M4U1 Projectppt课件

Developinganadcampaign Project Advertisementsplayanimportantpartinourdailylife commercialads PSAs educatepeopleabouthealth safety oranyotherproblemthataffectspublicwelfare advertiseproductsorservice Anadcampaign Atthesametime theyencouragethosewhoeasilygiveuplife andencouragethemtoliveon lovelifeaimstocareforvulnerablegroupsofchildren Whenever donotgiveup cherishlife 1 Whatisanadcampaign Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience 2 Whatmediacanyouemployinanadcampaign Wecanemploydifferentkindsofmedia includingposters newspapers magazines radioandtelevision Newspapers television posters Internet Nowadays peopleallovertheworlduseadstopromotepublicwelfare Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns Ifyouwanttobuildanadcampaignsomeday whatquestionsshouldyoufirstconsider 1 Whoistheaudienceforyouradcampaign 2 Whatdoyouwantyouradcampaigntosay 3 Howdoyoureachyouraudience Para1 Ifwewanttostartasuccessfuladcampaign whatmustwedo Whatotherimportantthingsthatweshouldfigureout Detailedreading Wemusthaveaclearaimandanaudienceinmind Weshouldfigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo Whoistheaudienceforyouradcampaign Whatdoweneedtodotodetermineouraudience Weneedtodoalittleresearchandanalysisinadvance Whatdoyouwantyouradcampaigntosay Importantthingyouneedtodointhisstep Alwaystrytoappealtotheaudience How Gatherinformationfromtheresearch Howdoyoureachyouraudience Aim goal Getyourmessageacross Howtodecidetheapproachthatweuse Itdependsmainlyonyourtargetaudience ampaign oal arget esearch reate essage nformation ppeal eact edia cross pproach each LanguagePoints Usefulphrasesinpassage1 have inmindfigureoutgetsbtodosthdoalittleresearchandanalysisinadvanceappealtosb sthreactinacertainwaybeconcernedwith about getsthacrossputtogetheranadcampaigndependmainlyon 记住 L4 弄清楚 弄懂 L4 让某人做某事 L5 提前做点研究和分析 L11 吸引 引起兴趣 L18 作出预期的反应 L22 对 关注 感兴趣的 L22 把 表达清楚 L26 组织一场广告宣传活动主要取决于 依赖于 L28 1 Unlikeasingleadvertisement anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience 有别于一则具体的广告 广告宣传活动是一个有组织的广告计划 用各种不同的广告形式以吸引特定的目标受众 unlike prep adj 不像 不同于 与 有别 她不像她妈妈 她很高 而她妈妈很矮 Sheisunlikehermother sheistallwhilehermotherisveryshort 作为一对双胞胎 他们完全不象 Astwins theyarecompletelyunlike Unlikeprep adj 不像 不同于 与 有别 Unlikeasingleadvertisement anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience 1 Thegirlwhoisstandingthereisaclassmateofmine Thegirl thereisaclassmateofmine 2 Thebuildingwhichwascompletedlastyearisourlibrary Thebuilding lastyearwasourlibrary standing completed reachacertainaudience line2 Heisliabletobereachedbyflattery 他容易被谄媚奉承所打动 Herabilitytoreachalargeaudienceistheresultofhardworkandprofessionaldedication 她之所以能赢得大批观众 是刻苦工作和一心钻研业务的结果 2 Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo getsb todosth 让某人做某事我将让我的叔叔帮我解决这个问题 Iwill mesolvetheproblem getmyuncletohelp getsbtodosth 让某人做某事Iwillgetmyteachertohelpcheckthespellingforme getsb sthdoing使 不停地做某事Canyougetthatoldcargoingagain getsthdone使某事发生 使完成某事I llnevergetallthisworkfinished 3 Inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance determinev 确定 决定determinedadj 有决心的 意志坚定的determinationn 决心 determinetodo bedeterminedtodo makeupone smindtodo决心做某事determinethat bedeterminedthat Thesizeofyourfeetdeterminesthesizeofyourshoes Hedeterminednottogofarthatnight Wearedeterminednottoadopthissuggestion 1 Johnwasdismissedlastweekbecauseofhis attitudetowardshisjob A informalB casualC determinedD earnest 高考链接 2 The youngmanleftthecompany nevertocomeback A determined determinedB determining determiningC determined beingdeterminedD determining havingdetermined 1 如果我是一只小鸟 我就可以在天空飞翔 IfIwereabird Icouldflyinthesky 2 如果他被录取了 他会告诉我的 Ifheshouldbeadmitted hewouldtellme 3 如果你听我的 你就不会在考试中不及格了 Ifyouhadtakenmyadvice youwouldn thavefailedintheexam 如果不是因为那时英国人害怕入侵 隧道早已建成了 If atthattime theBritishhadnotfearedinvasion itwouldhavebeencompleted 4 Afteryouhavedecidedwhoyouraudienceis itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout Itistime forsb todo 是该做 的时候了Itistimethatsb didsth Itistimethatsb shoulddosth Should不能省十二点了 我们该去食堂吃午饭了 tistwelvenow so v 1 有感染力有吸引力 使 某人 感兴趣Thismusicistooold fashionedtoappealtopeopleanylonger 2 恳求 呼吁Thepoliceappealedtothepeoplenottopanic 向某人恳求帮助 appealtosb forhelp appealto 5 Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway 1 Teachingasacareer tomanypeoplebecauseofthelongholiday A attractsB callsC appealsD pulls2 Sheisverypretty butthatkindoffacedoesn t tome A appealB callC attractD fancy3 ThesongsagainstwarbyJay 吸引了几乎所有的人 4 Nationalistleader 向全国人民呼吁保持冷静 5 Youshouldnot 诉诸武力 C A appealtoalmostallthepeople appealedtothewholenationtokeepcalm appealtoforce appealn 请求 呼吁 吸引力makeanappealforsth help food 为某事向某人发出呼吁Thegamehaslostitsappeal 这种游戏已引不起人们的兴趣 1 react tosb sth 作出反应 回应Theeyereactstolight 眼睛对光有反应 reactpositivelytoasuggestion对一项建议作出赞成的反应2 againstsb sth 反对 反抗Thefarmersreactedstronglyagainsttaxincrease 农民强烈反对增税 react Whenplanningapublicwelfarecampaign youmaywanttoaskyourself concernedadj 担心的 烦恼的 忧虑的1 beconcernedwith与 有关 涉及 他最近的一篇文章涉及台湾问题 HislatestarticleisconcernedwithTaiwan 2 beconcernedfor about对 担心我们都为她的安全担忧 We reallconcernedforhersafety 3 asfarassb sth isconcerned就 而言对我个人而言 你怎么做都可以 AsfarasI mconcerned youcandowhatyoulike getsth across tosb 使某事物被某人了解Ispokeslowly butmymeaningstilldidn tgetacross 我慢慢地讲 但我的意思仍不被人理解 Ifailedtogetmyjokeacrosstothecrowd 我未能使群众了解我的笑话 6 Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign v 走近 靠近 接近 接洽 交涉 着手处理Itisnotallowedtoapproachtheforbiddenarea 这里是禁区不许接近 AtyphoonisnowapproachingHongKong 台风正逼近香港 Whenisthebesttimetoapproachmyemployeraboutanincreaseinsalary 何时最适合与我的雇主交涉增加薪水 approach n 走近 靠近 接近 方法 通路Theapproachofwinterbringscoldweather 冬天快到了 天气要转冷了 Wecantryanewapproachtolanguageteaching 我们可以尝试语言教学的一种新方法 Allapproacheswereblocked 所有道路都堵塞了 makingapproachestostrangers和陌生人打交道 approach aWiththeapproachofnight itbecamecolderandcolder bTheapproachtothecitywasblocked cThetimeisapproachingwhentheywillleaveforLondon dDidheapproachyouabouthelpinghimwithhishomework withthenightfallingdown夜幕降临 wayto去城里的路 comingnear时间快到了 goto找你 Identifydifferentmeaningsofapproach 1 Allthe tothepalacewereguardedbysoldiers A approachB approachesC entranceD entrances2 Aswinter theweatherbecomescolder A approachingB beingapproachedC approachesD approached3 He sagoodathlete butdoesn t internationalstandard A approachB reachC nearD arrive B C B Whenyousmokecigarettes youareslowingkillingyourself 1 Whoistheaudiencefortheanti smokingadcampaign 2 Whatdoestheadcampaigntrytosay 3 Howdothecampaignreachitsaudience Readandunderstand Whyisanti smokingchosenasthesubjectoftheadcampaign 2 Howcanhigh schoolteenagersbeconvincednottostartsmoking Everyyearmillionsofpeoplearoundtheworlddieduetosmoking whichcausesgreatdamagetothewelfareofthepeople TherearehugenumbersofsmokersinAsia Morequestions Wewilleducatethemaboutthebadeffectsofsmokingandhowsmokingaffectsthosepeoplesurroundingthem Wewillshowhowsmokingisnotcoolorattractive etc Whydoessmokingresultinmillionofpeople sdeatheveryyear 2 Whatisthemainaimoftheiranti smokingadcampaign 3 Onwhichdaywillthecampaignbestarted 4 Whatisthesloganofthecampaign 5 WhydotheychoosethepictureonP19astheirlogo Becauseitcanresultinlungcancerandheartdisease Todiscourageyoungpeoplefromsmoking Becausemanypeopledon tknowthedamagesmokingdoestotheirhealth On31May WorldNoTobaccoDay Smokingkills 1 对 造成损害 L4 2 劝阻某人不做某事 L8 3 关注 担心4 说服某人做某事 L14 5 敦促某人做某事 L17 6 戒烟 L17 7 为 提供 L19 8 充分认识到 L13 9 警醒某人做某事 L27 10 太快 L28 causedamagetodiscouragesbfromdoingbeconcernedaboutconvincesbtodosthurgesbtodosthgiveupsmokingprovidesbwithsthbefullyawareof shocksbintodoingsthalltoosoon Usefulphrasesinpassage2 Theglobalwarminghasbecomeaseriousproblempeople 关心 duetoagrowingnumberofcarsonroads Themoreuseofcars theworsequalityofair which 造成损害 the