茶博会手册中英文.doc

2010中国（杭州）西湖国际茶文化博览会手册Brochure for West Lake International Tea Culture Expo 2010, Hangzhou China 尺寸：210*95 mm【封面】2010中国（杭州）西湖国际茶文化博览会手册茶为国饮 杭为茶都东方休闲之都 生活品质之城Brochure for West Lake International Tea Culture Expo 2010 Hangzhou China National Drink and Tea Capital Oriental Capital of Leisure City of Quality Life 【目录】中国茶都杭州 Chinas Tea CapitaHangzhou1东方休闲之都 生活品质之城 Oriental Capital of Leisure and City of Quality Life 悟经典之茶Wu, classic tea2茶为国饮 杭为茶都 National Drink and Tea Capital会百味之茶 Will the tea, potpourri32010中国（杭州）西湖国际茶文化博览会项目安排Overall Plan for West Lake International Tea Culture Expo 2010 醉沁脾之茶 The tea smells, drunk12中国茶叶博物馆 China Tea Museum 梅家坞茶文化村Meijiawu Tea Culture Village龙井村Dragon Well Village龙坞茶村 Longwu Tea Village 径山与径山禅寺 Jiangshan Mountain and Zen Temple双溪漂流景区 Shuangxi River Scenic Area茗清幽之茶 Mingyuan tea, the beautiful16杭州部分茶楼（馆）Hangzhou Teahouses (Part)闲缤纷之茶 Idle, the profusion of tea17宴幸福之茶 Banquet, the happiness of tea18杭州花中城大酒店 Hangzhou flower midtown hotel杭州香溢大酒店Hangzhou fragrance overflows hotel杭州和茶馆桂花厅会所Hangzhou and teahouses osmanthus hall疗保健之茶Healing, the health care tea19广兴堂国医馆Guangxingtang Chinese Medicine Hall胡庆余堂Hu Qing Yu Tang Traditional Chinese Medicine Drugstore方回春堂Fang Hui Chun Tang Drugstore 享魅力之茶Enjoy the charm, tea12杭州茶文化旅游地图Hangzhou Tea Culture Tour Map20【P1】【大标】【中国茶都杭州】东方休闲之都 生活品质之城杭州，中国最佳旅游城市，素有“人间天堂”的美誉。悠闲的城市氛围、花园般的城市环境，使杭州有“东方休闲之都”之称。和谐发展的社会环境，现代城市的生活品位和生活质量，使生活在杭州的市民共享生活品质之城带来的幸福感。杭州，中国七大古都之一，有2200多年悠久历史，有着深厚的文化积淀。杭州的灵动山水和璀璨历史孕育了鲜明、独特的龙井文化，杭州西湖龙井茶以其“色绿、香郁、形美、味甘”而列为中国十大名茶之首。如果说西湖是杭州的根，那么龙井茶可以说是杭州的魂，是西湖文化“天人合一”的典型代表。2006年，“西湖龙井茶园”被列入国家文物局的世界遗产预备清单，作为2010年申报世界文化遗产名录的备选项目，极大地推动中国茶都杭州国际化旅游城市的快速发展。2009年8月27日，上海世博会传来喜讯，西湖龙井、都匀毛尖等历史名茶将代表世界名茶，入驻世博会联合国馆。【大标】【Chinas Tea CapitaHangzhou】【大标】【Oriental Capital of Leisure City of Quality Life 】Hangzhou Chinas best tourist city has been called the “Paradise on the Earth” since ancient times. The leisurable life and the garden-style environment have brought another name the “Oriental Capital of Leisure” to the city. The people living here enjoy the quality life in the harmonious society, emphasizing teahouses, cuisine foods and health care, etc. totally ten special industrial sectors with potential. A 2200-year old city, Hangzhou was among the Seven Ancient Capitals of China and is deeply-based in culture. The bright mountains and rivers and the shining history have bred the distinct and unique dragon well culture. Hangzhou West Lake Dragon Well Tea tops the ten renowned teas in China for its “green color, fragrant aroma, nice shape and sweet taste”. If the West Lake is the root of the city, then the Dragon Well Tea is the soul and a representative of the West Lake Culture which advocates for an “integration of man into nature”. In 2007, the Municipal Government promoted the “West Lake Dragon Well Tea Garden”, Liangzhu Cultural Site and the Grand Beijing-Hangzhou Canal to be included the World Cultural Heritages. These moves have greatly accelerated the citys progress to an internationalized tourist destination. 