商务英语函电1ppt课件

.,InternationalBusinessCommunication,.,SessionOneCourseIntroduction&UnitOne,.,CourseIntroduction,InternationalBusinessCommunicationisacoursetohelpyougetfamiliarwithThelayout(格式）Specialtermsandexpressions(主要内容）Certainwritingtechniquesusedindifferentstepsofinternationaltrade.(写作技巧）-Unlikeothertheory-orientedcourses,thisonefocusesmainlyonpractice.,.,CourseIntroduction,ThestepsofinternationaltradeincludeEstablishingbusinessrelationsMakingenquiresMakingquotationsTermsofpaymentPacking,insurance,shipmentetc.-Andwearegoingtodiscusstheseissuesonebyone.,.,Courseassessment,Finalexamination:80%(笔试，闭卷）Other20%,includeattendancerate,homework,etc.,.,UnitOneBusinessLetter-writing,4,Essentialsofbusinessletter-writing,1,2,3,5,Properlayoutofbusinessletters,Evolopeaddressing,Thetendencyofbusinessletter-writing,Thewaytomasterletter-writingskills,.,EssentialsofBusinessLetter-writing,7csprinciples-Clarity(usesimple,plainlanguage,avoidwordyexpressionswhicharelikelytocreatemisunderstanding)-Conciseness(writeshortsentencesandmakesureoneparagraphforeachpoint)-Courtesy(showyourhonestfriendship,thoughtfulappreciation,sincerelypoliteness,consideratelyunderstandingandheartfeltrespecting.),.,EssentialsofBusinessLetter-writing,-Consideration(putyourselfinhisorherplacetogiveconsiderationtohisorherwishes,demand,interestanddifficulties.EmphasizetheyouattituderatherthantheIorweattitude.-Completeness(allthemattersarediscussed,allthequestionsareanswered.),.,EssentialsofBusinessLetter-writing,-Conreteness(bespecific,definiteratherthanvague,abstractandgeneral.)-Correctness(aboveall,goodEnglishisessential.,.,ProperLayoutofBusinessLetter,Mostbusinessletters,havethefollowingsevenbasicparts:-Letterhead-Date-Insidenameandaddress-Salutation-Thebodyoftheletter-Complimentaryclose-Signature,.,ProperLayoutofBusinessLetter,Whenappropriate,someothermatterscanbeincluded:-Attentionline-Subjectline-Refference-Enclosure-CarbonCopyNotation-Postscript,.,1TheLetterHead,Theletterheadisthenameandaddressofthefirmthatwritestheletter.Itusuallyexpressacompanyspersonality.Itmaycontainsthefollowingparts：-Thefullnameofthecompany-Address-Contactdetails-Companylogo(optional)-Iconofproducts(optional),.,Sample1:,BusinessMachinesImport&ExportCorp.200CentralStreet,Pudong,Shanghai,201206ChinaTel:(021)59000000Fax:(021)59800000,CATHAY,.,Sample2:,THENILETRADINGCO.LTD.161PyramidStreetAlexandria,EgyptTel:(20-1)4980001Fax:(20-1)4980002,logo,.,2TheDate,Thedatelineisgenerallytypedtwolinesbelowtheletterhead,startedfromtheleftmargin,ortherighthandside.-Donttypethedateinfigures,asitmaycauseconfusion.e.g.12/10/06(confusing)-InBritain,thisdatewouldmean12October2006(日/月/年)-ButinChina,itwouldmean6October2012(年/月/日),.,-AndinU.S.andsomeothercountriesitwouldmean10December2006(月/日/年）-Itisbettertotypethedateinfull.Format:day+month+year(日/月/年)e.g.12thOctober2010(ordinalnumber)12October2010(cardinalnumber),.,or:month+day+year(月/日/年)e.g.March1st,2010September2,2010Exercises:2009年10月25日（25October2009/October25,2009)2012年1月1日（1stJanuary2012/January1st,2012)TrytowriteyourbirthdayinEnglish.,.,3Insidenameandaddress,Format:-Usuallyattheheadoftheletter,sometimes(inofficialcorrespondence)placedatthefoot,inbottomleft-handcorner.-Itshouldbeinlinewiththeleft-handmargin,blockedformisalwayspreferred.-Usuallytwolinesbelowthedate.,.,Insidenameandaddressshouldinclude:-Fullnameoftherecipient(ifitisknownandusethecourtesytitlesuchas:Mr.,Mrs.,Miss,Ms.)-Businesstitleoftherecipient(ifitisknown)-Nameofthecompany-Nameandthenumberofbuilding,nameofstreet-Nameoftownorcityandpostalcode-Nameofcountry,.,Sample,CathayBusinessMachinesImport&ExportCorp.200CentralStreet,Pudong,Shanghai,201206ChinaTel:(021)59000000Fax:(021)59800000October15,2010Mr.SmithTheSalesManagerUniversalSoftwareInc.2468OakStreetSanFranciscoCA21098U.S.A.,.,TheuseofMessrs-Messrs(abbr.fromFrenchMessieurs)isthepluralformofMr.-Itisusedonlyforcompaniesorfirms,thenameofwhichincludedapersonalelement.e.g.MessrsJ.Harvey&Co.MessrsMacdonald&Evans,.,Messrsisnotusedinthefollowingcases:-Whenanindividualisaddressed:TheChiefAccountantEdvardCollins&Co.Ltd.-Whenthecompanynameisimpersonal:CabinetIndustrialCo.-Whenacoutesytitleisalreadyincluded:Dr.H.Willis&Co.Ltd.-WhenthetitlebeginswiththeTheRobinsonFurnitureCo.,.,4TheSalutation,Thesalutationisthegreetingwithwhicheveryletterbegins.Wecanuse-DearSirs,-DearSirorMadam-DearGentlemen/Sirs-DearLadiesandGentlemen,.,Moreexamplesofothercourtesytitles:DearDr.Waston,DearProf.YoungWeChinesetendtoaddresspeoplebytheirofficialorbusinesstitle,forexample:张总-PresidentZhang王主席-ChairmanWang,.,5Thebodyoftheletter,-Writesimply,clearly,courteously,grammaticallyandtothepoint.-Paragraphcorrectly,confiningeachparagraphtoonetopic.-Avoidstereotypedphrasesandcommercialjargon.,.,6Thecomplimentaryclose,Likethesalutation,itispurelyamatterofcustomandapolitewayofbringingalettertoaclose.Itisplacedtwolinesbelowthefinallineofthebodyoftheletter,againsttheleftmarginoronthecenterortotherightofthepage(accordingtoyourfirmspreference).,.,Themostcommonlyusedare:-Yoursfaithfully,/Faithfullyyours,-Yourssincerely,/Sincerelyyours,-Yourstruly,/Trulyyours,-Bestwishes,Bestregards,Besides,regards,allthebest,takecare,catchyoulater,love,etc.,aremoreinformalandpersonalwaytoclosetheletter.,.,7Signature,Everybusinesslettershouldbesignedinink.-Atypedsignaturealoneisnogoodform.-Generallytwolinesbelowthecomplimentaryclose.-Placedeitheragainsttheleft-handsidemargin,inthecenterorontheright,dependingonwherethecloseisplaced.,.,Informationincluded:-Handwrittensignaturre-Typedsignature-Businesstitle-Andsometimesdepartmentname,.,Sincerelyyours,FrederikB.PreticeAssistantManagerOverseasSalesDepartment,.,Othermattersinbusinessletter,Attentionline(经办人姓名)-Itisconsideredapartoftheinsideaddressanditleadsthelettertoaparticularpersonordepartmentwhentheletterisaddressedtoacompany.-Itisusuallytypedtwolinesabovethesalutation.,.,8Attentionline,WesternUtilitiesInc.817WestMainStreetDenvor,Colorado80061Attention:ImportDepartment,Wecanalsousethefollowingexpressions:-FortheattentionoftheSalesManager-AttentionofMr.Standard,GeneralManager,.,9Subjectline,-Itisregardedasapartofthebodyofabusinessletter.-Itisusuallyintheuppercaseorinitialcapitalsunderlined.-Itiscenteredoverthebodyoftheletter,andplacedtwolinesbelowthesalutationtocallattentiontothecontentoftheletter.,.,Sample,DearSirorMadam,SUBJECT:NEWPRICELIST,DearSir,OurSaleConfirmationNo.TE51,.,10Reference,Referenceisusedasausefulindicationforfiling.-Itenablerepliestobelinkedwithearliercorrespondenceandensurethattheyreachtherightpersonordepartmentwithoutdelay.-Itisoftenplacedtwolinesbelowletter-head.-Itmayincludeafilenumber,departmentcodeortheinitialsofthesignerofthelettertobefollowedbythetypistinitials.,.,TypicalReference,Yourref:23TMR/AWOurref:23PTR/xn,.,11Enclosure,Enclosurenotationisusedinthebusinessletterwhendocumentssuchasbrochure,catalogue,pricelist,proformainvoice,salestermsandconditions,roadmapforaccesstopremises,etc.areattachedtotheletter.-Itisplacedtwolinesbelowthesignature.-TypethewordEnclosureorEnc.,Encl.withthenumberofenclosuresorwithareferenceoftheirnature.,.,Atypicalenclosuremightread:Encl.21.pricelist2.termsandconditionsofsaleMakesurethatthenumberofitemsshouldbethesameastheitemsmentionedintheletter.,.,12CarbonCopyNotation,-Itisusedwhencopiesoftheletteraresenttoothers.-Itispalcedafterthesignatureblockattheleftmargin.-TypeCCorccwiththenameofthepersonwhowillreceivethecopiesoftheletter.e.g.CCtheChamberofCommerceforMetalandMinerals,.,13Postscript,Whenyoufindsomethingforgottentobeincludedintheletterbeforetheenvolopeistobesealedup,youmaystateitinapostscriptwithasimplesignatureagain.-Itisplacedtwolinesbelowanyothernotationsontheleft-handmargin.-Itshouldbeavoidedasfaraspossible,asitmaysuggestyoufailtoplanyourletterwellbeforeyouwroteit.-Rewritetheletteristhebestwayifsomethingimportantforgotten.e.g.P.S.thecataloguewillbesenttoyoutomorrow.,.,Theformatsofbusinessletter,Therearethreemainformats:-theindentedstyle-theblockstyle-thesemi-indentedstyle,.,Theindentedstyle,-TraditionalBritishstyle-Theheadingusuallyinthemiddleandthedatelineontheright-handside.-Ittakes4or5lettersinthefirstlineofeachparagraphinthebodyofthebusinessletter.-Thecomplimentaryclosemaybeinthecenterorcommenceatthecenterpoint.,.,Sample:theindentedstyle,HeadingThedateInsidenameandaddressxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxSalutationThebodyoftheletterxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxComplimentarycloseSignatureEnclosure,.,Theblockstyle,-VerymodernAmericanstyle-Alltypinglinesbeginatthelefthand-Sometimesthedatelineappearsontherightasthismightlookmorebalancedandeasytofindthedate.,.,Sample:theblockstyle,HeadingThedateInsidenameandaddressSalutationThebodyoftheletterxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxComplimentarycloseSignatureEncl.,.,Semi-indentedstyle,-Itisacombinationoftheindentedstyleandtheblockstyle-Itiswidelyusedininternationaltrade-onlytheinsidenameandaddressisinblockform-Thedatelineisusuallyontheright-handside-Complimentarycloseisplacedinthecenterorclosetotherightofthecenter,.,Sample:semi-indentedstyle,HeadingThedateInsidenameandaddressxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxSalutationThebodyoftheletterxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxComplimentarycloseSignatureEnclosure,.,EnvolopeAddressing,TheaddressontheenvolopeandtheinsideaddressshouldbeinthesamestyleandpresentthesameinformationEitherindentedorblockformisusedtowritethereceiversaddressThewordconfidentialisplacedatthebottomleft,.,Sampleofenvolope,ChinaLightIndustrialProductsImport&ExportCorp.123GuangQuMenStreetChongwenDistrictBeijing,100021ChinaMr.T.C.WongWongElectronicsLtd.13ShentonWaySingapore,stamp,confidential,发信人地址,收信人地址,.,4Thetendencyofbusinessletter-writing,Thelanguagecanbeformalorinformalaccordingtotherelevantsituation.Remember:everybusinessletterthatleavestheofficeisarepresentativeofthefirmandamessengerofgoodwill.,commercialese,moredirectandconcise,specialwrittenstyle,friendlyspokenstyle,.,5Thewaytomasterbusinessletter-writing,+=success,goodEnglish,specializedknowledgeinbusiness,constantpractice,.,Improvethefollwingsentences,1.Mr.SmithwrotetoMr.Wangthathehadreceivedhisorder.Mr.SmithwrotetoMr.WangthathehadreceivedMr.Wangsorder.2.Wehavedulyreceivedyourorder,forwhichpleaseacceptourthanks.WehavereceivedyourorderNo.23dated13thMay,forwhichwethankyou.,.,3.Wehaveorderedthegoods,andtheywillreceivedbyusintwoweeks.Wehaveorderedthegoodsandwillreceivethemintwoweeks.4.Wehopetoreceiveyourcataloguebyreturnmail.Thank