindomesticaffairs thepriorityofprotectionismofdomesticindustriescontinuetostrengthen againstcompaniessuchastoyotahasbecomeamatterofcourse economicfactors unemployment financialcrisis economicslowdownincountries multinationalcompaniesbearthebrunt theunitedstatesinthecontextoftheeconomicdownturnisconducivetou s interestsagainsttoyota sothat toyotatobecomevictims obamaandtheinterestsoftheautomotiveindustryendorsementofmenbersofcongressmayattemptto politicaladvantage toyotarecall tosupportthedetroitautoindustry worldfirst strategyfactor 180corecomponentcostsarereducedby30 by2005cost 10billion 1 2 crcost competitiveata21stcentury 70yearsoftoyota s billboardmode andtoreducecostsforthepurposeof innovation leanproduction and continuousimprovementofemployees andotherjapanesemanufacturingmagichasbeentotheextreme nevereverdiminishingmarginalbenefitcannotaffordtosupportarapidexpansionofthebanner notwashyourdirtylineninpublic enterpriseculture bushidos