国际商务英语课本单词整理.docx

Unit 14 课本单词Advertising agency:Brand image Publicity 练习册P75 第8题 publicity噱头Sacrilege Volkswagen Scrap off Billboard Furious Complaint Catholic church Liken Revelation (启示、揭示、显示)Recommend Double less Ironic Up-to-date Presumably Outrageous Benetton 贝纳通(意大利一个时尚品牌)Revive Sue Reparation Carmaker Confess Retract Penance Substantial Catholic Vast Uncover =expose Ad land Thinker Semiotic Argue Take sth. as face value Challenge Give sth. Back DominatedInception InceptiveReceptive Incept Reception Receptionist Social issue: human interest subjectsNews agenda 时事新闻、时政新闻Horrible 可怕的、令人毛骨损然Prostitute 从中盈利Take offence 感到冒犯PR: Public relationGeneral 塑造Pitch for 参与Garner 收集、获取Publicity 知名度Deliberate 蓄意的、故意的Coverage 范围、规模Lie in 在于Taboo 禁忌Proposition 主题Annoy = offend 冒犯Internationalism 国际化Counterparts 同僚Tel Aviv 特拉维夫，（以色列首都）Shatter 打破禁忌Collision 与发生碰撞、冲突Acumen 敏锐、精明Acuity 敏捷、灵敏星标单词Outrageous: very shockingTo sue: to claim money because you have been harmedPenance: suffering to show you are sorryTo take sth. At face value: to accept sth. Without thinkingTo garner: to collect A counterparts : a similar person in a different placeAcumen: the ability to make good judgementsTo be in touch with: to understandUnit 13课本单词1、military words & business wordsCasualties 伤亡=lossesSurprise attack=marketing planTerritory 领土= countrySurrender投向=give upAre outgunned被火力压制 =competeKey strongholds据点 =main marketCampaign 战役、活动 =sales strategyRage on 风靡一时 =continueHassle-free 无忧的=problem-freeUnder way 正在进行中Moving in 深入Exceed 超过Desperate 绝望的，竭尽全力Differentiate 差异化Come up with 提出，计划Fragmented market 碎片化的市场Niche market 细分市场Profitable 有利可图的Cutting edge 前沿、刀刃Service station 加油站Initiative 主动性Brand initiative 品牌创新Upgrade 升级Segment 部门、市场细分Degrade 没落Moral degrade 道德沦丧Pick up 接着讲述Outlet 销路、批发商店Anthropological 人类学的Psychological profileSegmentPremium Speeder 速度为王Simplicity 简单性Upmarket 高端的、高级的Pump： 泵Access 通道Caring 体贴的Sensitive 敏感的Common thread 130页Eliminate 消除Combine forces 整合力量Sophisticated =complex 复杂的n.老于世故的Measurement 评价评估体系Perception 感知Ahead 领跑星标单词Go out of ones way=Try ones best 竭尽所能Hassle：problemGasoline：petrolTo differentiate: to show how products are different from each otherAn upgrade: making sth. Work better, and do more To make a statement about sb.：to show what kind of person sb. IsTo go out of ones way: to make an effortFueling(up)(US):filling upUnit 12 课本单词Alliance and acquisition联合与收购Collaborate 合作Joint venture 合资企业Accumulate 积累ego 自我、自大egos collide (目标、意见)等冲突 Anthropology 人类学Curriculum 课程表Great apes 大猩猩Uncanny 令人费解Spectacular 惊人的Pharmaceutical制药Giant 巨头Psycho-pathological 心理病态Rival 竞争对手Novartis 诺华制药Complementary 互补的Complement 全体、全部Compliment 表扬Beast 野兽Jungle 丛林Outmaneuver 攻于心计Alpha male 大男子主义Bust-up 争吵Go off 爆表Egotistical 极端的任性，极端的自我为中心Egoism利己主义Altruism 利他主义Take sb down 拉下马Verge on 濒于、接近于Paranoid 偏执狂、性格极端、完美主义Precisely 一直Transform 变革Spectacular 惊人的、令人感叹的Spectacles 眼镜Spectacle 奇迹、奇观Tie the knot 永结同心Stake 筹码Takeover 收购Premium溢价、额外的费用Simmering 酝酿冲突simmer 炖resentment 怨恨add spice to 火上浇油revolt 反叛dictator 独裁者divorce离婚repute 因而出名resignation辞职in the driving seat 退出、让权step down 下台hold up 举某人某物作为例子relinquish 放弃权力、撤出、退出compromise 妥协break down 谈判破裂、关系破裂all-out war 全面战争imperative 命令independent director独立董事星标单词An ego: a persons opinion about him/herselfAlpha: the highest mark in an examAnthropology: the study of peopleUncanny: strange and difficult to expainStreets ahead of: much better thanTo outman oeuvre: to gain an advantage by having a better planVerging on: almost, nearlySimmering: just hidden below the surfaceTo relinquish: to let sb. else takeCompromise: agreeing, while accepting some things you dont likeUnit 11 课本单词Plc: public limited companiesSole trader=sole proprietor 个体经营Partnership 合伙企业Private limited companies 私营股份有限责任公司Minimum share capital 最低注册资本Prolific 多产的、高产的、有创造力的Household 家喻户晓Venture 冒险Big wave 大趋势Borrowed start白手起家Light dawned 曙光Back-office 行政管理NYS: 纽约证券交易所Micro process 微处理器Chip 芯片Phenomenal 显著的Flop 彻头彻尾的Sporty 远足、远行的Compatible 兼容的Concede 勉强承认Stagnate 停滞Buying spree 购买狂潮Soar 激增Fleeting victory 明日黄花Division 部门Embark on 从头开始Restructure 重组Slump （考试）大幅下降Boardroom 会议室Paralyze 瘫痪Managing director 总经理Step in 介入Brain child 智力产品Brain power 脑力Object 主体Subject 客体Compile 编辑Component 构成的，组成的Slot 插入Slot machine 投币机Commodity 商品Swansong 绝唱Directorship 董事星标单词：Prolific: producing a lot 多产的，肥沃的A household name: a very famous person 著名的人Back-office: administrative 管理的，行政的An inventory: the stock a company has at a particular time 清单、报表A buying spree: a short, intensive period of buyingTo embark on: to start 从事、开始To commodity: a product that can be sold 日用品、商品、日用品A swansong: a persons last piece of work绝唱Unit 10 课本单词Philosophy 哲学Illustration 说明、例证星标单词：Validity：correctness 正确、正当Statement of earnings: profit and loss account利润表Lifeblood：the essential item 生命线、生命必需的血液Statement of financial position: balance sheet资产负债表A snapshot: information that quickly shows a situation at a point in time 快照Adequacy：恰当、足够To lay out: to present呈现A mission: the aim of an organization任务、使命Unit 9 课本单词Export 传播、出口、输出Import 进口、对意义重大，重要性Tariff 关税、价格表、征收关税Duty 增值税Quota 指标、配额Protectionist 贸易保护主义Treaty 条约Densely 浓密的Crude oil 原油Cereal 谷物Iron and steal 钢铁Citrus fruit 柑橘Turn over 营业额Sole agent独家代理Multi-distribution 多批发商Sales office 销售处Local subsidiary 子公司Joint venture 合资企业Head 负责人、带头人Digital projector 数字投影仪Assemble 组装、召集、集合On the spot 在现场、立即、马上Shift 转移Strategic focus 战略重心Emergence 出现、兴起Emergency 突发事件、紧急情况Move out 退出Niche market 缝隙市场Niche 十分合适的工作Specialist display system 专业现实系统Video monitor 可视监控设备Exploit 压榨、剥削、挖掘Bureaucracy 官僚主义Tax barriers 关税壁垒Infamous=notorious 臭名昭著Paperwork 文书工作Hurdles 障碍、跨栏Cultural hurdles 文化障碍Deceptive 欺骗性Operate 运营Sensitive 敏感Strata 阶层Class 阶级Subcontinent 次大陆Outweigh 压倒、胜过Subsidiary 子属的Lender 债权人Informative 有益的Audit 审计Auditor 审计师Audition 听觉Auditory 听觉的Auditorium 礼堂星标单词On the spot: in the place mentioned在现场、马上Emergence：appearing for the first time 出现、兴起Potential：possible opportunities潜在的A component: a part used to make sth.