【P2】【大标】【悟经典之茶】茶为国饮 杭为茶都茶,发源于中国,中华茶文化悠久而灿烂。几千年来,茶与人类生活有着千丝万缕、密不可分的联系。广东、香港爱饮红茶，福建、台湾爱饮乌龙茶，云南爱饮普洱茶，北方人爱饮“香片”（即花茶），而大多数江浙沪人则爱饮绿茶，其中杭州人尤为喜爱。茶和茶文化是杭州活着的历史文脉，也是杭州人品质生活的奢侈和骄傲。杭州关于产茶的文字记载最早见于唐代陆羽茶经：“钱塘（茶）生天竺、灵隐二寺”。南宋时杭州已茶事兴盛，茶肆大起。至清朝，康熙、乾隆二帝，独钟龙井，赐御诗、封御茶，使西湖龙井一跃成为全国名茶之魁。在国际世博会上，杭州的“龙井贡茶”几度获奖，成为世界的名茶。对于杭州这座历史文化名城和国家重点风景名胜区杭州西湖来说,“中国茶都”的桂冠无疑提升了茶与历史古城、茶与风景名胜、茶与现代休闲生活的丰富内涵。“我们的理念是，一个地球，一个联合国，一杯中国茶，让中国名茶通过联合国馆，走向世界。”上海世博会联合国馆茶品管理委员会主任 黄汉庆【大标】【Wu, classic tea】National Drink and Tea Capital Wulin Mountains and the West Lake, and the Tiger Spring and the Dragon Well Tea are known throughout China. They are a “green” business card of Hangzhou. Teas and tea cultures are a live historical vein, as well as a luxury and a pride for Hangzhou people when they enjoy the quality life. The recorded history about teas can be traced back to the Tang Dynasty, when Lu Yue wrote the Book of Teas. A great many teahouses were built and the tea industry began to prosper in the Southern Song Dynasty. When it came to the Qing Dynasty, the Dragon Well Tea became the favorite of two emperors, Kangxi and Qianlong. They wrote poems about the tea and granted royal titles to the tea trees. As a result, the West Lake Dragon Well Tea rose up suddenly to become No. 1 among Chinese teas. Also, the Dragon Well Tribute Tea of Hangzhou won prizes from the world expos and became internationally famous. In addition to the beautiful waters and mountains, you will also be intoxicated by the leisurable life. The people who are drinking a cup of tea at a teahouse look like tea leaves drifting over the picturesque scenery, giving out a feeling of leisureliness and freedom. “The tea is a national drink and Hangzhou is the tea capital”. The quality of leisurable life comes out naturally from these tea leaves. 【P3】【大标】【会百味之茶】【大标】【2010中国（杭州）西湖国际茶文化博览会项目安排】【大标】【Will the tea, potpourri】【大标】【Overall Plan for West Lake International Tea Culture Expo 2010】一、 宗旨 深化发展茶产业、弘扬茶文化，促进茶文化旅游，打响“中国茶都”品牌,打造“东方休闲之都”,构建“生活品质之城”。二、 目的以西湖龙井茶园申报世界文化遗产为目标，充分展示西湖龙井茶文化的辐射力和影响力的同时，以杭州茶旅游为大背景,以鲜明的茶文化主题项目为重点,串珠成链,为“杭州西湖龙井茶园”早日申遗成功增加内涵, 营造氛围。三、主题茶为国饮，杭为茶都东方休闲之都,生活品质之城四、举办时间、地点时间：2010年4月2日4月24日地点：杭州A purposeDeepening development of tea industry, promote tea culture, promote the tourism, enhance China brand, create the Oriental capital of leisure, quality of life.Second, the purposeWest lake longjing tea, declared world heritage for target, demonstrated fully the west lake longjing tea culture of radiation and influence of hangzhou tea tourism with the background of the theme, tea, beads for key projects for chain, hangzhou, longjing tea early success increased nomination, build atmosphere.Third, the