Unit 6 Trade Fairs

.,Unit6TradeFairs,.,【LearningObjectives】Afterfinishingthisunit,studentsshouldknowsomeusefulexpressionsusedattradefairs.knowsometechniquesinattendingtradefairs.knowhowtomakebusinesscards.,.,Warm-up,Workinpairs.Discussthefollowingquestionswithyourpartner.,DoyouknowwhenShanghaiWorldExpowasheld?Whatsitstheme?ItwasheldfromMay1toOctober31in2010.Itsthemeis“Bettercity,betterlife”.2.DidyougotoShanghaifortheExpo?Tellsomethinginterestingtoyourpartner.Open-ended.,.,3.Theabove6picturesshowthepavilionsofdifferentcountries.Whichcountriesdotheybelongtorespectively,doyouknow?Writethemdownonthelineundereachpicture.,Poland,France,Singapore,.,China,Russia,America,.,ListeningoneexampleistheFrankfurtBookFair,whichistrade-onlyforitsfirstthreedaysandopentothegeneralpublic_.Theyareheldonacontinuingbasisinvirtuallyallmarketsandnormallyattractcompanies_.Forexample,intheU.S.therearecurrentlyover2,500tradeshowsheldeveryyear,andseveralonlinedirectorieshavebeenestablishedtohelporganizers,attendees,andmarketers_.,fromaroundtheglobe,onitsfinaltwodays,identifyappropriate,events,.,LanguageFocus,Introductionattradefairs,1.Nicetomeetyou.Mynameis2.Itsagreathonortomeetyou.ImTomBlack,SalesManagerof3.MynameisLiGang,salesrepresentativeofABCCompany.Thisismycard.4.HowdoIaddressyou?5.Letmeintroducemyselftoyou.ImJackSmith,GeneralManagerofRoyalPorcelainCompany.6.Ourcompanyisoneofthelargestmanufacturersinclothingindustry.7.Wemainlytradeinfoodanddrinks.8.Wehavebeeninelectronicindustryforalmost10years.,.,Promotingproducts,Ourproductsareofhighquality.Theyareverypopularwithhomecustomers.2.Thisvaseismadeofblueandwhiteporcelain.Itisdelicateandelegant.3.Irecommendthisarticle.Imsureyoullbepleasedwithit.4.Thesmall-sizedlaptopadoptedthelatestelectronictechnology.,.,5.Whynotplaceatrialordertosoundoutmarketpotential?6.Icanofferyouourlatestcatalogue,pricelistandspecificationfordetailedinformation.7.Ourproductsaredesignedespeciallyfortheelderly.8.Thisisournewestproduct.Itiscompactandeasytocarry.,.,Askingaboutpricesanddiscounts,1.Howmuchisit?2.MayItakealookatyourpricelist?3.Couldyougivemesomeinformationaboutyourprices?4.Couldyougivemesomediscounts?5.Ifyoucangiveusadiscount,wemayplaceabigorder.6.Whatdiscountcanyouofferifwedoubletheorder?7.Wouldyouconsiderincreasingthediscounttohelpopenthemarketsincethisisanewproduct?,.,Farewell,1.Goodbye.Takecare.2.Thankyouforyourvisiting.Pleasecallmeifyouwanttoknowmoreofus.3.Thankyouforcomingtoourpavilion.Ifyoudliketoplaceanyorder,pleaseletmeknow.4.Seeyounexttime.,.,EasyTime,Enjoythefollowingsong.,AroundtheWorld,AQUA,.,Reading,Lead-in,Workinpairs.Imagineyouaregoingtoattendalarge-scaledtradefair,whatpreparationsshouldyoumake?Ticktheonesyouthinknecessary.,()1.Getsomeinformationaboutthefairandmakeyourvisitingplan.()2.Gettoknowindetailalltheexhibitors.,.,()3.SearchontheInternettheexhibitorsyoureinterestedinandgetmoreinformationaboutthem.()4.Takeenoughnamecardsandsendthemouttotheexhibitorsyoumaymakebusinesswith.()5.Takeplentyoffoodandwaterwithyou.()6.Takesomeprintedmaterialsaboutyourowncompany,sendingthemouttoyourtargetexhibitorswhennecessary.,.,()7.Reserveyourticketandhotelinadvance.()8.Listentotheweatherforecast.()9.Collectonlynecessaryluggageandmakeyourbagaslightaspossible.()10.Makeaformforeveryexhibitorinwhichyoucanwritedowndetailedinformationofhim.,.,Reading,FairsAttendingKnow-how,.,NewWordsandExpressions,large-scaled/ldskeld/adj.大规模的；大型的exhausted/gzstd/adj.极其疲倦的makeuseofsth/sb使用或利用某事物/某人layout/leaut/n.布局；安排；设计route/rut/n.路线；路程fillout填写insole/nsul/n.鞋垫venue/venju/n.会场；聚集地点commute/kmjut/v.来回往返于；乘车上下班category/ktgr/n.种类；类别,.,booth/bu/n.货摊；摊位；小房间specify/spesfa/v.确切说明；明确规定appointment/pntmnt/n.约会；预约arrangement/rendmnt/n.安排；筹备showroom/urum/n.陈列室seminar/semn/n.研讨会register/redst/v.登记；注册handout分发；散发carbonated/kbnetd/adj.碳酸的；碳化的summarize/smraz/v.总结；概括figureout理解；弄明白file/fal/v.将某物归档followup采取进一步行动；深入调查,.,Notes,Whenpreparingluggage,besuretosaveroomformaterialscollectedwhenattendingfairs.收拾行李的时候，一定要留出空间来存放出席展会时要带的相关资料。2.Chooseahotelneartheexhibitionvenue,youcansavealotoftimecommutingandmakeiteasiertohaveenoughrest.