商英二六单元重点词汇表.docx

体验商务英语综合教程4前六单元词汇表Unit 1认知词汇：beat about the bush(delay talking about sth)brave new worldcost-cuttingget straight to the point get throughgroup dynamics InhibitedIn the airlogistical nightmare l related to the commercial activity of transporting goods to customersEX.If potential sales are great enough, they outweigh logistical costs.如果潜在销售量足够大，它们就会超过物流成本。Overdraft(透支额) limitRambling（杂乱无章的）repercussionl a remote or indirect consequence of some actionEX.Repercussions of the market crash(股市崩盘） were felt years later.Screen（筛选，甄别）subgroupsuccinct（简明简练的）unstructured dataworkflow（工作流程）使用词汇：accessaccuratel a hard nut to cracka problem or situation that s difficult to understand or deal withEX My boss is a hard nut to crack.我的老板是个很难对付的人。EX This problem is a hard nut to crack.这个问题是块难啃的骨头allocatearticulateat risk inautomatedbarrierbombard with（向连续提供大量信息）cargoco-authorcoherent（连贯的）customsduplicate（复制）eloquent（雄辩的）empower sb. to do something explicit/implicit（清楚明白的，易于理解的）extroverted/introverted（善于交际的fluentgiven thathesitantidentify somebody with something in a nutshell（summarize briefly）IndividualInformation overloadInternal/externalkeep somebody updatedmonitoroperationalpersuasiveprevalentshippingtemptationvaluewithdrawUnit 2认知词汇Market segmentDeclining marketMarket niche（利基市场）HomogeneousFranchise使用词汇By contrastSubtleProfileTrialSpring upUpmarketPeculiarityOn averageCompare withSpecialty shopConsumptionIronyGo inVisualizePotentialLicensel v. to give official permission for the person to do something or for the activity to take place 许可，发许可证EX. Under the agreement, the council can license a U.S. company to produce the drug.n. 许可证FormatCopy-catl 山寨版的，复制版的He called me a copy cat just because my new shoes look like his.只因我的新鞋子象他的，他就说我在模仿他。SwallowGlobalizeMergeRetreatHit listAspiringNovelty（新奇，新颖）Roll outLaunchGeographicallyDomestic marketSaturateGet a foothold inWithdraw a productUnit 3认知词汇：underwriting,insurer, market value, capitalization, corporate culture, lobbying, entrepreneur, regulator, the head of state, the minister of finance, the minister of trade, the bank governor, growth engine, affiliated agents, cement/foster/cut off/break off/disrupt/jeopardize/resume/sour/undermine a relationship使用词汇：embed, date back, unrivalled, a wealth of, benchmark, prosper, untapped, long-standing, quest, ensuing, pursue,influential,court(v.),unrestricted,be down to,forge, play the long-term game, give an edge to,in terms of, sovereign, deputyUnit 4认知词汇：market leadermotivated workforcea loyal customer baseissue sharesgo publiclaunch a productplace products in moviespeople orientedrolloutconcept store(s)undersellpirate使用词汇：ailinganimationarroganceborn todrop outexudel V. 1.To discharge or emit (a liquid or gas, for example) gradually 使流出 2. make apparent by ones mood or behavior 流露出，洋溢 She exudes an air of relaxed calm. 她表现出一副气定神闲的样子。 A dogged air of confidence exuded. 坚定不移的信心显露无遗。Flaw（缺点，瑕疵）go downashailas1. To greet or acclaim enthusiastically 喝彩 The crowds hailed the boxing champion. 2. To call out to in order to catch the attention of 招呼 hail a cabdriver 招呼一辆出租汽车3. To praise US magazines hailed her as the greatest rocknroll singer in the world. 美国杂志把她奉为世界上最伟大的摇滚歌手Harness（马具）Intensity（强度）Intrusion（入侵）Irritate（激怒，使烦恼，刺激）landmarkpilotprofit: Increase its profit/make a profit/make handsome profits/turn it into a profitregulartriumph（巨大成功）visionvisionaryUnit 5认知词汇aggressiveat record lowsburnoutbuild employee loyaltycrunch（咬碎，嚼）custom-fitemployee-centricemployee retentionl learning retention 学习记忆保持l memory retention 存储器维持能力l mineral retention 矿物保持l minimum retention 最低留成额l moisture retention 保水性financial planninggolden handshake（丰富的退休金，失职的赔偿）high staff turnover（人员流动率）intervention（干涉，介入）live bypay raiseredundancy（冗余）remuneration（报酬）red tape（繁文缛节）severance package（遣散费，解雇补偿费）take time off（休息）industrial tribunal（劳动仲裁庭，工业法庭）使用词汇Align（使结盟，使密切合作）autonomybitter rows（争执，纠纷）bureaucracyl Bureaucracy refers to all the rules and procedures followed by government departments and similar organizations, especially when you think that these are complicated and cause long delays.官僚作风；官僚主义comissiondemotivatingdesignatel To formally choose sb or sth for a particular purpose 指定Some of the rooms were designated as offices.formally choose sb to do a particular job 指派The Presidents designated successor is his son.总统的选定继承人是他的儿子。deviseincentive（刺激，鼓励）perk（振作，病后复原）pamper（骄纵，姑息；精心照料，使舒适）pairwithmorale（士气，精神状态）representrevamp（改组，改造）slimshun（回避）soururgeUnit 6认知词汇ReadingOutsource (L14)Consolidation (L.15) Just-in-time delivery(L.15) （及时供货）cashflow (L.46)Business continuity planning (BCP) （L51）（业务连续性计划）operational risk(L.86)（运营风险）Strategic risk(L.86)（战略风险）turnover 1(L.99)（人事变更率，人员调整率）stakeholder (L.128)Bottom line (L.131)BrokerGo out of businessCase studyStakeSubcontract（转包合同，转包工程）9使用词汇Vocabulary MinimizePrioritise （优先处理）Readingexposure (L.18)Integrated(L.72）（集成设备，联合）In place (L.85)Agenda (L3)Assess (L48)Account for (L57)Prone (L68)Adverse (L.95)Address (L111)Obligation (L126)Boost (L131)Cross-borderEmergen