themeTea drink, hangzhou for countries to teaThe Oriental capital of leisure, a city of high quality of lifeFour, time and locationTime: on April 2, 2008 - April 24Location: hangzhou【P4】五、主办、承办单位（一）主办单位杭州市人民政府、中国国际茶文化研究会、中国茶叶学会、浙江省农业厅（二）承办单位杭州市旅委、西湖区人民政府、上城区人民政府、余杭区人民政府、西湖风景名胜区管委会、西博办、市贸易局、市农业局六、项目安排(一)主题项目1、2010中国杭州西湖龙井开茶节(主会场)时间：4月2日(周三) 上午9：30时开始地点：龙井村龙井八景景区(备选地点：中国茶叶博物馆)主办：西湖风景区管委会、杭州市旅游委员会承办单位：西湖街道办事处协办单位：中国茶叶博物馆、娃哈哈集团公司（待沟通商榷）、杭州市茶楼业协会、西湖龙井茶商会、龙井村等。内容: 开幕式,国家非物质文化遗产牌匾揭牌,宣布首批西湖龙井茶采摘和加工技艺的传承人,各产茶村配合申遗、实施西湖龙井品牌保护三年行动计划倡议; 龙井茶文化展示活动, 腰鼓、歌舞、茶舞、茶道和学生茶艺等民俗表演，营造开茶节喜庆吉祥的热烈气氛; 西湖龙井极品茶拍卖活动; 西湖龙井炒茶王风采展示活动等。【P4】Five, the host and contractors(1) organizerHangzhou city peoples government, China international tea research institute, zhejiang province, China tea assessed(2) contractorsHangzhou commission, the peoples government, the peoples government, the upper city yuhang district peoples government, the west lake scenic area, the administrative office, bo, agriculture, tradeSix, the project schedule(1) theme projects1, 2010 China hangzhou west lake longjing tea section (main) openTime: April 2nd (Wednesday) at 9:30Location: longjing village longjing eight scenic area (optional location: Chinese tea museum),Host: hangzhou west lake scenic area, the tourism commission committeeContractors: west street officesCo-organizers: Chinese tea museum, wahaha group company (stay), hangzhou teahouses communication industry association, the west lake longjing tea chamber of commerce, longjing village, etc.Content: the opening ceremony, the national intangible cultural heritage, announced the first inaugural plaque west lake longjing tea picking and processing techniques, the inheritance with tea in the village, west lake dragon haowen brand protection plan of action; three initiative, Longjing tea culture activities, waist, dance, dance, tea and tea art, folk performing such students build open tea festival celebrations auspicious atmosphere, West lake longjing tea auction activity extremely, West lake longjing fry photos.welcome colorful activities, etc.【P5】2、2010中国杭州西湖龙井开茶节(分会场)时间：4月2-22日地点：西湖区转塘街道主办：西湖区人民政府承办：转塘街道、双浦镇、留下街道、西湖区商贸旅游局、西湖区农业局内容:2008西湖龙井炒茶王大赛(3月);西湖龙井茶采摘能手大赛(4月中旬);杭州西湖龙井茶商恳谈会等。3、2010中国杭州清河坊民间茶会时间：4月10日16日地点:吴山广场主办单位：杭州市旅游委员会 杭州市上城区人民政府承办单位：杭州市上城区商贸旅游局 杭州市清河坊历史街区管委会内容: 斗茶,不分流派，展现茶技;百余口炒茶锅现场炒茶;老百姓品茶;展茶,茶楼、茶社、茶馆特装秀等。【P5】2, 2010 China hangzhou west lake longjing tea section (wuhan) openTime: on April 2-22Location: turn the pond streetHost: the peoples governmentUndertaking: turn pond, double the streets, streets, the business administration,The agricultureContent: the 2008 west lake dragon fry (march) where competition, West lake longjing tea plucking expert(mid April), Hangzhou west lake longjing tea business 恳谈会 etc.3, 2010 China hangzhou qinghefang folk teaTime: on April 10-16Location: wushan squareOrganizer: hangzhou city tourism board, hangzhou uptown peoples governmentContractors: hangzhou hangzhou qinghefang tourism trade uptown relating to the historical blockContent: dou tea, irrespective of the genre, ChaJi show, More than 100 site fry pan fry tea tea, Whenever people, Exhibition tea, teahouse, ChaShe, teahouse installs the show, etc.【P6】4、西湖龙井茶保护和发展高级论坛时间：4月18日地点：中国茶叶博物馆主办：西湖风景区管委会、杭州市旅游委员会内容:方案另附。5、2010杭州西湖国际茶宴招待会时间：4月18日(4月第三个周五)地点:待定主办：杭州市旅游委员会、杭州市贸易局承办：杭州市餐饮同业工会、杭州日本市场旅行社联合体内容:招徕国际游客,品尝杭州精品茶宴,推广杭州茶文化。【P6】4, west lake longjing tea to protect and develop advanced BBSTime: on April 18thLocation: Chinese tea in the museumHost: hangzhou west lake scenic area, the tourism commission committeeContent: the scheme with another.5, By 2010, hangzhou international tea banquet receptionTime: on April 18th April (Friday) thirdLocation: backlogHost: hangzhou, hangzhou Tourist Board of tradeUndertaking: hangzhou catering trade association, hangzhou Japan market travel associationContent: to attract high-quality international visitors, taste, hangzhou, hangzhou tea tea feast.【P7】6、杭州市“十佳茶楼”评选时间:4月主办：市贸易局承办：杭州市茶楼协会内容: 评选、宣传推介杭州市“十佳茶楼”。7、2010中国杭州国际名茶博览会时间：2007年4月21-27日地点:黄龙体育中心东广场承办：杭州市会展业协调办公室主展公司：杭州西博展览公司内容:集中展示国内外名茶，搭建交流平台,促进茶叶流通和茶贸易交流。【P7】6, hangzhou teahouses top tenTime: 4 monthsHost: city of tradeUndertaking: hangzhou teahouses associationContent: the selection and promote hangzhou teahouses. ten best.7, 2010 China hangzhou international exposition of teaTime: April 2007 21-27Location: the sports centre east plazaUndertaking: hangzhou exhibition coordination officeThe exhibition company: hangzhou west bo exhibition companyContent: display tea, build a platform for communication and promoting circulation of tea and tea trade exchanges.【P8】 8、2010春茶诗会时间:4月20日地点:待定主办:中国国际茶文化研究会、杭州市青少年活动中心、四季青街道协办:世界汉诗协会、浙江城市广播电视周报、浙江交通旅游导报内容: 紧扣“迈入钱江时代共品茶诗生活”这一主题，以茶诗专家、小茶人、国际茶诗爱好者走入钱江新城的精品社区互动，并登船饱览钱江两岸风光为主线，借此向国内国外更多阶层的人们宣传茶博会，揭起一场民间茶诗热潮。8, 2010 upon poets gatheringTime: on April 20thLocation: backlogHost: China international culture research, hangzhou sijiqing street activity center, teenagersUndertaking: zhejiang city of zhejiang broadcasting and TV weekly, traffic tourism seriallyContent: defines entering qianjiang era of poetry, and the theme living with experts, small tea tea poem, international tea lovers of qianjiang new poems into the community, and interactive products at the cross-strait scenery, qianjiang at home and abroad more people propaganda tea abundantmeeting, lift up a folk tea poem boom. 9、2010第十一届西湖国际茶会时间：4月20日至24日地点: 中国茶叶博物馆主办：杭州市旅委、杭州西湖风景名胜区管委会 承办：中国茶叶博物馆、台北中华花艺文教基金会、河北省磁县磁州窑博物馆协办：中国国际茶文化研究会、浙江省茶叶学会、河北省文物局、台湾省茶商业同业工会、杭州市插花艺术专业委员会、杭州西湖风景名胜区培训中心内容: 开幕式、“茶浓中华情，花印赤子心”海峡两岸茶艺花艺作品展、“黑与白的艺术”磁州窑茶具展、茶文化系列讲座、无我茶会、斗茶、品茶、茶谜有奖竞猜活动9, 2010 west lake international teaTime: April 20-24Location: Chinese tea in the museumHost: hangzhou commission, hangzhou west lake scenic area committeeUndertaking: Chinese tea museum in Taipei, the flower cultural foundation, hebei, magnetic kiln museum stateChina international seminar co-organized: tea leaves in hebei province, zhejiang province, chingay, Taiwan commercial trade unions, hangzhou tea professional committee of the flower art, hangzhou west lake scenic area training centerContent: the opening ceremony, tea concentrated, flower of kore-eda printed across the Taiwan strait and flower art exhibition of black and white tea art exhibition in magnetic kiln, tea series lectures, without my tea, tea, tea and tea fight mystery prize contest activity【P9】10、2010中国茶馆年会时间：4月2日地点:杭州主办：中国国际茶文化研究会茶馆专业委员会内容:全国茶馆经理聚杭州,探讨星级茶馆评定。11、2010中国茶圣节时间：4月24日(周五)地点: 余杭主办：余杭区政府、杭州市旅游委员会承办：余杭区旅游局、径山镇政府内容: 茶圣节开幕式;中日茶文化交流;“迎奥运径山行”活动;“径山茶”开茶20周年纪念活动;【P9】10,By 2010, Chinas annual October teahouseTime: April 2Location: hangzhouHost: China international tea research teahouse professional committeeContent: the teahouse manager, star cluster in hangzhou teahouses evaluation.11, 2010 China chaking sectionTime: April 24 (Friday)Location: yuhangHost: yuhang district, hangzhou Tourist BoardUndertaking: yuhang district administration, a governmentContent: the opening day, Sino-japanese tea exchanges, The Olympics, live jingshan. Jingshan tea open tea 20 anniversary,【P10】(二)旅游活动1、2010茶餐饮国际品尝周时间:4月地点: 山外山菜馆、香溢大酒店、花中城、开元萧山宾馆、虎跑会所、龙井茶室、和茶馆桂花厅会所、湖畔居茶楼内容:以 2007年茶宴(茶菜、茶点)设计大赛成果,推出一批茶餐饮特色店，进行包装宣传，吸引中外游客到茶餐饮特色店消费【P10】(二) tourism activities1, 2010 tea restaurants international tasteTime: 4 monthsLocation: shanwaishan cuisine, fragrance overflows hotel, flower design, kaiyuan xiaoshan hotel, tiger, longjing tea room, and teahouses osmanthus tea room, lakeContent: in 2007, tea tea, tea feast (,) design contest results of tea restaurants characteristic shops, packaging, attract tourists to the promotion of tea shop catering characteristics【P11】2、茶艺交流活动:时间:4月地点: 树人大学、中国茶叶博物馆内容: 日本、韩国等国际茶艺爱好者与杭州各茶楼茶艺师交流茶艺技能。3、体验中国茶系列活动:时间:4月地点:中国茶叶博物馆内容: 分体验西湖龙井茶、体验乌龙茶和体验中国斗茶等系列,程序为介绍、采摘、品鉴、观看炒制、茶艺与体验等,时间约为3小时。(需提前预约)4、茶艺师系列培训时间:4月地点:中国茶叶博物馆内容:经课时培训,可取得国家初级、中级和高级茶艺师国家职业资格证书。【P11】2, art exchange activities:Time: 4 monthsLocation: cultivating university, Chinese tea art museumContent: Japan, South Korea and other international tea lovers and hangzhou tea tea art communication skills.3 and experience the Chinese tea series activity:Time: 4 monthsLocation: Chinese tea in the museumContent: west lake longjing tea, oolong tea experience and experience in China, etc. Series tea fight for picking, introduction, craft, tea, viewing noved with experience, time is about 3 hours. (to make reservations in advance),4, tea series trainingTime: 4 monthsLocation: Chinese tea in the museumContent: the training class, can obtain the national elementary, intermediate and advanced tea national vocational qualification certificate.