零部件、组成成分Strata: level 阶层To outweigh: to be more important than压倒Unit 8 课本单词Grant 资助Feature 特写（新闻）Insulated 绝热的、隔绝的Sport v. 夸饰某物、炫耀地穿戴Insulate 隔绝、使免受影响Avenue 康庄大道、途径Institutional investor 机构投资者Equity 公平Equities 股票Common share 普通股Broker 经纪人、证券公司Stake 筹码Have a stake in 有利害关系Dividend 分红、红利Pay dividends 得到好处、产生效果Trade 交易Log on 登陆target 瞄准continent 大陆hook钩、涉足hooked 上瘾的Hook up to sth.连接到电子设备、接通Hook up with sb.与某人来往Boom 繁荣Doom 注定要失败In ones infancy 起步阶段 Set ones sight on以为目标Pose a challenge Accelerate 加速Under way 在进展中Lucrative profit 暴利Lucre 钱财Discount broker 佣金可以打折扣的交易商Novel 新奇的、新颖的Regulator 监管Lay behind 落后Foster促进、助长Foster parent 养父养母星标单词Hooked：addictedTo gather pace: to move faster and fasterTo accelerate: to make sth. Happen more quicklyNovel: new, unusual and interesting To lag behind: to move more slowly thanTo foster: to help sth. DevelopNASDAQ: a US electronic stock exchangeTo squeeze: to make it difficult for sb. To do businessUnit 7 课本单词Oil spill 原油泄漏Ozone layer 臭氧层Leak漏Consumer society消费型社会Synonym 同义词Antony 反义词Consummate 技艺高超的Fiber 纤维Flake 小薄片Fleece羊毛Gear 齿轮Biodegradable 生物可降解Refill 再注满The ethic of radical environmentalism激进的环保主义Dedicate to 致力于，献身于=be committed to 忠诚于Social change 社会变革Discipline 自我约束的Sound business practices 有良好商誉行为Moralize 道德说教Proven 被证明的Commitment 献身Self-proclaim 自称Dial up 电话订货Skeptics 怀疑论者Anorak 厚夹克Hiking boots 户外鞋Catalog 目录Exemplary 示范性的Knowledgeable 理解Restoration 恢复、重建Demonstrate 证明、展示Buy into a commitment 承诺Green-marketing 绿色营销Attribute 属性、特性Take pains to do 不遗余力=spare no effortBig picture 蓝图Exclusive 专门的Painstaking 辛苦的Essay 论文Preferable 更好Rational 合理的Conventional传统的Sustainability 持续性Rationale 理念、动机Garment 衣服Premium 溢价、额外费用Justify 正当化、合理化Address 申明Tax 使承担负担Taxing the brains 绞尽脑汁Literature 宣传材料Packed 充满Sales 促销Engage 吸引Sustainability 可持续的Pamphlet 宣传手册Corporate 共同的Backflash 强烈反对Conduct 管理Edible 可食用的Grants 授权Pledges 保证承诺Dubbed 被评为BiodiversityOld-growth forest 原始森林Extraction 取出（拔牙）Social activism 社会参与Sporting 夸示某物Avenue 途径星标单词Loyal: always supportingOrganic：made without artificial chemicalsTo engage sb. To attract sb. And keep their interestA blackflash: a strong reaction against sth.To dub: to give an unofficial nameThrough: untilGrass roots: at the level of ordinary peopleBiodiversity: many different plants and animals existing in one areaResource extraction: taking natural products from the earth Unit 6 课本单词Clearing banks 清算银行Merchant banks 投资银行Merger：兼并Acquisition 收购Chequebook 支票簿Bank statement 银行对账单Crucial 重要关键的Critical condition性命攸关的Shuttle 来回穿梭Unlock解锁、吐露心扉Boot up 登陆=log onCriteria标准Search criteria 检索关键词Selection criteria 选拔标准Sterling 英镑Foreign currency 外汇Transfer 转账Standing orders 长期订货单Credit 赊购、存款Exclusive 专门的、高级的Devote 致力于、奉献Built-in 内置的、嵌入的Off-line脱机的、离线的Dovetail 