麦肯锡图表PPT课件

-,CONFIDENTIAL,FrequentlyUsedTemplate,-,1,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2CUBED,Unitofmeasure,*FootnoteSource:Source,-,2,2X2TOWER,Unitofmeasure,*FootnoteSource:Source,-,3,5PSMARKETING,Place,Price,Product,Package,Positioningpromotion,Productoffering,Unitofmeasure,*FootnoteSource:Source,-,4,Strategy,Skills,Systems,Staff,Sharedvalues,Structure,Style,7S,Unitofmeasure,*FootnoteSource:Source,-,5,ARROW3D,Unitofmeasure,*FootnoteSource:Source,-,6,CUBES13D,Unitofmeasure,*FootnoteSource:Source,-,7,CUBES23D,Unitofmeasure,*FootnoteSource:Source,-,8,CUBES33D,Unitofmeasure,*FootnoteSource:Source,-,9,Text,Text,Text,Text,CUTOUT3D,Unitofmeasure,*FootnoteSource:Source,-,10,Newentrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCESATWORK,Unitofmeasure,*FootnoteSource:Source,-,11,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,Unitofmeasure,*FootnoteSource:Source,-,12,Text,Text,Text,Text,LEVELSEPARATE4,Unitofmeasure,*FootnoteSource:Source,-,13,Text,Text,Text,LINEARA3D,Unitofmeasure,*FootnoteSource:Source,-,14,Text,Text,Text,Text,LINEARB3D,Unitofmeasure,*FootnoteSource:Source,-,15,Text,Text,Text,LINEARC3D,Unitofmeasure,*FootnoteSource:Source,-,16,Text,Text,Text,LINEARD3D,Unitofmeasure,*FootnoteSource:Source,-,17,Text,Text,Text,Text,LINEARE3D,Unitofmeasure,*FootnoteSource:Source,-,18,Text,Text,Text,LINEARG3D,Unitofmeasure,*FootnoteSource:Source,-,19,Text,Text,LINEARI3D,Unitofmeasure,*FootnoteSource:Source,-,20,Text,Text,Text,Text,LINEARJ3D,Unitofmeasure,*FootnoteSource:Source,-,21,Text,LINEARN3D,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,22,Text,Text,Text,LINEARP3D,Unitofmeasure,*FootnoteSource:Source,-,23,LINEARQ3D,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,24,Text,Text,LINEARQ3D,Unitofmeasure,*FootnoteSource:Source,-,25,Plan,Implement,Support,LINKS3,Unitofmeasure,*FootnoteSource:Source,-,26,PERSPECTIVE3D,Unitofmeasure,*FootnoteSource:Source,-,27,Text,Text,Text,PROPELLER3D,Unitofmeasure,*FootnoteSource:Source,-,28,RINGS3D,Unitofmeasure,*FootnoteSource:Source,-,29,Text,SCALE,Text,Unitofmeasure,*FootnoteSource:Source,-,30,Text,Text,SCALES,Unitofmeasure,*FootnoteSource:Source,-,31,Text,Text,Text,Text,Text,Text,SIZESIN,Unitofmeasure,*FootnoteSource:Source,-,32,SPIRAL13D,Unitofmeasure,*FootnoteSource:Source,-,33,Spiral,Brakes,Tubeintube,SPIRAL23D,Unitofmeasure,*FootnoteSource:Source,-,34,Text,Text,Text,Text,SPOTLIGHT,Unitofmeasure,*FootnoteSource:Source,-,35,Text,Text,Text,Text,Text,Text,STAIRCASE,Unitofmeasure,*FootnoteSource:Source,-,36,STARS3D,Unitofmeasure,*FootnoteSource:Source,-,37,Text,Text,WIRECUBES,Unitofmeasure,*FootnoteSource:Source,-,38,Text,Text,Text,Text,Text,Text,Text,ARROWS,Unitofmeasure,*FootnoteSource:Source,-,39,LEVEL1,Text,Unitofmeasure,*FootnoteSource:Source,-,40,LEVEL2,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,41,LEVEL3,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,42,LEVEL4,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,43,LEVEL5,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,44,LEVEL6,Text,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,45,FLOW2,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,46,Text,FLOW2TITLE,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,47,FLOW3,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,48,Text,FLOW3TITLE,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,49,FLOW4,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,50,Text,FLOW4TITLE,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,51,FLOW5,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,52,Text,FLOW5TITLE,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,53,FLOW6,Text,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,54,Text,FLOW6TITLE,Text,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,55,BLADES,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,56,BOX,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,57,BOX,