毕业项目报告20130521.doc

I VT-REJX-50毕业项目 2013 届2013年5月23日项目类别：毕业设计 项目名称：GE Suzhou TV 的策划与制作 专业名称： 应用英语（人力资源管理方向） 姓 名 ： 学 号 ： 201000604 201000608 201000586 班 级： 英语10301/英语10302 指导教师： 毕业项目任务书（小组表）系部： 国际学院 毕业项目类别：毕业设计毕业项目名称：GE Suzhou TV的策划与制作校内指导教师：职称：讲师类别：专职学生1姓名：专业：应用英语班级：英语10302学生2姓名：专业：应用英语班级：英语10302学生3姓名：专业：应用英语班级：英语103011、毕业项目的主要任务、目标及小组各成员任务安排项目的主要任务是：一方面，传播企业文化、发展企业文化传播新形式，通过这种企业文化传播形式使公司员工进一步与企业贴近，跟上企业的步伐并更加认可自身在企业中的位置。另一方面，我们自己也进一步了解了一个大企业的内部运作模式以及企业文化、企业底层员工、企业管理层在企业中所站的位置与其应有的态度。项目目标是：培养我们计划，组织、实施、总结、汇报活动的综合能力，并通过策划活动和收集整理资料，提高我们的中英文写作水平，培养我们对较大篇幅文字的组织和写作能力，并通过口头汇报项目成果的方式来提高我们的英语表达能力。该项目有助于我们了解企业文化在一个企业中所站的位置及企业传播文化信息的手段方法；也有助于培养我们在企业中与人沟通、上传下达的技巧与能力。小组成员分工：彭 琴： 负责具体活动中的组织协调，制作项目汇报的PPT，处理活动的照片及视频,翻译项目策划书及活动策划书孙小影：负责活动前期的准备与后期的总结，撰写中英文活动策划书琚丹丹：收集资料、协助企业工作人员策划组织相关活动,撰写项目总结(中英文)注:学生1为小组组长。2、毕业项目的主要内容 毕业项目围绕GETV这一主题出发，通过策划组织并实施GETV的拍摄活动。在这个电视制作活动中进行活动的策划、宣传、招募企业内部员工作为电视的新闻人及传播者，组织所有参与者系统的完成TV的拍摄播放并且对活动进行总结。项目旨在通过GETV传播企业文化及企业新政策，并让员工积极参与企业活动、及时了解企业动向，培养员工对企业文化的认同感及作为企业一分子的责任感。小组要求提供以下文字材料：（1）毕业项目总报告（英文）一份，包括：项目策划书、活动策划书、活动实施过程详细记录、活动总结 以及项目总结 （2）毕业项目分报告，每位小组成员1份，要求从各自负责的工作出发汇报如何完成项目的以及心得体会 （3）毕业项目答辩汇报PPT一份3、主要参考文献（若不需要参考文献，可注明，但不要空白）Lan Wood, 新编剑桥商务英语（初级），经济科学出版社，2010年第28次印刷姜荷梅，21世纪大学实用英语翻译教程， 复旦大学出版社，2010年2月第一版第五次印刷吴思乐，世界商务英语，大连理工大学出版社，2010年1月第十次印刷何兆熊，当代商务英语，华东师范大学出版社，2008年3月第一版4、进度安排毕业项目各阶段任务起止日期1 学生分组，确定指导老师2012.9.11-10.202 毕业项目定题2012.10.20-11.303提交项目成员分工细则和活动流程2012.12.1-12.314完成初稿（活动进程记录和活动总结）2013.1.1-3.155提交定稿（word.PPT文件）2013.3.16-5.226. 毕业项目答辩2013.5.24注： 此表在指导老师的指导下填写。诚 信 声 明本人郑重声明：所呈交的毕业项目报告/论文GE Suzhou TV的制作与策划是本人在指导老师的指导下，独立研究、写作的成果。论文中所引用是他人的无论以何种方式发布的文字、研究成果，均在论文中以明确方式标明。本声明的法律结果由本人独自承担。 作者签名： 年 月 日 摘 要当今企业在创造利润的同时更要注重企业文化的传播。当今社会企业文化的重要性要求企业在发展企业的同时必须将企业文化作为企业发展的基础。本毕业项目小组以企业文化的传播为出发点，以学生实习单位苏州通用电气公司为载体，策划、组织和实施了作为企业文化传播新形式的GETV活动，这一活动主题不仅作为企业文化传播新形式，更作为企业员工参与企业活动的新平台、新政策。学生通过参与这系列活动对企业是如何将企业文化深入人心，如何做到管理层与底层员工无障碍沟通并使一个新政策为企业所有员工所接收所喜爱有了清晰的了解,同时综合运用了所学的课程知识，锻炼了活动策划组织实施的实际工作能力，为将来的工作做出必要的铺垫。关键词：企业文化,活动组织,策划实施设计者：指导老师：Content1. Project planning book11.1Project Name11.2Project background11.3Project purpose11.4Project anticipated goal21.5Project implementation process21.6Project Task Assignment31.7probems and difficulties in the project31.8Matters needing attention31.9Resources needed42. GE Suzhou TV planning book42.1Activity Name42.2 Activity Background42.3Purpose and meanings42.4Implementation Process52.5 Task assignment (including GE staff)62.6Matters need attention72.7Activity Follow-up73. Implementation process of GE (Suzhou) TV73.1 The planning stage:83.2 The implementation phase84. GE TV investigation report94.1 Investigation time: April 28, 201394.2 Investigation purpose94.3 Investigation objects and methods95. Project After-thought126Sub report by group members127.项目报告书中文版158.附件33附件一：工作人员的职责及注意事项33附件二：问卷调查表35Acknowledgement37苏州工业园区职业技术学院 2013届毕业项目1. Project planning book 1.1Project NameThe planning and production of GE Suzhou TV 1.2Project backgroundGE Aviation mainly produces aircraft parts and has about 400 employees; office staff only accounts for less than a quarter, most are workshop staff. Also most of them do not often use computer on their daily work and most information is communicated by supervisors verbally or by broadcasting notification, which causes bad working information flow and low working efficiency. On the other hand, GE aviation not only needs a communication platform, but also needs a publicity platform. Suzhou GE has changed company name for several times, and companys culture and value has also been changed and continually improved. Although Suzhou GE is still a young enterprise under worldwide GE environment, but in the face of fierce competition, GE needs to develop an independent and characteristic corporate image, which means Suzhou GE should have an its own enterprise team to make companys culture deeply rooted in the hearts of employees. GETV is a the platform that can make more workshop staff and office staff know the enterprise culture, vision, value clearly and have a sense of belongings. 