吻合、契合Designate 限定、指定的Carry out 完成、实现Sage: 圣人Pegasus： 飞马座Beneficiaries 受益人Cut-off 截止日星标单词To present a cheque: to pass from the receivers bank to the payers bank, for payment BACS: Banks Automated Clearing Services. This company works with the banks to initiate computerized payments.CHAPS: Clearing House Automated Payment System. This is a system for dealing with high-value payments.Surplus：extra 剩余、过剩Off-line：not connected to the internet To dovetail: to fit together perfectlyUnit 5 课本单词Approach: 处理Hierarchy：等级Subordinate：下属Authority：权威Rights and obligations 权利与义务Give order发号施令Delegate 授予Initiative 积极性One fall in a pit.吃一堑，长一智。Cope with 应对Minefield 雷区Competitive sport 竞技体育Pitfall 陷阱Wary 小心翼翼的Covert 秘密的Aspiring secret agents 特工Encounters 遭遇To date 迄今Etiquette 礼节Grip 紧握Soles of your feet 鞋底Post 公开、发布Condensed 压缩的Packed 拥挤的Compliment 补足物Going a bomb 成功Convention 管理、约定俗成Authority 政府部门 Fascinated 包容、接纳Seminar 研讨会Encounters 遭遇Protocol 礼貌Cancellation 取消星标单词To empower: to give sb. More controlTo go a bomb: to be successfulEtiquette: polite behaviorTo bomb: to go badly(美国)Exuberant：happy，cheerful，full of energyUnit 4 课本单词Franchise 加盟商Front end fee 加盟费用Royalty 专利费Annual turn over 年营业额Operation manual 操作手册Master franchise 区域加盟商Take up 开始从事Computerized account 计算机管理账户Conform 遵守Refurbishment 重新装修Regular 常客Invoice 发票Mystery 谜Commended表扬Tackle 处理League 联盟Ongoing 持续的Queries询问Payroll 工资单Casual worker 临时工Open distant doors打开遥远的门Muck in 搭把手Focus your energies where they are most effective 扬长避短Priority order 优先Heed off 离开End-of-month 结算Non-fiction-maybe 非小说Autobiography 激光Snoring 打鼾Craving 渴望Pregnant 怀孕的Premonition 前奏Reservation 维护Allegation 指称Falsified 伪造Fixtures and fittings 固定设备Call charges 通讯费用Gross margin 毛利Marketing research 市场调研Overhead 管理费用，日常开支Shop fitting 商店固定设施Contractor 承包商Allowance 津贴Security system 安保系统Package 组合Territory evaluation 土地评估Property search and survey 选址Operatios manual 操作手册Market launch fee 市场开发费Direct marketing 直销星标单词To boast: to have as a featureA rush: a busy periodA bomb site: a place where a bomb has exploded To snore: to breathe noisily when sleepingUnit 3 课本单词Outlet 零售店Retail chain 连锁店Wholesale 批发Co-operatives 合作社Cash and carry 现付自运Out of town location 远离城中心Hypermarket 大卖场Habitat 栖息地Penetrate 刺穿Warrant 担保、保证Clocks up 达到特定的速度、时间Operating margin 利润率Soared 猛增Managing director 执行董事Likeable 可爱的Bloke 伙伴Converted 转换的Rap out 语气坚定Property 不动产Catching on 流行Do it up 维修Overhead 管理费Surplus 尾货Niche 适合你的位置Cosmetically 丑陋的Reduced price 打折的Quirky 不寻常的Distribution 分销Late space 报纸上不起眼的地方、非主流的、Brochure 宣传手册Warehouse 库房Tout 兜售Leading name 知名品牌Stack堆Banner 横幅Proclaim 声称Pushy 强硬的，生硬的Plug 接通电源Mine pie 肉馅饼Ice lolly冰棍Perfume 香水Fragrance 香氛Exclusive perfume stores 专卖店Approach 接洽Man oeuvre 部属星标单词Sales pitch: what salespeople say to persuade you to buy sth.To do sth. up: to repair sth.Quirky: unusual, untypicalAlternative: not traditionalPushy: rude in tryin