剑桥商务英语》授课教案Unit 5.doc

大家学习网 Unit 5 (a) Facts and figuresI. Teaching Objectives:i. To enable Ss to describe trendsii. To practise reading for specific informationiii. To review adjectives and adverbsII. Materials needed: NoneIII. Teaching Process: i.Unit overviewAn annual report Reading: Ss read extracts from the Millennium Annual Report and answer“Right, Wrong, Doesnt say” comprehension questions. Speaking: Ss work in pairs and tell their partner what an annual report will contain.Describing graphs: Reading: Ss match sentences abput Millennium with information in graph ang bar chart form.Vocabulary: Ss complete word families: infinitive and past simple verb forms and nouns.Language focus: Ss review adjectives and adverbs describing degrees of change.Vocabulary: Ss complete gaps in two short texts about Millenniums performance. Ss focus on prepositions used to describe change.Speaking: Ss work in pairs and take turns to describe a graph or draw their partners graph. (Activity Sheets on pages 125 and 129) Self-study Vocabulary: Matching verbs and diagrams (verbs of movement). Language focus: Gap-fill exercise (prepositions). Vocabulary: Matcing exercises (compound nouns). Exam practice: Matching visuals with sentences. ii.Detailed study of this unitStep 1 An annual report Warmer:T introduces the idea of the annual report and elicits from Ss who the report is written for (shareholders), why (to inform shareholders of the financial situationand hence to reassure /attract) and what type of information it contains (company activities and financial information such as the balance sheet and profit and loss account). T asks Ss to find something is satisfactory for the company (e.g. further steady growth in Britain), which is disappointing for the company (e.g. the effect of the strong pound on growth in Europe), which is a challenge for the company (e.g. changes in distribution).Ex.1 Reading Ss read the text for specific information and answer the Right,Wrong, Doesnt say questions. T points out Ss should refer to both the text andthe visual information. Vocabulary:1. millennium 千禧年2. Last year saw both the continued development Saw: （时代等以为特点，历经）3. top brand , top selling brand （畅销品牌）4. interactive multimedia （多媒体）5. panEuropean （全欧洲的）6. account for （占）7. independent （独立分销商）8. wholesalers （批发商）9. buying power (购买力)Ex.2 SpeakingT may wish to prompt Ss by asking them to consider such things as positive and negative results, the companys most successful activities, changes and major developments over the year.Useful expression:1. in general 总的来说2. the demand for 对的需求3. to show steady increase/growth in 表现出稳步增长的势头4. to turn round a long-term fall in sales 扭转了销售长期下降的局面5. There is a price fall in 出现了的价格下降的情况 6. changes in distribution 销售方式的变化7. developing a range of multimedia educational software 开发多媒体教育系列软件Step 2 Describing graphsT ask Ss to look through the Chairmans statement on page 33 and underline any language connected with rising and failing. Rising verbs: rise, increase; nouns: rise, growth; falling verbs: reduce. T asks Ss if they can add any more.Ex.1 ReadingT introduces the activity by telling Ss that the graph and bar chart provide further details about Millenniums performance. Ss need to look at each sentence and first decide which diagram it refers to (the graph shows sales by region and the bar chart shows sales by product range). Ss can then look to see which specific line or bar corresponds to each sentence. T ensure Ss understand recover(恢复), level off（达到平衡稳定）, improve, peak.Ex.2 VocabularySs compare their answers in pairs before general feedback. T give Ss some hints on describing graphs.Understanding and Interpreting Graphic InformationTypes of Graph: Line Graph, Bar Graph A, Bar Graph B, Pie Graph, 3-D Pie Graph, Scatter ChartCommon Expressions:1描述上升趋势的用语：upward trend, move upward, reach amount to, attain, growth, rise, upturn, upsurge, zenith, peak2.描述下降趋势的用语: downward trend, move downward, decline, decrease, dwindle, fall, drop, go down, slump, plummet, collapse, slide, slip3.描述趋平趋势的用语：level off, reach a plateau, remain constant, stand at4.描述上升和下降程度的用语: steeply, dramatically, considerably, a great deal, very much, rather, somewhat, a bit, a little, slightly 5.描述曲线走向的用语：fluctuate wildly, reach a peak, remain constant, rise sharply, recover6.各种线条和轴的名称: solid line, dotted line, broke line, vertical axis, horizontal axis7.展示图表的几个要点：1）Always give title , 2)Always state units, 3)Several lines can be compared at once, 4)Dependent variable on y axis, 5)Always has horizontal and vertical crossing at right angles, 6) Fixed variable nearly always on x axisEx.3 GrammarT directs Ss to look back at the Chairmans Statement in the Annual Report to find three examples of adjectives and three of adverbs, e.g. Adjectives: steady growth, sharp rise, competitive prices; Adverbs: rose sharply, show clearly, increasingly dominant.T draws Ss attention to increasingly dominant as an example of an adverb describing an adjectivve. Ss then complete the Dont forget section.Ex.4 GrammarSs fill the gaps in the descriptions of Millenniums net sales and net income.Ex.5 GrammarSs underline the prepositions in Ex.4. T draws Ss attention to the use of the prepositions before Ss complete the sentences.* at to describe static situations* verbbychange* nounofchange* in to describe the area affected by change / time periodEx.6 SpeakingWork in pairs. Student A: Look at the Activity sheets on pages 125-126. Student B: Look at the Activity sheets on pages 129-130. T ensures Ss do not show their graph to their partner. T rounds off the activity by obtaining one final version of each graph description from across the whole grooup.Step 3 Self - studyT helps Ss finish exercises in Self - studyExpressions in Ex.3:* retail chain 零售连锁* Product launch 向市场投放产品* Net income 纯收入* Annual report 年度报告 Unit 5 (b) PerformanceI. Teaching Objectives:i. To enable Ss to talk about company performanceii. To practise listening for gist and specific informationiii. To reviewthe present perfect and past simpleiv. To practise talking about reasons and consequencesII. Materials needed: Cassette Pass Cambridge BEC PreliminaryIII. Teaching Process: i.Unit overviewMeasuring performanceListening 1: Ss listen to a presentation about a privatised company and complete a bar chart and a graph. Ss then listen again and answer comprehension questions. Laguage focus: Ss find examples of various uses of the present perfect and past simple tenses in the tapescript and describe thr use of these two tenses. Ss match sentence halves to make sentences in the present perfect or past simple. Speaking: Ss do a Find someone who exercise, asking questions aboutprevious experiences. Explaining results: Listening 2: Ss listen to questions asked after the presentation and complete notes about the rail company. Ss then listen and complete multile-choice comprehension questions.Language focus: Ss review language for giving reasons and stating consequences.Speaking: Ss ask for and give reasonns for changes in their company. Self-study Vocabulary: Jumbled phrases (presentation phrases). Language focus: Gap-fill presentation (present perfect / past simple).Exam practice: Matching visuals with sentences. ii.Detailed study of this unitBackground: Great Eastern Railways was bought by FirstGroup as part of the privatisation process of UK railways. The company has now changed its name to First Great eastern. However, on the audio cd it is referred to as Great Eastern. 英国1994年开始对铁路系统实行私有化，并实行网运分离运作。1996年开始由私营路轨公司接管了路轨，信号和车站的管理，并把旅客运输服务部分通过招标方式出售给多家火车公司经营，这些公司向铁路公司支付铁路使用费，多年来，拥有铁路的路轨公司与列车的运营者之间的关系一向都不愉快，英国是最早开展国有企业私有化的国家之一，大部分国企的私有化都相当成功，但2002年上半年，英国开始将私有化的铁路公司从新收归国有。Step 1 Measuring performanceWarmer: T introdeces the context of the presentation, mentioning that the rail company is privatised and needs to attract investment. T asks Ss to suggest criteria they would use to judge a railway company (e.g. cleanliness, efficiency, ticket price, punctuality, reliability, safety and good service). T asks Ss whether possible investors would have additional or different criteria (e.g. high and growing volume of business, low costs and high profits, market potential). Ex.1 Listening 1Ss listen to a presentation reporting on performance in the period leading up to privatisation. Ss compare their information in the two diagrams first with their partner and then as a whole group activity. This provides an opportunity to review the language of trends covered in Unit 5a.Ex.2 Listening 1Ss listen for details. T asks Ss to compare the railway companys performance with that of the railway service in their own counntry.Ex.3 GrammarT links the activity with Ex.2 by eliciting from Ss the point that the presentation refers to resent and past activities. In feedback T draws Ss attention to the language used to report the effects of change and elicits some sample sentences for some mini-practice:* Has anything made a big difference to your way of life over the last ten years?* What has improved in the school since you started learning in it?* Has your school made any changes which have resulted in improved learning conditions?Ex.4 GrammarThe main purpose of this exercises is to reinforce the use of the present perfect and past simple. T also reviews some of the trends language practised in Unit 5a.Ex.5 SpeakingT reminds Ss that questions about what people have done in their life can be good conversation starters. T takes Ss through the example pointing out that the star-up question is followed by further follow-up questions which require fairly specific and full responses, usually in th