染发咨询课程

WorldofColour,Emotional,sensual,inspirational,theseareafewofthewayswedefineourexperienceofandrelationshipwiththeworldofcolour.Colouraffectsourmoods,ourlanguageandourimageofourselves.Itisthiswhichintereststhehairdresser,who,empoweredwiththesuperbIGORArangecanchangetheworldinwhichtheirclientslive.,ColourConsultation染发咨询,Successfullyinteractingwithexistingandpotentialclientsrequiresacomplexbalanceofinterpersonalskills,businessawarenessandprofessionaljudgement.要同现有的和潜在的客户保持成功的交流，就必须要在人际交往技巧，商业意识和专业决断力中保持一种复杂的平衡。,SessionOutline会议概要ColourConsultation染发咨询,1ClientAnalysisIntroductionConsultationProcedureConsultationTool1顾客分析介绍咨询步骤咨询工具,Timings时间表,19:00Introduction19:05ClientAnalysis-Procedure19:30ClientAnalysis-Consultation20:15ClientAnalysis-SKPTool20:55Summary21:00Finish19:00介绍19:05顾客分析-步骤19:30顾客分析-咨询20:15顾客分析-SKP工具20:55总结21:00结束,Aims目标,Bytheendofthissessionyouwill:Haveauniqueinsightintotheeffectsofcolouronthehumanpsycheandhavedevelopedcomprehensiveclientanalysisskillsthatwillenableyoutodevelopyourcolourbusiness.通过本课程，您将会：清楚了解颜色对人类心灵的影响，充分掌握综合顾客分析技巧，因而完全懂得如何发展你的染发生意。,Objectives目的,Bytheendofthissessionyouwill:Beabletousecoloursamplestodetermineclientcolourtypeanddemonstrateasystematicapproachtoclientconsultationandanalysis.HavepractisedusingtheSchwarzkopfProfessionalconsultationtooltoidentifyaclientspecificrangeofshades.Beabletoapplyaknowledgeofthepsychologicaleffectiveofcolourinordertoadviseaclientofanappropriatecolourchoice.通过本课程，您将会：能够运用染色实例来鉴别顾客的染色类型以及展示顾客咨询和分析的系统方法。练习使用Schwarzkopf的专业咨询工具来鉴别顾客的特定色度范围能够运用颜色的心理影响来建议顾客合适的染色方案,1ClientAnalysis顾客分析,Successfullyinteractingwithexistingandpotentialclientsrequiresacomplexbalanceofinterpersonalskills,businessawarenessandprofessionaljudgement.要同现有的和潜在的客户保持成功的交流，就必须要在人际交往技巧，商业意识和专业决断力中保持一种复杂的平衡。,ConsultationProcedure1.1咨询步骤,Asuccessfulconsultationrequires:Clearassessment&understandingClearrecommendationandconsultationCorrectcolouringformulaSkilledpreparationSkilledapplicationRegularmonitoringCorrectpost-colourstylingandcareproductsAccurate&relevantclientrecords染色咨询的重要性确认想要的发色分析客户的个性分析发质获取想要的发色使客户放心促成销售取得客户详细的资料纪录,ConsultationProcedure1.2咨询步骤,ColourAnalysisDeterminenaturalhaircolourUsecolourclipsfromnaturalrangeDeterminecolourdirectionWarm/Cool/NeutralHastheclienthadaprevioustreatment?Colour,permorbleach?DeterminewhitehairpercentageIsthisevenlydistributed?染色分析确定天然发色使用天然色的色卡确定颜色方向暖色调/冷色调/中性色顾客是否曾打理过头发？染发，烫发或漂色测定白头发的比率是否分布均匀？,ConsultationProcedure1.3咨询步骤,ColourAnalysisDeterminehairdiameterThick/Normal/FineDeterminehairqualityPorous/Normal/ResistiveDeterminescalpandskinconditionCheckfordamageordisorders染色分析测量头发直径粗/中/细测量发质多孔性的/正常/抗拒性的测量头皮和皮肤的状态检查损伤或紊乱,ConsultationProcedure1.4咨询步骤,ConsultationChecklist1GreettheclientWithasmileandbynameifknown2AcknowledgetheirpresenceWithanodorsmile3SitfacetofaceAteyelevel咨询清单1问候顾客微笑并称呼其名字（在知道其名字的情况下）注意他们的存在点头或微笑示意面对面的坐下处于同一视线高度,ConsultationProcedure1.5咨询步骤,ConsultationChecklist4AskquestionsConsiderusingaquestionnaire5PerformacolouranalysisIstherequestedcolourappropriate?6ExplainYourideas7ReassureThiscolourwilllookgreat!咨询清单提问考虑使用征求意见表进行染发分析顾客要求的颜色是否合适？解释你的想法确保这个颜色看上去效果会很好！,ConsultationProcedure1.6咨询步骤,ConsultationChecklist8DiscussAfter-CareWhatisrequired?9FinishtheconsultationDecideontargetcolourandapplication10CompleteAcolouranalysisrecordcard咨询清单讨论染后护理有什么要求？完成咨询决定最终获取的发色并加以实现完成一份发色分析记录卡,ClientType1.7顾客种类,ClientPersonalityAclientmaybe:ShyortimidNervousorirritableInquisitiveorovercautiousTalkative客户的个性一名客户可能会：腼腆或羞怯神经质或易怒好追根究底或过分谨慎多话,ClientType1.8顾客种类,Whatisthebestcolourforanindividual?PersonalityExtrovertIntrovertAge/DressSense/PhysiqueAvantgardeClassicFashion什么样的颜色最适合特定的一名顾客个性外向内向年龄/着装风格/体形先锋派古典派潮流派,ClientType1.9顾客种类,Whatisthebestcolourforanindividual?LifestylePersonalityAgeDresssenseHair&ScalpAdetailedexamination生活方式个性年龄着装风格头发&头皮细致的检查,Introduction1.10介绍,Whyisacolourconsultationimportant?ToidentifythetargetcolourToanalyseclientpersonalityToanalysehairtypeToachievethecorrectcolourresultToreassuretheclientTomakeasaleToobtaindetailedclientrecords染色咨询的重要性确认想要的发色分析客户的个性分析发质获取想要的发色使客户放心促成销售取得客户详细的资料纪录,ColourPsychology1.11颜色心理,Ourperceptionofcolourisinfluencedby:CultureTheMediaFashionOureyesightOurpeers我们对颜色的感知受影响于：文化传媒时尚我们的眼力我们的同龄人,ColourPsychology1.12颜色心理,TheMeaningofColour颜色的意义Chromatic鲜艳色RedPositive,energising,intenseThecolouroflove!SuitsaconfidentpersonalityOrangeWarm,joyful,autumnalPopularclientchoiceToomuchcanbeoverbearingYellowWisdom,intelligence,cheerfulToomuchcanbeexhaustingPopularclientchoice红色积极的，精力充沛的，热情的爱的颜色！适合自信的性格橘红色温暖的，快乐的，秋天的顾客钟爱的选择过度会显得专横黄色智慧的，聪明的，兴高采烈的过度会使人筋疲力尽顾客流行的选择,ColourPsychology1.13颜色心理,TheMeaningofColour颜色的意义Chromatic鲜艳色GreenNature,calming,relaxingNeithercoolnorwarm,harmony&peaceUsedtocounterexcessiveredtonesBlueTranquillity,trust,sadness&solitudeCanencourageproductivityColdtones,usedtocounterorangetonesVioletCreative,spiritual,royalOftenusedtocounteryellowtones绿色天然，宁静，松弛不冷也不热，和谐平静用来缓和过度的红色调蓝色平静，信任，悲伤，孤单能增加产量冷色调，用来缓和橘红色调紫罗兰色创造性，精神的，王室的经常用来缓和黄色调,ColourPsychology1.14颜色心理,TheMeaningofColour颜色的意义Achromatic单调色BlackAuthority,powerorsubmissionFashionable,stylishOnlysuitscertaintypesWhiteInnocence&purity,oldageNeutralcanbevisuallystrikingBrownSolid,reliable,earthyDarkershadesmayindicatesadnessCommonhairshade黑色权威，权力或顺从时髦的，有格调的仅仅适合某些种类白色单纯天真，老年中性有视觉冲击力棕色坚实，可靠，土壤色暗色调可能表示悲伤常见发色,ColourPsychology1.15颜色心理,ColourTypeCoolAvoidwarmshadesNeutralAlmostallshadeswillsuitthistypeWarmAvoidcoolshades颜色种类冷色调避免暖色调中性色几乎所有的色调都适合这一类型暖色调避免冷色调,ConsultationTool1.16咨询工具,OverviewProvidesanaccurate,technicalapproachClear,3-stageconsultationprocedureIdentifies9distinctcolourtypesProvidesdetailedrecommendations概述提供一个准确，专业的渠道清晰，三阶段式的咨询流程鉴别9种不同的色系提供详细的建议,ConsultationTool1.17咨询工具,PreparationTipsClothingUseaneutralcolourwrapJewelleryRemoveanyobviousjewelleryMake-upRequesttheclientremovesallmake-upContactLensesThesecaninfluenceeyecolour准备提示服装理发时使用中性色调的包巾首饰脱下任何裸露在外的首饰化妆要求顾客卸掉妆容隐性眼镜这些会掩盖瞳孔的颜色,ConsultationTool1.18咨询工具,Personalconsultationin3stages:Step1AnalysehaircolourAnalyseeyecolourAnalyseskincolour分三步的个人咨询第一步分析发色分析瞳孔颜色分析皮肤颜色,ConsultationTool1.19咨询工具,Personalconsultationin3stages:Step2DeterminenaturalcolourtypeStep3ColourconsultationTypeaccentuationoranimationClientrecommendations个人咨询三步曲第二步测定天然发色第三步颜色咨询强调种类或增加活力给顾客建议,ConsultationTool1.20咨询工具,Step1:AnalyseHairColourUsethenaturalhairselectorsDetermineifhairislight/medium/darkDeterminewarm/neutral/coolRecordresultsonrecordcard步骤1：分析发色使用天然发色选择卡确定发色为浅色/中性色/深色确定发色为暖色调/中性色/冷色调将测试结果登记在记录卡上,ConsultationTool1.21咨询工具,Step1:AnalyseEyeColourUseeyecolourselectorsExaminebotheyesDeterminewarm/neutral/coolRecordresultsonrecordcard步骤1：分析眼睛颜色使用眼睛颜色选择卡检查双眼确定眼睛颜色为暖色调/中性色/冷色调将测试结果登