电影寻龙诀英文分析评论.docx

Analysis of “Mojin-The Lost Legend”Nowadays, a well-known film is shown in the cinemas in China. Its name is “Mojin-The Lost Legend”, also known as “Xun Long Jue” in Chinese Pinyin name. People estimate its future box office will surely exceed 2 billion RMB, which will be a great success in Chinese film industry. I am trying to analysis the internal environment of this great film.The tangible resources of this film should not be neglected. I believe there are at least five tangible resources contribute to its success. First, the director Wuershan is definitely a key character in the team. Born in 1972 in Inner Mongolia, he has got some international film awards with good reputation. His has successfully directed “Painted Skin II” in 2012, which earn him the master of imaginary film. Second, the main actors in this film are all big shot. Chen Kun is the chief actor in this film. He has acted several leading roles in different imaginary films in China. He is also a famous singer which earns him a greater range of reputation as well as box office appeal. Shu Qi is the chief actress in the film. She is known as her beauty and nice shape in film industry. Started as a model, her performance skill is becoming better and approaching perfection day by day. Huang Bo is a famous characteristic comedy actor in China. His participation in this film increases the layer and dynamic of the story. Several of his film is known as the box office champion of the year, which demonstrate his popularity. Third, the scene arrangement of the film is also an important tangible resource. The major scenes are produced in Chinese Film Base in Huairou in Beijing. The whole base has 15 different studios and this film took 13 of all. Forth, the scriptwriter is also a popular character. This film is adapted from a well known tomb robbing novel “Gui Chui Deng”, which is seen as the best of this kind. The writer of this novel is called Zhang Muye, who has a pen name called Tian Xia Ba Chang, which has tong resounded among his readers. He is the scriptwriter and advisor of this film. Fifth, a good technique team is an essential tangible resource of the film. This film has a strong technique team which has more than 2000 people to ensure the fantastic dazzling pictures nail audiences to their seats. Last but not least, tangible resources such as shooting equipment, costumes, stage properties, extras and staff are all essential to the success of this film.The intangible resources of this film are also crucial. First, as I mentioned above, the film is adapted from the famous novel “Gui Chui Deng”, which is an intellectual property. Since the team gets the copyright of this novel, it becomes the first and most important intangible resource of the film. “Gui Chui Deng” was published in 2006 and gradually become the top one. It brings the concept of Mojin into the public view. The title of the novel suggests a unique way of tomb digging, which is lightening a candle in the southeast corner of the tome. Before opening the coffin, the grave robber should check the candle constantly. Once the candle is out, the grave robber should withdraw the action and return everything he/she got from the comb. Otherwise, something bad will happen, usually zombies in the tomb will come out and start to kill. As the novel becomes more and more popular, this concept, also known as Mojin style, becomes the label of almost all tomb robbing related literature products and makes “Gui Chui Deng” to be a great successful intellectual property. The number of the readers of this novel is increasing sharply these years. It is easy to estimate that the readers are the potential audience of this film. Second, this film has a strong investment background. Wanda Media, Enlight Media and Huayi Bros. Media are three major media groups in China. They are all a part of the investment group. They have mature film marketing and operating skills as well as solid public relationship channels, which contribute to the second intangible resource of the film. Third, the good reputation of the actors and the story is also an intangible resource. Lots of people choose a film based on the actors they like before they step into a cinema. This film has six big shots who are very famous in film and TV industry. Some of them are also singers or models. Their reputation is a key factor to attract their fans and bring them into the cinema. The story adopted from “Gui Chui Deng” also has a reputation, which attract its readers to enjoy and exam it on the big screen no matter the film is good or bad.The capability of the film is the joint effort of all sides. First, the director of the film is capable of producing large imaginary film. His work “Painted Skin II” helps him to strength his unique way of storytelling through camera. Before start with “Mojin-The Lost Legend”, he has carefully examined the original novel for several times. The novel consists of 8 different stories which have abundant film elements. Wuershan picked up the most interesting and essential characteristics from the stories and combined them together. He turned them into film language and retold the story in a new brilliant angle in 2 hours. The whole progress he took is difficult but meaningful. He was creating while learning and adjusting. It takes 2 years for him to finish the final production. All his effort and his diligent attitude ensure his success in this film. Second, the actors are capable of the roles. Chen Kun cast the leader of the tomb robbers in the film. The character needs him to be both tough and smart, who always knows what to do in case of emergency. Chen Kun has the experience of casting such character before. He is able to show him determination and ambition successfully through his performance. Shu Qi cast the only female of the tomb robbers. The character needs her to be sexy and clever, willing to take adventure and fight as male, but can be soft when falling in love. She Qi was a model and kept good body shape. She was seen as the “Lara Croft” in Chinese version. She is fully capable for taking a leading role in action film. Most of the actors are seen to be just the perfect image of the roles in the eyes of fans. Third, the background music of the film adds flowers to embroidery. All the music works are come from a very unique Inner Mongolian rock band called Hanggai. This band consists of 7 musicians who are all come from Inner Mongolia, which is also the place where this film was shot at. The music goes with the scenes harmonically that enable the film catch the inner feelings of the audience. Sometimes the success of a great film belongs to accidental, but it usually under cover certain factors. These factors are the core competence of the film. “Mojin-The Lost Legend” is a successful one in terms of box office as well as audiences response. There are at least 3 core competences contribute to its success. First, the visual effect is strong enough to hold the all the scenes. Since this film is about zombies, tombs, ghost and unrealistic world, the production team has to create an imaginary world out of nothing. It is said that more than 80% of the shots are produced with special effect. It takes about 100 million RMB to ensure the perfection of the image. Also, the timeline start with 1980s, then goes back to 1970s, and finally turns to modern New York and Beijing. Different time setting requires different costumes and stage properties. The production team fully aware of it and create variety of different imagery systems. Some scenes draw on the experience of Turkish rock cave, Indian corridor and dome; combine with the traditional Chinese element such as wind and fire, which create a vivid picture of infernal space. With the help of computer graphic technology, the production team finally presents a feast for the eyes. Second, the story is a key factor that attracts the audience. Tomb robbing used to be a popular online novel subject, but a “forbidden” one in the screen due to the Chinese censorship of film and TV industry. There was a TV play adopted from another tomb