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,58,CYCLE1,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,59,CYCLE2,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,60,CYCLE3,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,61,CYCLE4,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,62,CYCLE5,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,63,CYCLE6,Text,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,64,CYCLE7,Text,Text,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,65,CYCLE8,Text,Text,Text,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,66,Text,INCOMING,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,67,RIBBON,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,68,RING,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,69,UPON2,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,70,CONTINUOUS,Text,Text,Text,Text,Text,Text,Text,Text,Unitofmeasure,*FootnoteSource:Source,-,71,CUTO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leadprogramimplementationChangeinactualbehavior,ActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh-involvementprocess,Implementationornearimplementationofrequiredstructureandsystems,Flowof2-waycommunicationsPeoplesunderstanding,beliefandcontributiontoactonvisionandactionplans,AccuratemeasurementofactionandresultsClearaccountabilitiesEarlywins,Visibledemonstrationofnewvisionandvaluesbyclientleadership,DELTAP,Unitofmeasure,*FootnoteSource:Source,-,108,Naturalowner,Relativeabilitytoextractvalue,Low,Medium,Value-creationpotentialinbusinessunit,High,CorporatecenterskillsBusinessunitlinkagesTaxation/valuationdifferences,IndustryattractivenessCompetitivepositionRestructuring/rationalizationopportunities,“Oneofthepack”,Retainandgivetoppriority,Retainandgivepriority,Retainandmanageforcodeorliquidate,Probablydivest,Divest,Divestorliquidate,MACS,Unitofmeasure,*FootnoteSource:Source,-,109,BusinessStrategy,ManufacturingStrategy,Configuration,Systems,ResearchFocus,LaborPolicy,ProductDesign,Makevs.Buy,Organization,ProcessDesign,MANUFACTURINGSTRATEGY,Unitofmeasure,*FootnoteSource:Source,-,110,Restructuringframework,1,5,4,3,2,PENTAGON,Unitofmeasure,*FootnoteSource:Source,-,111,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICEBENEFIT,Unitofmeasure,*FootnoteSource:Source,-,112,Appraiseperformanceandprospects,Developstrategy,Redesignpivotaljobs,Designtheskillbuildingprocess,Assesschangereadiness,Topdownactionprograms,Bottomupactionprograms,1,2,4,5,6,7,8,3,SMILECHART,Unitofmeasure,*FootnoteSource:Source,-,113,3.,Createandpursueauniqueadvantage,2.,Resegmentthemarkettocreateaniche,4.,Exploituniqueadvantageindustrywide,1.,Domoreandbetterofthesame,Whentocompete,STRATGAMEBOARD,Unitofmeasure,*FootnoteSource:Source,-,114,Stage1,Stage2,Stage3,Stage4,Valuesystem,Strategicmanage-ment,Externallyorientatedplanning,Forecastbasedplanning,Budgetplanning,Meetbudgetandschedule,Predictthefuture,Thinkstrategically,Createthefuture,STRATMANAGE,Unitofmeasure,*FootnoteSource:Source,-,115,SellingmarginContributionSales,SellingrateSalesAvailablesellingtime,EffectivenessContributionAvailablesellingtime,ProductivityContributionTotalsellingcosts,EfficiencyAvailablesellingtimeTotalsellingcosts,UtilizationAvailablesellingtimeTotalsalestime,SupportintensitySupportcostsTotalsellingcosts,SupportleverageTotalsalestimeSupportcosts,TREEPRODUCTIVITY,Unitofmeasure,*FootnoteSource:Source,-,116,Maximizeshareholdervalue,Growthroughculturalinitiative,Redeployassets,Improvecorebusinessperformance,Growthroughacquisitionand/ormerger,Adoptsoundfinancingapproach,VALUECREATION,Unitofmeasure,*FootnoteSource:Source,-,117,Real,Perceived,Clientsrelativeabilitytoextractvalue,Corporatecenterskills,Linkagesbetweenbusinessunits,Financialownershipfit,Industryrestructure,Internalcontroller,Sharedresources,Transferofcapability,Verticalintegration,Differencesintaxposition,Existenceofnon-casesobjectives,Inefficienciesinfinancialmarkets,Differenceinvaluationtechnique,VALUESOURCES,Unitofmeasure,*FootnoteSource:Source,-,118,GANTT10,Header,Text,Unitofmeasure,*FootnoteSource:Source,-,119,GANTT15,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,Unitofmeasure,*FootnoteSource:Source,-,120,Text,Text,VENN2,Unitofmeasure,*FootnoteSource:Source,-,121,Text,Text,Text,VENN3,Unitofmeasure,*FootnoteSource:Source,-,CONFIDENTIAL,FrequentlyUsedTemplate,DataDriven,Template,June2002,Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyitisnotacompleterecordofthediscussion.,-,123,Label1,Label2,Label3,AREA,Unitofmeasure,*FootnoteSource:Source,-,124,Label1,Label2,Label3,Label4,Label5,BAR,Unitofmeasure,*FootnoteSource:Source,-,125,Label1,Label2,Label3,Label4,Label5,Label1,Label2,Label3,Label4,Label5,TitleUnitofmeasure,TitleUnitofmeasure,BAR2,Unitofmeasure,*FootnoteSource:Source,-,126,Label1,Label2,Label3,Label4,Label5,BARBUTTED,Unitofmeasure,*FootnoteSource:Source,-,127,Label1,Label2,Label3,Label4,Label5,000,000,000,000,000,Series,Series,BARSTACKED,Series,Unitofmeasure,*FootnoteSource:Source,-,128,Label1,Label2,Label3,Label4,Label5,000,000,000,000,000,100%=,Series,Series,BARSTACKED100%,Series,Unitofmeasure,*FootnoteSource:Source,-,129,TitleUnitofmeasure,TitleUnitofmeasure,Label1,Label2,Label3,Label4,Label5,Label6,BUBBLE,Unitofmeasure,*FootnoteSource:Source,-,130,Label1,Label2,Label3,Label4,Label5,COLUMN,Unitofmeasure,*FootnoteSource:Source,-,131,Label1,Label2,Label3,Label4,Label5,Label1,Label2,Label3,Label4,Label5,TitleUnitofmeasure,TitleUnitofmeasure,COLUMN2,Unitofmeasure,*FootnoteSource:Source,-,132,Label1,Label2,Label3,Label4,Label5,COLUMNBUTTED,Unitofmeasure,*FootnoteSource:Source,-,133,Label1,Label2,Label3,Label4,Label5,Series,Series,Series,Series,000,000,000,000,000,COLUMNSTACKED,Unitofmeasure,*FootnoteSource:Source,-,134,Label1,Label2,Label3,Label4,Label5,Series,Series,Series,Series,100%=,000,000,000,000,000,COLUMNSTACKED100%,Unitofmeasure,*FootnoteSource:Source,-,135,TitleUnitofmeasure,Label1,Label2,Label3,Label4,Label5,TitleUnitofmeasure,100%=,000,Series,Series,Series,Series,Label1,COMBOPIESEGMENTCOLUMN,Unitofmeasure,*FootnoteSource:Source,-,136,TitleUnitofmeasure,TitleUnitofmeasure,Label1,Label2,Label3,Label4,Label5,COSTCURVE,Unitofmeasure,*FootnoteSource:Source,-,137,TitleUnitofmeasure,TitleUnitofmeasure,DUALCOLUMNLINE,Unitofmeasure,*FootnoteSource:Source,-,138,TitleUnitofmeasure,TitleUnitofmeasure,DUALLINE,Unitofmeasure,*FootnoteSource:Source,-,139,Label1,Label2,Label3,Label4,LINE,Unitofmeasure,*FootnoteSource:Source,-,140,Label1,Label2,Label3,Label4,Label5,PIE,Unitofmeasure,*FootnoteSource:Source,-,141,TitleUnitofmeasure,Label1,Label2,Label3,Label4,Label5,TitleUnitofmeasure,Label1,Label2,Label3,Label4,Label5,PIE2,Unitofmeasure,*FootnoteSource:Source,-,142,RANGEHIGHLOW,Unitofmeasure,*FootnoteSource:Source,-,143,SCATTERX&Y,Unitofmeasure,*FootnoteSource:Source,-,144,WATERFALLBAR,Label1,Label2,Label3,Label4,Label5,Unitofmeasure,*FootnoteSource:Source,-,145,WATERFALLCOLUMN,Label1,Label2,Label3,Label4,Label5,Unitofmeasure,*FootnoteSource:Source,-,CONFIDENTIAL,FrequentlyUsedTemplate,NamedObjects,Template,June2002,Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyitisnotacompleterecordofthediscussion.,-,147,ARROWS,Unitofmeasure,*FootnoteSource:Source,-,148,DISCLAIMERSCLIENT,Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.,Unitofmeasure,*FootnoteSource:Source,-,149,DISCLAIMERSINTERNAL,ThisreportcontainsinformationthatisconfidentialandproprietarytoMcKinsey&CompanyandissolelyfortheuseofMcKinsey&Companypersonnel.Nopartofitmaybeused,circulated,quoted,orreproducedfordistributionoutsideMcKinsey&Company.Ifyouarenottheintendedrecipientofthisreport,youareherebynotifiedthattheuse,circulation,quoting,orreproducingofthisreportisstrictlyprohibitedandmaybeunlawful.,Unitofmeasure,*FootnoteSource:Source,-,150,DISCLAIMERSPRESENTATION,Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutprior