大数据赋能智慧运营 黄崇杰PPT课件.ppt

.,1,大数据赋能智慧运营,CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG每尔电器集团大数据技术总监黄祟杰,.,2,议程,大数据现状,智慧运营的一些应用,CGITCGITCG以ITC用G户ITC为GI中TC心GIT的C运GIT营CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG,数据规律与洞察,物流端的应用,数据服务一数据产品化,.,3,CGITCGITCGITCGITCGITCGITCGITC大GITCG数ITCGI据TCGIT现CGITC状GITCGITCGITCGITCGITCGITCGITCGITCG,.,4,30亿,CGITCGI全TC球GIT互C联GIT网CG用IT户CGITCGITCGITCGI每TC天GIT上C网GIT时CG长ITCGITCGITCG每ITC秒G信ITC息GI绕TC地GIT球C圈GIT数CGITCG,3小时,5圈,.,5,无处不在的大数据,移动,GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG社交位置,传感器,CGITCGITCGITCGITCGITCGITCGITC,.,6,大数据，无时无刻都在发生,CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG,.,7,大数据，大机遇,预测自动化,体验最优化,CGITCGITCGITCGITCGITCGITCGITC数G据IT资C产G化ITCGITCGITCG业IT务CG显I现TC化GITCGITCGITCGITCGITCGITCGITCG,.,8,智慧运营流程,业务问题,业务知识,数据处理（大数据技术）data,CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG数据科学业务分析methodology,数据产品insight,业务操作用户体验action,.,9,CGITCGITCGITCGITCGIT智CGITC慧GITC运GITCG营ITCGI的TCGIT一CGITC些GITC应GITCG用ITCGITCGITCGITCGITCGITCG,.,10,企业智慧运营的几个纬度,度呈一L,CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG个性化全程可视,数据服务,.,11,以用户为中心的运营,获取用户,获取收入提高活跃CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG,提升留存,自传播,.,12,顾客留存,CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG,.,13,度量一切一小时规律,16%14%12%CGITCGIT1C0%GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG8%6%4%2%0%123456789101112131415161718192021222324,.,14,度呈一L一季节性,CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG,.,15,度呈一L一区域性,CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG,.,16,物流的应用,人,车,路,库,店,.!;,CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG,.,17,用户,工厂,配送CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG运输,揽货仓,TC,RDC,运输,运输,线下专卖店,HUB前置,线上销售,订单驱动拉动式补货,数据驱动多渠道库存共享,.,18,CGITCGITCGITCGITCGITCGITCGITC数GITCG据ITCGI产TCGIT品CGITC化GITCGITCGITCGITCGITCGITCGITCGITCG,.,19,数据产品设计原则,CGITCGITCGITCGITC有G反ITC馈GITCGITCGITC,有想法,有行动,有数据,以用户,为核心,GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG,.,20,数据产品设计原则cont.,有数据,有想法,有行动,有反馈,CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG准确细分简单真实,准时,稳定,趋