选择距离会展场地较近的酒店，这样能免除路途奔波，从而可以有足够的休息时间。,.,3.Further,preparequestionsyouneedtoaskanddesignaproductorserviceinformationcollectingformsoastoclearlyspecifythedifferencesbetweenexhibitors.此外，要准备好自己想问的问题，并且设计一份产品或服务信息收集表，以便明确说明各参展商之间的具体差异。soastodosth意思是“为了做某事”。Example:Ileftamessagesoastobesureofcontactingher.我留下了张条子以便与她取得联系。,.,4.Registerinadvanceandgettotheexhibitionvenue30minutesearlytosavetimeforqueuing.提前登记，并提早半小时到达展会地点，以省去排队的时间。queue的意思是“排队等候”。Example:Wequeuedforanhourbutdidntgetin.我们排队等候一小时也没进去。,.,5.Leavethevenue30minutesearlytoavoidwaitingforbusesortaxis.Filealltheinformationabouttheexhibitorsyougetforfuturecontacts.提前半小时离开会场，这样就不必花时间等公交车和出租车。将你在展会中获取的所有参展商的信息进行归档，以方便日后联系。,.,Exercises,Choosethebestanswerforeachofthefollowingquestions.,Whatsthepurposeofthefairlayoutplan?_A.Itcanhelpexhibitorsmakemoreprofits.B.Itservesasaguideforthevisitors.C.Itcantellforeignershowtogettothefair.D.Itcanhelpvisitorsfindtheproductstheywanttobuy.,B,.,2.Ifyouaretoattendatradefair,youshouldtakethefollowingthingsexcept_.A.alotofnamecardsB.comfortableshoesandclothesC.carbonateddrinksandbeerD.materialsrelatedtothefair,C,.,3.Youdbetterbookahotelclosetothefairvenuebecauseofthefollowingreasonsexceptthat_.A.ittakesalotoftimeforyoutogetthereifyoulivefarfromthevenueB.youmaynothaveagoodrestifyourhotelisfarfromthefairC.youcansavethelongdistancetravelingD.youcanmakemorebusinessfriends,D,.,4.Whichofthefollowingcansaveyourtimefillingoutforms?_A.Yourpensandnotebooks.B.Yourbusinesscards.C.Yourdocumentsaboutyourowncompany.D.Othervisitors.,B,.,5.Whichofthefollowingisnottrueaccordingtothepassage?_A.Whenattradefairsyoushouldtalkwiththetradeinsidersactively.B.Leavethefairvenue30minutesearly,sothatyoucanavoidwaitingbusesortaxis.C.Youshouldfollowupontheprintedmaterialsandsamplesyouacquiredatthefair.D.Youshouldavoidthecrowedbooths,althoughyoureinterestedinthem.,D,.,II.MatcheachwordinColumnAwithitscorrespondingexplanationinColumnB.,ColumnAColumnB,1.venue2.booth3.summarize4.category5.exhausted6.seminar7.file8.layout,anoccasionforexpertstodiscusssthb.verytiredc.thewaythatsthisarrangedd.classorgroupofthingse.placesthinafilef.aplacewherepeoplemeetforsthg.makeasummaryofsthh.asmallstallwheregoodsaresoldordisplayed,.,III.Fillintheblankswiththewordsorphrasesgivenbelow.Changetheformsifnecessary.,specifyacquirearrangementhandoutfigureoutregisterfollowupfillout,Withintwoweeksofarrivalallforeignershadto_withthelocalpolice.2.Theystoodonthestreetcorner_leafletsabouttheirnewproducts.3.Hehas_areputationofdishonestybecauseheoftentoldliestoothers.,register,handingout,acquired,.,4.Illmake_foryoutobemetattheairport.5.Employeeswhohaveworkedforatleast5yearsinourcompanyhavethechancetobeelectedaschairmanby_anapplicationform.6.Haveyou_whatswrongwithyourcar?7.Theregulations_thatyoumayuseadictionaryintheexamination.8.She_thephonecallwithane-mailtoaskforthedetailedinformationofthespecificationofthisvase.,followedup,arrangements,fillingout,figuredout,specify,.,IV.TranslatethefollowingsentencesintoEnglish.,1.因为现在生产的产品种类繁多，所以商品交易会都变得非常专业化了。Tradefairshavebecomeextremelyspecializedbecauseofgreatvarietyofproductsnowmanufactured.,.,2.对中国出口商来说，商品交易会经常是推销产品、正确发现用户怎样看待该产品的最迅速、最有效的方式。FortheChineseexporters,thetradefairisoftenthefastestandmosteffectivewaytopromoteaproductandtofindoutexactlywhatbuyersthinkofit.,.,3.虽然这些商品交易会偶尔允许普通公众进入，但基本上都是产业交易会。Thesetradefairsarebasicallyindustrialtradefairs,althoughtheyoccasionallypermitentrytothegeneralpublic.4.如果可以的话，我会用几句话把争论的要点概括一下。(summarize)IlljustsummarizethemainpointsoftheargumentinafewwordsifImay.,.,5.你要很好地发挥你的谈判技能，一定要取得本次谈判的胜利。(makeuseof)Youneedtomakegooduseofyournegotiationskillsandmakesuretosucceedinnegotiating.,.,Writing,BusinessCard,Whendoingbusiness,peopletendtoexchangebusinesscardstoprovidepersonalinformationaswellasinformationabouttheircompanies.Theinformationonabusinesscardmostlyincludesonesfullname,title,nameofthecompany,address,phonenumber,faxnumber,e-mailaddress,etc.,.,Besides,thecolorsandlogosonbusinesscardscanattracttheeyeandhelppe