coca cola vs pepsi(简化版).ppt

cocacolaorpepsi let splayagame 茶研工坊 冰爽茶 原叶绿茶 红茶 果粒橙vs纯果乐 雪碧vs醒目vs激浪vs七喜 美年达vs芬达vs酷儿 冰露vs活森水vs冰纯水 佳得乐 whichcokedoyouprefer inventedin1886andstillgoingstrongtoday thehistoryoftheworld sfavouritedrink theglobaldrink historyandculture competition product 1886 1892 atlantabeginnings1893 1904 beyondatlanta1905 1918 safeguardingthebrand1919 1940 thewoodrufflegacy1941 1959 thewaranditslegacy1960 1981 aworldofcustomers1982 1989 dietcokeandnewcoke1990 1999 newmarketsandbrands2000 now historyof brandculture passion vigorandhappinessleadership thecouragetoshapeabetterfutureintegrity 正直 诚实 berealaccountability 负责任 ifitistobe it suptomecollaboration 协作 合作 leveragecollectivegeniusinnovation seek imagine create delightquality whatido idowell inventedin1898andstillyoungintheworldofdrink theuniversaldrink historyandculture product competition born 1898 8 28 1977 begintomarchtowardskfc pizza hut tacobellandsoon 1997 separatepepsifromthechiefcompanyandfocusonhisowndevelopment 1923 declarebankruptcy 1931 purchasedbyloft 1982 pepsigointochina today westillmovingonandtrytobecomebetter passion youngandchange leadership wejustfocusontheresults slogan askofmore 渴望无限 color blue logo gainmostinlife 从生活中得到最多 coreproduct ingredients 配料 1 carbonatedwater2 sugar sucroseorfructosedependingoncountryorigin 3 caffeine4 phosphoricacid 磷酸 caramel 焦糖 5 naturalflavourings ingredients justlikecocacola win win win win win win interestingads slogans 1886 drinkcoca cola1929 thepausethatrefreshes1959 bereallyrefreshed1963 thingsgobetterwithcoke 心旷神怡万事胜意 1969 it stherealthing1976 cokeaddslife 可口可乐添情添趣 1982 cokeisit 就是可口可乐 1986red white you forcoca colaclassic 1988 can tbeatthefeeling 挡不住的感觉 r1990 youcan tbeattherealthing1993 alwayscoca cola 永远是可口可乐 2000 coca cola enjoy2001 lifetastesgood2003 coca cola real2005 makeitreal2006 thecokesideoflife 生活中的可乐一面 1898 fresh tasty pepsi 1906 naturaldrink pepsi 1910 pepsi makeyoufine 1932 sameprice doubleenjoyment 1940 pepsi belongstoyou 1975 pepsi decidebyyourfeeling 1998 thec