高级商务英语1-unit8Crisis-Managementppt课件

.,UnitEightCrisisManagement,Whatiscrisismanagement?Whatarethekeystoeffectivequalitycrisismanagement?Casestudy:Tylenol,.,Uniteight,Para.MainTopicsPara.1-7themismanagementofToyotasqualitycrisisshapedbyJapanesecorporateculturePara.8-12thesocial,economicandpoliticalstatusofJapanrelatedtoToyotasqualitycrisisPara.13-19suggestionsabouthowToyotashouldcopewithqualitycrisis,.,Uniteight,1.InJapan,thereisaproverb,“Ifitstinks,putalidonit.”(Line1,Para.1)Ifasituationoraproblemarises,seektocoveruporfudgethefacts.,.,Uniteight,Crisismanagementdoesnotgetanymorewoefulthanthisandthecostofthisbunglingsofarisonlyadownpaymentonthefinaltally.(Line2,Para.2)isonlyaninitialportionofthetotalamountintheend.,.,Uniteight,loom(Para.2)v.hangover,asofsomethingthreatening,dark,ormenacingsynonyms:emerge,appearexample:Nationalself-confidencehasbeenflaggingunderthethreatofloomingrecession.,.,Uniteight,companieshaveshortchangedtheircustomersbyshirkingresponsibilityuntiltheaccumulatedevidenceforcesbelateddisclosureandrecognitionofculpability.Paraphrasecompanieshavetreatedtheircustomersunfairlybyavoidingresponsibilityuntilanincreasingamountofevidenceobligesthemtomakeadelayedmoveofrevealingthetruthandconfessingtheirfault.,.,Uniteight,thecostsofsuchnegligencearelowinJapanwherecompensationforproductliabilityclaimsismostlyderisoryornon-existent.Translation在日本，产品责任的赔偿数额低的可怜或根本没有赔偿，因此，为这种疏忽付出的代价是很低的。,.,Uniteight,Whyisthecaseofbloodcontaminationofpharmaceuticalcompaniessaidtobe“oneglowingexceptiontothisparsimoniousrecord”?Inmostcasesofqualitycrises,Japanesecompanieshabituallythinklightlyoftheircustomersbyshirkingtheirresponsibilitiesandthecostsofsuchbelittlementandnegligencearelow.Butdrugcompanyexecutivespaiddearlyforsellingtaintedblood:arathergeneroussettlementofcompensationandanabjectapology.,.,Uniteight,WhatculturalinclinationscanJapansnegligenceofcrisismanagementbeascribedto?(para.6-7)First,owninguptoproductdefectsposesthreatstocorporateface,especiallyforsuchahigh-statuscompanyasToyotainanationobsessedwithcraftsmanshipandquality.Secondly,duetoacorporateculturethatvaluesteam-work,employeesloyaltyforfirmsandconcernforcorporateimageoverridetheircompassionforconsumerinterest.Thirdly,thehierarchicalcorporatestructureandacorporatecultureofdeferencepreventthetwo-waycommunicationbetweensuperiorsandsubordinates.,.,Uniteight,penchant(Para.6)n.astrongliking（强烈的）倾向，爱好synonym:aptitudeexample:ItisnoticedthatChinesecustomershaveapenchantforproductsprojectingnationalprideintraditionalChineseculture.,.,Uniteight,raisethebarondisclosureandassumingresponsibility.(Para.6)Paraphraseraisespeoplesstandardsforunderwhatcircumstancesthetruthmustberevealedandresponsibilitymustbeclaimed.,.,Uniteight,Andahigh-statuscompanylikeToyotahasmuchtolosesinceitscorporatefaceisatstake.(Line4,Para.6)ItscorporateprestigeisatriskforToyotaenjoyingagoodmarketstanding.,.,Uniteight,deference(Para.7)Heisdeferentialtohissuperiors.他对他的长官、上司毕恭毕敬,.,Uniteight,thefocusonconsensusandgroupisanassetinbuildingteamwork,butalsocanmakeithardtochallengewhathasbeendecidedordesigned.(Para.7)Translation对一致意见和团队的重视是团队合作的优势，但这也会使公司难以质疑和挑战已经做出的决定和设计。,.,Uniteight,Q1.WhatsthemainideaofPartII(Para.8-12)?Thesocial,economicandpoliticalstatusofJapan,closelyrelatedtoToyota,areimpactingToyotasreformonqualitycrisismanagement.,.,Uniteight,Outsidedirector/non-executivedirector/insidedirectorAnymemberofacompanysboardofdirectorswhoisnotanemployeeorstakeholderinthecompany.Outsidedirectorsarepaidanannualretainerfeeintheformofcash,benefitsand/orstockoptions.Corporategovernancestandardsrequirepubliccompaniestohaveacertainnumberorpercentageofoutsidedirectorsontheirboardsastheyaremorelikelytoprovideunbiasedopinions.,.,Uniteight,Outsidedirector/non-executivedirector/insidedirectorOutsidedirectorsareadvantageoustothecompanybecausetheyhaveverylittleconflictofinterestandmayseethebigpicturedifferentlythaninsiders.Thedownsideisthatsincetheyarelessinvolvedwiththecompaniestheyrepresent,theymayhavelessinformationuponwhichtobasetheirdecisionsandreducedincentivestoperform.,.,Uniteight,above-and-beyond(Para.8)adj.exceedingwhatisrequiredorexpectedexample:Thesoldiersdemonstrateabove-and-beyondcourageindefenseoftheircountrymen.,.,Uniteight,sheddingtheconstraintsofafustycorporatecultureandwowingcustomerswitharecallandaboveandbeyondaftersalesserviceandcare(Para.8)Paraphraseremovingtherestrictionsofoutdatedcorporatecultureandpleasingcustomerswitharecallandsuperbafter-salesserviceandcare.,.,Uniteight,YetearlysignsarethatToyotaisnolongerthenimblecompanythattooktheworldbystorm.(Line9,Para.8)Toyotaisnolongeradynamiccompanywhichcansweeptheworld.,.,Uniteight,WhatarethetroublesToyotafacedwith,internally(para.9)andexternally?Internally,ToyotacannoteitherresolvetheproblemofovercapacityorshakeoffitsoverrelianceonAmericanmarket.,.,Uniteight,WhatarethetroublesToyotafacedwith,internally(para.9)andexternally(para.11,12)?Externally,LiberalDemocraticPartyhasgoneoutofpowerandthepublicisappealingtomoretransparencyandaccountabilityofgovernmentaswellascorporations.JapanAirlinesonthevergeofbankrupcyandasoaringdebt-to-GDPratiothreatentounderminenationalconfidence.,.,collusive(Para.10)adj.involvingsecretorillegalcooperation,especiallybetweencountriesororganizations共谋的；勾结的；串通的synonym:connivingexample:Acountryshouldhavelawspenalizingcollusivebehaviorinbiddingorotherformsofbusinesspractice,alongwithacommitmentandcapacitytoenforcesuchlaws.,.,Uniteight,TheJapaninc.modelbuthasrunoutofsteam.(Para.10)Translation日本公司的业务模式体现在企业和政府之间相互合作、共同谋划的关系,这种关系曾经创造过日本的经济奇迹，但如今却是大势已去。,.,Uniteight,Thepowersthatbe“Thepowersthatbe”isaphraseusedtorefertothoseindividualsorgroupswhocollectivelyholdauthorityoveraparticulardomain.,.,Uniteight,.,Uniteight,Nationalconfidencehasbeenflaggingforsometime,butamidsttheprolongedmalaise,peoplecouldstillbaskinthesuccessofnationalchampionssuchasToyota.(Line7,Para.12)ParaphraseNationalconfidencehasbeendecliningforsometime,butamidstanenduringsenseofunease,peoplearestillderivingcontentmentfromthesuccessofnationalchampionsuchasToyota.,.,Uniteight,Nationalconfidencehasbeenflaggingforsometime,butamidsttheprolongedmalaise,peoplecouldstillbaskinthesuccessofnationalchampionssuchasToyota.(Line7,Para.12)民族自信心低落已经有一段时间了，但是即使在长期萎靡不振的状态下，人们依然能够沉浸在像丰田公司这样的王牌企业获得成功的喜悦中。,.,Uniteight,WhatsthemainideaofPartIII(Para.13-19)?WithmutualinterestsofToyota,reputationofmade-in-JapanproductsandAmerican