1.3Project purposeFor GE: GETV is a new way to propaganda enterprise latest information and enterprise culture. It is a part of corporate culture, and it can make company image more brilliant and make more employees understand corporate culture. For GE employees: Employees can know the corporate latest news in a dynamic more convenient and dynamic way. At the same time, GETV can enhance employees belonging sense and cohesion sense by employees participation.For GETV planner: The planning and production of GETV is a new project that we never have on campus, and it is a big challenge for us. However, it is also a valuable experience. During the whole process of GETV planning and production, we need to learn more professional knowledge and improve our ability. 1.4Project anticipated goalWe try to make the final GE TV clip by collecting and collocating first-hand and second-hand materials. We will find out the impact of GETV by interviewing the related staff as well as the audience. By means of GE internal news and professional TV taking and clipping, we aim to widespread enterprise information within the company; We hope that GE TV can serve as the foundation of GE corporate culture and the carrier of GE information. 1.5Project implementation process1. Prepare:a. Write GE(Suzhou) TV planning bookb. Propaganda GE(Suzhou) TV in the company (post, video, newsletter)c. Communicate with other departments employees, and invite them to participate 2. Process of GETV production:a. Collect news materials from other departments b. Write news release c. Support relevant people to make photo shooting and video clip d. Get support of IT department and play GETV regularly 3. Summary:a. Carry out the interview after the GE TV has been broadcastb. Collect the feedback and write the corresponding report c. Put forward suggestions for improvement1.6Project Task Assignment Ju Dandan: Responsible for collecting materials, GE TVs arrangement, supporting corporate relevant people to organize the activity and write project planning book and summary.Peng Qin: Responsible for activitys organization and coordination, making PPT and deal with video and photos，translation of project planning book and activitys planning book.Sun Xiaoying: Responsible for activitys preparation and summary, writing Chinese and English activitys planning book and summary.1.7probems and difficulties in the project1.7.1. Time deficiencyWhen we carry out this project, we also need to work and prepare for all kinds of examinations at the same time, which means we are lack of time for project, so we need to make a detailed plan and manage our time reasonably.1.7.2. Communication and coordination problemThere may be some problems when we communicate with GE employees, because the information is really confidential. So we have difficulties in getting the related information that we need. In addition, we need GE employees support when we make questionnaire and interviews. Therefore we need to communicate with the relevant departments managers or ask for help from our tutors.1.7.3. People arrangement Due to the limited human recourse, it is difficult to collect and analyze so many materials we should make good allocation and cooperation, so that we can make full use of limited resources. 1.8Matters needing attentiona. Format and Font in the word filesb. Accuracy of the collected materials and multiple-aspect comparisons of these materials c. Pay attention to the progress of the project and keep corresponding records for further reference d. Timely feedback to our tutor and timely response to her instructione. Practice of our own English in written and oral formsf. Make full use of various reference books for information and language should be proper. 