unit-2-自学课件

Unit2,FruitfulQuestions,Unit2,FruitfulQuestions,Unit2,FruitfulQuestions,TeachingDesign,Warm-upQuestions,BackgroundInformation,TextAnalysis,Exercises,Whatdoesntbelonggame?,Tomato!Becausetheothertwoarefruits!,Strawberry!Becausetheothertwoareround!,Orange!Becausetheothertwoarered!,Theyareallright!,Fromthethreechildren,Ilearnabouttheimportanceofcreativity!,Iwillgiveyousomeexamples!,EdwardJennerdiscoveredavaccination（n.接种疫苗）forsmallpox（n.天花）byabandoninghisquest（n.寻找）foracure.,Thechildrenaredoingwhateveryscientistwhosevermadeanimportantdiscovery!,Recordbadstudentdoesnotnecessarilyisntagoodstudent！,Weneedtodiscover，asthekidsdid，thatthereismorethanonerightanswer!,Whichmonthdosoldiershate?Whatdoyoucalladeerwithnoeyes?Whatdoyoucalladeaddeerwithnoeyes?,March(三月,行军),Noidea(no-eye-deer).,Stillnoidea(stillno-eye-deer).,Hagen-DazsandReubenMattus,ReubenMattus(1931-1994),HerenamedhisBronxice-creamHaagen-Dazsandraisedthepricewithoutchangingtheproduct.,Hagen-Dazsisaluxuryicecreambrand,establishedbyReubenandRoseMattusintheBronx,NewYork,in1961.Startingwithonlythreeflavors:vanilla,chocolate,andcoffee,thecompanyopeneditsfirstretailstoreinBrooklyn,NewYork,onNovember15,1976.Thebusinessgrew,andcreatedfranchisesthroughouttheUnitedStatesandmanyothercountriesaroundtheworld.Hagen-Dazsproducesicecream,icecreambars,icecreamcakes,sorbetandfrozenyogurt.,被誉为“冰淇淋中的劳斯莱斯”的哈根达斯自1921年在美国诞生起，就受到全世界消费者的一致信赖、赞赏、追捧。如今，作为世界上最大的食品公司之一，美国磨坊公司属下的一个著名品牌，哈根达斯产品畅销世界各个角落，冰淇淋专卖店遍及纽约、伦敦巴黎、蒙特卡罗、东京等全球各大主要城市。1996年哈根达斯以其顶级的品牌形象成功进入中国市场，以其值得信赖的品质和丰富多样的产品，给中国消费者带来了一流的味觉体验。LoveHer,LoveHaagen-Dazs“爱她就带她吃哈根达斯”一句广告语，就像某一种病毒在恋爱中的男女中蔓延。如今，哈根达斯已经在上海、北京、杭州、广州、青岛、深圳、宁波等城市开设了近50家哈根达斯门店。这些门店除了给消费者带来味觉的完美体验之外，更是致力于为消费者创造完美的空间享受，每家专卖店址的选择总是全方位考虑都市人群的需要，这也是哈根达斯成功的原因之一。同时，哈根达斯也力图将吃哈根达斯划归为等同于送玫瑰一样重要的爱情表达方式。,品牌文化,Afailureatschool,abrilliantscientist,TheoryofrelativityThemostpotentparadigm-shifter,AnEnglishSongIEattheColorsoftheRainbow,ListentoanEnglishsongIEattheColorsoftheRainbowfromSesameStreet.Canyougivethenamesofthefruits?Whichoneisyourfavorite?,Ieatthecolorsoftherainbow.VeggiesandfruitthathelpmegrowRed.red.someofmyfavoritefoodsare:Apples,cherries,strawberriesandtomatoesOrange.orange.someofmyfavoritefoodsare:Carrots,oranges,peachandsweetpotatoYellow.yellowcornandlemonpineappleandbanana.Green.greenspinach(菠菜)andbroccoli(甘蓝)Lettuce,peas,andkiwi.Blue.blue.TheonlyfoodIeatthatsblueisBlueberries!Ieatthecolorsoftherainbow.“Hey!Whataboutus?”Purple,eggplant,plumsandgrapes.SoeverydayIeatthecolorsoftherainbow.,JamesSollischdescribeshowhischildrensabilitytoseethingsinfreshwaysopenedhisowneyestothenatureofcreativethinking.,Theothernightatthedinnertable,mythreekidsages9,6and4tooktimeoutfromtheirfoodfighttoteachmeaboutparadigmshifts,andlimitationsoflinearthinkingandhowtorefocusparameters.Hereshowithappened:WewereplayingourownoralversionoftheSesameStreetgame,“WhatDoesntBelong?,”wherekidslookatthreepicturesandchoosetheonethatdoesntfit.Isaid,“OK,whatdoesntbelong,anorange,atomatoorastrawberry?”,FruitfulQuestions,ducinggoodresults多产的，富有成效的，e.g.今天的会议比上周的会议更有成效。Todaysmeetingwasmorefruitfulthanlastweeks.扩展：fruitless:adj.不结果实的，fruitfully:adv.产量多地，fruitfulness:n.果实累累,paradigm(范式)：theusualwayofthinkingaboutsomethingparadigmshifts:(范式转移/范式变化)amajorchangeintheusualwayofthinkingaboutsomething,limitationoflinearthinking直线思维的局限linearthinking:thetraditionallogicalapproachtoproblemsolving.直线思维：线性思维通常和水平思维相对。有的人，认为这种方法有局限性，需要水平思维加以补充。水平思维即利用更多的非传统和创新的手段解决问题。refocusparameters:重新瞄准各种限定性因素lookingatthingsthatwerepreviouslyignored审视以前被忽略的因素,Article3-5_S,Theoldestdidnttakemorethanasecondtodeliverhissmuganswer:“Tomatobecausetheothertwoarefruits.”Iagreedthatthiswastherightanswerdespitethefactthatsomepuristsinsistatomatoisafruit.Tothoseofusforcedaskidstoeattheminsalads,tomatoeswillalwaysbevegetables.Iwasabouttothinkupanothersetofthreewhenmy4-year-oldsaid,“Therightanswerisstrawberrybecausetheothertwoareroundandastrawberryisnt.”HowcouldIarguewiththat?Thenmy6-year-oldsaid,“Itstheorangebecausetheothertwoarered.”Nottobeoutdonebyhisyoungersiblings,the9-year-oldsaid,“Itcouldalsobetheorangebecausetheothertwogrowonvines.”Themiddleonetookthisasadirectchallenge.“Itcouldbethestrawberrybecauseitstheonlyoneyouputonicecream.”,Article6_S,Somethingwasdefinitelyhappeninghere.Itwasmessierthanafoodfightandmuchmoreimportantthanwhetheratomatoisafruitorvegetable.MykidsweredoingwhatCopernicusdidwhenheplacedthesunatthecenteroftheuniverse,readjustingthecenturies-oldparadigmofanEarth-centeredsystem.TheyweredoingwhatReubenMattusdidwhenherenamedhisBronxicecreamHagen-Dazsandraisedthepricewithoutchangingtheproduct.TheyweredoingwhatEdwardJennerdidwhenhediscoveredavaccinationforsmallpoxbyabandoninghisquestforacure.,quest:n.alongsearchforsth.thatisdifficulttofind追求，寻求questfor寻求，追求例句：对幸福/知识/真理的追求thequestforhappiness/knowledge/truth,Article7-8_S,Insteadofstudyingpeoplewhoweresickwithsmallpox,hebegantostudypeoplewhowereexposedtoitbutnevergotsick.Hefoundthattheydallcontractedasimilarbutmilderdisease,cowpox,whichvaccinatedthemagainstthedeadlysmallpox.Theywererefocusingtheparameters.Theywereredefiningtheproblems.Theywerereframingthequestions.Inshort,theyweredoingwhateveryscientistwhosevermadeanimportantdiscoverythroughouthistoryhasdone,accordingtoThomasKuhn,inhisbook,TheStructureofScientificRevolutions:Theywereshiftingoldparadigms.,contractv.getanillness感染e.g.那个地方有三分之二的人感染了艾滋病。Two-thirdsofthepopulationtherehascontractedAIDS.n.合同,Article9-10_S,Butifthishadbeenaworkbookexerciseinschool,everykidwhodidntcircletomatowouldhavebeenmarkedwrong.Everykidwhoframedthequestiondifferentlythan“Whichisnotafruit?”wouldhavebeenwrong.Maybethatexplainswhysomanyoftheworldsmostbrilliantscientistsandinventorswerefailuresinschool,themostnotablebeingAlbertEinstein,whowasperhapsthiscenturysmostpotentparadigm-shifter.Thisisnotmeanttobeacritiqueofschools.Lordknows,thatseasyenoughtodo.Thisis,instead,areminderthattherearereallimitstothevalueofinformation.Ibringthisupbecauseweseemtobeatapointintheevolutionofoursocietywhereeveryoneisclamoringformoretechnology,forinstantaccesstoever-growingbodiesofinformation.,Article11-12_S,Studentsmustbeonline.YourhomemustbedigitallyconnectedtotheWorldWideWeb.Businessesmustbeabletodownloadvolumesofdatainstantaneously.Butunlessweshiftourparadigmsandrefocusourparameters,thesuperinformationhighwaywillleadusnowhere.,Wearenotnow,norhavewerecentlybeensufferingfromalackofinformation.ThinkhowmuchmoreinformationwehavethanCopernicushadfourcenturiesago.AndhedidntdoanythinglessEarth-shattering(punintended)thancompletelychangethewaytheuniversewasviewed.Hedidntdoitbyuncoveringmoreinformationhediditbylookingdifferentlyatinformationeveryoneelsealreadyhadlookedat.EdwardJennerdidntinventpreventivemedicinebyaccumulatinginformation;hediditbyreframingthequestion.,Whatweneedaswebegintodownshiftontotheinformationhighwayisnotmoreinformationbutnewwaysoflookingatit.Weneedtodiscover,asmykidsdid,thatthereismorethanonerightanswer,thereismorethanonerightquestionandthereismorethanonewaytolookatabodyofinformation.Wen