【P12】【大标】【醉沁脾之茶】唐代杜牧的题茶山中写道：“溪尽停蛮棹，旗张卓翠苔。柳村穿窈窕，松涧度喧豗。”“舞袖岚侵涧，歌声谷答回。磬音藏叶鸟，雪艳照潭梅。”诗中写的是当年茶山采茶的热闹场景。今天，带你走进茶文化的发展历程，一同沉醉在茶的清新空气里。【The drunk, the tea smells.】The problem DuMu tang dynasty wrote: the enterprise as the Zhao pretty ZhangZhuoCui flag, stop and wear orange moss. Village, Hui cry. jian degrees Dance song jian, prentice-hall sleeve emplacement of a melody. XueYan bird, sound hiding plain as tam mei. Writing poems in the bustling about enterprise is the scene. Today, take you into the development of tea, indulge in the fresh air in the tea.【小标】中国茶叶博物馆 中国茶叶博物馆是中国唯一以茶为主题的中国国家专业博物馆。整个展览分茶史、茶萃、茶事、茶具、茶俗、茶缘等六个部分，多方位、多层次、立体地展示茶文化的无穷魅力。地点：龙井路双峰村公交：游3线、27路费用：免门票China Tea Museum China Tea Museum is the only national museum in China that takes teas as its theme. It is divided into six sections, including the history, essentials, events, utensils, customs and lucks about teas. It is a 3D exhibition on the tea culture from multiple angles and on various levels. Location: Twin Peaks Village, Longjing Road Transportation: Y3, 27 Fees & Charges: free entrance 【小标】梅家坞茶文化村梅家坞属于西湖龙井原产地一级保护区。该村四周青山环绕、白墙黛瓦、小桥流水、绿茶飘香，是杭州最富茶乡特色的农家村落群和茶文化休闲旅游区，是品龙井茶、吃农家饭的好去处。地点：西湖风景名胜区西部，梅岭隧道南交通：Y4、K658费用：免门票【Meijiawu Tea Culture Village 】Meijiawu is a Level 1 national protected production place for the West Lake Dragon Well Tea. It is surrounded by mountains, white walls, dark tiles, small bridges, flowing water and the green tea fragrance. It is the most typical of a tea village and the best place to travel to for leisure. You can taste the Dragon Well tea and village cuisine here. Location: West to the West Lake Scenic Area, south to Meiling Tunnel Transportation: Y4, K685 Fees & Charges: free entrance 【P13】【小标】龙井村龙井村是龙井茶的发源地，这里有：“龙井问茶”、“十八科御树”等胜景。龙井村茶文化历史悠久、胡公庙、老龙井有1200多年历史。地点：西湖风景名胜区西面，距离西湖2.5公里交通：Y3、K27 费用：免门票 Dragon Well Village Dragon Well Village is the source of the Dragon Well Tea. Such beauty spots as “Tea Enquiry at Dragon Well” and “18 Royal Teas” are located here. It is a time-honored village and Hus Temple and the old Dragon Well can be traced to more than 1200 years ago. Location: West to the West Lake Scenic Area, 2.5KM from the West Lake Transportation: Y3, K27 Fees & Charges: free entrance 【小标】龙井山园 中国最大的龙井茶文化主题公园被称为“龙井文化村”的杭州龙井山园，国内首家独创中国“龙井问茶”体验之旅，让中外游客真正领略西湖龙井茶的历史文化、龙井茶生存环境、龙井茶购物等完全体验。围绕龙井茶，龙井山园安排了丰富多彩的文艺演出、茶会、茶婚典等茶事活动。地点：西湖风景名胜区西部 梅灵隧道南交通：Y3、K27费用：门票35元/人Dragon mountain park Chinas largest longjing tea cultural theme parkCalled longjing village in hangzhou, the first domestic mount longjing tea original Chinese longjing tea experience journey, tourists really appreciate west lake longjing tea history and culture, tea is the living environment, longjing tea shopping experience such completely. On the mountain, longjing tea is arranged