1.9Resources needed GETV shooting place, relevant department employees support, and GE internal news release, equipment for GETV shooting 2. GE Suzhou TV planning book 2.1Activity NameGE Suzhou TV 2.2 Activity BackgroundGE Suzhou Aviation mainly produces aircraft parts and has about 400 employees. Workshop staffs account for 60%70%, and they often spend their most time on the production line, and have few time to know the latest news of GE since they have to access to intranet. . They often know the information from their supervisors or colleagues verbal notice. Therefore, company information cant spread timely. on the other hand, Suzhou GE Aviation is a young enterprise who needs more channels to convey its culture, value, vision and company image. At the same time, GE Suzhou TV can let employees know the GE better, and increase employees belongings. 2.3Purpose and meaningsInform GE staff of latest company development newsBroadcast staff recent engagement Share interesting and meaningful events with staff Offer new channel to make new policy known Widespread the company culture 2.4Implementation Process 2.4.1. Publicity of this new projectNecessity: To ensure this project to be carried out successfully, we must make sure that all the participants have a deep understanding of this GE Suzhou TV. So the early-period publicity is very important.Publicity means:Written: make newsletters or poster to tell employees GE Suzhou TV, including its features aims and engagement way.Verbal: convey the policy to staffs from top to down and let supervisors announce the concept of GE Suzhou TV on the department meeting.Advertisement: to arrange some GETV ads in the first GE Suzhou TV show, 2.4.2. News material collection a. Collection way: to collect the news from different departments: Each department is required to recommend 2 or 3 pieces of department news and then 3 or 5 news will be chosen b. News requirement: the news must be Brief and to the point and have basic elements of news Be relevant with employees and can attract staffs attention Focusing on GE Suzhou culture and can reflect GE latest dynamic Special interviews with successful employees could be carried out in the later phase.2.4.3. GE Suzhou TV broadcast options a. option1: Broadcast Group A (on rotation)In every week two of the company departments recommend one employee respectively to be the GETV reporter. They will work in pair to present the news; every department in GE will work on rotation. However, every employee can be the new reporter for only once. b.option 2: Broadcast Group B (fixed)One male and one female employee can choose to work as TV show host and hostess and to broadcast news every week. 2.4.4. Broadcasting schedule TimeActivityRemarkMondayCollect newscollect one sentence news from every department and filter it by responsible personTuesdayWrite news releaseWrite news release based on the chosen newsWednesdayReview news releaseEdit the news release again ,translate into English version and finalized by sub-editorThursdayTake videoCoordinate all the participants timeEdit videoComplete video preliminarilyFridayEditFinalize GE Suzhou TV, prepare gifts for participantsMondayBroadcast videoAsk support from IT department colleaguesBetween video broadcastingCheck and take the tourCheck the broadcasting situation ,make record, make sure play rateOne week after broadcastPrepare giftExpress appreciation to hostsAccount play rateAccount the play rate based on broadcast record2.5 Task assignment (including GE staff) Publicize the activity: Ju Dandan Sun XiaoyingCollect news: Ju Dandan Sun Xiaoying Write news release: Susie Zhou Review news release: Fu TingtingDirector/producer: lvy LiuText editor: Wang Huan/Wang Ying/GrantVideo editor: Zhang Hua/Wang Huazhi/Samual Video taking: Shao Xiaoming/MottReporter: Ju Dandan Sun XiaoyingQuestionnaire: Ju Dandan Sun Xiaoying Peng Qin 2.6Matters need attention Pay attention to the communication way when coordinating with other department or announcing the policy to employee Manuscripts should have specific news start and ending. , special attention should be paid to news order arrangement. Before video taking, we need coordinate the time of director, cameraman and host and enhance video taking efficiency and effect. During video taking, never give host pressure and allow 1or 2time interrupting, since there is a postproduction phase for editing. However, photographer needs to control well and at the same time use projector to give host some hint. When taking video, we should pay attention to light, rhythm and the stability of video; in addition, the host should dress properly. We need check broadcast situation after GE Suzhou TV has been broadcast. In case failure is found, we need to maintain it timely; at the same time, make record and accounts plays rate and failure rate.2.7Activity Follow-up Make questionnaire to investigate whether GE Suzhou TV has reached expected effect after broadcast. Collect the employees opinions after they watch GE Suzhou TV. Analyze the feedback information and put forward the suggestions 3. Implementation process of GE (Suzhou) TV3.1 The planning stage:3.1.1 GE (Suzhou) TV planning stage Make a proposal to the superiors Write the planning book and present a PPT to convince supervisors. Arrange different tasks to involved staff after getting the approval, including role players for news collector, copywriter, auditor, photographers, editors, the announcer. Arrange the task of editing, reviewing, photography and video synthesis etc. Careful selection of music, head leader and tail leader Shooting video, video synthesis and release of the video.3.1.2 Motivation ways:In order to inspire the staff to participate actively in this project, it is designed to give the participants some incentives, such as small gifts or supermarket coupons. However, the participants should obey the rules and regulations which was set in advance and accomplish their tasks successfully. 3.1.3 Time schedule of GE (Suzhou) TVOur project is carried out according to the timetable in the planning stageMonday: mews reporter is in charge of providing one-sentence newsTuesday: Text editor is in charge of providing the overall text draft (Chinese and English) and text reviewer is in charge of the finalized newsWednesday: Recording video by broadcast group and cameramanThursday: TV editor is in charge of graft show.Friday: TV editor finalized the video and broadcast is on. 3.1.4 Broadcast Locations of GE TVThe recorded TV show will be mainly broadcast in the canteen and the reception hall so that the working staff will have the chance to know the latest development of the company when they are dining. The operators who usually spend their time in the workshop and have no access to intranet can be kept informed better. 3.2 The implementation phase Our group members Sun Xiaoying and Ju dandan had the honor to be the hostess. We were nervous and excited at the very beginning for it was the first time we would be taken video as news reporter. However, we found it was not as difficult as we supposed. The cameraman just told us to keep smiling and sit upright. As long as we keep calm and slow down our speed, we would give a better performance. Finally we were quite satisfied with our recorded video. The new program in our GE TV is called employee voice. GE TV cameraman will visit the workshop or office occasionally and interview employees spontaneously, so that the staff can have the platform to show ideas and opinion on the companys regulations. The good suggestion from the interviewed staff will be posted in the corridor. This new program makes the GE TV more vivid and colorful.4. GE TV investigation report 4.1 Investigation time: April 28, 2013 In October 2012, our group decides to make GE TV Planning and Production as our Graduation Project topic. With the help of the GE staff this project has been carried out smoothly. In order to improve GE TV, it is decided to investigate whether this show has reached the expected influence on the staff. 4.2 Investigation purposeGETV functions as the platform for the staff to get more access to company culture and a supplementary way of communi